Legacy and In Memory

Role overview:
The Talent Set is excited to be working with an incredible charity as they search for a Legacy and In Memory Marketing Manager to support them for an exciting 7 month contract.

Key responsibilities:

Strategic Planning & Delivery

• Develop and implement LIM operational plans, identifying opportunities to drive future income growth and deepen engagement with diverse supporter audiences.
• Lead the planning and execution of integrated fundraising campaigns, including TV, digital, direct mail, telemarketing, email, and events to increase awareness, generate enquiries, and steward legacy pledgers and in memory donors.

Team Leadership

• Line-manage, coach, and support the LIM Marketing Officer, empowering them to develop professionally and contribute fully to team objectives.
• Approve campaign strategies and briefs, ensuring alignment with annual goals and broader organisational priorities.

Content & Campaign Management

• Oversee content creation, campaign development, and project management to ensure timely, effective delivery.
• Ensure all communications are aligned with brand guidelines and convey consistent messaging across channels.

Performance & Budget Management

• Manage campaign budgets and report on expenditure and outcomes, ensuring cost-effectiveness and strategic alignment.
• Champion a test-and-learn culture within the team, using insights from data and supporter feedback to inform future planning.

Compliance & Governance

• Ensure all communications and data handling meet relevant fundraising regulations and data protection laws (including GDPR).
• Follow procurement protocols, including obtaining quotes, raising purchase orders, and briefing suppliers appropriately.

Cross-Functional Collaboration

• Work closely with other departments and teams to align LIM strategies with broader organisational initiatives and ensure a joined-up supporter experience.
• Represent the LIM audience across cross-functional campaigns and projects, advocating for their needs and interests.

Agency & Supplier Management

• Build and maintain strong relationships with external agencies and suppliers to ensure high-quality, timely delivery of campaigns.
• Lead agency selection processes where appropriate, working collaboratively with procurement teams.

Innovation & Market Awareness

• Stay current with trends and developments in legacy and in memory fundraising, bringing forward new ideas to increase impact and engagement.

Person specification:

• Proven experience working with fundraising or marketing campaigns
• Strong leadership and team development skills.
• Excellent stakeholder management experience.
• Proficient in developing and executing multi-channel campaigns – both direct and digital.
• Excellent written and verbal communication skills
• Able to work effectively and independently, prioritising tasks and hitting deadlines.

What’s on Offer:

• A salary of £44,000.
• A full-time role with flexible hybrid working pattern is on offer with 2-days per-week in the organisation’s East London-based office.
• A 7 month contract with an incredible charity.

Interested?
To apply, please submit your CV demonstrating your suitability for this role by clicking the "Apply Now" button. 

Commitment to Diversity:
The Talent Set and our partner charity are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.