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Alzheimer's Disease International is seeking an excellent communicator to join our team as Digital Lead. The successful candidate will have confidence with and experience of digital platforms including social media, email delivery and website content. They will lead on ADI’s digital outputs including the main website, e-Comms, social media and blogs. The will also lead on the management, delivery and analysis of ADI’s monthly e-newsletter, Global Perspective.

Main purpose of the job:

• Lead ADI’s digital communications, including the website, social media, newsletters, blogs, brand identity and creative design.
• Monitor, analyse and evaluate digital communications performance to measure impact and optimise engagement.

Key tasks

1. Lead on ADI’s website and sub-sites, including content development (including blogs and news stories), optimisation and analytics, and work with external agencies to develop new features and enhance existing functionality.

2. Lead on development of ADI’s Global Perspective e-newsletter, and general e-communications, from content planning and development, to deployment and monitoring, and subscriber growth.

3. Lead on, and plan ADI’s social media output: developing content, supporting the wider team to develop content, deploying, building audience and improving audience engagement, and analysing performance

4. Lead on event promotion, creative content development and dissemination across ADI’s digital communications channels.

5. Monitor social media trends, advising on new platforms, opportunities and risks.

6. Lead on ADI’s video content, including YouTube channel, generating and advising on content.

7. Develop and create graphics or visuals to support ADI’s brand and communications.

8. Liaise with relevant ADI creative and digital agencies.

9. Work with the Head of Policy and Communications and Policy and Communications Officer in the digital aspects of key campaigns (such as, World Alzheimer’s Month), from idea generation, advice, content development, deployment and monitoring.

10. Generate internal reports including the digital dashboard for Board reports.

11. Assist the Head of Policy & Comms in identifying digital KPIs, aligned to the business plan.

12. Advise the senior team on digital strategy aligned to business planning. 

13. Manage the digital budget

14. Assist in drafting presentations & speeches for senior ADI staff or ADI Board members.

15. To perform any other reasonable task commensurate with this post, as required.

Person Specification

Essential:

• Confidence and experience of digital platforms including social media, email delivery and website content management
• Experience of designing graphical content.
• Strong written and oral communication skills in English
• Good attention to detail
• Experience of writing for different audiences and mediums
• Ability to work under pressure, including multi-tasking
• Good working knowledge of Microsoft Outlook, Word, PowerPoint, Excel
• Empathy with ADI’s aims and values 

Desirable:

• Experience in creative design and video content generation.
• Interest or experience in dementia, neurology, health or social care
• A relevant degree
• Knowledge of a second language
• Experience of work in the voluntary sector
• Experience of campaign or event promotion
• Basic graphic design and video editing skills