Head of marketing and communications jobs

Job title: Head of Fundraising and Communications

Salary: £45,000–£52,000 per year (starting salary typically at £45,000 with progression based on performance and experience.)

Location: Hybrid between home and our exhibition locations in London (Your attendance in the office will vary flexibly between 1-5 days per week, depending on business need. We cannot offer fixed days at home).

Contract: Permanent

Hours: 35 hours per week

Reporting to: CEO

Direct Reports: Fundraising Manager, Senior Campaigns Manager

Indirect Reports: Communications Officer

Job Description

About the role

The Head of Fundraising and Communications will lead the development and delivery of a systematic, data-driven, and project-managed approach to fundraising and communications — driving sustainable income growth and raising the charity’s profile and influence.

As the charity’s strategic lead for fundraising, they will shape and expand our income streams, strengthen systems and processes, and build a high-performing team to help us reach more young people with our vital work. They will also lead on external communications and storytelling, ensuring our narrative is compelling, consistent, and rooted in the powerful impact of our programmes.

While this role will oversee a team of three, the postholder will be hands-on and deeply involved in the systems and practices they implement, ensuring excellence in both strategy and delivery.

This newly created role is a key position on the Senior Leadership Team, working closely with the CEO, Deputy CEO, and Head of Programmes to deliver The Ben Kinsella Trust’s vision and strategy.

As part of a small charity making a big impact, you will play a central role in ensuring Ben’s legacy continues to educate, empower, and inspire thousands more young people across London and beyond.

 

Key Responsibilities

  Fundraising

• Provide strategic leadership and direction for all fundraising activity, ensuring a systematic and dependable approach to income generation.
• Develop and deliver a long-term fundraising strategy that supports sustainable growth and diversification across grants & trusts, corporate donors, major donors, individual giving and community fundraising.
• Build and manage relationships with key funders and donors, working with the CEO and Fundraising Manager to cultivate and steward major partnerships.
• Maintain oversight and final sign-off of major and high-value funding applications to grants & trusts, corporate donors and major donors, ensuring they are well-structured, hold a compelling narrative, and are of the highest quality.
• Implement systems, processes, and KPIs to monitor performance, track pipelines, and drive continuous improvement.
• Provide strategic fundraising insight and reporting to the Senior Leadership Team and Board.

  Senior Leadership Team

• Play a full and active role as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and culture.
• Introduce and refine systems, processes, and workflows to improve efficiency and collaboration across departments.
• Support strategic planning and financial forecasting, particularly in relation to income generation and communications activity.

  Communications and Marketing

• Develop and implement a comprehensive external communications strategy, providing strategic leadership communications and campaigns and ensuring alignment with the charity’s mission and priorities.
• Shape and oversee the charity’s external narrative, ensuring our storytelling is compelling, consistent, and rooted in impact.
• Manage the charity’s media, PR, and brand activity, ensuring all communications uphold high standards and strengthen the charity’s reputation.
• Lead the charity’s digital presence, including website, social media, paid advertising and online campaigns, to grow awareness and engagement.
• Lead the creation of high-quality marketing materials and publications to support fundraising, advocacy, and service delivery.
• Use data and insight to evaluate effectiveness and inform future strategy.

  Finance

• Responsible for the Fundraising and Communications budget and any related contracted services budgets, and any relevant restricted funds.

Person Specification

We actively encourage people from a variety of backgrounds with different experiences, skills and stories to join us and influence and develop our working practice. We recognise the value a diverse workforce brings to a small charity, and we are especially keen for people currently underrepresented in our charity and the wider sector to apply.

While we’re looking for candidates with the skills and experience listed, we know no one is perfect in every area. If you meet some of the criteria, we’d still really love to hear from you. Please feel free to reach out for a friendly chat about the role and your application.

 

Experience 

• Experience in a senior fundraising role, with a track record of developing and delivering successful income generation strategies.
• Demonstrable experience in managing and overseeing complex fundraising applications across a variety of funders or for a broad and diverse funder base
• Leadership and team management experience, with the ability to motivate and develop others.
• Experience managing budgets and working closely with finance colleagues on planning and forecasting.
• Experience in leading or collaborating on communications and PR activity within a charity or campaigning organisation.
• Experience of working with a Board of Trustees or senior leadership team on organisational growth and strategy.

Skills and Knowledge

• Written communication and editing skills, with the ability to create clear and accessible content across fundraising, communications, and public statements
• A storyteller who can translate data and impact into emotionally compelling narratives that inspire support.
• Organised, systematic, and process-oriented; able to design and manage effective systems, project management, pipeline tracking, and reporting.
• Project management skills, ability to balance multiple priorities and deadlines with a calm and methodical approach.
• Confident in the use of a variety of digital and cloud systems to track performance and inform strategy.
• Familiarity with issues relating to youth violence, education, or social justice.
• An understanding of knife crime, youth violence, and other key current issues affecting young people.
• Ability to work independently, with initiative, and manage multiple priorities and projects effectively.

Key Attributes and Values

• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
• Strategic thinker with leadership presence – able to set direction, make informed decisions, and inspire confidence across the organisation.
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.
• Resilient and adaptable – able to navigate challenges, manage multiple priorities, and maintain focus under pressure.

Benefits

• Flexible working opportunities where possible
• 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
• Contributory pension scheme
• Cycle to work scheme with the Green Commute Initiative
• Personal development opportunities

Purpose
This is an exciting new role supporting the planning and delivery of the marketing and communications activity within a leading mental health charity.
We are looking for someone with a love of producing engaging digital and visual content, who will be excited to manage the Trust’s social media presence and social media channels. The postholder will maintain a strong, consistent brand identity across all materials and ensure content supports fundraising, awareness, and charitable activities.
As the Content and Creative Marketing Manager, your role provides significant
contribution to the organisation’s overall communications strategy and has operational leadership for marketing and campaign management, with particular responsibility for the development and delivery of creative, high-quality design and content that brings the Trust’s mission and impact to life across all channels.

