Individual giving officer jobs in London
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Join a well-established charity team in London and play a key role in growing and nurturing individual donor support. This is a fixed-term opportunity where you’ll immediately contribute to live campaigns, with the potential to move into a longer-term role. You’ll use your marketing skills to strengthen donor relationships and drive income through targeted individual giving activity.
About the Role:
You will support the planning, delivery, and optimisation of individual giving campaigns across direct mail, email, and digital channels over an initial 3-month contract, with possible temp-to-perm employment. Working closely with fundraising and data teams, you’ll help ensure campaigns are insight-led, donor-focused, and aligned to income targets. Your work will directly impact donor retention, acquisition, and overall supporter engagement.
Key Responsibilities:
* Plan and deliver individual giving campaigns across mail, email, and digital channels to agreed timelines and budgets.
* Create and adapt compelling copy and content for fundraising appeals, newsletters, and supporter journeys.
* Coordinate campaign production, including briefing designers, liaising with external suppliers, and managing approvals.
* Set up and schedule email and digital campaigns, ensuring accurate segmentation and personalisation.
* Monitor campaign performance using data and analytics tools, producing clear reports and recommendations.
* Support donor stewardship activity, including tailored communications to improve retention and lifetime value.
* Maintain accurate campaign records and supporter information in relevant databases and tracking tools.
* Collaborate with internal stakeholders to ensure consistent messaging and alignment with wider fundraising activity.
Key Requirements:
* Experience in individual giving or direct marketing within a charity or similar fundraising environment.
* Proven track record in planning and delivering multi-channel campaigns (mail, email, digital) to drive response and income.
* Strong copywriting and content creation skills, with the ability to adapt tone and messaging for different audiences.
* Confident using data to segment audiences, inform campaign decisions, and interpret results.
* Proficiency with email marketing platforms and basic digital marketing tools.
* Excellent organisational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
* Strong attention to detail and accuracy in campaign setup, testing, and reporting.
* Ability to work collaboratively in a small team and communicate clearly with stakeholders and suppliers.
Desirable Skills:
* Experience in donor relationship management and supporter journeys within a fundraising context.
* Familiarity with CRM or fundraising databases for managing supporter data and campaign selections.
* Understanding of A/B testing and optimisation techniques for direct marketing campaigns.
* Knowledge of charity fundraising regulations and best practice in donor communications.
* Experience producing insight-driven campaign dashboards or visual reports.
Qualifications:
* Degree or equivalent experience in marketing, communications, fundraising, or a related discipline.
* Professional qualification in marketing (e.g. CIM or similar) is desirable but not essential.
* Evidence of ongoing professional development in digital or direct marketing is advantageous.
If you’re ready to make an immediate impact in individual giving and keen on a 3-month contract with potential to go temp-to-perm, we’d like to hear from you.
Thank you!
Background
The Lily Foundation is the UK's leading charity dedicated to advancing research, raising awareness, and providing support for individuals and families affected by mitochondrial disease ('mito'). Our vision is for a world in which every mitochondrial disease patient has a voice and access to treatment, support to improve their life and, ultimately, a cure.
Community fundraising is at the heart of Lily's success. Every year, hundreds of families, friends and local communities come together to raise funds in support of loved ones affected by mitochondrial disease. Alongside this, we're beginning to grow our Individual Giving, Regular Giving and Legacy fundraising programmes, helping more people support Lily in ways that suit them.
As we continue to grow, we're looking for someone who can build strong relationships with our supporters, help bring fundraising ideas to life and ensure everyone who chooses to support Lily has an outstanding experience.
About the role
This is a varied and rewarding role supporting the delivery of Lily's community fundraising and individual giving programme. You'll be the main point of contact for many of our amazing supporters, helping individuals, families and community groups make the most of their fundraising. You'll also play a key role in developing Lily's Teams initiative, which brings together families and friends fundraising in honour or memory of someone affected by mitochondrial disease.
Alongside community fundraising, you'll support the delivery of Lily's emerging Individual Giving, Regular Giving and Legacy fundraising activity, helping to develop and deliver supporter journeys, campaigns and communications that encourage long-term engagement.
Working closely with the Senior Public Fundraising Manager and colleagues across fundraising and marketing, you'll play an important part in helping more people discover, support and stay connected with The Lily Foundation. If you're someone who enjoys building relationships, getting things done and making supporters feel valued, we'd love to hear from you.
Key responsibilities
- Lead the day-to-day delivery of Lily's community fundraising programme, supporting individuals, families and community groups to organise their own fundraising activities.
· Develop and grow Lily's Teams initiative, supporting families and friends fundraising in honour or memory of someone affected by mitochondrial disease with sensitivity, empathy and excellent supporter care.
· Build strong relationships with community fundraisers, providing practical advice, encouragement and fundraising resources to help maximise income and supporter satisfaction.
· Support the planning and delivery of Lily's community fundraising campaigns, appeals and fundraising products, working closely with colleagues across fundraising and marketing.
· Help develop and deliver supporter journeys for community fundraisers, regular givers and other supporters, encouraging long-term engagement and repeat support.
· Support the development of Lily's Individual Giving, Regular Giving and Legacy fundraising activity through campaign delivery, stewardship and donor communications.
· Identify opportunities to grow community fundraising & individual giving income by encouraging repeat fundraising, in-memory giving, Regular Giving and other longer-term ways of supporting Lily.
· Maintain accurate records on the CRM system (Donorfy), ensuring supporter information is up to date and using data to monitor activity and improve performance.
