Head of marketing and digital products jobs

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.

The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the role

Leading innovation across the organisation, you will be responsible for developing and delivering a strategy to grow our movement, to increase our membership and reach whilst ensuring we continue to reflect the needs and aspirations of women. You will oversee research into women’s evolving needs and preferences, whilst testing approaches with new external audiences to maximise our relevance, diversity and inclusivity. At the same time, you will actively embed innovation into strategy and decision-making in all areas, constantly find new ways to reach underrepresented women and build a wealth of data to support your recommendations. You will lead transformation across the organisation by championing change, creativity and a forward-thinking strategy that ensures the continued growth for the WI.

Location: Hybrid, with one day per week at our London, Oxfordshire or Wales office.

About you

Highly experienced in innovation, organisational development or programme management, you will bring an impressive track record of instigating and managing successful organisational change that leads to sustainable income generation. You will be adept at designing and delivering pilot programmes, as well as commissioning research and deploying data to support action. The role requires excellent communication skills and the confidence to advise and lead at both senior leadership and Board level, as the organisation looks to you to lead fundamental organisational change. Experience within the charity or not-for-profit sector would be beneficial, as would an understanding of trends and issues affecting women across different demographics in the UK.

How to apply

For further information about this Head of Innovation role, please download the recruitment pack which includes the job description and person specification.

To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department.

Closing date: 3 September 2026.

First round interview (virtual): 11 September 2026.

Second round interview (in-person): 15 September 2026.

No other media or agencies, please.

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

About the role

We're looking for an ambitious marketer who's ready to take the next step in their career and help recruit and inspire supporters across a diverse portfolio of fundraising products and events.

As Senior Marketing Officer, you'll work closely with the Senior Marketing Manager to plan and deliver campaigns across our Third-Party Events and relationship fundraising portfolio. You'll be responsible for the delivery and reporting of marketing activity, managing the day-to-day execution of campaigns to recruit participants for iconic events such as the London Marathon, Great North Run and other challenge events, alongside our In Memory and DIY fundraising products.

Working collaboratively with colleagues across marketing, product teams and agency partners, you'll help deliver engaging multi-channel campaigns that drive registrations, participation and income. You'll also support the marketing of our owned flagship events and other fundraising opportunities as needed, contributing to the growth of the wider fundraising portfolio.

This is a fantastic opportunity for someone who combines creativity with a data-driven approach and is keen to develop their skills in campaign delivery, digital acquisition and performance marketing. If you're passionate about creating impactful campaigns that inspire supporters and help raise vital funds, we'd love to hear from you.

About you

You're a proactive and organised marketer with experience delivering successful multi-channel campaigns and a passion for understanding what motivates people to take action.

You'll have experience using digital channels such as paid social, search, email and organic social media to acquire and engage audiences, alongside an understanding of campaign planning, performance monitoring and optimisation. Comfortable working with data and insight, you're always looking for opportunities to test, learn and improve results.

You'll be a confident communicator with strong teamwork skills, able to build effective relationships and work collaboratively with colleagues and stakeholders to deliver successful campaigns. Creative and solutions-focused, you'll enjoy generating fresh content ideas and finding new ways to engage supporters.

You'll be comfortable creating and capturing content, whether that's filming video for paid social content or working with photographers at supporter events when needed.

Most importantly, you're motivated by the opportunity to inspire supporters to take part in fundraising experiences that make a real difference to people affected by breast cancer.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our Cardiff/Glasgow/London/Sheffield office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is:

£34,000 to £36,500 per annum if Cardiff/Glasgow or Sheffield based

£36,500 to £39,500 per annum if London based

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date 31 August 2026 11:59 pm

Interview date First interview – week commencing 7 September 2026

Second interview – week commencing 14 September 2026

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder. 

Contract Type: Fixed Term 24 months

Location: London (Flexible working with a minimum of 2 days in the office)

Interviews: 7th & 8th September 2026

Our Brand and Marketing team is looking for a creative, dynamic and innovative Marketing Manager to lead a new transformational project spearheaded by one of The Trust’s Goodwill Ambassadors and supported by corporate and government funders, to develop and deliver a long-term national awareness campaign to drive thousands of mentors to take action to support young people’s futures.