Key responsibilities and duties:
Creative Content and Design

• Lead on the creation and delivery of digital and visual content across all platforms, ensuring consistency with brand and tone of voice.
• Produce high quality visual and multimedia content, including graphics, photography, podcasts, and video, for use across web, email, and social media.
• Design marketing and campaign assets (including printed materials such as posters and leaflets), using tools including Adobe Creative Suite, Canva, CapCut, Indesign, Photoshop and Illustrator ensuring materials are accessible and on-brand.
• Develop templates and style guides to support consistent, efficient content production across the organisation.
• Commission and manage external creative partners (e.g. designers, videographers, photographers) when required.

Social Media Management

• Oversee the Trust’s social media strategy and day-to-day content planning, ensuring platforms are vibrant, engaging, and aligned with key messages.
• Develop and implement creative campaigns to grow reach and engagement across all social media channels.
• Monitor performance and use analytics to inform content development and scheduling.
• Stay up to date with social media trends, tools, and formats, identifying opportunities to innovate and test new approaches.
   

Team Collaboration and Coordination

• Work collaboratively with colleagues to plan, develop, and deliver engaging content for digital channels, newsletters, and campaigns.
• Work closely with the Marketing and Communications Manager to ensure creative content integrates effectively with campaign planning and digital strategy.
• Collaborate with colleagues across the charity to source stories, visuals, and opportunities for content creation.
• Maintain an organised content calendar and library of creative assets.
• Line manage and/or mentor junior colleagues (as applicable) to support them to deliver excellence across all communication and marketing activities.
• Other duties as may be reasonably prescribed by the trust, appropriate to the grade and responsibilities of the post.

Monitoring and Evaluation

• Track and report on engagement metrics across digital channels, drawing insights to inform future content.
• Contribute to team reporting on communications performance and impact.
• Maintain awareness of audience preferences and trends to shape future content direction.

General responsibilities and duties

• Ensure that systems and processes are used as expected, and that our database is being updated and utilised as the central source of information.
• Provide regular updates on progress against agreed objectives and contribute to wider departmental reports as required.
• Ensure compliance to data protection, safeguarding, confidentiality and relevant organisational policies and procedures.
• Liaise with a wide variety of people and organisations including supporters of the charity, trainers and funders.

To apply
If you would like an informal discussion about the role with our Head of Communications, this can be arranged via email to recruitment(at)charliewaller(dot)org
The deadline for applications is 12 noon on Sunday 30th November 2025.
Please submit via your chosen job website, or send your CV, a portfolio of creative work, and a supporting statement to recruitment(at)charliewaller(dot)org. We ask that you structure your supporting statement, by providing relevant information under person specification bullet points (combining these if multiple points are effectively responded to by one experience). Please try to keep your supporting statement to a maximum of 800 words, excluding headers. Applications will not be considered without a portfolio and a supporting statement.
You will hear back from us by Wednesday 3rd December, if not before and should you be shortlisted, an interview will take place w/c 8th December and will involve a competency interview along with a short design based task relevant to the role.
We will provide details about the task 24 hours in advance to allow candidates time to prepare and we will also provide 50% of the interview questions in advance so that all candidates can perform at their best.

Your mission

We are looking for an experienced, forward-thinking Head of Communications who will be responsible for the global communication strategy and ensure that key stakeholders, such as (institutional) fundraisers and marketing and communication teams in our fundraising markets have the necessary inspiring content, assets and information about our programmes. You will lead the War Child Alliance Foundation’s communications team and will also ensure there is an outstanding communications and marketing platform for our critical programmes, advocacy and scaling work. You will  plan for and support the War Child Alliance internal communications processes to foster information sharing and support our People and Culture and Leadership teams.

Team

The War Child Alliance Communications team is responsible for the brand and the reputation on a global level for War Child, as well as overseeing all global and corporate communications and supporting the communications requirements of the War Child Alliance Foundation directorates. In tandem, the team also offers a robust service provision to our fundraising member network, supplying them with content, information and assets to support their communications and marketing outputs, and supports our internal communications processes across the Alliance.

What you will do: 

You will report directly to the CEO of the War Child Alliance. Your key stakeholders will be those that are leading our programmes, scaling and advocacy work, global grants managers, research and development teams and the Fundraising and communications professionals operating in our fundraising markets. You'll lead, motivate and inspire a hugely talented team to innovate and adopt new ways of working in order to deliver our global communications.

 
You will be responsible for: 

• Implementing the War Child Alliance Foundation’s communications and marketing strategy, linked to the Alliance strategy and goals, managing risks and barriers and overcoming these
• Designing and running processes with colleagues across the Alliance to coordinate comms approaches which work effectively for all Alliance members and offices. 
• Managing (in some cases, developing) in collaboration with internal and external stakeholders, communication guidelines and policies, content calendar, campaigning frameworks and other marketing and comm’s tools and standard operating processes that enable strategy implementation.
• Overseeing the creation of creative and inspiring content about country and global programmes, research results and scaling efforts, our advocacy work and campaigns that help to raise brand visibility and engage new supporters and donors
• Acting as an inspirational team leader, able to bring others together so that there is a sense of shared purpose and cooperation among the Alliance members’ communication and fundraising teams.
• Drawing on the benefits of international diversity and our organisational culture, bring together people from many cultures with varied work experiences and different perspectives on strategic and organisational challenges. 
• Pro-actively advise the CEO and stakeholders on internal and external global communications.
• Act as a focal point in the alliance for questions regarding internal and external communications. 
• Act as a communications crisis focal point and lead in crisis situations. 

