Your mission
This role is a core part of how we use digital marketing to drive culture change, encourage people to take action that prevents suicide, get support to people who need it, and grow our income.
In this hands-on, varied role, you’ll plan, execute, and manage CALM’s digital marketing activity (including paid social, email, SEO, and PPC) to make a measurable, lasting impact.
Your profile
Responsibilities
- Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
- Maintain and enhance website content performance, build high-converting landing pages, and implement SEO, and Generative Engine Optimization (GEO) strategies.
- Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
- Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
- Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.
Competencies
- Strong understanding of paid social, including audience selection, creative approach, and account structures.
- Strong understanding of SEO and GEO best practices, including ability to write sharp, search-optimised website copy while adhering to brand guidelines.
- Strong understanding of email marketing principles, including ability to write strong, high-converting email copy.
- Excellent stakeholder management skills and ability to communicate clearly and effectively to people of all knowledge levels.
- Ability to manage competing priorities.
- Passion for the cause and delivering CALM’s mission.
Experience
- 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
- A track record of driving strong results across paid social, web content, and email.
- Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
- Experience using and managing website CMSs.
- Line management experience (desirable).
Why us?
Reports to: Digital Marketing Lead
Contract: Full-time, permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £42,000 - £46,000 per annum (for employees). We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
A work environment that values creativity, personal growth and collaboration.
Applications for this role will close on Wednesday 9th September.
Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).
About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.
We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.
Don't meet every requirement? We’re still interested.
Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.
Safeguarding
We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
To help people end their misery, not their lives.

Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Assistant Financial Accountant
Salary: £26,000 to £30,000 depending on experience and qualifications, pro rata if working four days
Location: Talgarth
Hours: 4 or 5 days per week, 9.00am to 5.00pm
Hybrid working: Minimum two days per week in the Talgarth office once fully trained
Reporting to: CFO
Holiday: 24 days plus bank holidays, pro rata for four days
Benefits: Flexible working hours and £200,000 Death in Service cover
About The Wye & Usk Foundation
The Wye & Usk Foundation is an environmental charity working to protect and improve the rivers Wye and Usk and their catchments. We are part of the Rivers Trust movement, a network of independent charities working to protect and restore rivers across the UK and Ireland.
We work with farmers, landowners, local communities, businesses and other organisations to find practical solutions to the challenges facing our rivers.
Our work covers a wide range of activities, including river and habitat restoration, farm advice, water quality, monitoring and data, natural flood management and the development of new approaches to funding river restoration.
About the role
We are looking for someone to join our small Finance Team in a varied role covering day-to-day finance as well as project finance and reporting.The role could suit a recent graduate looking to start and develop a career in finance, someone already working in finance who is looking for their next step, or a part-qualified candidate looking to broaden their experience.
The salary within the £26,000 to £30,000 range will depend on the successful candidate's experience, qualifications and the level of responsibility they are able to take on. The role can be worked over four or five days per week.
The role will initially be shaped around the successful candidate's existing skills and experience. The core responsibilities will cover transactional finance and finance administration, with additional responsibilities across project accounting, reconciliations, budgets and financial reporting introduced depending on experience and development within the role.
We are a small team, so the role is varied and offers a good opportunity to gain experience across a broad range of finance activities.
Main Responsibilities
- Manage the purchase ledger, including processing invoices in Sage, obtaining authorisations and dealing with supplier and internal queries.
- Apply the correct VAT treatment to invoices depending on the project. Training will be provided.
- Process staff expenses, checking receipts and supporting information and ensuring claims are authorised.
- Manage monthly timesheet authorisations and maintain accurate supporting records.
- Review farm grant applications before payment and collate financial evidence for grant claims, including payroll information, invoices, expenses and timesheets.
- Maintain finance records and provide supporting information for audit and year-end requirements.
- Assist with quarterly payments to Fishing Passport beat owners.
- Provide cover for sales invoicing, other Finance Team duties, general administrative duties and Fishing Passport telephone queries. Training will be provided.
Further Responsibilities and Development
Depending on experience, and as the successful candidate develops within the role, responsibilities may also include:
- Maintain project cashflows, including updating actual costs and forecasts, and work with Project Managers on budgets and finance queries.
- Maintain project budget templates, including staff day rates and other assumptions.
- Monitor project finances and highlight significant variances or issues.
- Manage pension payments and complete monthly pension reconciliations.
- Prepare balance sheet reconciliations and assist with aged debtor and creditor reviews.
- Help prepare and submit grant claims and assist with Gift Aid claims, National Statistics returns and other finance returns.
- Maintain and reconcile in-kind contributions and finance information for new and existing projects.
- Help improve finance processes and reporting, including the use of Sage, Excel and Power Query.
There will also be opportunities to become involved in monthly management accounts and year-end statutory accounts as experience develops.
Skills and Experience
Essential
- A degree, relevant finance qualification, or practical experience working in finance or accounts.
- Good numerical and analytical skills.
- Good Excel skills, including basic formulae and tables.
- Strong attention to detail and the ability to work accurately to deadlines.
- Good organisational and communication skills.
- A practical approach, willingness to learn and willingness to help other members of the Finance Team when required.
Desirable
We do not expect candidates to have experience in all of the following, but any of these would be useful:
- A degree in accounting, finance, business, economics or another numerate subject.
- AAT qualified or studying towards AAT, ACCA or CIMA.
- Advanced Excel skills, including PivotTables, SUMIFS, lookups and Power Query.
- Experience of accruals, prepayments and balance sheet reconciliations.
- Experience of project accounting, budgeting or grant-funded projects.
- Knowledge of VAT, including VAT reconciliations or partial VAT recovery.
- Experience of Sage 50 or similar accounting software.
The client requests no contact from agencies or media sales.