Brand Activation Lead Jobs
Marketing Manager (Supporter Activation)
Contract: Permanent, Full time, 35 Hours per week
Salary : £43,668 - £45,851with excellent benefits
Location: London, UK
Hybrid Working: A minimum of 40% of working time is spent face to face, either in the London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base. In order to apply for this post, you must be able to demonstrate your eligibility to work in the UK.
About WaterAid:
Want to use your skills in Fundraising to play a vital role in making clean water, decent toilets and good hygiene normal for everyone everywhere?
We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference. Join WaterAid as Marketing Manager in Supporter Activation to change normal for millions of people so they can unlock their potential, break free from poverty and change their lives for good.
About the Team:
The WaterAid Supporter Activation team sits within the Mass Engagement Department. The team is responsible for building understanding and consideration for WaterAid amongst potential supporters, as well as driving the recruitment of new regular and cash supporters.
The team works closely with other teams within Mass Engagement, in particular the Supporter Engagement and Legacy teams as well as teams across the organisation such as the Strategic Partnerships and Performance & Insight to identify new opportunities and work collaboratively to achieve our mutual objectives.
About the Role:
As an experienced and innovative Marketing Manager, you will have the chance to challenge and develop key channels to drive continued success in attracting new supporters to WaterAid.
The role is to project lead the day-to-day development, management and delivery of a number of fundraising campaigns across channels such as DRTV, inserts and door drops. Overseeing the creative and delivery of campaigns from initial brief through to post campaign analysis, contributing to and ensuring the Supporter Activation team meets agreed objectives and income targets.
Key to this role will be to lead on the management and development of the DRTV programme (from creative to planning) which plays a significant part in the activation programme.
You'll also:
- Lead on the management, delivery and development of all aspects of the DRTV programme. Taking particular responsibility for creative development and innovation, media planning and campaign analysis.
- Support the Senior Marketing Manager (Supporter Activation) in the strategy and innovation of the DRTV programme to drive growth in this pivotal channel.
- Support the Senior Marketing Manager and working closely with the Marketing Officers to manage, deliver and develop the other channels in the extensive activation portfolio such as inserts, door drop and integrated media and creative campaigns, taking particular responsibility for media planning, buying and analysis.
- Support the Senior Marketing Manager in the management, delivery and development of campaigns within the Brand Consideration programme. Including collaboration with a wide number of internal teams and external colleagues to create integrated creative campaigns utilising multiple channels.
- Lead media and creative agency relationships at a strategic level; including taking a lead on pitching and appointing new agencies, including contract management. Act as first point of contact for external partners where required, taking responsibility for resolving queries, trafficking all stages of projects, escalation of potential problems and performance reviews.
- Lead on creative development; contribute to the overall strategy for the Individual Giving & Engagement Team, make decisions on creative strategy, approach, copy and design, working closely with Communications Team to accurately reflect the brand.
- Develop, plan and manage complex income and expenditure budgets for a portfolio of activities, some with six figure budgets and targets; including using complex reforecasting models to provide projections for income and expenditure.
- Ensure that all communications are carried out within FRSB, DPA and Charity Commission guidelines.
About You:
- Substantial proven experience of working in a similar fundraising and/or customer marketing role managing an expenditure budget to deliver campaigns using a wide range of media.
- Proven experience of managing DRTV campaigns, working closely with media, creative and production agencies.
- A track record of developing and implementing successful direct marketing strategies working in a complex direct marketing role / team. Including experience of strategic planning and executing multi-faceted activation campaigns for both below and above the line channels.
- Proven experience of managing large volume media campaigns including media planning, buying and analysis.
- Significant project management experience including identifying new fundraising opportunities and developing a framework for implementation.
- Experience of developing and managing complex budgets, using relevant monitoring and evaluating tools.
- Ability to develop, monitor and adapt DM strategies for the implementation of fundraising channels; including advising on the direction of the overarching direct marketing programme.
- Experience of successfully developing high level relationships with senior staff and stakeholders both internally and externally.
- Experience of leading a team and line management of one or more team members.
- Excellent written and numeracy skills with attention to detail and the ability to use spreadsheets to formulate and analyse complex budgets and make informed decisions.