The key aspects of the role include:

• leading the marketing strategy and optimising campaign management
• developing and delivering owned, earned and paid marketing tactics
• using data to recommend outreach adjustments to respond to operational need in real-time
• working with prominent stakeholders to maximise opportunities
• line managing one Marketing Executive

The role is ideal for you if you’re: adept at building senior stakeholder relationships to secure buy-in and manage expectations; comfortable working with agencies, designers and partners to fulfil project needs; effective at developing multi-channel B2B and B2C marketing materials; and can use performance reports and trends data to influence decisions to advance The Trust’s goals.

If you’ve led the marketing requirements on high-profile marketing projects with measurable impact, we want to hear from you.

What happens next?  

Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Marketing Managers? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training.The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Marketing Managers! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

About the Veterans’ Foundation

The Veterans’ Foundation is one of the UK’s leading military charities, raising funds to support serving personnel, veterans and their families through a network of charitable organisations across the UK.

Since launching in 2016, we’ve awarded more than £40 million in grants to over 500 charities, helping improve the lives of thousands of members of the Armed Forces community.

As we enter our second decade, we’re investing in digital platforms, technology and the supporter experience that will help us reach more supporters, raise more funds and increase our impact.

The Opportunity

This is an exciting opportunity to join the Veterans’ Foundation at a pivotal moment in our development.

We’ve created this 12-month fixed-term role to lead a defined programme of digital fundraising and transformation projects that will strengthen our fundraising capability and create the foundations for the next phase of our growth.

Working directly with the Head of Fundraising & Engagement, you’ll lead the successful delivery of major digital initiatives, including the launch and optimisation of our new website, embedding Salesforce as our fundraising CRM, developing supporter journeys, delivering digital fundraising campaigns and introducing new digital products and platforms.

If you enjoy building, improving and delivering meaningful digital change, this is an opportunity to make a lasting impact on an organisation with ambitious plans for the future.

Key Responsibilities

As Interim Digital Fundraising Manager, you will:

· Lead the successful launch, optimisation and ongoing development of the Veterans’ Foundation website.

· Deliver digital fundraising campaigns that increase supporter acquisition, engagement, retention and income.

· Design and implement automated supporter journeys using Salesforce and associated digital platforms.

· Develop and optimise digital donation journeys and fundraising products.

· Introduce new digital products, platforms and technologies that enhance supporter experience and fundraising       performance.

· Manage relationships with digital agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Develop reporting dashboards and performance insight to support evidence-based decision making.

· Use analytics, testing and supporter insight to continuously improve campaign performance and digital user experience.

· Work collaboratively across fundraising, communications and grants to maximise digital opportunities.

· Champion digital innovation and identify opportunities to improve systems, processes and supporter engagement.

· Contribute to the successful delivery of the Veterans’ Foundation Fundraising Strategy.

· Undertake any other duties appropriate to the role.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

To be considered for this role, applicants must have the right to work in the UK and be currently resident in the UK.

Essential

We’re looking for someone who can demonstrate:

· A proven track record of planning, delivering and optimising successful digital fundraising, digital marketing or supporter engagement campaigns that achieve measurable results.

· Successful delivery of digital projects involving websites, CRM systems and digital platforms, with the ability to manage multiple priorities and deliver to agreed timescales.

· Strong knowledge of digital fundraising, supporter journeys, email marketing, website management and social media, with the ability to use data, testing and insight to continually improve performance and supporter experience.

· Experience of working with CRM systems, ideally Salesforce, and the ability to use data to support segmentation, reporting, campaign delivery and strategic decision-making.

· Proven ability to manage external agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Experience of monitoring, evaluating and reporting on campaign performance, establishing meaningful KPIs and presenting clear recommendations to stakeholders.

· Experience of managing project or campaign budgets, demonstrating value for money and return on investment.

· Excellent written communication, stakeholder management and project management skills, with the confidence to work independently, take ownership of complex projects and build effective relationships across the organisation.

· A proactive, innovative and solutions-focused approach, with the curiosity and drive to identify opportunities to improve digital fundraising performance.

Desirable

· Experience working within the charity, fundraising or not-for-profit sector.

