301 Head of strategy development jobs

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.

The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the role

Operating across the full spectrum of media and platforms, you will implement innovative marketing campaigns that build engagement that positions the WI as the UK’s leading women’s organisation. We will look to you to help shape and deliver our marketing and communications strategy whilst championing innovation in print and digital advertising, video, audio, brand and sponsored content, affiliate marketing, influencing, websites and internal communications. Equally importantly, you will actively interpret data to drive campaigning and track your success through in-depth analytics, so you will require a highly analytical mindset and a meticulous approach to everything you do.

Location: Hybrid, with one day a week at our London office.

About you

Experienced in managing multi-channel marketing campaigns and creating both print and digital content, you will be familiar with setting targets, interpreting brand guidelines, using content management systems and briefing external providers. You should be well versed in the digital landscape, including advertising, content optimisation, UX and engagement, and skilled in gathering data and analytics to measure engagement. Finally, exposure to a non-profit or membership organisation would be beneficial, as would a proven track record in copywriting, proofreading and creating training materials.

Benefits

In return, we will offer you a hybrid working arrangement, which means a minimum of one day a week in your primary office and the rest worked from home, although you can work up to three days in the office if preferred; 28 days’ annual leave, rising to 30 days on completion of 5 years’ service with the flexibility to take your annual leave in hours; membership of our healthcare scheme; enhanced family-friendly policies; a commitment to employee wellbeing; and more.

How to apply

For further information about this Marketing Officer role, please download the recruitment pack, which includes the job description and person specification.

To apply, please visit our website via the Apply button.

Closing date: 11 October 2026*

*Please note that we reserve the right to close this recruitment campaign before the advertised closing date if we receive a high volume of applications. We therefore encourage candidates to submit their application at the earliest opportunity.

Interview dates

First round (virtual): During the week commencing 12 October 2026
Second round (in-person): During the week commencing 19 October 2026

No other media or agencies, please.

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.