Individual Giving Campaigns Manager

The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio 
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity 
has been growing its supporter base over recent years and has an ambition to create a step change in our 
approach and significantly grow our Individual Giving donors and supporters.

This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a 
deep understanding of print and digital marketing, and robust analytical skills, able to make clear 
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work 
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’ 
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual 
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.

Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual 
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.

2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct 
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter 
engagement and data. The post holder will lead on the development of compelling campaign 
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter 
communications.

3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans 
to continuously improve performance, response rates and ROI. To ensure effective use of campaign 
data to improve targeting, segmentation and overall campaign performance

4. To design and implement campaigns with robust and engaging supporter journeys, that build 
meaningful relationships and increase lifetime value & thereby long term sustainable income

5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth

6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as 
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture

7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team 
for all relevant Individual Giving and Legacy campaigns/products 

8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI 
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment 
Houses, to maximise campaign effectiveness

9. To lead and maximise opportunities to drive new data acquisition and lead generation across all 
channels, including reviewing and optimising existing lead generation activity and developing new, 
innovative lead generation campaigns

10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling 
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is 
compliant with all legislation and best practice

What we offer: 

• Flexible and hybrid working to support work-life balance
• Generous annual leave entitlement with additional leave for long service  
• Enhanced sick pay 
• Enhanced Maternity Pay 
• Employee Assistance Program and Lifestyle Savings
• Free flu jabs 
• Cycle to work scheme 
• Charity events throughout the year 
• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 
• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.

We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.