National Campaigns Lead

35 hours per week
£47,000 per year
Permanent
Flexible with ability to attend meetings in Kings Cross, London as required

We are looking for an experienced campaigner with hands-on knowledge of digital campaigning and digital mobilisation techniques, to join our high performing Campaigns and Public Affairs team.

You'll have previously played a key role in successful campaigning activities which have brought about a change in policy and practice, and will be comfortable with fast-paced work.

You'll have a proactive, and collaborative approach which will make sure our campaigning is joined up between the national and regional levels, and that our engagement activities are embedded across the organisation.

In this busy role, you'll co-ordinate our national campaigns activity, helping to lead RNIB's national campaigns activity and strategy, working closely with our Senior Campaigns Manager.

You'll be managing a Campaigns Officer and a Campaigns assistant, providing coaching and support to make our national campaigning as effective as possible.

You'll provide strong project management for our influencing campaigns, whether campaigning to protect disability benefits, or to make streets and transport more accessible for blind and partially sighted people, for example.

You will bring our campaigns to life in a way that embeds lived experience and tells the story effectively for sighted people, driving them to take action. You will own content for our 'campaigner' audience, making sure our communications are effective, whether someone is new to RNIB's campaigns or is already a committed campaigner ready to go the extra mile.

This role will ensure that lived experiences are integrated into our storytelling, and will seek creative ways to motivate decision-makers or the public to take action.

Day to day, you'll collaborate with other teams across Policy, Campaigns, and Social Action to maximise opportunities for driving change, and will make sure national campaigning is aligned with our local campaigning, working with our two Local Campaigns Leads.

You'll also join forces with colleagues in RNIB's Engagement directorate to get campaigning fully embedded in our engagement and volunteering supporter journeys.

You'll have experience of project managing campaign activities, with a strong attention to detail, and an instinct for crafting compelling calls to action. You'll bring expertise in digital campaigns, with an understanding of best practice in digital and social content, as well as how to monitor the effectiveness of our communications.

You'll have a good understanding of disability issues and the social model of disability, and awareness of issues affecting blind and partially sighted people.

You'll be comfortable with collaborating with colleagues within and outside your immediate team, leading on the implementation of projects and coordinating day to day tasks.

You'll have effective verbal and written communication skills, and knowledge of how to adapt your communications style to suit the audience.

This might be your first step into line management or you may bring some experience of managing colleagues or volunteers.

What We Offer

RNIB prides itself on being a great place to work with a positive, progressive culture. We offer a wide range of benefits including 26 days of holiday per year (plus bank holidays) which rises with service, enhanced family friendly benefits, a contributory pension scheme with an employer contribution of up to 11% and a rewards platform with employee discounts across over 800 retailers.

For more information on our available benefits, please visit our .

How to Apply

If you'd like to apply for this opportunity, please apply online, uploading your CV and supporting statement, telling us how you meet the essential criteria in the person specification.