Digital Marketing and Engagement Manager (Maternity Cover)

This person will play a critical role in the development and implementation of Ben’s digital marketing strategy.  This role will align with Ben’s strategic goals to raise awareness within the industry, whilst facilitating direct digital marketing to our audiences to support our fundraising and income generation plans.  Alongside this, this person will help to manage the online community.

Job Overview

Own and implement results-focussed, cross-channel campaigns and general marketing activity, to increase awareness, drive engagement and increase enquiries for our services, support and income generation

Key responsibilities:

·         Plan and build the communications calendar, with the Comms teams

·         Maintain social media presence and manage engagement across all channels

·         Plan and build digital customer journeys and campaigns across social, email, advertising, SEO/SEM and website, for both the support function, fundraising and business development

·         Work with the fundraising team to plan and develop campaign materials, and lead generation pathways.

·         Plan and manage website content (using Umbraco) for awareness, engagement and support pages

·         Monitor and report on metrics across digital platforms to refine and improve ongoing activity

·         Plan, implement and monitor new service and business development campaigns, working with the relevant teams.

·         Work with agencies to create campaign materials, working to Ben branding guidelines

·         Set up and report on metrics across social and digital platforms, recommending areas for improvement.

·         Ensure the digital marketing plan and implementation aligns with core business objectives and priorities

·         Play an active role in defining and packaging products and services, developing appropriate value propositions

·         Support with organisational projects, where relevant.

·         Strong focus on ROI

·         Specific, additional tasks to support Marketing, Awarenes and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

·         Passionate

·         Respectful

·         Inclusive

·         Driven

·         Empowered

Job Specific Competencies

Technical knowledge:

·         Website content management (preferably Umbraco)

·         Social media ad and organic management, for individual platforms and Sprout

·         Email automation tools (DotDigital)

·         Experience of SalesForce would be useful, and Zapier for data transfer

·         Some experience of GA4 and reporting on web stats

·         General MS and Google work tools

Skills:

·         Analytical and reporting skills to share metrics across digital platforms

·         Results driven

·         Good communication skills – being to explain plans and ideas and provide meaningful reports and feedback

·         Innovative thinker – finding new and better ways to approach tasks and objectives

·         Copywriting, particularly from a user/customer journey perspective

Qualifications required:

·         Marketing related qualifications – academic or job specific

·         Degree preferable

Experience required

Essential:

·         6+ years in marketing

·         Building cross channel campaigns, with demonstrable ROI

·         Extensive experience working with social media and digital platforms, and related management tools

Desirable:

·         Cross-functional working

This job is suitable for someone who…

·         Has values which align with the organisations core values and is committed to upholding high standards of integrity and accountability.

·         Understands different and complex customer journeys, and how to use marketing tools to reach and engage with those audiences.

·         Is focussed on continually improving performance across platforms and for campaigns generally.

·         Is flexible and adaptable.

·         Is conscientious and motivated to deliver to deadlines.

·         Is creative and take a solution focused approach.

·         Is open and honest and demonstrate integrity.