- Excellent negotiation skills, and communication skills including experience of presenting to internal and external stakeholders.
- A good understanding of fundraising principles.
Closing date: Applications will close at 23:59 on Sunday 12th May 2024. Availability for an interview is required the week commencing 20th May 2024.
How to Apply: To see the full job pack, please click 'Apply'. Please apply by submitting your CV and a cover letter in one document in either Word Document or PDF format.
Pre-employment screening: To apply for this post, you must be able to demonstrate your eligibility to work in the UK. All our vacancies require a basic Disclosure and Barring Service (DBS) check to comply with our Safer Recruitment policy.
Our Benefits:
- 36 days' holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days annual leave
- We offer a generous pension plan with employer contribution of up to 10%
- Wide range of flexible and agile-working arrangement
- Season Ticket Loan
- Free annual eye tests
- Pay as You Give charitable giving scheme
- Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
- Sabbaticals
- Volunteer Day
Our Commitment
Our People Promise:
We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose - where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal opportunities:
We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.
Safeguarding:
We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.
Part home/Part office (London) based
UNICEF ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.
This is a great opportunity to join the UK Committee for UNICEF (UNICEF UK) as one of our Ambassador Relations Executives, ensuring the team’s Ambassador Programme and its admin systems and records are kept accurately and to a high standard; helping the team to develop and project manage some of our high level public activations with UNICEF UK’s most significant Ambassadors and High Profile Supporters delivering towards organisational priorities. This role will focus on supporting priority projects within our department, working closely with wider internal teams. You will keep our dedicated web pages up to date, and deliver our quarterly e-newsletters.
Reporting to one of our Senior Managers, you will have:
· Experience of supporting a busy team within a Communications department, keeping and improving systems, procedures and project management, working on tight deadlines and managing conflicting priorities.
· Excellent communication skills to communicate persuasively to engage an audience they are seeking to influence.
· Experience in successfully developing high-profile relationships - translating organisational objectives into impactful Ambassador fronted activities.
· Motivation to role-model UNICEF UK’s Values: Putting children first, Inclusion and belonging, Finding solutions, Compassion, Mutual trust & respect and Collaboration.
Act now and visit the website via the apply button to apply online.
Closing date: 9am, 24 May 2024.
Interview date: w/c 10th June 2024.
In return, we offer:
· excellent pay and benefits (including flexible working, generous annual leave and pension, big brand discounts and wellbeing tools)
· outstanding training and learning opportunities and the support to flourish in your role
· impressive open plan office space and facilities on the Queen Elizabeth Olympic Park
· an open culture and workplace with colleagues who share our values, enjoy their work and are motivated to do their utmost for children.
· the opportunity to work in a leading children’s organisation making a difference to children around the world
Our application process: We use a system called "Applied" that anonymises your responses and focuses on your actual skills that are relevant to this role. This benefits you by giving you a greater chance of expressing your skills in this objective selection process.
We anticipate most colleagues will work one or two days a week in the office on the Queen Elizabeth Olympic Park in Stratford, East London and the rest of the time from home. We will happily discuss other flexible options to suit your circumstances.
We particularly welcome applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates, disabled candidates, and from men, because we would like to increase the representation of these groups at this level at UNICEF UK. We want to do this because we know greater diversity will lead to even greater results for children.
UNICEF UK promotes equality, diversity and inclusion in our workplace. We make employment decisions by matching business needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
We welcome a conversation about your flexible working requirements, personal growth, and promoting a workplace where you can be yourself and achieve success based only on your merit.
The successful candidate will be required to apply for a criminal records check. A criminal record will not necessarily bar you from working with us. This will depend on the nature of the role and the circumstances of your offences.
We only accept online applications as this saves us money, making more funds available for us to help ensure children’s rights.
If you require support in completing the online form or an application form in an alternative format, please contact the Supporter Care line during office hours.
If you do not hear from us within 14 days of the closing date, please assume your application has been unsuccessful on this occasion. Please note that we only provide feedback to shortlisted candidates.
