Digital Communications Strategist Jobs
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
We have an exciting opportunity for a Deputy Director Fundraising Communications to join our high performing charity team.
Already one of the best performing NHS Charities in the sector, with an annual income of £4m, we have a new opening for an inspirational and committed Deputy Director Fundraising Communications to lead our fundraising and communications strategies and to take our income to a new level.
We have ambitious plans to support the NHS here in Nottingham by running multiple £m campaigns across a range of services, including our Children’s Hospital and our Regional Cancer Centre.
Every day hundreds of patients and families choose to support Nottingham’s NHS hospital because of the incredible care they have received.
Your role will be to develop a strategy that increases our supporter acquisition, improves our donor retention and maximises that support to reach our goals.
You will need to be a strategist and a detailed analyst, excel with budgets, reports and presentations, and lead a team of committed fundraisers across a range of income streams.
You will be a natural and enthusiastic leader, who can direct, support and inspire a high-performing team.
With experience of working in a complex environment, you will be organised with a high-level of attention to detail, plus have the ability to work alongside adjacent departments in Nottingham University Hospitals NHS Trust.
We are looking for someone who is dynamic, creative, ambitious and team-oriented, with proven experience working for a fast-paced organisation.
As well as evidence of high-level strategic thinking, you will be comfortable diving into the day-to-day work, and so a broad skill set is a must together with a sharp focus on delivering return-on-investment, demonstrating impact of campaigns on revenue, and building our audiences.
This is a complex role requiring a high level of political acumen, excellent relationship skills and a desire to improve our ability and capacity to generate income at every level, from digital fundraising to major gifts.
The Charity has been serving the Hospital Trust for 17 years and has given over £60m funding for specialist equipment, medical research, enhancements to the hospital environment, and staff wellbeing and support programmes.
If you feel you have the right blend of skills and experience to lead this vital function for the Charity, then please do get in touch.
This role will be appointed on a permanent and Full-Time basis and there are options for Hybrid-Working - salary of circa £60,000 according to experience.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About Made In Hackney
We started life in 2012 as a community cookery school working across London with the mission of tackling the climate crisis, health inequalities and bringing communities together using the power of plants.
The impact of our work is varied, far-reaching and very real; changing hundreds of thousands of people’s lives for the better. We provide diverse culinary education, inspiration and support networks needed to ensure no one is left behind in the transition to a plant-centred, planet-friendly diet.
When you join Made In Hackney – you become part of this pivotal movement, where a new type of food culture is being formed with care, compassion and justice at its core.
About The Role
This is an incredibly exciting, high-impact role within the organisation. As Head of Fundraising you will be part of the Senior Leadership Team and our key fundraiser, critical fundraising strategist and have the scope to influence and shape our programmes.
You have a broad and well-established funder base to jump off from and will have the opportunity to bring in exciting new funders as more environmentally focused grant givers are starting to embrace diet change as a key tool for tackling the climate crisis.
We are looking for someone who can build on the relationships and initiatives developed over the last few years, to ensure Made In Hackney can fulfil its strategic goals and meet our annual income target. You will be instrumental in driving income development and in leading fundraising initiatives with an emphasis on Trusts and Foundations, individual giving, major gift fundraising, corporate giving and statutory bodies such. You will nurture key relationships with existing donors and potential new supporters and build and manage a robust pipeline of supporters.
Made In Hackney has always been a progressive organisation, seeking to change systems that have not served the world thus far, and, as such we seek to build a fair, equitable, inclusive and collaborative working culture.
If you are a creative self-starter and thrive on a lot of freedom and self-direction against the backdrop of a hugely supportive and caring team of colleagues, all inspired to change the world in an inclusive and caring way – you have just found your dream work-home.
Responsibilities include:
Leadership, Strategy and Governance
- To be an active member of the Made in Hackney Senior Leadership Team, working together to galvanise the organisation behind our strategic plan.
- To contribute to strategic discussions on the future direction of the organisation.
- To participate and / or lead in team meetings as appropriate.
- To act as the lead staff team representative on the Strategy and Fundraising Board Sub-committee, actively contributing and working with Trustees, as well as attending Board meetings.
- To participate in organisational budget planning and monitoring meetings.
Fundraising and Development
- To co-design and write grant applications and secure grant funding from Trusts, Foundations or Corporate entities in line with our annual target (likely to be in the range of £400k-£500k).
- To work with the Partnerships Manager to secure Fundraising income from individual givers, major donors, Crowdfunding campaigns and other fundraising initiatives in line with our annual target (likely to be in the range of £200k).
- To develop and execute an annual fundraising strategy: building a sustainable portfolio consisting of grants and donations from individuals, corporates, trusts and foundations, to ensure long-term sustainable funding of activities.
- To research and prospect future funders.
- To maintain precise and up-to-date records on current and potential supporters and prospects.
- To create engaging fundraising communication tools.
- To establish partnerships for joint programmes and funding bids where beneficial.
Donor stewardship & reporting
- To retain current donors and maximise fundraising opportunities, including delivering a programme of appropriate stewardship opportunities with the core team.
- To work with the team to co-design programmes and their evaluation requirements to ensure the organisation meets the grant funders' requirements.
- To complete reporting to grant funders, including developing report templates, creating reports, case studies, and other administrative requirements.
