Contract Communications, PR Jobs
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Salary: £18 per hr (Self-employed )
Contract and term: 12-month contract, with the possibility of extension
Hours: 35 hours per week
Location: Flexible hybrid working with one/two days a week in our offices in Tower Hamlets or Southwark
Start date: May-June 2024
Benefits of working with Kineara:
· Flexible, hybrid working and locations
· 10 Wellbeing Days, plus bank holidays
Kineara is looking for someone who can grow our fundraising potential and engage key stakeholders across the sector, while delivering engaging communications and outreach campaigns that demonstrate our social value and grow our support base. They will play a key role in helping Kineara develop our newly formed charitable arm, alongside our community interest company, to generate income through engaging fundraising campaigns, impact-driven communications and relationship-building with existing and potential funders.
You will work closely with the Project Managers to identify how support services can reduce barriers to secure housing, work and school; prevent evictions and homelessness; and improve health and wellbeing of people facing challenges. You’ll use this understanding to motivate new stakeholders to invest in our work - whether charitable trusts, corporate foundations or individuals.
You will feel real ownership over your work and need to be self-starting, flexible and hungry to grow with an already impactful charity with a strong social mission and vision. You will be keen to understand how our work makes a difference to people and use our impact to demonstrate our social value. This role crosscuts a range of key charitable specialisms, so you may have experience working in communications and be keen to widen your skillset; you may have a background in impact evaluation; or you may have worked in fundraising or development for a non-profit. We are keen to invite candidates with a range of experience from a variety of non-profit roles and are especially interested to meet candidates who have been part of – or are ready to be part of - the strategic growth of a charitable organisation.
Why us, now? Kineara is going through exciting changes this year: as a newly registered charity, we are opening up to new avenues of finance, engagement and growth. Our most recent projects have put us at the forefront of innovative ways of delivering support to private renters, working in partnership with housing services, private landlords, solicitors and health services to envision secure housing for all. We are also a team with lived experience and are a culturally diverse, spirited and mission-focused group that takes care of each other.
Why you? You are motivated by seeing vulnerable and marginalised people thriving and you have the drive to grow the reach of our organisation so that more people in need can access our support. You have a wide skillset and open attitude, ready to learn what you don’t already know and confident to lead on your projects but understand the value of listening, collaboration and working to joint and shared ambitions.
Job Description
Communications:
- Develop, contribute to and implement impact-driven and strategic communications campaigns that build Kineara’s fundraising capacity and raise awareness of the issues
- Develop brand identity for Kineara’s new charitable arm, ensuring it is consistent across all activities in the organisation, while maintaining Kineara’s overall ‘look and feel’ to ensure coherence in branding, colours, messaging, style and approach.
- Oversee the creation, development, distribution of compelling, impact-driven story-telling about Kineara’s work and beneficiaries using interviews, blogs, case studies, etc.
- Use a range of platforms to distribute print and electronic content including, but not limited to, newsletters, brochures, leaflets, posters reports, e-newsletters, and Kineara’s website
- Work closely with IT and business managers to ensure smooth running of internal communications
- Impact:
- Work closely with Operations Manager and practitioners to embed outcomes, create frameworks for monitoring and evaluate Kineara’s projects; and produce yearly evaluations and Impact Report of Kineara’s services
- Use learning from impact analysis to share with team and deliver impact-driven communications and to share our social value to funders and other stakeholders.
Business:
- Perform market research and analysing the Kineara audience and its needs
- Working with management to create and plan public relations strategies and campaigns to enhance brand image and voice
- Writing publicity content such as press releases, newsletters, speeches, website copy, leaflets etc
- Contribute to Kineara evaluation and reporting on projects and proposals
- Contribute to Kineara grant funding application
- Coordinate promotional events and attending conferences, press launches and exhibitions
- Monitoring and responding to feedback from the media and the public about the organisation on traditional and digital channels
- Recording media coverage and measuring impact of publicity campaigns on audience engagement
- Developing and disseminating publicity materials that increase visibility among stakeholders
- Ensuring that digital marketing content aligns with the company’s brand identity and message
Person Specification:
- Attributes
- With a strong alignment with Kineara’s values, you will be:
- An outstanding communicator who can engage, inspire and support colleagues, donors, trustees, volunteers and other stakeholders.
- Confident in promoting thought leadership to share our knowledge to develop external alliances and discuss topical issues online
- Passionate about addressing poverty and inequality, and commitment to equality and diversity
- A self-starter and a team player, with a flair for building relationships.
- Creative, enjoy innovative thinking and using your initiative.
- Adept at big picture thinking and project management, but also be able to engage with the detail to ensure projects are successfully completed.
- Comfortable with and skilled at change management and relish the strengths and challenges of a small and dynamic team in an evolving organisation.
- Analytical and reflective, but with excellent time management and ability to work under pressure.
