Digital Marketing Analyst

About us 

Crisis is the national charity for people experiencing homelessness. We know that homelessness is not inevitable. We know that together we can end it. 

We are looking for a talented Digital Marketing Analyst to lead our digital tracking work at Crisis, and to ensure all our planning and activity is shaped by data-led insights  

Crisis is a supportive, flexible working environment. 

Location: Flexible. Ideally a minimum of one day per month at our London office. We are open to a range of flexible working options, in line with Crisis’ Hybrid-Working Policy. 

About the role  

This is a fantastic opportunity for someone passionate about data to join us in our mission to end homelessness. At Crisis we are committed to building a culture of digital effectiveness to grow our income and engagement online, attracting new supporters, volunteers, advocates and supporting people with lived experience. Digital Analytics is at the heart of this.  

As Digital Marketing Analyst you will lead on providing key insights and optimisations, tracking user journeys and measuring the impact of fundraising and campaigning activity.  

You will also help to lead on best practice for digital analytics, maintaining and leveraging analytics tools, processes, and reporting on Crisis’ digital channels.   

About you 

As our in-house digital analytics expert, we are looking for someone with a proven track record of providing data-driven insights, analysis and recommendations to help continuously improve the performance of digital channels and campaigns. You will be skilled at communicating complex ideas simply and effectively and making recommendations to colleagues across the charity. 

You will be proficient in various analytics platforms (e.g. Google Analytics 4 and Bing Analytics), and email and social media tracking tools, with experience in drafting clear, concise reports and in providing considered recommendations based on your insights.  

You will also be confident using Google Data Studio/Looker, Google Tag Manager, Hotjar and various SEO tools. You will have a sound working knowledge of cookie compliance and take on the role of team lead for ensuring GDPR compliance and organisational confidence across paid media plans.  

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities and backgrounds. 

Working at Crisis 

As a member of the team, you will have access to a wide range of employee benefits including:  

• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy  

• Pension scheme with an employer contribution of 8.5%  

• 28 days’ annual leave   

• Enhanced maternity, paternity, shared parental, and adoption pay  

• Flexible working around the core hours 10am-4pm  

• And more! (Full list of benefits available on website)  

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career. 

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.   

How to apply 

If this sound likes the opportunity for you, please click on the 'Apply for Job' button below. 

Closing date: Sunday 30 June 2024 (at 23:59) 

Interviews will be held w/c 8 July 2024

Accessibility 

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email our Talent Acquisition team to discuss how we can help. 

 
Registered Charity Numbers: E&W1082947, SC040094