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Location:Between North Weald & Earls Colne, Colchester (Hybrid: 3 days on site, 2 at home. Primary base at either site, depending on candidate preference and business needs. Occasional travel between sites required)
Job Purpose
Lead the planning, delivery and evaluation of Individual Giving campaigns and supporter journey communications across digital and direct channels, generating sustainable income growth and an excellent supporter experience.
You will manage campaigns to acquire, retain and steward individual supporters (digital acquisition, email marketing, regular giver welcome journeys, appeals) and support testing of new products, propositions, channels and journeys to diversify income and maximise long-term net income and supporter value.
Duties and Responsibilities
Strategy, Planning & Growth
Contribute to the Individual Giving strategy, focusing on digital acquisition, email marketing and supporter development
Work with the Head of Individual Giving on innovation projects to acquire, retain and maximise net income from audiences
Help plan strategic initiatives such as the charity’s anniversary
Monitor digital fundraising developments and test new products and channels
Campaign and Project Management
Project manage campaigns from design to evaluation, on time and budget, to acquire supporters and increase donor value through upgrade and cross-sell
Develop and test stewardship programmes to maximise retention and lifetime value
Manage agencies and brief internal teams across email, paid digital, telemarketing and direct mail
Compliance, Risk & Governance
Ensure compliance with the Code of Fundraising Practice, GDPR and PECR
Work with Technology and Insights and partners on compliant data, consent and preferences
Monitor digital fundraising regulation and risks, implementing changes as needed
Data, Insight & Performance
Use insight, segmentation and analysis to optimise performance
Report on key metrics: recruitment, retention, attrition, ROI, income, lifetime value, satisfaction
Work with Technology and Insights to improve data quality and insight
Monitor digital supporter behaviour trends
Supplier & Agency Management
Manage day-to-day relationships with agencies, fulfilment providers and suppliers
Ensure suppliers meet contractual, compliance and values requirements
Supporter Experience & Stewardship
Work with supporter care teams to handle enquiries, complaints and feedback promptly
Champion a supporter-centred culture
Financial Management
Develop and manage campaign budgets
Monitor income, ROI and agreed targets
Produce forecasts for annual budgeting
Collaboration & Leadership
Foster a culture of innovation
Build strong relationships across fundraising, marketing, supporter care, technology, insights, finance and operations
Contribute to cross-functional projects that enhance engagement and income
Act as an ambassador for the charity
As a patient focused emergency medical charity, all staff must be confident in CPR and AED use; you will complete mandatory in-house training annually
Knowledge / Skills – Essential
Good understanding of individual giving fundraising, including acquiring, retaining, reactivating and developing supporters to increase lifetime value
Good understanding of digital individual giving trends
Good knowledge of email marketing, including segmentation, testing and optimisation
Ability to use data and insight to improve campaign performance
Strong organisational skills and attention to detail
Strong communication and stakeholder management skills
Good project management skills, managing multiple priorities
Desirable
Understanding of audience segmentation and supporter journey planning
Understanding of GDPR, PECR and fundraising regulation
Experience – Essential
Planning, delivering and evaluating individual giving campaigns
Managing email marketing campaigns
Managing digital acquisition and/or development activity
Using results, insight and testing to improve performance
Managing day-to-day relationships with agencies, suppliers and internal stakeholders
Desirable
Using audience insight to develop and test new fundraising products, propositions, channels or supporter journeys
Personal Qualities
Proactive, innovative and driven to deliver results
Strong interpersonal skills
Collaborative and team-oriented
Strong personal integrity and commitment to excellent supporter experiences
Curious about emerging fundraising trends, supporter behaviour and digital innovation
The Package
24 days annual leave plus 8 bank holidays (pro-rata), increasing with service
Pension with minimum 6% employer contribution, plus annual review
Occupational sick pay from day one
Manage your own hours (core hours schedule)
Free Employee Assistance Programme (plus immediate family)
Cycle to Work through salary sacrifice
Blue Light Card discounts
How to Apply
Closing date: 29th November 2026. Interviews in person at North Weald, Epping
Your application form is used for shortlisting, so include everything you want considered
Please write responses yourself, not with AI tools. We want your genuine voice and experience
This role requires a DBS check
We may close this vacancy early if we receive many applications, so please apply early.