Head of Marketing & Engagement

Role Overview

The Talent Set are delighted to partner with the wonderful Lincs & Notts Air Ambulance on a fantastic Head of Marketing & Engagement role. The successful candidate will shape an integrated marketing and mass fundraising function, guiding regular giving, appeals and lottery programmes worth approximately £6–£7 million. The role will connect insight, supporter care, digital activity and compelling campaigns to grow sustainable income and deepen relationships supporting life-saving services.

Key Responsibilities

• Lead the strategy and delivery of regular giving, appeals and lottery programmes.
• Develop integrated, multi-channel campaigns that increase acquisition, retention and supporter value.
• Establish clear objectives, budgets, KPIs and evaluation frameworks across marketing and fundraising activity.
• Lead marketing, mass fundraising, supporter care and insight functions, supporting development and effective collaboration.
• Use research, segmentation and performance data to improve campaigns, products and supporter journeys.
• Oversee digital marketing across email, social media, paid media and web content.
• Ensure communications reflect the organisation’s values, brand and impact.
• Manage agencies, suppliers, budgets and forecasting with transparency and accountability.
• Contribute to organisational planning, governance, risk management and senior-level decision-making.

Person Specification

• Significant senior experience leading integrated marketing and income-generating campaigns.
• Experience managing regular giving, appeals, lottery or comparable mass-market fundraising programmes.
• Proven delivery of multi-million-pound programmes, strategic plans and budgets.
• Experience leading multi-disciplinary teams and developing an inclusive, supportive working culture.
• Skilled in customer or supporter journey planning, CRM systems, digital marketing and data analysis.
• Able to translate complex insight into clear recommendations and measurable action.
• Excellent communication, negotiation, influencing and stakeholder management skills.
• Sound understanding of data protection, GDPR, fundraising compliance and governance.
• Desirable: charity-sector leadership experience, change management, risk management or large-scale project delivery.
• Willingness to work occasional evenings or weekends for events.

What’s on Offer

Salary: £42,000 - £50,000

How to Apply

“To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.”

Commitment to Diversity

“The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.”