Head of Marketing

Summary of some of the main duties for full details and how to apply visit the website link provided.

•    Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•    Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•     Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•     Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•    Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•    Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•     Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•     Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People