Legacy Marketing Manager Jobs in Chelmsford, Essex
Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working
Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing.
You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database.
About The Role
- Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis.
- Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship.
- Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
- Proactively keep abreast of competitor activities, new initiatives and sector trends.
- Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Legacy Fundraising Manager
We have an exciting opportunity for a Legacies Manager to join an innovative leading children's charity delivering projects to support disadvantaged children, young people, their families, and communities.
Position: Legacies Manager
Location: Home based
Salary: £41,740 per annum
Hours: Full-time, 37 hours per week
Contract: Permanent
Closing Date: 3rd May 2024
Shortlisting date: 10th May 2024
Interview date(s): Week commencing 20th May 2024
You will be working for one of the UK's leading children's charities, firmly supported by Christian beliefs and values, helping to support disadvantaged children and their families through delivering projects to support children, young people, their families, and communities to find long-lasting solutions to the challenges they face.
The Role
As the Legacies Manager, you will assume a pivotal role within our dynamic Partnership and Development team. Your primary responsibility will be to lead the strategy and execution of our legacy programme, driving forward our mission to support vulnerable children, young people, and families across the UK. Drawing upon your strategic vision and extensive experience in fundraising, you will design and implement innovative legacy campaigns aimed at maximising income generation and expanding the reach of the organisation’s Family Hubs.
Your day-to-day activities will involve collaborating closely with fundraising and partnership development experts to develop compelling legacy propositions and engage potential donors effectively. You will leverage your exceptional interpersonal skills to build and nurture relationships with legacy supporters, inspiring them to leave a lasting impact through their philanthropy. Additionally, you will utilise your expertise in data analysis to inform decision-making and refine campaign strategies, ensuring optimal outcomes and return on investment. As a strategic thinker and innovative leader, you will have the opportunity to make a tangible difference in the lives of vulnerable children and families.
Key responsibilities of the Legacies Manager include:
- Develop and implement a legacy strategy/plan aligned with the charity's goals to increase/improve outreach to and engagement with legacy supporters and raise legacy income around agreed goals.
- Provide excellent stewardship to all supporters who engage with legacies, working with stakeholders to ensure journeys are insight-led, respond to audience needs, and are well documented and reported upon.
- Establish key performance indicators (KPIs) to measure the success of legacy giving initiatives and regularly report on progress to senior leadership and key stakeholders. Use data and analytics to inform decision-making and continuously improve strategies for maximising legacy support.
- Work with internal and external stakeholders to ensure the end-to-end process for delivering the legacies plan is designed and documented. This includes solving problems in circumstances where there is minimal guidance available from established practices and precedents within the organisation.
- Work closely with the Head of Relationship Fundraising and other fundraising colleagues to ensure that all fundraising activities are well-coordinated and contribute towards the overall fundraising strategy.
- Identify growth opportunities that foster organisational projects which impact and improve the Legacy programme.
- Develop and execute marketing and promotional campaigns to raise awareness of legacy giving opportunities within the organisation. Utilise various communication channels, including digital platforms, events, and printed Job Description & Person Specification materials, to effectively promote the importance of legacy giving and its impact on the organisation's mission.
About You
As the ideal candidate for the role of Legacies Manager, you are approachable and articulate, with the confidence to engage effectively with donors and stakeholders. Your conscientious nature ensures that you approach every task with diligence and attention to detail, while your continuous learning mindset drives you to stay informed about the latest trends and best practices in legacy fundraising. Your creativity allows you to develop innovative campaign strategies that capture the attention of donors and inspire action, while your diplomatic approach enables you to navigate complex relationships and resolve conflicts effectively. As a good listener and information seeker, you value input from others and actively seek out new opportunities for growth and collaboration.
You are an independent and self-motivated professional, capable of taking initiative and driving projects forward with minimal supervision. Your persuasive communication style and proactive attitude make you an influential advocate for the organisation's mission and values. If you are ready to leverage your interpersonal skills and expertise to make a meaningful impact on the lives of children and families across the UK, we invite you to join us and be part of our transformative journey. Apply now and take the next step toward a rewarding career dedicated to driving positive change.
About the Organisation
An innovative leading children's charity delivering projects to support disadvantaged children, young people, their families, and communities, working with a range of partners to provide creative solutions including children and family centres, school counselling, preschool nurseries, family support and children affected by imprisonment and offending.
Benefits include:
- Continuous professional development
- Regular support through supervision, appraisal & well-being initiatives
- In house learning platform
- Generous pension scheme
- Employee Assistance Programme
- Healthcare cash plan
- Charity discount scheme
The charity is committed to making a positive impact, and we're looking for someone like you. If you're ready to take the next step in your fundraising career and make a lasting difference in the lives of those who need it most, we invite you to apply and be part of the team.