· Experience of Salesforce or other CRM, marketing automation or customer journey platforms.

· Experience using digital analytics and reporting tools, such as Google Analytics, Power BI or Looker Studio.

· An understanding of fundraising regulation, data protection and digital marketing best practice.

· Experience of digital product development, user experience (UX), conversion rate optimisation (CRO) or website optimisation.

· Experience of delivering organisational change, digital transformation, or implementing new digital systems, platforms or ways of working.

Why Join Us?

This is an opportunity to shape the future of digital fundraising at one of the UK’s leading Armed Forces charities.

Over the next 12 months you’ll lead projects that will transform how we engage supporters, strengthen our digital fundraising capability and create the platforms and experiences that underpin our future growth.

Your work will help us reach more supporters, raise more sustainable income and enable more funding to reach the charities supporting serving personnel, veterans and their families across the UK.

If you’re motivated by creating meaningful change and want to leave a lasting legacy, we’d love to hear from you.

We’re looking for an experienced fundraising leader who can combine strategic thinking with hands-on delivery and take the next step into a broad senior leadership role.

As Head of Income Generation and Communications, you will lead Cosmic’s fundraising, marketing and communications function, with responsibility for sustainable income growth, team leadership and strengthening our profile. You will oversee a varied portfolio spanning community and challenge fundraising, corporate partnerships, major donors, events, volunteering and supporter stewardship, while also setting the direction for our communications, brand and digital activity.

This is a role with real scope to shape our future. You will work closely with the CEO and Trustees, lead a small team and external communications support, and develop a three-to-five-year strategy that turns ambition into clear plans, targets and results.

We are looking for someone with a strong track record in fundraising and income generation, experience of managing people and performance, and the confidence to oversee communications and volunteering strategically. You do not need to be a communications specialist, but you should understand how strong storytelling, supporter engagement and volunteer involvement can help drive income and impact.

Salary: £45,000–£50,000 | Full-time | Permanent | Hybrid, primarily based near St Mary’s Hospital, Paddington

Location: Horley, Surrey (This role is based at the National Greyhound Centre, Horley, Surrey, RH6 9SX, offering flexible working by arrangement with a minimum of three days in the office and the option to work two days from home.)

Hours: Full-time (36 hours), part-time considered

Reports to: Head of Income Generation and Engagement

Salary: £30,000-£34,000

Job role:

Each year, thousands of greyhounds across the UK rely on the generosity of supporters of the Greyhound Trust to find safe, loving homes. With an annual income of around £4.5 million, individual giving and gifts in Wills is central to our income generation strategy and this role will help to grow and nurture it.

This role is perfect for an ambitious fundraiser looking to take your next step in the animal welfare sector. From leading on donor communications and appeals through to managing our legacy pipeline, you will support the Head of Income Generation and Engagement to shape the income generation strategy.

You will take the lead in developing, testing, learning and growing the direct marketing programme and developing supporter journeys both online and offline. You’ll develop our email marketing and online supporter journeys for now and the future.

This is a broad, varied role, and we don’t expect you to arrive as an expert in everything. Whether your background is in individual giving, community fundraising, legacies, digital or data, if you are a confident communicator and comfortable managing relationships with compassion and determination, this is the role for you.

Key responsibilities:

1. Work with the Head of Income Generation and Engagement to develop the individual giving strategy and contribute to annual planning, budgeting and KPIs.
2. Create a sustainable individual giving programme, increasing the supporter base across all channels and developing strategies to engage and motivate supporters.
3. Plan and deliver engaging multi-channel fundraising campaigns and appeals.
4. Provide advice and support to branches for one-off lottery or other individual giving initiatives; ensuring compliance with our gambling commission licence nationally and through branches.
5. Review and develop the charity’s programme of appeals, regular giving and sponsorship products, lottery and donor development programmes.
6. Maximise digital fundraising opportunities whilst recognising the contribution of non-digital approaches for certain audiences and product types.
7. Develop our email marketing and online supporter journeys.
8. Review and develop opportunities for legacy giving and in-memory fundraising.
9. Analyse income and expenditure monthly, using a set of KPIs to report on progress and forecast future results.
10. Design and implement a stewardship programme with particular attention to supporter journeys for new and existing supporters that increase average values and long-term support.
11. Ensure compliance of the individual giving programme, escalating risks to the Head of Income Generation and Engagement.
12. Ensure data collection, management, use, storage and destruction comply with data protection law and best practice.
13. Engage with staff and volunteers on the importance of fundraising from individuals and how their individual roles can enhance fundraising opportunities.
14. Work closely with other members of staff to ensure individual giving products and initiatives are integrated with other areas of the charity, such as brand and marketing programmes, retail development and homing campaigns.

