Digital Marketing Manager

Your mission
This role is a core part of how we use digital marketing to drive culture change, encourage people to take action that prevents suicide, get support to people who need it, and grow our income. 

In this hands-on, varied role, you’ll plan, execute, and manage CALM’s digital marketing activity (including paid social, email, SEO, and PPC) to make a measurable, lasting impact. 

Your profile
Responsibilities

• Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
• Maintain and enhance website content performance, build high-converting landing pages, and implement SEO, and Generative Engine Optimization (GEO) strategies.
• Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
• Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
• Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.

Competencies

• Strong understanding of paid social, including audience selection, creative approach, and account structures.
• Strong understanding of SEO and GEO best practices, including ability to write sharp, search-optimised website copy while adhering to brand guidelines.
• Strong understanding of email marketing principles, including ability to write strong, high-converting email copy.
• Excellent stakeholder management skills and ability to communicate clearly and effectively to people of all knowledge levels.
• Ability to manage competing priorities.
• Passion for the cause and delivering CALM’s mission.

Experience

• 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
• A track record of driving strong results across paid social, web content, and email.
• Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
• Experience using and managing website CMSs. 
• Line management experience (desirable).

Why us?
Reports to: Digital Marketing Lead
Contract: Full-time, permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £42,000 - £46,000 per annum (for employees). We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.

A work environment that values creativity, personal growth and collaboration.

Applications for this role will close on Wednesday 9th September. 

Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).

About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.

We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.

Don't meet every requirement? We’re still interested.
Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
 
If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.

Safeguarding

We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.