Communications
- To input into MIH’S communications strategy and the planning and implementation of improvements to marketing plans, digital presence and social media strategy to ensure impact and fundraising successes are communicated
- To maintain a stock of impact-focused case studies and success stories and ensure fundraising successes are communicated on social media and online.
- To ensure the robust monitoring and reporting on the effectiveness of fundraising strategies and campaigns; providing key input to the annual report and impact report.
- To coordinate fundraising events with the Community Partnerships Manager.
Line Management
- To have direct line management responsibility for the Community Partnerships Manager and Social Media & Marketing Manager, creating a supportive environment for growth and development.
Apply with:
1. a CV with your career history and relevant experience for the role;
AND
2. a cover letter outlining what has attracted you to apply for the role of Head of Fundraising at Made In Hackney and what makes you the right candidate for the role.
The client requests no contact from agencies or media sales.
Individual Giving Manager – Acquisition
The Air Ambulance Service provides two very important functions, Helicopter Emergency Medical Services (HEMS) and The Children’s Air Ambulance (TCAA) which provides paediatric transfers across the UK. Our objective is to save lives, utilising specialist pilots, doctors, and paramedics and with our work centered on saving lives, improving clinical outcomes and being able to react quickly and efficiently to emergencies.
We are at the forefront of innovative clinical care, and we challenge boundaries.
Every day our charity is tasked with a unique set of missions which we respond to with our fantastic services, all of which are funded entirely by voluntary donations, trading and fundraising activities we undertake. This ethos remains at our core; we are here to work alongside and help the NHS without using their available funds. The impact we make with our services is to keep people alive, keep families together, to let children grow into adults and to enable the NHS to carry out more work than they would have been able to without our support
We also impact our communities by creating jobs, taking actions to improve the environment, bringing people together as volunteers and creating worthwhile training and experience opportunities.
Our work is only made possible by the wonderful support and generosity of the public, together with the dedication, skill and enthusiasm of staff and volunteers in all areas of operation. This support enables us to invest into our operational services, into developing staff and volunteers and into our future financial stability to protect the services needed now and in the future.
Job title: Individual Giving Manager – Acquisition
Location: Rugby (hybrid 40% office based)
Full time: 37.5 hours
Annual Salary: £40,833
Closing date: 24th May 2024*
Job Purpose
Are you passionate about making a meaningful impact through individual giving programs & and increasing net income for our organisation?
Do you thrive in developing innovative strategies to connect with new supporters and expand our supporter base?
Are you ready to take the next step in your career by taking our acquisition initiatives and taking them to new heights?
We are now scanning the skies for an Individual Giving Manager in Acquisition.
Now, this role is not just a strategist role; you will be the architect of growth, crafting innovative campaigns that captivate hearts and minds. You will navigate the ever-evolving landscape of supporter engagement, using data-driven insights to shape compelling narratives and drive supporter conversion. This role will also manage our relationship with our lottery provider, so quick & strong relationship building is a must.
We want someone who can breathe life into campaigns, transforming concepts & ideas into captivating stories that resonate with audiences. But it's not just about creativity; it's about impact. You will be relentless in your pursuit of growth, analysing every metric, fine-tuning every approach, and delivering results that fuel the mission of The Air Ambulance Service.
Join us and let's soar to new heights together.
Key Responsibilities
- To work as part of our Individual Giving team to develop and deliver a programme (currently made up of warm and cold cause-related postal appeals and raffles) to recruit and retain cash and regular giving supporters to meet financial targets.
- To diversify into non-postal ways of recruiting donors such as digital marketing online, social media, text to donate, face to face etc. through research and testing.
- To manage the relationship with our External Lottery Manager
- To collaborate within the team to set the strategy and budgets for Individual Giving short and long-term in partnership with line manager.
- To manage relationships with external suppliers including copywriters and fulfilment houses.
- To use data insight gleaned to take strategic decisions about where to direct resources.
- Test new methods of recruitment and retention with a view to long-term innovation
Person Specification
- Experience of developing and running successful individual giving programmes to recruit new donors
- Experience in audience insight
- Target driven self-starter with an ability to both think strategically and take data-driven decisions as well as work operationally get things done
- Numerical skills and ability to use excel spreadsheets for tracking, reporting and analysing figures
- Excellent written communication skills
Compliance Responsibilities
In addition to specific compliance requirements within your area of expertise, you also hold responsibility in your specialism for:
• Health & Safety and Environment.
• Safeguarding
• Data Protection
• Equality, Diversity, and Inclusion
• Quality
You are expected and encouraged to raise and escalate appropriately any potential breaches or areas for improvement regarding the above.
The role is subject to a Basic DBS check.
Environment
TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and a value of having a diverse workforce is recognised. The recruitment, employment and development of people are based on qualifications, experience and competency to do the job, eliminating personal bias or prejudice.
As an organisation, TAAS are committed to ensuring the safety and welfare of children and vulnerable adults involved in any of our activities. Our commitment applies to all acting on our behalf, i.e., employees, contractors, volunteers, supporters, patient, donors and visitors, meaning that all have a responsibility towards safeguarding children, young people and vulnerable adults with whom they have contact with. Any new staff starting with the organisation will need to be committed to Safeguarding, complete relevant Safeguarding training and report any concerns they may have. TAAS operate a safer recruitment process, as part of our Safeguarding policy, which includes identifying and rejecting anyone who may be a risk to vulnerable people.
*Please note that we reserve the right to close this before the stated date, should the hiring manager deem there to be enough suitable applicants.
REF-213 578