New Business and Sales Manager

The role

Lead the growth and delivery of Cruse's External Training & Consultancy programme, combining business development, customer relationship management, and delivery oversight to make Cruse the leading provider of bereavement training in England, Wales and Northern Ireland.

You will be responsible for managing our external training programme. The programme has been delivering high-quality grief and bereavement training to over 370 external organisations and thousands of individuals for the past ten years. This role will be responsible for sourcing, planning and managing customer engagements, and ensuring Cruse is the leading training provider for loss and bereavement in England, Wales and Northern Ireland.

You will be responsible for developing a sales and marketing strategy, targeting relevant organisations and selling our training products. You will be overseeing the organisation of training sessions and then handing over to one of our trainers to deliver the sessions, providing support where needed, monitoring and acting on feedback, and always ensuring a consistently high standard of customer service.

How to apply

Your application must consist of a CV and covering letter, which outlines your suitability for the role with reference to the Job Description and Person Specification and should be no longer than two pages.  Please note that if your application does not include both a CV and covering letter, it may not be considered.

The closing date for applications is 16 September 2026 with interview taking place week commencing the 28th September 2026. We reserve the right to close the advert early as suitable candidates apply.

Please be advised that if you do not hear from us by 28 September 2026, unfortunately on this occasion you have not been shortlisted.

Cruse welcomes and encourages applications from all protected groups as defined by the Equality Act 2010. Appointment will be made on merit.

Criminal Record Checks

All staff are required to complete a Criminal Record check. Staff working directly with clients will be required to complete an enhanced check. We comply with the relevant codes of practice and they can be viewed online: 

·       Applicants in England and Wales: DBS Code of Practice

·       Applicants in Northern Ireland: AccessNI Code of Practice

Previous convictions will not prevent full consideration of your application to work with Cruse. Our Recruitment of Ex-offenders' Policy & Handling Criminal Record Check Data Policy are available on request by email.  

We comply with all relevant data protection legislation and process your data fairly.