Your profile

• Experience leading high profile and effective multi-functional, globally focused communication and marketing teams. 
• Strong critical analysis and strategic thinking skills.
• Experience of providing strategic, integrated communications and compelling (corporate) storytelling for a well-known brand. 
• Proven experience and an excellent eye for content marketing, global campaign and PR possibilities. 
• Track record and a keen ability in responding to reputational risks, crises or challenging situations quickly and professionally 
• Intellectual and professional level at least equivalent to higher education and with a focus on a background in humanitarian affairs and development, ideally with exposure to child rights. 
• Knowledge and experience of global brand identity development and promotion
• Knowledge and experience of global advocacy focused communications campaigns 
• Strong ability to express skillfully in written and oral English is a must; mastery in Arabic, Dutch, French or Spanish is preferred.
• A highly networked individual, with a sophisticated network of contacts. 
• Strong people manager and skillful team builder

What we offer

• Location : Amsterdam or UK. Preference is given to applicants who reside and have valid working permits. War Child does not offer relocation or visa sponsorship. 
• Contract Duration: 9 - 12 months 
• • Contract Type: Dutch /UK contract provided that you have the right to work there. 
  • Salary and benefits are in line with your residing country and contracting office, we offer local packages.
    • UK Contract
      • Salary range £62100 - £70100GBP per annum
      • Flexible working - we recognise the considerable benefits that flexible working can bring and are happy to discuss any possible flexible working options with our employees from hiring. For most roles, the following types of flexibility are usually possible: flexible hours, occasional working from home and compressed hours.
      • Annual leave – 28 days per year (full-time) rising to 33 days with service, plus bank holidays
      • Pension - all eligible employees automatically enrolled into a Group Personal Pension Plan with a 5% employer contribution, with minimum employee contribution on a salary sacrifice basis. This increases to 6% after one year's service. 
      • Family leave – we offer enhanced Maternity, Partner/Co-Parent/Paternity Leave, Adoption & Shared Parental Leave
      • Health & wellbeing - employees may take advantage of a healthcare cash plan and a range of wellbeing initiatives and training. In addition, all employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.
      • Learning & development - dedicated to the investment in learning and continuing professional development for all our employees
      • Workplace Nursery Benefit – employees make tax and NI savings on nursery costs for children up to the age of 5
      • Flexible public holidays - up to two standard UK public holidays can be exchanged for those that have cultural or religious significance. 
      • Cancer Cover: Voluntary contributions can be made through payroll allowing employees to claim back on a range of cancer treatments.
      • GP 24/7 Helpline: A GP helpline is be available to all UK employees providing access to a qualified GP, 24/7 via a telephone or webcam consultation, and offers diagnosis, advice and reassurance on a range of medical matters, as well as authorisation of private electronic prescriptions.
      • Welcome Bag for new starters: A War Child Tote bag, War Child T-shirt and some other practical things to welcome new colleagues to War Child.
      • Discounts on War Child Merchandise: 25% discount on full price War Child merchandise, available to all employees, sold through Shop for Good. 
      • Range of flexible benefits such a Cycle to Work scheme and season ticket loans.
    •  NL Contract
      • Salary range € 5131 - € 6380  
      • Flexible working: Flexible working policy
      • Pension -Full pension contribution from War Child
      • Annual leave : 28 vacation days on full time basis (consisting of 26 vacation days plus 2 additional fixed free days, based on 40 hours work week);
      • Compensation for travel and work from home costs;
      • Laptop to work from any location and monthly mobile phone contribution of € 25;
      • Learning & development - Possibility to follow training and/or courses where relevant;
• Meaningful Impact: The chance to make a tangible difference in the lives of children and families affected by conflict, contributing to long-term, sustainable change.
• Equal Opportunities: War Child is an inclusive employer committed to diversity and inclusion, respecting all individuals regardless of age, gender, religion, ethnicity, nationality, or physical ability.
• Workplace Culture: War Child is dedicated to fostering a diverse, inclusive, and respectful workplace that prioritizes safety and fairness for all individuals. We strictly prohibit any form of discrimination, harassment, retaliation, or bullying within our organization

Why You Should Apply

• Make a Real Impact: Your work will directly contribute to providing quality education to children who need it most, creating lasting change in their lives.
• Career Growth: Join a dynamic organization that values your professional development and offers opportunities for learning, growth, and innovation.
• Global Reach: Play a key role in scaling a ground-breaking programme that operates in multiple conflict-affected regions around the world.
• Collaborative and Mission-Driven: Work alongside passionate colleagues and partners united in a mission to protect children and help them thrive despite adversity.

 
How to Apply
Qualified candidates are encouraged to submit their applications by November 26, 2025. We are reviewing submissions on a rolling basis, so early applications are strongly recommended. 

Disclaimer

• Only applications received via our website are processed.
• If we appoint a suitable candidate before the given closing date, we reserve the right to remove the vacancy from our website before that date. In such a case, any responses received after that time are not processed.
• It could be that during our selection process the closing date for the vacancy is extended. If so, and you have not yet heard from us, your application will remain active.
• We have the right to close the advert before the deadline if we received many applications 

 By submitting your application you certify that all of the statements made in your application are true, complete, and correct and are made in good faith. You understand that falsifying, misrepresenting or intentionally withholding information will be grounds for rejection of your application or withdrawal of any offer of appointment or, if an appointment offer has been accepted, this will be ground for employment sanctions, such as, but not limited to, instant dismissal. In addition, you understand that you need to submit a Criminal Record Certificate and that, if you fail to submit it, no employment relationship can be established.

War Child is an international organisation, and we are committed to be a diverse and inclusive employer, placing human and child rights at the centre of our existence and work. We hire our new colleagues based on their talents, competences and shared values; we do not distinguish them based on their age, gender and gender identity, race, color, ethnicity, religion, culture, sexual orientation, disability etc.

The safety of children and youth is a paramount and essential to War Child’s work. War Child has a zero tolerance policy towards any form of abuse. To prevent placing children and youth at any risk this subject is addressed in our recruitment and selection procedures. Moreover, the accepted candidates will be required to state their commitment/ intent to be aware, consider and adhere to the minimum standards applicable in development and humanitarian settings, such as humanitarian values and principles, Sphere Humanitarian Charter, Standards in the Humanitarian Standards Partnership, Core Humanitarian Standard, International Humanitarian Law, Code of Conduct for the International Red Cross and Red Crescent Movement and Non-Governmental Organizations (NGOs) in Disaster Relief and IASC Six Core Principles Relating to Sexual Exploitation and Abuse.