· Prepare regular reports and updates for the Senior Public Fundraising Manager, identifying trends, opportunities and areas for improvement.
· Work collaboratively with colleagues across fundraising, marketing and operations to deliver joined-up campaigns, communications and supporter experiences.
· Represent The Lily Foundation professionally and enthusiastically, acting as an ambassador for the charity and building positive relationships with supporters and partners.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Location: Horley, Surrey (This role is based at the National Greyhound Centre, Horley, Surrey, RH6 9SX, offering flexible working by arrangement with a minimum of three days in the office and the option to work two days from home.)
Hours: Full-time (36 hours), part-time considered
Reports to: Head of Income Generation and Engagement
Salary: £30,000-£34,000
Job role:
Each year, thousands of greyhounds across the UK rely on the generosity of supporters of the Greyhound Trust to find safe, loving homes. With an annual income of around £4.5 million, individual giving and gifts in Wills is central to our income generation strategy and this role will help to grow and nurture it.
This role is perfect for an ambitious fundraiser looking to take your next step in the animal welfare sector. From leading on donor communications and appeals through to managing our legacy pipeline, you will support the Head of Income Generation and Engagement to shape the income generation strategy.
You will take the lead in developing, testing, learning and growing the direct marketing programme and developing supporter journeys both online and offline. You’ll develop our email marketing and online supporter journeys for now and the future.
This is a broad, varied role, and we don’t expect you to arrive as an expert in everything. Whether your background is in individual giving, community fundraising, legacies, digital or data, if you are a confident communicator and comfortable managing relationships with compassion and determination, this is the role for you.
Key responsibilities:
- Work with the Head of Income Generation and Engagement to develop the individual giving strategy and contribute to annual planning, budgeting and KPIs.
- Create a sustainable individual giving programme, increasing the supporter base across all channels and developing strategies to engage and motivate supporters.
- Plan and deliver engaging multi-channel fundraising campaigns and appeals.
- Provide advice and support to branches for one-off lottery or other individual giving initiatives; ensuring compliance with our gambling commission licence nationally and through branches.
- Review and develop the charity’s programme of appeals, regular giving and sponsorship products, lottery and donor development programmes.
- Maximise digital fundraising opportunities whilst recognising the contribution of non-digital approaches for certain audiences and product types.
- Develop our email marketing and online supporter journeys.
- Review and develop opportunities for legacy giving and in-memory fundraising.
- Analyse income and expenditure monthly, using a set of KPIs to report on progress and forecast future results.
- Design and implement a stewardship programme with particular attention to supporter journeys for new and existing supporters that increase average values and long-term support.
- Ensure compliance of the individual giving programme, escalating risks to the Head of Income Generation and Engagement.
- Ensure data collection, management, use, storage and destruction comply with data protection law and best practice.
- Engage with staff and volunteers on the importance of fundraising from individuals and how their individual roles can enhance fundraising opportunities.
- Work closely with other members of staff to ensure individual giving products and initiatives are integrated with other areas of the charity, such as brand and marketing programmes, retail development and homing campaigns.
Essential skills and experience:
- Experience of working in an individual giving, direct marketing, community, or general fundraising role.
- Experience of delivering income growth and establishing new programmes of activity.
- Ability to manage and monitor external suppliers and agencies (copywriters, designers, mailing houses, platform developers, etc.) to maximise outcomes.
- Demonstrable experience of donor development, journeys and stewardship.
- Proficient written and verbal communicator with the ability to adapt tone to engage and inspire different audiences and write compelling fundraising copy.
- Excellent stewardship skills with the ability to communicate with supporters via letter, email, telephone and face to face with care and compassion.
- Able to plan and prioritise independently across several income streams.
- Track record of writing clear, engaging supporter communications (appeals, newsletters, thank you journeys).
- Confident using data to select, segment, or report on supporter groups.
- Experience managing ongoing relationships with individuals (donors, supporters or clients).
- Understanding of legacy marketing.
- Proficiency in using a CRM to manage donor relationships and supporter journeys.
- Working knowledge of charity law, GDPR and the Fundraising Code of Practice.
- A collaborative approach and willingness to learn new areas of fundraising.
Desirable experience and qualifications:
- Relevant fundraising or marketing qualification (e.g. Institute of Fundraising / CIOF certificate, CIM), or evidence of ongoing professional development.
- Experience of legacy marketing, legacy administration, or legacy pipeline management.
- Experience of writing legacy-specific communications (in-memory, will-writing campaigns, pledger updates).
- Experience of developing and evaluating acquisition or retention campaigns and activity across a variety of offline and digital channels.
- Experience of building or improving email marketing programmes or automated supporter journeys.
- Experience of working with fundraising databases (e.g. Raiser's Edge, Donorfy, Beacon) and GDPR-compliant data handling.
- Experience of liaising with solicitors, executors, or handling sensitive/bereavement-related conversations.
- Experience of managing a pipeline or CRM-tracked process from enquiry through to completion.
- Have empathy and enthusiasm for the mission of the Greyhound Trust.
You don't need to have all of this – if you have strong individual giving or communications experience and are excited to grow into legacies and digital, we'd love to hear from you.
You will be required to work or provide support outside of standard working hours for events and operational needs, so flexibility is key. This post and its role requirement will develop with the needs of the charity.
Registered Charity
11 - 20
Greyhound Trust was founded in 1975. Since then we are proud to have found over 100,000 loving homes for greyhounds.
The client requests no contact from agencies or media sales.