We actively encourage applications from a broad and deep range of backgrounds and experiences. This post is subject to necessary safeguarding checks including an appropriate level DBS Disclosure. The organisation is a Living Wage Employer.
Other roles you may have experience with could include Fundraising Manager, Trusts and Statutory Manager, Legacy, Legacy In Memory Fundraiser, Legacy and In Memory, Legacy Relationships, Legacy Giving, Probate, Wills, Trusts, Inheritance, Legacy Administration.
PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.
Location: Flexible – remote or London hybrid
We're the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer. We support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We currently have around 90 staff based in England, Wales Scotland and Northern Ireland. Thanks to the generosity of our community, we’re in a privileged position to be able to grow our staff team to deliver our ambitious strategy, On a Mission. There are huge challenges facing bowel cancer patients across the UK and our community needs us now more than ever. We’re building a strong and united team to bring us closer to a future where nobody dies of bowel cancer.
We’re looking for a Senior Digital Engagement Manager to head up our Digital Team, taking the lead on driving forward the organisation’s digital marketing and communications. You’ll work with the Head of Marketing and Communications to develop and deliver the digital elements of the wider marketing and communications strategy, and line manage senior officers who lead the operations and development of our website, social media, email marketing and paid advertising activities.
You’ll play a lead role in maximising digital marketing opportunities, raising the profile of the organisation, communicating information, services and campaigns to new and existing supporters, and using insights and data to drive engagement and growth across the organisation. You’ll be the go-to expert for major initiatives that require digital support, from communication campaigns to change projects. You’ll also bring insights into the latest trends and developments in the digital marketing landscape.
You’ll be a digital all-rounder with enough hands-on knowledge and experience to support your operational leads, and the ability to think strategically, guiding the team and driving forward new ideas and initiatives.
Please apply by sending your CV accompanied by a cover letter (no more than two A4 pages). Your cover letter should show your suitability for the role by explaining why you're applying and addressing the key points from the person specification.
If you'd like an informal chat about this role please contact Nicolette Barton, Head of Marketing and Communications.
The client requests no contact from agencies or media sales.
Prospectus is excited to be supporting St Luke’s Hospice. The hospice’s mission is to provide the highest standards of individualised care for people with life-limiting conditions, palliative and end of life care needs, and their families, living in Basildon and Thurrock districts.
Reporting to the Head of Donor Acquisition and Retention (HODAR) and working within the Fundraising team, the Legacy and In Memory Lead is responsible for managing implementation of the Hospice’s legacy (gifts in Wills) and in memory strategies and developing annual delivery plans. The post holder will strategically plan and deliver promotional and stewardship activity, as well as ensuring provision of an excellent supporter experience, to achieve budget net income across these income streams and grow our active support base, including numbers of known supporters who would consider or have already pledged a gift in their Will to the Hospice.
The Legacy and In Memory Lead will work closely with the Individual Giving Lead to ensure appropriate coordination of planned activities involving existing and prospective individual giving, legacy and in memory audiences. The post holder will also work closely with the HODAR to help inform the development of departmental strategies.
The successful candidate will have significant demonstrable and relevant experience of in memory and/or legacy fundraising and developing in memory products. You will have experience in using a variety of on and offline channels to deliver successful marketing campaigns to both acquire and develop donors. You will have demonstrable experience of managing targets and income and expenditure budgets.
This is a permanent position with flexible hybrid working, based 4 days from their Essex offices. The salary is £28750.42 to £37,293.98 depending on experience.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome candidates from a diverse range of backgrounds. Please let us know if we can help you with the application process in any way. We are more than happy to make any reasonable adjustments to enable all interested candidates to apply. If you have any disability and would like assistance with completing an application, then please contact Flora Cunningham at Prospectus.
If you are interested in applying to this position, please submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call and/or meeting to brief you on the role. You’ll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Havens hospices are headhunting for a Individual Giving Manager responsible for development, planning and delivery of giving strategies ensuring new donors are acquired and retained also ensuring donors are stewarded with effective donor pathways to maximise income and lifetime value. Additionally, to work closely with all fundraising colleagues to maximise our more sustainable streams of income and to progress all donors and supporters towards legacy giving.
About us
Working at Havens Hospices allows you to give the gift of time to families, creating memories. Although you may not be giving direct care to our patients, your contribution will have an immediate effect on our care services.
In return for your expertise and passion, you will receive a competitive salary package, and most of all, by making the most of every day you work at Havens Hospices you’ll be helping us continue ‘Making every day count’ for those who need us most.