As Liverpool Zoe's Place continues on its exciting journey to a brand new, state-of-the-art hospice, and following a period of increased profile across all media platforms; now is a really exciting time to join our team as our Senior Marketing Coordinator (Maternity Cover).

Over the coming 12 months you will manage all of our social media content and campaigns, lead on graphic design for our fundraising and service delivery campaigns, help us to keep in touch with families, supporters and stakeholdes, and contribute to our renaming and rebrand process which is getting underway in early 2026.

Working alongside a passionate, committed and highly-skilled team of nurses, health case assistants, specialists, fundraisers, administrators and other professionals, you will help to ensure that Liverpool Zoe's Place continues to deliver outstanding care to young children with complex conditions, and their families. 

Liverpool Zoe's Place has been on an incredible journey over the past 18 months, raising more than £7.5million in 31 days and launching the programme of works that will lead us to our new home in West Derby, and one of the best childrens' hospices in the world.

If you have experience of managing social media, graphic design and comms, and you're ready for a new challenge, we would love to hear from you. 

Head of External Engagement

Clergy Support Trust is an organisation which “punches above its weight”, in terms both of the help provided to hardworking clergy households, and the influence we seek to have on Church culture. We are looking for an experienced communications professional, able to lead a broad function encompassing all aspects of our external engagement: media engagement, strategic communications, events and fundraising, so we are looking for someone with strong experience across these areas.

As member of the Senior Leadership Team, the Head of External Engagement will be joining the leading Anglican wellbeing charity, supporting thousands of households each year, as we embark on a new strategic period (2026-30) and at a pivotal point in our mission.

Key responsibilities include:

• To lead, manage and report on the work of the External Engagement team.

• To design and deliver communications relating to the charity’s 2026-28 Strategy, ensuring appropriate, informative content for colleagues, applicants, supporters, partners and stakeholders.

• To oversee delivery of our first ever Fundraising Strategy.

• To be the charity’s principal Press Officer, and to support the Chief Executive

• as the charity’s principal spokesperson.

• To oversee the charity’s growing programme of events.

If you have significant experience in a comparable role, with exceptional writing skills and an excellent understanding of strategic communications together with previous team and budget management experience, we would love to hear from you!

About the role

We are a charity that provides loving, compassionate care and support for veterans and their families, living with disability or dementia. We do this through our Homes and our services reaching into the community. As we continue to grow and strengthen our reach, we are looking for an experienced and visionary Digital Marketing Manager to join us on a 12-month contract.

This is an exciting opportunity for a confident digital leader with a proven track record in shaping strategy, planning impactful campaigns, and driving digital performance. You will lead our digital activity across The Royal Star & Garter Group, managing a talented team and using data-driven insight to increase recruitment, fundraising and legacy marketing activity. You will also play a central role in ensuring the seamless digital marketing integration of Care for Veterans into the Group.

We are seeking someone who brings both creativity and analytical thinking, and who is passionate about using digital marketing to grow awareness, engagement and support. If you are collaborative, values-driven and ready to make a meaningful impact, we would love you to join our team. We are committed to your development and offer excellent training and benefits.

Purpose of the role

· To lead the development and delivery of our digital marketing engagement strategy, ensuring activity supports organisational priorities and drives growth.

· To plan and manage integrated digital marketing campaigns that achieve objectives in recruitment, occupancy, and fundraising, supported by strong data insight and analysis.

· To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group,

· To create and manage high-quality digital content and copy that brings our brand to life, engaging and inspiring our audiences.

Key responsibilities

Strategy & planning

· Develop and manage a coherent digital marketing roadmap, identifying opportunities for innovation, growth, and improved user experience.

· Develop digital audience development strategies that strengthen engagement, conversion, and retention across multiple channels.

· To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group, ensuring alignment of websites, social media platforms, messaging, and audience engagement.

· Ensure our digital marketing activity supports and enhances the brand strategy and customer journeys identified for specific audiences.

· Advise senior leaders on digital marketing trends, insights, and performance, influencing decision-making and investment priorities.

Campaigns & digital delivery

· Lead on the strategy, planning, and execution of high-impact digital marketing campaigns for staff recruitment, fundraising, and occupancy.

· Direct the creation of compelling digital content, including video, photography, and written assets, that reflect our values and engage diverse audiences including  supporters, residents, families, and staff across all channels.

· Manage all paid digital marketing activity, including search, display, and social advertising, ensuring campaigns are optimised for performance and ROI.

· Manage the optimisation, and development of our websites, ensuring they provide excellent user experiences and deliver measurable results.

· Working with relevant Fundraising teams, drive the strategic use of email marketing and automation to nurture relationships and deepen supporter engagement.

Data, Insight & Innovation

• Lead a data-driven approach to digital marketing, ensuring robust tracking, reporting, and analysis of all activity.
• Set clear KPIs and performance benchmarks for digital channels, using insight to inform continuous improvement.
• Identify and implement new digital tools, platforms, and approaches to improve marketing reach, engagement, and conversion.

Management & process

· Manage, develop, and inspire the Digital Marketing Officer and Legacy Marketing Officer, providing clear direction, feedback, and opportunities for growth.

· Manage the digital marketing budget, ensuring spend is efficient, effective, and aligned to strategic priorities.

· Manage the digital content library, including video case studies and photography, ensuring assets are well-managed and accessible.

· Maintain oversight of all digital workflows and project scheduling, ensuring timely delivery and high-quality output.

· Act as a brand guardian, ensuring consistency of message and visual identity across all digital touchpoints.

· Ensure compliance with data protection, accessibility, and fundraising regulations

· Undertake other duties consistent with the seniority and scope of this post.

Other

· To be able to work in our Homes in Surbiton, Solihull, High Wycombe and Worthing when required.

