Content Officer

Role purpose 

To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders. 

The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning. 

Key relationships 

• Marketing and Communications Manager (line manager)  
• Head of Marketing and Communications (dotted line)  
• Business Development department, Innovation team, QA and Standards team, Programme Delivery team 
• Centres, particularly Centres of Excellence  
• External stakeholders (partners, educators, young people)  
• Internal staff contributing to content 

Key responsibilities 

Campaign Support: 

• Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications  
• Support delivery of increased campaign volume, scale and impact  

Content Optimisation and Repurposing: 

• Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)  
• Ensure content is effectively reused to maximise reach and value  
• Maintain a pipeline of diverse content to support audience segmentation  

Content Creation and Development: 

• Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors 
• Generate evergreen content that can be reused and adapted across campaigns and channels 
• Produce content that supports strategic content aims 

Stakeholder Engagement: 

• Build and manage relationships with internal and external stakeholders to generate authentic, impactful content  
• Facilitate user-generated content, including youth voice and partner contributions  

Insight and Continuous Improvement: 

• Gather feedback from stakeholders and audiences to refine content effectiveness  
• Contribute to test-and-learn approaches to improve engagement and conversion  
• Monitor performance indicators such as engagement rates, CTRs and website traffic 

People management responsibilities 

• No direct line management responsibility  
• Will support coordination of contributors (internal staff, partners, freelancers where applicable) 

Skills and experience – essential 

• Ability to coordinate multiple projects and deadlines 
• Experience in content creation across multiple formats (digital, video, written)  
• Strong copywriting and storytelling skills  
• Ability to tailor content to different audiences and sectors  
• Experience working with stakeholders to generate content  
• Understanding of marketing and communications principles  

Skills and experience – desirable 

• Experience capturing content on location  
• Experience with brand development and positioning  
• Knowledge of content performance analytics  
• Experience in education, youth, or sport sectors 

Training and qualifications 

• Experience in marketing, communications, media or related field  
• Ongoing professional development in content, marketing or digital communications desirable 

Development/career pathways for this role 

• Progression into Senior Content or Campaign roles  
• Development into Marketing and Communications leadership pathways 

Personal qualities – for all roles in the Leadership Skills Foundation 

• Self-motivated and able to work autonomously 
• Customer focused 
• Effective and confident communicator 
• Proactive in approach and able to work on own initiative both collaboratively and independently 
• Adaptable to operational requirements and willing to learn 

Personal qualities – specific to this role 

• Creative thinker with strong storytelling instincts  
• Highly organised with attention to detail  
• Curious and proactive in identifying content opportunities  
• Comfortable engaging with a wide range of stakeholders  
• Resilient and adaptable in a fast-paced environment