Experience and Skills:
- We’d like to see a strong track record that is relevant to each of the key components of the role, although we recognise that you may have stronger experience in one or more areas. You will be able to demonstrate that you could deliver in:
- Planning, executing, achieving targets to grow income streams, including donor prospect research, developing new donor relationships, and grant writing.
- Working on effective online or offline fundraising campaigns that influence a range of stakeholders, with a reflective, creative and innovative approach.
- Using impact and outcomes to engage and promote services to funders, partners and other stakeholders.
- Developing brands and brand awareness in line with organisational objectives
- Creating communications plans in support of strategic objectives, and executing these to a high standard, reflecting and improving these to achieve greater impact.
- Familiarity with social media channels such as LinkedIn, Twitter and Facebook and solid experience of content creation and website management
- Creating and executing community, outreach and fundraising events.
- Strong IT skills and familiarity with CRM databases, MS Office, Word Press.
- Ability to put together and manage project budgets.
- Creating, developing and adapting outcomes tools such as survey, questionnaires, and focus groups
- Planning, creating and executing evaluations of projects, including creating surveys, events, questionnaires and feedback tools
- Managing communications/fundraising officers and external consultants
How to applyTo apply for the role, please send an up-to-date CV and a cover letter (up to two pages), describing how you meet the person specification. Please provide concrete examples and experience where possible, however we are open to hearing how you might develop or demonstrate these abilities or attributes if you have not yet had many years of experience in the field. You can also include:
- Why you wish to apply for this role
- Your relevant experience, knowledge and skills, based on the person specification above.
- What other qualities you have that you could bring to the role
- When you are available to begin work
Salary: £33,417 per annum plus £5,023 London Weighting (if applicable)
Location: London (Hybrid) or Remote Working
Contract: Fixed Term until the end of March 2025
Hours: 37.5 per week
Closing date: Wednesday 8th May 2024 at 11:30pm
*This role is being advertised as a CRM Executive but on appointment your job tile will be CRM Officer.
Do you have proven experience of working on email platforms utilising complex segmentation and deploying a high volume of emails with dynamic content? Then join Shelter as a CRM Executive and you could soon be playing a vital role at the heart of our CRM team.
About Shelter
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious, best-in-class individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.
At Shelter we are united by our purpose to defend the right to a safe home. Our enemy is the social injustice at the core of the escalating housing emergency. We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.
We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.
About the team
Our established specialist CRM function works across the business to develop and coordinate a programme of communication that strengthens our engagement with the people that want to support our cause.
The team play an important role in helping us achieve our target of growing our active and engaged supporter base by leveraging our investment in marketing automation technology (Adobe Campaign) to deliver a greater supporter experience at every touchpoint. The team sits within our Communications, Policy and Campaigns directorate collaborating across the organisation with various stakeholders to help support and achieve our goals.
This is your opportunity to join us and play a key role in our future.
About the role
This is your opportunity to play a part in the day to day running of our CRM team and to really make your mark here at Shelter. You’ll be working closely with the Head of CRM and the CRM Manager, alongside another CRM Executive and will be responsible for delivering our email communications for Shelter, building the data selections and workflows from scratch and utilizing dynamic content, as well as fulfilling data briefs for other channels.
You will be involved in exciting projects that deepen our engagement with our supporter base, and encourage them to take repeat actions. We’ll rely on you to ensure that our communications follow best practice as well as making the most of our personalization capabilities with the aim of increasing our supporter engagement.
You’ll also be the go-to person for expert understanding of how campaigns and supporter journeys should be built within Adobe Campaign as well as understand the data held to ensure it is being leveraged appropriately. Along the way, you’ll get to collaborate with colleagues in Fundraising, Campaigns, Retail, Services, Data Management and Insight, IT and Research as you do all you can to ensure we deliver the very best supporter communications.
About you
To succeed, you’ll need a firm grasp of the CRM tech landscape, including list management, segmentation and dynamic content, with experience of Adobe Campaign, Adobe Classic or a similar platform being essential. We’re looking for substantial experience in a CRM role with significant output and a proven track record of building and deploying complex automated journeys.
You’ll have good understanding of email marketing best practices, and the ability to edit email templates in HTML is desirable. Additionally, experience using Litmus (or something similar), as well as data selection experience, would be desirable.
What is for certain though is that you’re well-organised, have strong attention to detail, and can manage your time effectively as well as being used to building dynamic content within a template and building segments and audiences.
You’ll be playing a big part not only in our team but within the wider organisation as we look to use CRM more and more.
How to Apply
Please click ‘Apply for Job’ below. You are required to submit a CV and a supporting statement. The supporting statement should include responses to the ‘About You’ points in the job description of no more than 350 words each. Please provide specific examples following the STAR format and ensure you demonstrate how you address the behaviour below throughout your responses:
- We prioritise diversity and have an inclusive and open mindset
Any applications submitted without a supporting statement will not be considered.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.
Apply to be part of our team and be the change you want to see in society.
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
We will be sharing the interview questions with candidates shortlisted for an interview 3 days before the interview.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
The client requests no contact from agencies or media sales.