Essential skills and experience:

• Experience of working in an individual giving, direct marketing, community, or general fundraising role.
• Experience of delivering income growth and establishing new programmes of activity.
• Ability to manage and monitor external suppliers and agencies (copywriters, designers, mailing houses, platform developers, etc.) to maximise outcomes.
• Demonstrable experience of donor development, journeys and stewardship.
• Proficient written and verbal communicator with the ability to adapt tone to engage and inspire different audiences and write compelling fundraising copy.
• Excellent stewardship skills with the ability to communicate with supporters via letter, email, telephone and face to face with care and compassion.
• Able to plan and prioritise independently across several income streams.
• Track record of writing clear, engaging supporter communications (appeals, newsletters, thank you journeys).
• Confident using data to select, segment, or report on supporter groups.
• Experience managing ongoing relationships with individuals (donors, supporters or clients).
• Understanding of legacy marketing.
• Proficiency in using a CRM to manage donor relationships and supporter journeys.
• Working knowledge of charity law, GDPR and the Fundraising Code of Practice.
• A collaborative approach and willingness to learn new areas of fundraising.

Desirable experience and qualifications:

• Relevant fundraising or marketing qualification (e.g. Institute of Fundraising / CIOF certificate, CIM), or evidence of ongoing professional development.
• Experience of legacy marketing, legacy administration, or legacy pipeline management.
• Experience of writing legacy-specific communications (in-memory, will-writing campaigns, pledger updates).
• Experience of developing and evaluating acquisition or retention campaigns and activity across a variety of offline and digital channels.
• Experience of building or improving email marketing programmes or automated supporter journeys.
• Experience of working with fundraising databases (e.g. Raiser's Edge, Donorfy, Beacon) and GDPR-compliant data handling.
• Experience of liaising with solicitors, executors, or handling sensitive/bereavement-related conversations.
• Experience of managing a pipeline or CRM-tracked process from enquiry through to completion.
• Have empathy and enthusiasm for the mission of the Greyhound Trust.

You don't need to have all of this – if you have strong individual giving or communications experience and are excited to grow into legacies and digital, we'd love to hear from you.

You will be required to work or provide support outside of standard working hours for events and operational needs, so flexibility is key. This post and its role requirement will develop with the needs of the charity.

THIS ROLE REPORTS TO: HEAD OF COMMERCIAL

ABOUT CYNTHIA SPENCER

Cynthia Spencer Hospice provides specialist palliative and end‑of‑life care for people living with life‑limiting illnesses across West Northamptonshire, as well as vital support for their families. Cynthia Spencer Hospice Charity raises additional funds to sustain and develop these essential services. We are on an ambitious journey to grow our income, strengthen community relationships and ensure specialist care is available for everyone who needs it.

ABOUT THE ROLE

We are seeking an experienced Online Sales Lead to join our Commercial team and support the development of sustainable income for specialist end‑of‑life care. Reporting to the Head of Commercial, the role will support the growth and day‑to‑day operation of the charity’s online commercial activities, maximising income while delivering excellent customer experience.

This role will be central to the set‑up and development of our online retail operation, including researching and selecting online marketplaces, establishing processes, creating product listings, developing pricing and stock management approaches, training volunteers and supporting the launch of the online service.

Working to online sales targets and net profitability, the postholder will source appropriate donated products from retail stores and other avenues, promoting them online to achieve the highest return while pricing accurately and competitively.

