Marketing Manager

Make a difference every day with PDSA  

About Us   

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.    

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.    

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.   

About the role

We’re looking for an experienced Marketing Manager to lead our legacy (gifts in Wills) workstream on a 12 month fixed term basis, covering maternity leave.

This is a key role responsible for delivering impactful campaigns that inspire supporters to leave a gift in their Will. You’ll take ownership of ongoing activity while also identifying opportunities to enhance performance and supporter engagement.

This is a hybrid role with UK wide travel when required. You will be expected to visit sites and attend team meetings at our Telford Head Office and Pet Hospitals across the UK.

As a Marketing Manager, you will:

• Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels
• Drive acquisition and retention strategies, delivering measurable impact aligned with our charitable objectives
• Collaborate with internal teams and external agencies to create compelling, insight-led campaigns
• Manage end-to-end campaign execution, ensuring timely delivery and achievement of KPIs—including income generation and audience growth
• Use performance metrics and audience insights to refine campaign strategies for continuous improvement
• Lead and support a direct report, contributing to a positive and productive team culture
• Oversee budget planning and resource allocation, ensuring value for money
• Maintain brand consistency, regulatory compliance, and creative excellence across all marketing touchpoints

We’re seeking someone with:

• Proven experience in delivering integrated marketing campaigns, ideally within the charity or non-profit sector
• A solid grasp of both digital and offline marketing techniques, with the ability to adapt across channels
• Hands-on experience in national TV and digital media, managing large scale budgets
• A data-driven mindset with the ability to translate insights into effective actions
• Confidence in managing agency relationships and guiding creative development
• Excellent organisational and communication skills, with a collaborative approach to cross-functional working
• A proactive and commercial mindset with the ability to lead and inspire others
• Experience with CRM systems and analytics platforms would be beneficial but not essential
• Experience in charity gaming channels desirable

Rewards, support and benefits    

We’re really passionate about being a great place to work, somewhere people feel proud of what they do, connected to a meaningful purpose, and able to make a genuine difference every day. Our teams are collaborative and supportive, and we encourage everyone to bring their ideas, individuality and passion for pets to work with them.  

As well as a rewarding role and a positive, people-focused culture, we also offer a wide range of benefits, including:  

• Flexible working options to support your work–life balance and individual circumstances.  

• 25 days’ holiday plus Bank Holidays, with option to buy or sell an extra five days. 

• Three paid special days off: Volunteering Day, Celebration Day and Wellbeing Day annually.  

• Generous pension options, with PDSA contributions starting at 5% and rising to 10%.  

• Life assurance providing four times your annual salary for added peace of mind.  

• AXA Health Employee Assistance Programme, with 24/7 wellbeing support   

• Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform.  

• Enhanced maternity, paternity and adoption leave to support you and your family.  

• 10% discount on PDSA Pet Insurance plus access to staff veterinary services.  

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.   

If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.   

We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.   

To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.