At Havens Hospices we are committed to safeguarding and promoting the welfare of our employees and patients and expect all colleagues to share this commitment.
Job description
- To work closely with the Head of Fundraising and Deputy Head of Fundraising to contribute to the development of strategy, budgets and plans across the department.
- To be collectively responsible with other Fundraising Managers for progress against strategy, budgets and plans.
- To proactively develop a culture of collaborative working in the department by effectively leading and managing a number of key fundraising projects.
- To ensure an informed Direct Mail program is delivered, maximising income through effective data segmentation, use of emotive case studies, powerful propositions and asks and appropriate donor pathways.
- To develop and lead a new approach for legacy fundraising, integrating the pathways to pledging a gift in a will through from first engagement with the charity and beyond.
- There is an option for this role to be 30 – 37.5 hour per week, rather than just full time.
We value diversity and welcome applications from all sections of the community.
Apply now!
Havens Hospices provides specialist care and support for people of all ages who are living with incurable conditions and their families.
The client requests no contact from agencies or media sales.
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
We are looking for a Legacy and In Memory Lead for an incredible hospice, to be responsible for managing the implementation of the legacy (gifts in Wills) and in memory strategies and developing annual delivery plans.
This is a Hybrid role with 4 days a week in the Essex office.
The Charity
A passionate and collaborative hospice, dedicated to working in partnership with the community and committed to providing high quality, safe and supportive specialist palliative care services.
You will be joining an organisation known for its supportive and inclusive working culture, offering fantastic benefits including generous annual leave entitlement which increases with length of service and a commitment to supporting staff in achieving a work-life balance.
The Role
Lead the delivery of planned activities and promotion of legacy and in memory fundraising products to achieve budget net income and grow the active support base.
Project manage all elements required to deliver planned activities.
Work closely with the Marketing team to develop on and offline marketing materials for legacy and in memory fundraising activities.
Support with line management of the Supporter Care Assistant where necessary.
The Candidate
Significant demonstrable and relevant experience of in memory and/or legacy fundraising.
Experience of developing and promoting in memory and/or legacy fundraising products.
Experience of using a variety of on- and offline channels to deliver successful marketing campaigns to acquire and develop donors / customers.
Experience of managing income and expenditure budgets.
IMPORTANT NOTE
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Aid to the Church in Need is a Catholic charity, supporting persecuted and suffering Christians around the world.
Working alongside the existing Community Fundraiser in London, this role will engage with the Dioceses in Westminster, Brentford & East Anglia to establish and strengthen links to individual bishops and diocesan communications staff. Attend parishes to deliver weekend fundraising appeals as well as giving talks and presentations to parish groups.
Developing strong links for ACN with educational and pastoral networks in Schools, Colleges and Universities, building relationships and supporting them in delivering the ACN Schools Programme, boosting the take up of the programme, increasing school engagement and delivering assemblies in person and virtually.
A driving licence and access to a car is essential for this role.
The client requests no contact from agencies or media sales.
Job description
The Cleft Lip and Palate Association (CLAPA) is the national charity for people affected by cleft lip and palate in the United Kingdom.
CLAPA supports people affected by cleft to take control of their journey, connect with others, and use their voices to impact the future of care. Our vision is that no one affected by cleft lip and palate in the United Kingdom will go through their journey alone.
We are seeking a Fundraising Coordinator (Individual Giving) to join our small but dynamic Fundraising team.
The role requires excellent donor care and stewardship skills. All forms of communication will be required including the proactive use of digital channels such as the website and social media platforms.
The Individual Giving Fundraiser will play a vital role in increasing income from our existing supporters. You will support donor acquisition as well as taking the lead on retention of our supporters across multiple channels including cash appeals, regular giving, lottery and in celebration giving. The role will also support the Head of Income in the delivery of a legacy and major donor program.
You will develop and deliver excellent stewardship programmes that drive retention by deepening audience understanding of the challenges that people affected by cleft face and the impact that their donations make. Using data and insight, you’ll deliver compelling campaigns, with people affected by cleft right at the centre. You’ll use creative tools and techniques to demonstrate impact and inspire future action.
The ideal candidate is a creative and confident communicator who shares our values and our staff team’s dedication to supporting the UK cleft community.
How to Apply
Please read the Recruitment Pack in full and then complete the online Application Form linked within. For safeguarding reasons, we are not able to accept CVs.
Applications close: Monday 13th May at 12.00 (noon)
Interviews: Thursday 23rd May (via Zoom)
Start date: ASAP
The client requests no contact from agencies or media sales.