Person specification

Knowledge & experience

· Significant experience leading digital marketing across multiple channels in different organisations

· Proven experience developing and implementing digital strategies that deliver measurable results.

· Strong experience managing websites, digital campaigns, and social media channels, including use of content management systems and marketing automation platforms.

· Demonstrable success in leading digital acquisition, retention, and engagement activity.

· Experience managing budgets, agencies, and internal stakeholders.

· Line management experience with a track record of developing team capability.

Skills

· Expertise in digital marketing tools and techniques, including SEO, PPC, Google Analytics, Google Ads, social media advertising, and CRM systems.

· Strong analytical and strategic thinking skills, with the ability to translate insight into actionable plans.

· Excellent leadership, communication, and influencing skills across all levels.

· Strong project management skills with the ability to manage multiple priorities and deadlines.

· Excellent copywriting, editing, and content development skills.

· Ability to build effective internal and external relationships and collaborate across teams.

Other:

· Willingness to travel and work flexibly, including occasional evenings and weekends.

· Ability to work across our Homes in High Wycombe, Solihull, Surbiton, and Worthing when required.

Personal characteristics should include:

· A digital leader who inspires creativity, innovation, and high performance.

· Proactive, resourceful, and solutions-focused.

· Collaborative and supportive, with a commitment to shared success.

· Passionate about using digital to make a positive impact in people’s lives.

· Committed to our values and to the wellbeing of those we support.

We are a values-based organisation and strive to demonstrate this in all we do:

With love

We carry out our work with love, care and compassion.

Living positively

We are optimistic in everything we do, supporting veterans and their partners in leading happy and fulfilled lives

As a family

We work and live as one team, one family, one community.

Standing in their shoes

We show admiration and respect for people and never forget what they have done.

Take courage

We are not afraid to do what’s right and what is needed.

We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consultation with the job holder.

Head of Marketing & Communications
Location: Pembroke Street, Oxford OX1 1BP
Salary: £50,000 per annum
Hours: Full Time – 40 Hours per week
Contract: Permanent

About the role

The Head of Marketing and Communications plays a leading role in developing the gallery’s brand, growing and diversifying audiences, and strengthening the visibility of the organisation locally, nationally and internationally.  Working closely with the Director and Senior Management Team (SMT), this pivotal role is instrumental in helping to meet the gallery’s objectives to increase footfall and digital engagement, strengthen relationships with existing visitors and develop new audiences. This post-holder plays a central role with the Director in maintaining the artistic reputation and profile of Modern Art Oxford as one of the UK’s most ambitious and influential contemporary art organisations, and driving ambitious marketing and communications campaigns. 

The position is responsible for developing and delivering the gallery’s audience development, communications and digital strategies, and plays a central role in nurturing relationships with stakeholders, including press, partners, artists and audiences.  Ensuring compliance with data protection legislation and championing the gallery’s value of equality, diversity and inclusion are central to this role.

Reporting to the Director and forming part of the Senior Management Team, the Head of Marketing and Communications is a full time position which manages and is supported by a full-time Marketing Manager and a full-time Design and Communications Officer, with freelance support on press/PR and design as required for specific exhibitions and projects.

Principal Responsibilities

Marketing and Communications

• To grow and diversify Modern Art Oxford’s visiting and online audiences by leading audience development, communications and digital marketing strategies that will enable the organisation to build on its brand and profile, and strengthen its visibility in Oxford, the UK and beyond.
• To develop and oversee implementation of all marketing, communications and PR activity including media relations, social media and digital activity, development of marketing and branding collateral, and on-site interpretation.
• To formulate with the direction of the Director a transformational vision for the use of digital technologies to drive engagement and interaction with our online audiences.
• To manage effective and efficient relationships with any external PR and marketing consultants and companies.
• To develop and nurture key stakeholder, media and marketing relationships and partnerships and cultivate new relationships to ensure that our profile is high locally, nationally and internationally, and that our position as a leading tourist attraction in Oxfordshire and the South East grows.
• To strategically develop distinctive and innovative digital content, working closely and in creative collaboration with the Head of Exhibitions, Head of Communities, Participation and Practice as well as the wider Marketing and Communications team.
• To work with colleagues to strengthen visitor experience and engagement, both on-site and digitally, to increase profile and ensure that the organisation continues to thrive as one of the UK’s leading contemporary art spaces.
• To work closely with the SMT to drive audience research, development and evaluation, ensuring that the gallery attracts significant visitor numbers and closely addresses our stakeholder priorities.
• To manage the Marketing Manager  and the Design and Communications Officer positions.

Fundraising and Finance

• To attend events at Modern Art Oxford and externally to represent the gallery and build relationships with key external stakeholders. Occasional weekend and evening work will be required.
• To ensure tight, clear, budgetary setting, control and regular re-forecasting against targets working with the Head of Finance.
• To work closely with the Head of Development to support new fundraising initiatives and partnerships as required.
• To regularly review all communications activities, suppliers and resources to ensure best value for money.
• To prepare reports as required by Arts Council England and Oxford City Council and other funders/stakeholders in relation to digital, marketing and communications activities.

General

• To support the work of the gallery in strengthening the equality, diversity and inclusivity of the working environment and practices.
• To ensure team management and cross-departmental work is effective and timely in achieving annual targets.
• To ensure that Modern Art Oxford complies with all aspects of the General Data Protection Regulation (GDPR) in relation to marketing and communication activities with audiences, stakeholders and any other third parties.
• To participate in training and development activities as required and assist with the training and development of colleagues.
• To carry out all duties in accordance with all Modern Art Oxford’s policies including Equal Opportunities, Access, Employment, Health and Safety, Child Safeguarding, Data Protection and Equality, Diversity and Inclusion Policies and the Creative Case for Diversity.
• To report to Modern Art Oxford’s Board of Trustees when requested.
• To undertake any other duties as reasonably required by the Director.