Registered Charity Nos. 1072612 (England and Wales) SC043677 (Scotland)
Coeliac UK currently has an exciting opportunity for a Head of Marketing, to join our team in High Wycombe, with the option to regularly work from home by agreement with your line manager. You will join us on a full time, permanent basis (will consider temporary). In return you will receive a competitive salary of £45,000-£50,000 per annum based on experience.
Coeliac UK represents over 60,000 members providing information and support to those affected by coeliac disease or following a gluten free diet. We also campaign on behalf of all those living with coeliac disease and undertake research into the causes of the disease.
The Head of Marketing role:
This is an exciting new role in an expanding team, ideal for someone who’s an established marketeer and wants to make a difference. The Marketing & Digital Directorate objectives are to raise awareness of coeliac disease, extend our reach to a wider audience, grow our reputation with a variety of audiences, and maximise engagement. The Directorate operates as an in-house agency providing consultancy, creative generation, and managing all marketing across all channels and platforms.
Key responsibilities of the Head of Marketing:
- The core responsibility is to lead and deliver against all marketing objectives across the organisation – this includes working with Fundraising, Evidence and Policy, Commercial and Membership & Volunteering Directorates to develop strategies, activities and marketing communications. The role is very varied with good opportunities to generate creative solutions across our channels, including website, email, app, events, PR, magazines and social media.
- We are also implementing a number of new initiatives for the charity including revising our Vision, Mission and Values, plus developing a new brand proposition. This will be rolled out across the year and will require the Head of Marketing to work closely with the Director of Marketing & Digital and the CEO to implement this. We are also working on a new website to launch under the new brand proposition in early 2025 – the content and activation of this falls under the remit of the Head of Marketing, with the Director of Marketing & Digital supporting on strategy, and the Head of Digital providing all delivery.
Essential experience, skills and knowledge required for the Head of Marketing role:
- More than 10 years Marketing and Communications experience with at least three years at senior management level
- Strategic leader able to see the big picture and deliver the detail
- Motivational and supportive manager able to guide and develop team members
- Cooperative team player with practical ‘can do’ attitude incorporating a flexible approach
- Evidence of successfully managing complex projects and budgets and the ability to work accurately and at pace
- A positive, personable and confident communicator, able to adapt to suit a variety of stakeholders and audiences
- Highly organised with great attention to detail
- Able to work to deadlines and prioritise tasks
- Up to date with current Marketing and Communications best practice
- Self motivated and able to work without close supervision
- Good IT/digital skills – including MS Office, CRM systems, email marketing tools, social media platforms and not essential, but some InDesign and Photoshop experience a bonus
- CMS and website content management experience
If you would like to be considered as our Head of Marketing, please apply now with your CV and cover letter. For your application to be considered, please combine your covering letter and CV into a single document for uploading purposes. We’d love to hear from you!
Tommy’s believes that pregnancy complications and baby loss should not be seen as ‘bad luck’. Through their four research centres, specialist antenatal care clinics, pregnancy information services and campaigning work, they support people who refuse to accept that a baby’s death is ‘just one of those things’.
The Partnerships Manager will manage a portfolio of commercial and fundraising accounts totalling c.£250k, as well as some new business development. The portfolio includes a £60k per annum CRM relationship with Plum & Ashby, focused around the Wave of Light candle campaign for Baby Loss Awareness week, with lots of influencer and comms engagement. The new business element will support the Senior Partnerships Manager and the Head of Corporate in their new strategy for increased brand, strategic and coty partnerships.
Key responsibilities:
- Account manage and build strong relationships with corporate partners at a 5-figure+ level
- Create and deliver high quality account management and stewardship plans for your accounts
- Build strong relationships with all key stakeholders internally and externally
- Take a proactive role in developing and nurturing a pipeline of new opportunities
Essential criteria:
- Experience of fundraising in a charity setting – ideally in corporate partnerships, although we’d also be open to transferable skills from trusts, major donors or community fundraising
- Successfully managing funder relationships at a 5-figure+ level
- Experience owning and delivering upon a fundraising target and KPIs
- Takes initiative, results driven, proactive, empathetic and collaborative qualities
Expert recruitment for fundraisers and charities.