DUTIES AND KEY RESPONSIBILITIES

• Lead the development, set‑up and launch of online sales platforms and marketplaces.
• Establish and maintain online accounts, payment systems, product categories, postage options and operating procedures.
• Develop end‑to‑end sales processes covering stock receipt, assessment, listing, sale, dispatch, returns and after‑sales service.
• Set and maintain standards for pricing, listings, photography, product descriptions and stock management.
• Track sales, income, fees, postage costs, stock levels and channel performance, using insight to recommend improvements.
• Identify opportunities to grow online income through new marketplaces, digital channels, product ranges and corporate stock donations.
• Work with the Head of Commercial and Marketing Executive to promote online sales through social media.
• Recruit, coordinate, support and train online volunteers.
• Maintain excellent customer service through prompt communication, accurate fulfilment, timely dispatch and positive supporter relationships.
• Ensure all products listed online are high quality, accurately described and supported by clear photographic images.
• Build strong internal relationships across multiple sites.
• Carry out any other duties appropriate to the role.

ABOUT YOU – ESSENTIAL CRITERIA

EXPERIENCE

• Proven experience in retail, sales, e‑commerce or online selling.
• Experience achieving KPIs, targets and profit margins.
• Experience with online sales platforms.
• Experience supervising or coordinating staff or volunteers.
• Strong experience of online marketplaces and e‑commerce processes.
• Target‑oriented approach to achieving online income budgets.

KNOWLEDGE AND SKILLS

• Excellent relationship‑building, networking, influencing and negotiation skills.
• Strong commercial awareness.
• Excellent written and verbal communication skills.
• Strong organisational and time‑management skills.
• Ability to think strategically while focusing on delivery and results.
• Ability to work independently while collaborating effectively.
• Good attention to detail and accuracy.
• Confident using Microsoft Office, online platforms and CRM systems.

PERSONAL QUALITIES

• Proactive, ambitious and profit‑focused.
• Professional, personable and confident.
• Supportive and coaching approach to volunteers.
• Creative, solutions‑focused and willing to identify new opportunities.
• Empathy with the values and purpose of Cynthia Spencer Hospice.

GENERAL RESPONSIBILITIES

• Work within and promote the charity’s values, policies and procedures.
• Maintain confidentiality and comply with data protection requirements.
• Attend relevant meetings, training and charity activities.
• Work collaboratively with colleagues and contribute positively to the wider organisation.
• Undertake any other reasonable duties appropriate to the role.

We are an equal opportunity employer and welcome applications from all backgrounds who meet the requirements of the role. We celebrate diversity and are committed to creating an inclusive environment where everyone can thrive.

At St Leonard’s Hospice, we are looking for a skilful communicator to lead our Communications team as Head of Communications. Building the charity’s brand and driving audience engagement, this roleis the strategic lead for communications at the Hospice, from clinical services to income generation.

This role is key to the Hospice achieving its aims to:

• Provide accessible services that meet the needs of our local community
• Improve public policy on, and raise awareness of, palliative and end-of-life issues
• Build partnerships that improve the quality of care and secure the Hospice’s future

The Head of Communications is intended to work collaboratively with other leadership roles across the Hospice to develop and implement an insight-based, audience-focused communications strategy to engage our three key audiences:

• Referral partners in the healthcare system
• Patients, families and carers who can benefit from Hospice services
• Members of the public who can enable our work through volunteering, donating and fundraising

To fulfil the Head of Communications role, you will need:

• Significant experience planning, delivering and evaluating communications strategy
• A proven track record of delivering impactful campaigns
• Strong leadership and management skills
• The ability to communicate complex messages sensitively and appropriately to a range of audiences

What’s in it for you:

• Flexibility for a great work/life balance
• Generous annual leave entitlement of up to 41 days
• Attractive pension schemes
• Extensive employee discounts on shops, holidays and lifestyle choices and Blue Light Card discounts
• Opportunities to grow your skills and career
• Free onsite car parking
• A supportive and friendly working environment

This is a full-time role, working 37.5 hours per week, usually Mon-Fri though occasional evening and weekend work will be required. This role supports working from home, though a regular presence on site at the Hospice is essential. The salary band for this role is £49,647 to £56,842 per annum.

