Senior Marketing Executive (maternity cover)

Poverty is not part of God's plan. You are.

We're looking for a marketing professional passionate about inspiring new donors to join with Tearfund to help people living in extreme poverty fulfil their God-given potential.  Is that you?

Our vision is to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. They will be invited to give, pray, campaign, volunteer and make lifestyle changes, according to how they feel challenged to respond. We have a ministry to inspire and help people to live generously – in every sense of the word. 

This role will focus the majority of their time on the acquisition of new donors. The team works on an agile basis and there is an expectation that the postholder will develop skills in our four key fundraising domains (acquisition marketing, retention marketing, church & community engagement, legacy & in memory fundraising) and support the execution of marketing campaigns and activities in each of these areas as required.

Key areas of focus in the Acquisition Marketing domain are:

• recruiting new individuals with optimal lifetime value to Tearfund through integrated campaigns using a range of above the line, direct marketing and digital marketing channels
• helping to achieve challenging annual targets for new supporters in line with UK fundraising strategy
• Project managing the implementation of campaigns and messaging to achieve donor recruitment targets

Do you have the following experience?

• An experienced marketing professional with an understanding of the charity sector
• Strong understanding of the UK Christian marketplace from a church and individual perspective
• Multi-channel marketing experience across a variety of media channels including direct mail, press and digital channels
• Experience of working with creative agencies and external suppliers

Do you have the following skills?

• Strategic thinking, and desire to drive forward new ways of doing things.
• Ability to influence and work alongside senior stakeholders
• Management and coaching ability, and a desire to help your direct reports to develop to their full potential
• Excellent oral and written communication skills with ability to write reports and creative briefs
• Ability to collaborate effectively with a variety of stakeholders 

If that's you, then we would love to hear from you!

This is a fixed-term 12 month maternity cover role. This is a full time role 35 hours per week. Flexible working patterns can be considered.

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager

 All applicants must be committed to Tearfund's Christian beliefs

The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.