209 Jobs in Thame

Title:Senior Campaign Analyst

Reports to:  Campaigns Manager

Salary Band:  £35,000-£42,000 pro rata (depending on experience)

Contract:  Part Time, Permanent

Hours:  3 days per week (22.5 hours)

Holiday:  25 days per year plus bank holidays (pro rated if part time)

Location:   Home based with regular travel to London and across the UK

Probationary Period:  3 months

Benefits:  Additional 3 days holiday between Christmas and New Year, Flexitime policy, 5% pension contribution, Cycle to work scheme

Start date:  January 2027

We are River Action

We are a small and agile campaigning organisation on a mission to rescue the UK’s rivers from a toxic cocktail of agricultural, sewage and industrial pollution and water shortages. We support community action, galvanise public opinion, influence government policy, take legal action and call out destructive industrial practices to drive change that will end river pollution and secure freshwater. 

We are a talented team of positive disrupters and mobilisers who work collaboratively to deliver our strategy to urgently protect and restore our rivers for the benefit of communities, rivers and wildlife.

Our rivers are our life support system and they are dying. We need urgent action to bring them back to life.

What you’ll be doing

The Senior Campaign Analyst will play a vital role in strengthening the reach, effectiveness and impact of River Action’s campaigns. By turning data into actionable insights, you will help us better understand our audiences, grow our supporter base and ensure our digital communications and campaign activities deliver meaningful results.

Working closely with teams across the charity, the Senior Campaign Analyst will track and evaluate performance, identify opportunities for innovation and improvement, and help shape evidence-led campaign strategies.

Key Duties & Responsibilities

• Monitor, analyse and report on campaign actions and digital communications performance across River Action's website, River Rescue Kit, social media, email and paid channels, identifying trends, measuring impact and proactively recommending improvements.

• Develop and maintain robust tracking and reporting systems including the Google Analytics suite and Tag Manager, to provide accurate, accessible and actionable insights into campaign effectiveness.

• Conduct audience and engagement analysis, using segmentation, conversion analysis, A/B testing and analytics to understand supporter behaviour and optimise digital communications and supporter journeys.

• Manage and evaluate paid channels and creative performance across platforms including Meta and Google Ads, identifying the content, messaging, formats and creative approaches that drive engagement, supporter acquisition and conversions.

• Support the development and optimisation of digital campaign strategies, working closely with colleagues to ensure audience insights, performance data and campaign learnings inform future activity and maximise reach, engagement and impact.

• Drive audience growth and supporter acquisition, identifying innovative digital tactics, industry best practice, emerging opportunities and potential influencer partnerships to expand River Action's reach and influence.

• Support the development and optimisation of River Action's website and digital content, ensuring it is engaging, relevant, accessible and optimised for search engines (SEO) and AI-powered search (AEO).

• Develop and maintain effective CRM data segmentation, email journeys and campaign tracking, supporting colleagues to deliver targeted communications and ensuring reliable data collection across digital channels.

• Develop and improve reporting standards, strengthening data quality, and consistency across the organisation.

• Support the creation and publishing of social media content when the Digital Communications Coordinator is away, as part of a shared team approach.

• Collaborate across campaign, communications, fundraising, public affairs teams, staying informed about organisational priorities and ensuring insights are embedded into campaign planning, delivery and evaluation.

General Duties & Responsibilities

• Adopt a positive approach to personal and professional development; engaging in one to one meetings and relevant training.

• Be aware of, and act on, relevant health and safety responsibilities as an employee of River Action and adhere to these wherever you are working.

• Maintain confidentiality in all areas of work at River Action.

• UK travel will be required. Training & operational activities may require overnight stays away from home, in which case standard River Action procedures apply.

• Demonstrate a strong commitment to creating an inclusive, equal and diverse workplace.

• Work collaboratively with colleagues across River Action to collectively deliver our ethos and mission.

What you’ll bring

We’re looking for a curious, analytical and creative thinker who is passionate about using data to drive meaningful change. You’ll have experience in digital or marketing analytics, with the ability to uncover trends, understand audience behaviour and turn complex data into clear, actionable insights. Above all, we’re looking for someone who is proactive, collaborative and excited about using evidence and innovation to strengthen our campaigns, grow our supporter base and help deliver lasting change for the UK’s rivers.

Essential experience and skills

• Proven experience in data analysis or marketing analytics ideally within a campaigning, charity, fundraising or digital marketing environment. 

• Excellent analytical, numerical and research skills, with the ability to interrogate complex datasets, identify trends and opportunities, and translate findings into meaningful insights that inform campaign strategy and improve performance.

• Experience in data analysis and visualisation tools, including Google Suite and digital advertising platforms such as Meta Ads Manager.

• Experience analysing digital campaign performance and audience behaviour, using techniques such as segmentation, A/B testing, conversion analysis 

• Excellent communication and presentation skills, with the ability to turn complex data into clear, compelling narratives and creative ideas to support our campaigns.

• A proactive, curious and creative mindset with a passion for using evidence to develop innovative approaches to increase campaign reach, engagement and impact.

• Familiarity with CRM systems, marketing automation, ad management and data management.

Desirable experience and skills

• Experience using advanced data visualisation software 

• Experience using Wordpress CMS and Civi CRM

Location

You will work from home with occasional travel required across the UK.

The full team meets in person at least four times a year. These are multi-day meetings held in different locations in the UK. Additional UK travel will also be required for training and operational activities. 

The fast-paced nature of our work and small size of our organisation means we are in very regular contact, with close working and strong connections across the team. 

Diversity and Inclusion

We are committed to building a diverse, inclusive and equitable workplace. We welcome and encourage applicants from all backgrounds. We particularly welcome applications from candidates who are underrepresented in the environmental sector.

Don’t meet every single requirement? We know that long lists can be daunting and that some candidates will not apply for a role unless they feel they are 100% qualified. If you like the look of this role but your past experience does not align perfectly with everything in the job description, we’d still like to hear from you. You may be just the right person for this role.

How to apply

To apply, please submit the following to jobs at riveractionuk dot com with the subject ‘Senior Campaign Analyst’:

• your CV (2 pages maximum)

• a cover letter (2 pages maximum) explaining why you want to work for River Action, how your skills and experience meet the requirements of the role and where you saw this job advertised.

Only applications sent to jobs at riveractionuk dot com that include all documents will be accepted. Please provide your documents in pdf format. 

Application process

Applications will be reviewed on a rolling basis until 23:59 on 19th November 2026.

Shortlisted candidates will be informed by the 24th November, and provided with a short written submission to complete. 

Initial 40 minute interviews will take place 30 Nov - 2 Dec. 

You may then be invited to attend a second interview, week commencing 7th Dec.

Please indicate in your covering letter or in a covering email your availability for interviews. Other dates can be arranged if needed.

If you have any questions about the role or your application, please contact us on jobs at riveractionuk dot com.