ID: 1861 Senior Website & Digital Content Manager  

Service: Digital Marketing

Salary: Grade 4 point 38: £37,867.30 pro rata (£46,703 FTE) per annum, plus £480 home-based allowance FTE per annum (£389 pro rata)

Location: Homebased

Hours: Part time, 30 hours per week

We offer flexible working arrangements - please see below for more details.

Contract: Temporary 12 month contract (mat leave)

Family Action & the Role’s Impact:

At Family Action we support people through change, challenge or crisis. It’s what we’ve done for over 150 years. We protect children, support young people and adults and offer direct, practical help to families and communities. 

We see first-hand the power of family to shape lives, for better or worse, so we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. 

This is an exciting opportunity to lead the Website and Digital Content Team through a crucial period. You will have the chance to manage a portfolio of websites, including Family Action’s and Relate’s, and oversee the development and creation of digital content for a range of channels. You will manage a small team and work collaboratively across the wider development and external affairs directorate to drive brand awareness and income generation.  

Main Responsibilities (for details check the job description and person specification):

· Strategically manage a portfolio of websites across two distinct brands and a number of sub identities, ensuring they meet organisational goals, user needs, and sector best practice.

· Lead on the development and creation of digital and multimedia content across Family Action and Relate brands to support key business objectives

· Lead continuous optimisation of sales and donation journeys across Family Action and Relate websites, including testing, personalisation, and conversion rate improvements.

· Oversee the development of a new Relate website as part of a wider adaptive change programme, working closely with the Website and UX Manager and other key stakeholders.

· Use sophisticated analytics, data and insight tools to test, measure and evaluate content and website performance against KPIs, drive decisions and prioritise enhancements.

· Line manage a small team including a Website and UX Manager, Digital Marketing Executive, Content Executive and two temporary Website Project Managers

Main Requirements (for details check the job description and person specification):

· Extensive experience of website development and management within complex organisations

· Extensive experience of managing complex digital projects with multiple stakeholders such a website builds

· Experience of optimising website user journeys to drive a measurable increase in conversions such as sales and donations

· Ability to drive and manage content generation, working with a range of subject matter experts and within a robust governance architecture Extensive experience of using tools such as Google Analytics, Google Tag Manager, Google Search Console and Bing Webmaster to successfully plan, measure and evaluate content performance

· Experience of line management

Benefits:

- an annual paid leave entitlement of 30 working days plus bank holidays

- up to 6% matched-pension contributions

- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment

- enhanced paid sick leave and paid family leave provisions

- eye care and winter flu jabs vouchers

- cycle to work scheme

- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:

· Click the “Apply Now” link below and fill out our digital application form

· Closing Date: Monday 31st August at 23:59. Please note, we may close the position early if we find the right candidate.

· To learn more about Family Action: Careers

Interviews will likely to take place virtually during the first week of September 2026.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: matthew.dennis (full email address located on advert document)

Our commitment to Equality, Diversity & Inclusion:

We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.

Job title: Senior Integrated Marketing Manager – Learn & Talent

Location: London (Shoreditch)

Reports to: Head of Marketing Campaigns

Salary: £42 - £52k (depending on experience) plus benefits

Hours: 9:30 am - 5:30 pm Monday to Friday, with hybrid working

About D&AD

D&AD is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs.

Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.

You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.

About the role

We're looking for an experienced Senior Marketing Manager to lead integrated marketing campaigns across D&AD's Learn & Talent portfolio.

This role is responsible for developing and delivering strategic marketing campaigns that drive awareness, learner acquisition and revenue across a diverse range of professional development products - from accessible online courses and workshops through to premium bespoke learning programmes, executive education and enterprise learning solutions.

This is a strategic and hands-on marketing role requiring strong commercial acumen, excellent digital marketing expertise and experience marketing products with varying price points and customer journeys across both B2C and B2B audiences.

Working closely with Product, Partnerships, Sales and Digital teams, you'll develop integrated campaigns that attract new learners, nurture prospects and build long-term engagement with D&AD's learning offer.

You'll also support partner marketing activity to help grow the reach and impact of collaborative learning programmes and commercial partnerships.

Key Responsibilities

Campaign Development, Management & Delivery

• Develop integrated marketing campaign strategies and plans aligned to commercial, acquisition and audience growth objectives.

