Marketing and Communications Manager

Job Description

This role is central to positioning CSC as the leading small-to-medium-sized science centre and STEM engagement organisation in the UK. Working with the CEO and Directors, you will help identify opportunities, shape the CSC marketing strategy and convert that into an objective-centric plan of action. You will be responsible for all CSC marketing campaigns and activity, owning the brand and its development across all key audiences, including the public, community groups, teachers and school leadership, corporate CSR teams, and educational grant providers. You will own CSC’s marketing partnerships and publicity channels, including the website, social media, YouTube and press contacts. To develop a steady stream of interesting content for these channels and to celebrate key successes of the organisation, you will animate the entire CSC team to capture and share impactful stories through newsletters, media appearances, social media, conferences, and direct engagements. Additionally, you will ensure the organisation is supported with up-to-date collateral across all major functions and initiatives, while fostering a customer-focused approach through media and marketing skills training across the organisation.

Key Responsibilities

●      Develop and manage all CSC marketing and advertising, including prioritising of activities to best achieve annual targets within marketing budget

●      Own all aspects of the CSC brand and its development

●      Support the CEO in the development and revision of a multi-year marketing strategy, identifying top-priority objectives for focused campaigns which you will then own

●      Maintain a cross-organisation annual marketing plan and quarterly update schedule with key staff members to help identify ongoing opportunities to promote CSC activities, products, community engagements and programmes

●      Working with the broader CSC team, create and manage a marketing content development plan, including case-studies, blogs and social-media threads, to best seize publicity opportunities and achieve annual marketing objectives

●      Establish annual marketing targets, and own and track marketing metrics across all key audiences—including the public, schools, community groups, corporate partners, and the informal education sector—including quarterly reports on progress

●      Identify and manage marketing risk for the organisation, including considered fast-response on public platforms as appropriate

●      Develop and manage all CSC marketing relationships with partners and press

●      Own all press and publicity channels, driving up quality engagement with CSC through the CSC website, social media, YouTube, etc.

●      Create and manage a CSC collateral database, ensuring responsiveness to business development priorities.

●      Empower and upskill CSC staff to actively support marketing campaigns and storytelling efforts.

●      Ensure that community and partner engagements are effectively supported with marketing and awareness-raising initiatives.