Marketing Executive

Use your marketing skills to support mission-driven organisations enhance and showcase their impact, while helping strengthen our core brand.

As Marketing Executive, you will help tell the stories of Purposeful Ventures’ incubations and partner organisations, as well as our own. Working closely with the Senior Communications Manager, the Philanthropy and Communications team, and colleagues across some of our incubations and partner organisations, you will develop clear, audience-focused marketing that helps mission-driven organisations connect with the people who matter most and strengthens the Purposeful Ventures brand.

A distinctive part of this exciting new role is the opportunity to support our incubations as they are being set up. From helping develop visual identity assets to supporting with social media content, you will help our incubations put the foundations of its brand and marketing in place – working with their founders and teams to do so. If you enjoy variety, collaboration and turning ideas into compelling stories, you'll thrive in this role.

We welcome a keenness to work with start-up teams and with a non-profit focused on improving young people’s lives from their earliest years.

Job Description

This role sits within Purposeful Ventures’ core team, and provides marketing and brand support to both our core team and wider incubations.

Responsibilities and duties

Digital marketing and owned channels

• Manage routine updates to Purposeful’s current website, ensuring content is accurate, up to date and aligned with our tone of voice
• Support the Senior Communications Manager with the development of Purposeful’s new website including gathering content from internal teams, creating or adapting visual assets, CMS content
• Work alongside the Senior Communications Manager to create and design engaging LinkedIn content that reflects Purposeful’s brand and engages our priority audiences, coordinating with internal and external stakeholders if required
• Support the Senior Communications Manager with populating Purposeful’s LinkedIn content calendar, including updating our annual activity calendar
• Prepare regular engagement analysis, using LinkedIn Analytics and other relevant analytics tools, across Purposeful’s owned channels supporting the Senior Communications Manager to identify trends and opportunities to improve content performance

Content and brand assets

• Design and adapt defined collateral for presentations and external communications, including case studies, testimonials, annual reports, impact reports and templates, ensuring materials are clear, accurate, up to date and aligned with Purposeful’s tone
• Create and adapt defined compelling visual content to illustrate Purposeful’s work and impact to internal and external audiences (such as video, photography, graphics, data illustration)

Bespoke marketing support for incubations and partner organisations

• Work with the Senior Communications Manager and wider team to produce defined marketing materials for new incubations, based on each incubation’s set-up strategy. Typical outputs may include launching social media profiles, creating visual identity assets, brand guidelines, microsite or website design/build, supporting creating key messaging documents, creating tone of voice/glossary guidance, designing marketing assets, drafting social media content plans and marketing plans
• Work with the Comms team and our Ventures colleagues to deliver or support defined marketing projects for our existing incubations and parter organisations, building on the types of outputs above

Who we are looking for

Key requirements

• Passionate about creating a fairer society where all young people thrive
• Demonstrable track record of taking ownership of commitments and working hard to succeed.
• A strong design eye and experience using design tools (e.g. Canva, Adobe Creative Cloud or similar software) to create clear marketing assets
• Working knowledge of a range of website skills, platforms (e.g. Wix, Squarespace), content management systems, basic web design principles, user experience and user journeys
• Experience working from defined marketing briefs, understanding scope of work requirements: executing a brief, delivering agreed outputs for a specific audience at pace, on time and within a limited budget
• Knowledge of relevant social media tactics and experience supporting the set-up of social media profiles, or creating and managing content across social media platforms with an understanding of audience and channel specific nuances – particularly on LinkedIn
• Experience using analytics tools, such as Google Analytics and LinkedIn Analytics, to monitor engagement, evaluate performance and identify opportunities for improvement across website and social media channels.
• Ability to liaise with stakeholders beyond your immediate team, which may include experience with clients, social entrepreneurs, start-up leaders, customers or external stakeholders including working to a brief, managing feedback and delivering agreed outputs
• Right to work in the UK

Desirable

• Experience supporting internal communications across one or more channels, formats or outputs
• Experience supporting B2B or B2C event planning (such as conferences, exhibitions, public or internal events, speaker presentations, receptions, webinars or fundraising events)
• Experience working with freelancers or marketing agencies, including supporting drafting briefs, commissioning processes, project check-ins, recording minutes/actions
• Awareness of how AI tools can support content creation, design and editing, with judgement about when human review, accuracy checks and brand oversight are needed
• Charity or start-up experience is not essential. We are looking for someone who brings initiative, curiosity and transferable marketing skills, and can produce relevant, meaningful assets and outputs that add value to a project.