• Lead end-to-end campaign development and delivery across D&AD's learning portfolio, including online and in-person courses, bespoke training and enterprise learning solutions.

• Create audience-led campaign strategies, messaging frameworks, channel plans and customer journeys that reflect different products, audiences and purchase cycles - from free/lower-cost open courses to high-value bespoke learning programmes.

• Manage multiple concurrent campaigns across a diverse product portfolio, ensuring activity is delivered on time, within budget and to a consistently high standard.

• Coordinate cross-functional teams and external agencies to successfully deliver integrated campaigns across owned, earned and paid channels.

• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.

Digital Marketing

• Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM and content marketing channels

• Manage campaign execution across marketing automation, CRM and paid media platforms, ensuring activity is delivered effectively and on schedule.

• Work closely with CRM and digital teams and agency partners to deliver and optimise digital campaigns, improve customer journeys, segmentation and campaign effectiveness.

• Create website content and pages to support campaigns.

• Support audience segmentation, customer journey optimisation and marketing automation to improve campaign effectiveness.

• Monitor campaign performance and use data and customer insights to recommend and implement ongoing improvements that maximise engagement, conversion and ROI.

Creative, Content & Communications

• Lead the development of compelling messaging and content that communicate the value of D&AD learning experiences.

• Work closely with Content, Design and Creative teams to create engaging campaign assets.

• Ensure consistency of brand and messaging across all customer touchpoints.

Performance, Measurement & Commercial Impact

• Define campaign objectives, KPIs and measurement frameworks aligned to commercial and audience growth goals.

• Monitor and evaluate campaign performance across digital and offline channels, using data, customer insight and testing to optimise activity throughout the campaign lifecycle.

• Deliver against agreed KPIs, including enrolments, lead generation, revenue, conversion, customer acquisition, retention and engagement.

• Produce regular campaign reporting and post-campaign evaluations, providing clear insights and recommendations to improve future performance.

Partner Marketing

• Plan and deliver co-marketing campaigns with industry partners, clients, sponsors and collaborators.

• Develop marketing toolkits and promotional assets that enable partners to support programme recruitment.

• Work with Partnership and Business Development teams to maximise commercial opportunities through joint campaigns.

Event Marketing

• Plan and deliver integrated marketing campaigns that drive registrations for Learn events, working closely with Programme, Partnerships and Production teams to align activity with content, speakers and key milestones.

• Coordinate campaign activity across digital, content, PR, social and email channels, including launches, speaker reveals and post-event follow-up, to maximise visibility, attendance and audience retention.

• Monitor sales, registrations and engagement throughout, making recommendations to optimise performance against commercial targets.

Stakeholder & Project Management

• Build strong relationships across internal teams including Product, Partnerships, Sales, Content and Creative, Digital and Operations.

• Manage external agencies and suppliers where required.

• Present campaign plans, results and recommendations to senior stakeholders.

• Support other areas of the business as needed, taking on ad hoc tasks and projects that fall outside core responsibilities.

Skills & Experience

We're looking for someone who brings:

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation

• Proven experience marketing education, training, professional development, membership, learning or service-based products.

• Experience marketing both online and in-person programmes, ideally across a range of price points - from self-service consumer products through to premium, consultative or enterprise offerings.

• Strong digital marketing expertise across email, paid media, social media, content marketing and campaign optimisation.

• Strong understanding of lead generation, CRM, marketing automation and customer lifecycle marketing.

• Commercial mindset with experience delivering revenue and growth targets.

• Strong analytical skills with experience using campaign data to optimise performance.

• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.

• Experience managing marketing budgets and agency relationships.

• Excellent stakeholder management and project management skills.

• Outstanding communication and briefing skills.

Personal Attributes

• Strategic and commercially minded.

• Customer-focused with a strong understanding of different audience needs.

• Collaborative and relationship-driven.

• Organised, proactive and able to manage multiple priorities.

• Curious about learning, creativity and innovation.

• Comfortable working in a fast-paced, deadline-driven environment.

• A passion for the creative industries.

Benefits

D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.

Other

D&AD is committed to diversity, equality, equity, inclusion and respect for all. Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment. At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please contact us to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.