Person Specification

• Experience of running a Marketing and Communications team at a senior level within an arts organisation or similar field
• Experience of leading on mixed marketing campaigns, including setting measurable targets 
• Significant experience of managing and motivating teams and being a supportive and encouraging team player
• Excellent arts press contacts and/or partnership development experience.
• Demonstrable experience of audience research, segmentation and development
• A strategic and analytical thinker able to devise, implement and report on strategies and to evaluate data using platforms such as Google Analytics and AdWords and experience of SEO, Content Management Systems, and social media platforms and analytics.
• An ability to prioritise competing workloads and work effectively under pressure in a fast paced and leanly resourced working environment
• Strong project management skills, including budget management
• An inspiring and creative thinker with ambition, vision and enthusiasm
• Self-motivated, positive, flexible and reliable
• Excellent verbal and written communication skills
• A strong affinity with the values and mission of Modern Art Oxford and a passion and enthusiasm for the visual arts, with a belief in the importance of artists and the power of art to have a transformational effect in society

About Us 

Modern Art Oxford is one of the UK’s most exciting and influential contemporary art organisations, renowned for its bold and ambitious artistic programme that promotes diversity and internationalism and celebrates contemporary art as a progressive agent of social change.

Modern Art Oxford welcomes approximately 100,000 visitors each year with approximately 15,000 attendances by schools and community groups in creative learning and participation activities. The organisation’s digital content reaches 450,000 through Modern Art Oxford’s digital channels annually.  Through a wide range of high-quality content creation and programming, Modern Art Oxford aims to make contemporary art accessible and engaging to the widest audience and to promote creativity in all its visual forms. Over the last 60 years Modern Art Oxford has brought some of the world’s most important artists to the city, and the UK, and has developed an international reputation for pioneering emerging and under-represented artists.

Modern Art Oxford is a registered charity and receives core funding from Arts Council England and Oxford City Council, and the generous support of individuals, trusts and foundations, sponsors and friends. 

Benefits

• Pension
• An auto-enrolment pension scheme is in place with Legal & General. Under pension auto enrolment legislation, the employee will pay 5% (before tax relief) and the employer will pay 3% of qualifying earnings to the Legal and General plan.
• Holiday 25 days annual leave plus eight public bank holidays
• Staff discount in Cafe and shop

Closing date for Applications is Midnight on Sunday 14th December 2025
Interviews for the role will be Friday 19th December 2025

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

No agencies please.

The Talent Set is delighted to be partnering with Ronald McDonald House Charities to recruit to this newly established Head of Marketing, Communications & Digital Engagement position, a key senior role within the Engagement Directorate. 

Location: Flexible with hybrid working of 2dpw from a Ronald McDonald House or Office
Salary: £62,000
Contract: Full-time, Permanent
Reports to: Associate Director of Mass Engagement

About Ronald McDonald House Charities
Ronald McDonald House Charities are on a mission to create lasting change for children and families affected by crisis. As they embark on an ambitious new Engagement Strategy, they’re looking for a visionary Head of Marketing, Communications and Digital Engagement to lead their brand transformation, amplify their voice, and deepen public connection with their cause.

The Role
As the Head of Marketing, Communications & Digital Engagement, you’ll shape and deliver an integrated marketing, brand, communications and digital strategy that grows visibility, inspires action, and drives meaningful engagement.
You’ll be at the forefront of storytelling, digital innovation and brand leadership—guiding teams and inspiring audiences across multiple channels. Working closely with the Associate Director and the Head of Mass Engagement, you’ll lead a talented team through transformative change that fuels long-term growth and impact.

What You’ll Do:

• Lead the delivery of an integrated marketing, communications, brand and digital strategy.
• Oversee the rollout of a new global brand and awareness campaign.
• Drive digital transformation—embedding data-led, user-first approaches.
• Lead creative, inclusive and impactful storytelling across social, email, web and video.
• Shape internal and external communications, protecting and growing the reputation.
• Collaborate across teams to deliver unified, high-impact campaigns and partnerships.
• Provide inspiring leadership and foster an innovative, inclusive, high-performing culture.

About You
You’re an experienced, strategic marketing leader who thrives on creativity, collaboration and transformation. You know how to unite brand, digital and communications into a powerful, people-led movement.

You’ll bring:

• Proven experience leading brand, marketing or communications in a complex or charitable environment.
• Expertise in digital engagement and transformation.
• A strong grasp of audience insight, data and impact measurement.
• Experience managing large-scale budgets and agency relationships.
• Excellent leadership and stakeholder management skills.
• A values-driven, inclusive approach with outstanding storytelling and communication abilities.

Why Join Ronald McDonald House Charities?
This is a pivotal moment to make your mark—leading a bold, global rebrand and shaping the future of how they connect with supporters, partners and the public. You’ll join a passionate, creative and collaborative team dedicated to making a real difference.

Please get in touch as soon as possible to express an initial interest, the deadline for applications (CV and cover letter) is Friday, 21 November with first stage interviews scheduled to take place the week commencing 1st December.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.  
 

§  Salary: £30,600

§  Contract: 6-month fixed term contract, with potential to extend to 12 months

§  Working pattern: Full time (4 days a week or condensed hours considered)

§  Location: Hybrid until March with one or two days required in the office in Farringdon. (Think Ahead’s hybrid working model is currently under review).

§  Closing date: 9am, Wednesday 26 November

§  Interview dates: Tuesday 9 December and Wednesday 10 December

 

If you have a passion for storytelling, digital communications and using your creativity to make a social impact, this is an exciting opportunity to join our mental health charity as our communications officer, working across the full communications mix.

Think Ahead supports people living with mental health needs by supporting a strong and thriving mental health workforce. We know that good mental health care means looking at the whole person and the social determinants of their health – their home, relationships, finances, work and community.

As communications officer you will:

§  Support the organisation to secure new work and diversify our income streams through effective, targeted communications.

§  Advocate for mental health practitioners, and for social approaches in mental health, including through our campaigning, research and external engagement.

§  Amplify Think Ahead’s profile and key messages through compelling storytelling, content creation and media work. 

