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Supporter Retention Manager (Individual Giving)

London, Greater London (Hybrid)
£39,414 - £41,488 per year
Job description

Job Description – Supporter Retention Manager (Individual Giving)   

Reporting to: Senior Manager, Public Fundraising

Location: London Hybrid working: Mondays office-based, rest of the week flex.

Contract: Permanent

Hours: 35 Hours

Salary: £39,414-£41,488


We welcome applications from all backgrounds. We are a Disability Confident Employer that welcome disabled applicants and provide reasonable adjustments.


About FareShare 

FareShare is the UK’s largest charity fighting hunger and food waste. We are the only charity operating on a national scale, in partnership with our network, to redistribute edible surplus food to over a million people across the UK​.

In addition to providing food, these charities and community groups help tackle the root causes of poverty and provide vital services such as domestic violence shelters, breakfast and after school clubs and older people’s lunch clubs​. Thanks to the surplus food from FareShare, our network is supporting people to have better access to food, form stronger connections and reduce isolation to improve mental health​.

FareShare’s Strategy & Vision

Vision: We have the vision of a UK where “No good food goes to waste”.

Mission: To use surplus, fit for consumption, food to feed those who are vulnerable in the UK by supporting front line charitable organisations that tackle the cause and not just the symptoms of food poverty.

Our Purpose: We are doers. We are a community. We change lives.

Our Values:    Passion – for our cause and the challenge that lies ahead

Ambition – to go the extra mile and drive the change that must happen

Respect – for ourselves, each other, our volunteers, our partners and our beneficiaries  

Collaboration – it’s only by working with others that we can be stronger

Focus – on providing the best service possible so that we deliver and achieve the most for our clients/customers.


The Role

FareShare has a dynamic fundraising department that has seen incredible growth in support in an incredibly short space of time. We are now looking for a proven Supporter Retention Manager to join us as we embark on our next phase of deepening engagement with current and new supporters.

This newly created role is an integral part of the Fundraising team’s growth plans to become a £40 million income generating team.

Working closely with the Supporter Acquisition Manager, Supporter Experience Manager (Fundraising Operations) and the wider Fundraising team, the post-holder will lead on stewardship campaigns encompassing Warm Appeals, Regular Giving asks, Supporter newsletters and cross-sell campaigns across FareShare’s audiences. Line management of an Individual Giving Officer (or Assistant) may form part of the roles and responsibilities further down the line.

The role offers a fantastic opportunity for a proven Individual Giving professional to help drive innovation in supporter retention and development and make a decisive contribution to a high-performing team.


Main areas of responsibility


1.   Plan and deliver the Warm Appeals programme in line with agreed budget targets and annual workplans

  • Campaign manage the Cash Appeals programme at all stages, from initial planning through to supplier management and post-campaign analysis
  • Develop and implement a rolling programme of Regular Giving Asks.


2.  Develop and manage a seamless supporter journey and consistency of messaging from the initial touchpoint through to longer-term giving

  • Work with the Supporter Acquisition Manager and the Supporter Experience Manager on planning, delivering and managing a seamless supporter journey and consistency of messaging from the point of acquisition
  • Actively monitor Supporter attrition levels and implement measures to mitigate disengagement
  • Hold regular catch-ups with the Supporter Acquisition Manager and the Supporter Experience Manager to optimise collaborative working across both teams
  • Keep up to date on the latest trends and techniques in Supporter Stewardship and apply learnings as appropriate on retention initiatives.


3.   Maximise opportunities for cross-team campaigns

  • Collaborate with the wider fundraising team on new and existing income generation opportunities.


4.   General duties

  • Provide support to the Individual Giving team where necessary.


Person Specification

As an employer committed to Equal Opportunities, we will assess applications in line with the criteria, outlined above, that we consider either as being essential or desirable in this role.

Essential Criteria



  • Demonstrable track record in planning, implementing and managing Supporter Stewardship programmes
  • Data Selection, Targeting and Segmentation experience
  • Experience of working with fundraising budgets
  • Experience of working with and managing suppliers including Marketing agencies
  • Demonstrable track record in growing income from Individual Giving audiences
  • Experience of writing post-campaign reports for a range of audiences
  • Experience of using Salesforce CRM


Skills, Abilities and Knowledge

  • Strong project management, prioritisation and planning skills
  • Ability to work under pressure and meet deadlines
  • Proficient user of Microsoft Office
  • Working knowledge of the Fundraising Regulator’s Code of Fundraising Practice, data protection and other relevant legislation, guidance and practice.


Desirable Criteria

  • Demonstrable understanding of Supporter Acquisition
  • An interest in the impact of food waste on the environment
  • An interest in food poverty and its causes


Values and behaviours

  • A commitment to Equality and Diversity
  • An understanding of, and enthusiasm for, FareShare’s mission and strategy
  • A commitment to continuous professional development
  • An empathy with Volunteers and an understanding of their needs
  • Flexible and non-judgemental approach to people and work
  • Willingness and ability to travel in the UK.


  • Hybrid / Flexible working, with regular UK travel
  • 28 days’ annual leave + 8 bank holidays
  • Employers pension contribution
  • Employee Assistance Program
  • Interest free bicycle purchase loan scheme
  • Season ticket loan
Posted by
FareShare View profile Company size Size: 51 - 100
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Posted on: 20 May 2024
Closed date: 19 June 2024 at 23:59
Tags: Fundraising