Work with us
For pregnancy, parents and progress.
At NCT, what we do every day has a real impact on people’s lives.
We’re the UK’s charity for pregnancy, birth and early parenthood. For nearly 70 years, we’ve been alongside women and parents, offering trusted information, practical support and building communities.
Today, we reach hundreds of thousands of new and expectant parents every year. We provide antenatal and postnatal education, local and national support for infant feeding and mental health, and we campaign for fairer, safer maternity care. We listen to parents’ experiences and act on them - tackling health inequalities, challenging systems that don’t work, and pressing for progress.
About the role
Join our passionate team and contribute to the meaningful work that transforms the lives of parents and families. Your role will include:
- Create high-quality, engaging and accessible content across multiple formats, including video, social media, email, web and other campaign assets, ensuring alignment to NCT’s brand, tone of voice and messaging.
- Actively monitoring social channels, media, trends and the external environment to identify relevant conversations, risks and opportunities for NCT.
- Working collaboratively with colleagues across Marketing, Communications and Fundraising & Strategic Partnerships to ensure content supports the objectives of integrated campaigns.
- Managing own workload effectively within the Content Studio, balancing deadlines and planned vs reactive activity.
About you
- You’ll have experience creating engaging and creative content across multiple digital and physical formats.
- You’ll have a strong understanding of brand and tone of voice, and how to apply these consistently.
- You’ll have solid understanding of digital marketing platforms and tools including Facebook, Instagram, TikTok, Canva etc.
- You’re proactive, organised and motivated to use marketing to drive growth and change brand perceptions.
Why work at NCT?
Whether you’re supporting services, shaping policy, delivering programmes, raising funds, running operations or telling our story, you’ll be contributing to something bigger:
a society where everyone who becomes a parent feels confident, connected and safe.
People join NCT because they want to make a difference - and stay because they believe in how we do it.
How we work
We’re guided by a simple principle: no judgement, no exception. That shows up in how we support parents - and how we work with each other.
At NCT we are:
- Welcoming: We are always welcoming, creating connections and building communities.
- Collaborative: We achieve better outcomes by working together.
- Inclusive: We ensure equity and inclusion are core to who we are and what we do.
- Bold: We are bold, brave, and progressive
- Trusted: We provide trusted, high-quality, evidence-based information, support, and services.
We deal with complex issues, make tough decisions, and work in environments that can be challenging. But we do it with honesty, care and a shared sense of purpose.
When you work at NCT you’ll get fantastic benefits to support your well-being and professional growth:
- 30 days annual leave (excluding Bank Holidays)
- Pension matched up to 5%
- Flexible working options to suite your lifestyle
- Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
- Life Assurance for peace of mind
- Free eye test for all staff, with further discounts
- Blue Light discount card
Join us
At NCT, we’re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know - we’re here to support you. If you want your work to contribute to lasting change - for generations of parents to come - we’d love to hear from you.
Together, we are NCT.
Our commitment to equity, diversity and inclusion
At NCT, we believe everyone should be able to shape their own journey - as parents, and as colleagues.
We are taking positive action to increase diversity across our organisation, at all levels, and to nurture a culture of inclusion and belonging for all our people and for the parents and families we support. You can read more about our Equity, Diversity and Inclusion action.
We are committed to zero discrimination, both internally and externally. This commitment applies regardless of visible or invisible difference, including (but not limited to): sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long‑term condition, religion or belief, gender identity, economic class, marital or civil partnership status, family status (including single parents), socio‑economic background, pregnancy and maternity.
We actively welcome applications from people from communities who are under‑represented in our organisation and the charity sector more widely.
Registered Charity
101 - 500
We are the charity supporting people as they become parents. Here through pregnancy, birth, and early parenthood.
Thank you!
Lloyds Bank Foundation
Strategic Lead for Systems Change
Starting Salary: £59,098 (if London-based); £55,587 (if not London-based)
Contract: Full-time, 2-year Fixed-Term Contract (we are open to conversations about flexibility - so please ask)
Location: Remote role - can be based anywhere in England or Wales with an expectation of regular travel across England and Wales including overnight trips to London
About Lloyds Bank Foundation
Lloyds Bank Foundation for England and Wales is an independent charitable foundation, backed by Lloyds Banking Group and the people within it. We want everyone to be in a good place - personally, in a home that’s a good place to live, and in a community that’s a good place to belong.
We play our role by connecting and catalysing community-led change, providing the money, time, tools and connections that build organisations’ capacity and capability, to make people’s lives better and their communities stronger.
We back people and communities across England and Wales, to make that happen, because when you back brilliant people, brilliant things happen. Our communities are full of ambitious, energetic and determined people stepping up to make their neighbours’ lives better and their communities grow stronger. Day in, day out.
About the Role
This is a key role strengthening the Foundation’s ability to work confidently within complex local systems and to support systems change across England and Wales. You will play a central role in shaping and developing our systems change approach, ensuring it is practical, consistent and embedded across our work in places.
You will work closely with regional teams and partners to support effective collaboration within local systems, ensuring our work is well-informed by context and lived experience. A key part of the role is enabling others - building confidence, capability and practical understanding of systems change across the organisation.
This is not a delivery-heavy role. Instead, you will focus on enabling, coaching and strengthening practice so that colleagues and partners are better equipped to work within complexity and drive meaningful change.
About You
We are looking for someone with strong, practical experience of working within systems change, place-based work or complex multi-stakeholder environments. You will bring confidence in working across boundaries and supporting others to navigate complexity.
You will be skilled in coaching, facilitation and capability building, with the ability to translate systems thinking into practical approaches others can use. Strong relationship-building skills and the ability to work credibly with a wide range of stakeholders will be essential.
A commitment to equity, diversity, inclusion and belonging is essential.
How to Apply
Please click ‘Apply’ to be redirected to our website, where you can download the Candidate Information Pack and find details of how to apply.
For an informal conversation about the role and application process, please contact our recruitment partner, Atkinson HR via the information available in the Candidate pack.
Our Commitment to Diversity, Equity and Inclusion
We hold Disability Confident Employer status (Level 2) and are working towards full status by 2027. If you are a disabled applicant and your CV and application answers clearly demonstrate that you meet the essential criteria, we will invite you to interview.
We are committed to building a diverse team that reflects the communities we work with. We actively welcome applications from people under-represented in the charity sector, including Black, Asian and minoritised ethnic communities, disabled people, and those with lived experience of the issues our funded charities address.
Key Dates
Closing Date: Midday, Monday 8th June 2026
Optional Q&A Session: Wednesday 6th May 2026 at 09:00-10:00
First Interview: Wednesday 17th June 2026
Second Interview: Friday 26th June 2026
Registered Charity
21 - 50
We support small, local and specialist charities across England and Wales.