This is an excellent opportunity for a creative and pro-active communicator to develop their skills in a small, collaborative team and make a real difference at a pivotal time for Think Ahead.

It is an exciting time to join Think Ahead as we diversify our income and drive new business across our portfolio of training, workforce development, research and campaigning. 

We are currently funded by Department of Health and Social Care until August 2027.

Who we’re looking for

We’re looking for someone who is creative, proactive and motivated, with a talent for clear, compelling and engaging communication, and a genuine interest in mental health and social change. You’ll bring strong writing and digital skills, and an eye for engaging content that connects with different audiences.

You’ll have experience working in a communications or media role, ideally within a charity, public sector or values-driven organisation. You’ll be confident managing content across websites, social media and email marketing. An understanding of media relations and curiosity about how communications can support growth, influence and impact will also be valuable.

You’ll be comfortable juggling multiple priorities, collaborating with colleagues, and taking initiative in a fast-paced environment. Most importantly, you’ll share our commitment to improving the lives of people with mental health needs.

What we can offer you

We offer excellent employee benefits, including generous annual leave entitlement (28 days) plus additional office closure over Christmas, enhanced family-friendly leave, flexible working around our core hours of 10am to 4pm, a matched pension scheme with up to 7% employer contributions, an employee assistance programme and more. 

 

How to apply 

Please provide a CV and a supporting statement (max 2 pages) outlining your fit for the role based on the person specification in the candidate pack on our website together with the completed Equality and Diversity questionnaire.

We will use both the CV and the supporting statement to enable us to shortlist and invite candidates for interview.

We are excited to have a new opportunity for a Marketing Planning Manager to join our fantastic Marketing team at RBL.

In this newly created strategic post, you will be key in supporting our organisation make positive changes in audience perception and engagement, as part of our new strategy.

This role focuses on gathering market intelligence and reviewing audience insight in light of organisational strategy, in order to develop effective audience-facing platforms, content and campaigns. You will design communications to elevate and illustrate how RBL delivers against beneficiary need, in a way that resonates with target audience groups.

This is a truly collaborative role, working with colleagues from all departments and across the organisation, whilst also supporting the Head of Marketing with annual planning process and implementation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Reporting to the Head of Marketing, key responsibilities will include:

- Be the voice of the Audience by becoming steeped in the insights about our mass marketing segments and the Armed Forces community
- Use knowledge of our Audiences and of our impact to ideate, scope and design content and campaigns that fulfil critical strategic objectives
- Support the Head of Marketing in creating an annual Marketing and Communications plan
- Identify and nurture relationships cross departmentally that will enable a stream of knowledge – both data and stories, on RBL’s impact
- Design impactful communication platforms and key messaging to mass and niche target audience groups
- Line management of two team members

You may come from an inhouse, agency or content planning background within a marketing, creative or not for profit sector. You will be experienced working at pace across multiple projects, with an ability to bring together analysis and creativity to design high profile content and campaigns.

You will be contracted to our London Haig House Hub with a minimum expectation of two days per week - Tuesday and Wednesday - working in person at the Hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.

Our consultant-led team of doctors, nurses and other professional staff provide expert care and support for local people with terminal or life-limiting illnesses and their families, in the hospice and at home.

Our patients and their families tell us that Bolton Hospice has not only provided care but given them compassion, dignity and respect when they needed it most.  Everyone at the hospice has a part to play in providing excellent care and support for local people facing life-limiting illnesses and their families.

37.5 hours per week, Monday - Friday (Flexible hours / working pattern)

The Role:

The Marketing Assistant will play a key role supporting the Marketing & Communications team in implementing the integrated communications strategy and providing marketing support for the promotion of hospice services and income generation activity.

Your day-to-day tasks will be varied but typically will include assisting with delivering our social media calendar, creating engaging content for use across our communication channels, writing copy for press releases and arranging photo calls, assisting in print and publication production, and updating content on the website.

What you need:

The successful candidate will have experience working in a similar marketing role or have a qualification in marketing or communications and demonstrate a strong team ethic and creative flair. You must be highly organised and have excellent communication and relationship building skills. You’ll need to be able to work well within a busy team and able to work on several projects simultaneously.

Why Bolton Hospice?

You will be working within a friendly and dynamic team in modern, open plan offices (with flexible working and some home working if this suits you). We offer our employees an attractive benefits package, including 35 days annual leave including bank holidays, rising to 40 days with long service (pro rata for part-time), generous enhanced maternity package, contributory pension scheme, life assurance, free parking, healthcare cash plan, Blue Light Discount Card, discounted meals and excellent training opportunities.  We also offer continuity of service from the NHS with respect to pension and holiday allowance

Closing Date for Applications: Monday, 17th November 2025

Bolton Hospice welcomes applications from all sections of the community, regardless of age, disability, sex, race, religion or belief, marital status, or sexual orientation.  Any appointment will be made on merit alone.  Any offer of employment for this post will be subject to a satisfactory DBS check.  Bolton Hospice has a No Smoking Policy.

Are you a strategic and creative communicator with a passion for storytelling that drives change? Then join Shelter Scotland as our Communications Manager, where you’ll lead the development and delivery of a bold communications strategy that raises our profile, showcases our impact, and keeps housing and homelessness high on the public agenda.

About the role

Over two million people across Scotland are fighting daily battles with homelessness, unfit housing, soaring rents and discrimination. Scotland is in the grip of a housing emergency - and we're rallying the entire country to end it.

This is where you come in. As Communications Manager, you'll shape how Shelter Scotland speaks to the world. You'll own our narrative, craft the messages that cut through, and equip our entire organisation to tell our story with clarity and power.

Leading a team of four communications professionals and reporting to the Head of Communications & Engagement, you'll translate our bold strategy into compelling narratives that provoke action, shape public conversation, and make the housing emergency impossible to ignore.

