Legacy And Direct Marketing Manager Jobs in Liverpool, Merseyside
We are recruiting a Legacy Fundraiser to grow PAPYRUS’ legacy income by creating and implementing a multi-year legacy strategy, planning and delivering activities in this area and managing residuary, specific and pecuniary cases.
What you will do:
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Develop and implement a legacy strategy and operational plan for long term growth.
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Research and develop new legacy activities and create a marketing plan. Project manage the day-to-day planning and delivery of activities central to the legacy marketing program, including: direct mail, email marketing, digital, social media, events, and the promotion of tribute funds and free will services.
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Work closely with the Fundraising Manager and communications team to develop a compelling legacy proposition and produce a suite of legacy and in memory marketing materials that can be used to engage and inspire supporters to take the next step in their legacy giving, including sharing inspiring, compelling case studies to support legacy marketing and in memory activity, including gathering stories from legacy and in memory supporters.
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Work across income generation and with other departments to identify and target legacy prospects within the existing supporter base and other potential legacy audiences across all of PAPYRUS’ networks.
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Identify opportunities to cross promote legacy and in memory giving to supporters as well as any activity from across the charity that could provide appropriate cultivation and stewardship opportunities for existing and prospective Legacy and In Memory supporters.
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Provide teams with relevant, engaging and impactful content, messaging or resources for inclusion in cross-team supporter communications.
To be successful in this role you will have:
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English and Maths GCSE or equivalent grade C or above
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Previous experience of working in a fundraising role for a UK registered charity
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Proven track record of effective relationship management with donors/ fundraisers
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Experience of handling sensitive information appropriately
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Experience of working effectively within a team environment and assisting colleagues
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Excellent verbal and written communication skills including the ability to write reports.
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Experience using Raiser’s edge or a similar CRM database.
Please visit the careers site for the full job description and person specification for the role.
Salary: £29,269 per annum (SCP 18) progressing by increments to £32,076 per annum (SCP 23)
Hours: 36 hours per week Location: Warrington Contract: Permanent
Benefits: You will receive 28 days annual leave plus Bank Holidays (pro rata for part time workers), hybrid and flexible working arrangements, an attractive pension scheme, Simply Health membership and enhanced sick pay. Please visit our website for more details.
Closing date: 22nd May 2024
We reserve the right to close the vacancy earlier if we receive sufficient applications so, please submit your application as soon as possible.
PAPYRUS is committed to the principle of equal opportunity in employment and its recruitment policies are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
PAPYRUS is committed to safeguarding all children, young people and adults at risk that interact with the organisation. The organisation recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The charity expects all staff and volunteers to fully support and promote these commitments.
The client requests no contact from agencies or media sales.
Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working
Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing.
You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database.
About The Role
- Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis.
- Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship.
- Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
- Proactively keep abreast of competitor activities, new initiatives and sector trends.
- Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
About the role
This is a fantastic role for an Individual Giving specialist looking for their next career move; as we look to expand our Individual Giving programme.
The post holder will deliver quality fundraising campaign, raising income from a range of sources; including Direct Mail, Cash Appeals, Regular Giving and Lottery that will grow income, supporter base and lifetime value. Putting supporters at the heart of the Charity’s work, the role includes stewardship and retention of individuals to achieve a sustainable increase in income for Clatterbridge Cancer Charity.
As part of a busy and ambitious team, this role would suit a proactive and enthusiastic individual with a talent for storytelling and an interest in direct marketing. Working with the Digital Fundraising Manager and Marketing & PR Manager, this role will be instrumental to the success of Individual Giving during an exciting period of growth for the Charity.
About the Charity
Clatterbridge Cancer Charity is an independent Charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.
It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.
This includes fund life-saving research to shape cancer care for generations to come, investing in leading technology that drive better outcomes for people with cancer, enhancing the patient environment to support health & wellbeing and enabling innovations in care for every patient, every day.
Please include a Cover Letter, alongside your CV with your application, detailing how you meet the criteria set out in the Person Specification.