Senior Marketing Manager (Mid-Value & Legacy)

Role Overview

The Talent Set are delighted to partner with our client on a fantastic Senior Marketing Manager role. This position involves leading strategic, multi-channel marketing initiatives to maximise supporter engagement and long-term value, supporting the organisation’s Legacy and Mid-Value programmes through innovative and audience-focused approaches.

Key Responsibilities

• Provide strategic and operational leadership to a team responsible for delivering legacy and mid-value supporter programmes.
• Develop, implement, and optimise integrated marketing plans across channels, including digital, direct mail, email, and media, to meet ambitious targets for supporter acquisition, retention, and income.
• Oversee supporter journeys and stewardship strategies to deepen long-term relationships and increase lifetime supporter value.
• Analyse audience insights and campaign data to inform strategic decisions, optimise activity, and improve programme performance.
• Collaborate with internal teams and external partners to maximise opportunities for supporter engagement and fundraising success.
• Lead the development of compelling content and creative that resonates with diverse supporter audiences.
• Manage programme budgets and resources efficiently, ensuring activities deliver strong return on investment.
• Coach and motivate a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Monitor programme performance, using insights and testing to refine strategies and ensure objectives are met.
• Maintain compliance with industry best practice, legal standards, and regulatory guidelines in all marketing activities.
• Manage high-profile campaigns, proactively addressing risks, challenges, and deadlines.

Person Specification

• Proven experience leading large-scale acquisition and supporter engagement programmes within the charity or international development sectors.
• Demonstrable success in managing and developing high-performing teams, with a focus on collaboration and continuous improvement.
• Extensive understanding of multi-channel marketing, including digital, mail, and telemarketing, with the ability to develop integrated, audience-led supporter journeys.
• Strong analytical skills with experience interpreting complex data to inform strategic decisions.
• Ability to prioritise effectively, balancing multiple projects and deadlines to deliver impactful results.
• Skilled in developing engaging content and creative across varied channels to inspire action.
• Experience managing significant marketing budgets with clear focus on measurable outcomes and return on investment.
• Excellent communication, stakeholder engagement, and relationship-building skills, capable of working across teams and with external partners.
• Innovative, adaptable, and committed to upholding best practices in supporter stewardship and ethical fundraising.

What’s on Offer

Salary: £50,100-£55,400
Contract until December 2026
Hybrid working - 1 day a week in Central London

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.