Role specifics

As Communications Manager at Shelter Scotland, you’ll lead the development and delivery of our creative and impactful communications strategy that raises our profile, strengthens our brand, and keeps housing and homelessness at the forefront of public conversation. Managing a talented team of four across digital, media, and creative content, you’ll craft and maintain our key messages, ensure consistency of voice across all channels, and drive engaging campaigns that inspire people to act. You’ll oversee media engagement, prepare and brief spokespeople, and make sure lived experience and anti-racism are embedded in all our communications. With proven experience in strategic communications, message development, and team leadership, you’ll bring both creative flair and strategic focus to help shape national conversations and advance our mission in Scotland.

Apply to be part of our team and be the change you want to see in society.

Benefits 

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team

As part of the Communications and Engagement team, you will be responsible for developing integrated communications plans across all digital and traditional channels including local and regional print, broadcast, online and social media.  You will manage our media relationships and support our objectives.

About Shelter Scotland

Shelter Scotland is Scotland’s national housing and homelessness charity. Our vision is of a home for everyone in Scotland. For over 50 years, the way we drive change has remained the same. We advise and support people in housing need today and use the insight we gain to inform our campaigns to change tomorrow. We also raise professional standards for those working in Scotland’s housing and homelessness sector by offering a broad range of training courses.

Home is a human right. It’s our foundation and where we thrive. Yet everyday thousands of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter Scotland. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter Scotland is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies. 

Shelter Scotland does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

About Us

IIED is an international policy and research organisation working to build a fairer, more sustainable world, in partnership with others across the globe. We stand up: challenging the systems and structures that perpetuate economic, social and environmental injustice – acknowledging our own role in this. We speak out: calling out the big blockers that prevent progress for communities and working to amplify voices, redistribute power and strengthen rights. We innovate: developing, co-producing and supporting evidence-based ideas to drive progress towards a thriving world for all. We collaborate: building connections at local, national and international levels, to support diverse partners to tackle the climate, nature and inequality crises so that people and the planet can thrive. Come and be part of this exciting journey with us!

We are now looking for an Internal Communications & Events Manager to join us on a full-time, permanent basis, working 35 hours per week.

This is a fantastic opportunity for a seasoned events professional with experience designing internal communication strategies to join our impact-driven and globally respected organisation.

We’ll give you the platform to refine your craft at the highest level, curating thought-provoking events that bring global changemakers together, sparking dialogue that matters, and cementing your reputation as a leader in your field.

And with the freedom of hybrid working, you’ll have the scope to shape a career that fuels your best ideas, balancing focus and creativity while making an impact that reaches far beyond your desk.

So, if you want to use your creativity and strategic thinking to help an organisation that’s tackling global environmental and social challenges, read on and apply today!

The Role

As our Internal Communications & Events Manager, you will lead the delivery of our internal communications and events strategies to support engagement, collaboration, and knowledge sharing across the organisation.

Working as part of our highly skilled Communications Group, you’ll design, develop and deliver internal engagement activities, including staff events, communications tools, and content that reflect our values and goals.

Alongside this, you will play a vital role in managing our external events programme, working closely with colleagues across the organisation to deliver professional, high-quality events that amplify our impact and strengthen our influence across key audiences.

Additionally, you will:

- Develop engaging agendas, identify speakers, and prepare materials for events
- Write, review and edit event marketing content for our website and social media platforms
- Analyse event engagement metrics
- Manage the intranet and internal communications channels
- Organise and oversee internal events
- Manage budgets for both internal engagement and events

About You

To be considered as our Internal Communications & Events Manager, you will need:

- Substantial experience in internal communications and event management
- Experience in designing and delivering internal communication strategies
- Experience managing hybrid, virtual and in-person events
- Experience working with social media and online platforms such as Eventbrite
- Strong project management, co-ordination, and strategic planning skills
- Excellent oral and written communication skills with the ability to convey complex messages clearly
- Strong stakeholder management skills and the ability to build relationships across all levels
- Excellent knowledge of MS Office 365 and Zoom for events
- An internal communications, event, or marketing qualification or equivalent experience

The closing date for this role is 20th November 2025.

IIED is a hybrid working organisation and you are likely to be working from home most of the time. As such, you will need a suitable place to work and a reliable, fast internet connection.

Other organisations may call this role Internal Communications Manager, Events Manager, Employee Engagement Manager, Communications & Engagement Manager, or Events Lead.

IIED is a Global organisation that serves the Global Majority. We are committed to equity of opportunity, to being fair and inclusive, and to being a place where all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented in IIED’s workforce including members of minority groups and those with lived experience of the work we do. Even if you don't satisfy all the criteria, we still encourage you to apply, as we will offer training and development to upskill the right candidate for the role.

We are looking for a new Head of Influencing to lead Switchback’s work driving change across the justice system, with the voice of young prison leavers at its heart.

This is an exciting opportunity to join the leadership team of an organisation delivering sector-leading impact. You will be growing Switchback’s work to tackle social and racial injustice through creative policy influencing and media campaigns based on insights from our frontline delivery, as well as overseeing our work co-producing research and policy solutions with our Experts by Experience Board and partners across the sector.

We are looking for someone to build on our fantastic progress shifting policy and perceptions – such as our most recent work influencing government policy on recall with insights from our participatory action research and through convening a third sector Recall Reform Coalition to build momentum and a compelling evidence-based case for change.

As Head of Influencing you will work closely with the CEO and your small but mighty Influencing team to campaign for a more human, more effective approach to resettlement. You will harness the powerful insights of Switchback Trainees, alongside the rich evidence from our delivery programme, and grow our collaborative influencing partnerships, including our ambitions to build a national participatory research programme building the business case for a national resettlement framework.

We are looking for a highly creative and collaborative individual with a strong strategic mindset and ability to see the bigger picture, helping Switchback punch even further above our weight. You will bring engaging communication skills and a strong track record of securing policy change through targeted policy work and public campaigning with lived experience at its heart.

You will see the value in shifting wider narratives about young people from poor or ethnic minority backgrounds and understand how to influence decision-makers. Above all, you will be driven to do this by centering the powerful voice and experience of the young men we support and working in collaboration with others across the sector to achieve our aims.