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Marketing Administrator Jobs in Belfast

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Closing in 6 days
Good Vibrations, Remote
£25,000 per year
Posted 2 weeks ago
Closing in 2 days
Sailors' Children's Society, Remote
£35,000 - £40,000 per year
Posted 1 week ago Quick Apply
Closing in 3 days
AWARE, Belfast, Belfast (Hybrid)
£43,421 - £46,464 per year
Posted 3 weeks ago
Page 1 of 1
Remote
£27,562 per year
Full-time
Contract (12 months)
Job description

Brand Management /Visual design

  • Implementing the CTA brand guidelines and applying it in all external comms, including supporting staff to produce creative content

  • Use Canva to produce compelling and engaging visual designs/comms assets that align with CTA’s brand personality to support content engagement.

Analytics and Reporting

  • Track and analyse the performance of marketing and digital media campaigns and events using relevant metrics and optimise content accordingly

  • Create monthly analytics to measure the effectiveness of digital media campaigns and share recommendations for improvements with Leadership group.

Management of External Communication Channels

  • Responsibility for CTA’s primary channels of communication, both online and offline ensuring that they are consistently articulating the role and impact of CTA and promoting the wider value and impact of CT to stakeholders. This includes:

  • Producing and editing CTA’s membership magazine Together, CTA UK newsletter and nation specific spotlight.

  • Working with the Leadership team to ensure production of the magazine is cost neutral by supporting the sale of advertising space and securing sponsorship.

  • Planning, writing, coordinating and editing content for CTA’s Blogs, email marketing and other forms of content.

  • Working with the directorates to ensure that stakeholders including Department for Transport and other key Government departments are engaged and involved in sharing communication with the CT sector.

Events

  • With support from the Leadership Group, plan and develop a yearly calendar of events.

  • Manage all aspects of event logistics, including venue selection, catering, audio-visual equipment, transportation, and event materials.

  • Contributing to a communications plan for events (where appropriate), including use of the organisation’s social media profiles and website.

  • Implement the marketing and communications strategy for CTA UK events and take a leading role in planning and executing UK-wide events.

  • Track agreed budgets for each event ensuring value for money and adherence to financial processes.

  • Ensure the CRM system is used efficiently in the execution of events.

  • Support the development and writing of Health & Safety risk assessments for all events.

  • Design event collateral as needed, including liaising with our design agency when required

  • Build systems and processes needed to effectively and professionally manage all our events.

  • Ensure all event attendees are communicated with regularly and responsible for pro-actively promoting all events to encourage sign ups.

Coordinating Internal Communications

  • Responsibility for implementing Marketing, Communications and Events internal guidance and procedures such as CTA’s social media policy, electronic communication policy and external communication signoff procedure.

Press and publicity

  • Be the first point of contact for incoming media/press enquiries with responsibility for ensuring that enquires are dealt with by the appropriate member of staff.

  • Co-ordinate with team members to produce relevant press releases about CTA’s projects and activities.

  • Develop, maintain and grow a press and stakeholder contact list especially transport or community sector specialists and outlets.

Membership Engagement

  • Gather stories and content from CTA members

  • Connect with colleagues and other stakeholders and present these stories through CTA’s various channels of communications.

  • Work with the membership team to improve and maintain a membership mailing list and increase member engagement with CTA’s communications.

  • Innovate new ways to engage with our membership.

  • Develop effective, engaging and inspiring content to support CTA to build and expand its current membership engaging with new audiences.

  • Identify opportunities to make the CTA brand visible online through engagement with sector influencers, and collaborations with members’ accounts.

  • Connect and manage relationships with members, CT operators, stakeholders, policy influencers and transport bodies on social media.

Website Management

  • Responsible for updating the CTA website and implementing the overall digital presence, including coordinating with staff and external stakeholders to keep it current and up to date.

  • Support the ongoing redevelopment of the website, including development of the membership area and integration with CTA IT systems and marketing channels.

Relationship management

  • Manage the relationships with key external organisations relating to CTA’s marketing and communications including:

  • Companies who produce marketing collateral and other print and design services - ensuring that both long term projects and the creation of new materials are carried out effectively.

  • Working with Leadership Group to ensure the delivery of CTA’s twice annual membership publication and evaluation and renewal of the relationship at the end of each year.

Inbox Management

  • Manage the CTA marketing inbox and events inbox, regularly checking and replying to incoming emails.

General organisational responsibilities

Values Be an enthusiastic advocate for CTA’s values.

Planning Contribute to the delivery of CTA’s strategy and operational plans. Contribute to service evaluation and development by listening to the feedback of members and trainers.

Reporting Ensure personal record-keeping and reporting is conducted consistently and to a high standard, including generating data for management reporting, saving resources and documents on SharePoint.

Participation Contribute to staff meetings, team meetings, and other meetings as required.

Resources Use the resources of the organisation effectively.

Governance Ensure our administration and customer service work remains compliant with relevant legislation, policies and good practice.

Person Specification: Marketing and Events Executive

Experience & Qualifications

Essential

Can demonstrate experience of planning, creating and delivering innovative marketing campaigns which include range of activities/events delivered within the campaign.

  • Can demonstrate experience of planning, creating and delivering events.

  • Can demonstrate extensive experience of establishing and maintaining positive relationships with a range of internal/external stakeholders

  • Experience of managing different social media platforms and able to use digital channels to improve reach, efficiency and impact of campaigns/messages

  • Experience in writing news releases, responding to media enquiries and developing and maintaining strong relationships with journalists and other media outlets both virtually and face to face.

  • Experience of writing blogs and articles (print and online)

  • Experience of managing digital advertising (including Google AdWords and Facebook Insights)

  • Experience of managing website CMS, e-newsletter platforms and form building platforms (SurveyMonkey)

  • Educated to degree level or equivalent experience that demonstrates ability

  • Experience of analysing and interpreting data.

  • Experience of using project management software.

Desirable

  • Experience of working within a membership or voluntary sector environment.

  • Experience of developing case studies or other qualitative data

  • Experience of delivering UK Wide marketing and communications campaigns

Knowledge, Skills and Abilities

Essential

  • Excellent verbal and written communication and copywriting skills, with first-rate attention to detail and ability to adapt to suit subject and audience

  • Demonstrable knowledge of and advanced skills in Microsoft Office applications (Word, Outlook, PowerPoint, Excel)

  • Knowledge of and skills in social media management, with a focus on increasing reach and engagement

  • Strong communication skills and ability to work with colleagues across a range of skills and expertise, and to communicate effectively at senior level

  • Ability to work on own initiative and organise, plan and manage projects simultaneously, and meet deadlines

  • Ability to think strategically and creatively regarding the long-term development of an organisation’s marketing and communications work.

  • Excellent graphic design skills.

  • Excellent Video capturing and editing.

  • Experience of working within a membership or voluntary sector environment.

  • Experience of developing case studies or other qualitative data

  • Experience of delivering UK Wide marketing and communications campaigns

Desirable

  • Understanding and knowledge of the Community Transport Sector And/or the wider community/voluntary sector.

  • Knowledge and understanding of using communications to build a membership base and maintain positive member relations.

Values and Behaviors

Essential

  • A demonstrable commitment to our organisation’s values.

  • A strong commitment to, and understanding of, the principles of equity, diversity and inclusion.

More about Community Transport Association

The Community Transport Association is a national charity and membership organisation that leads and supports thousands of local charit...

Read more

Posted on: 30 November 2023
Closing date: 30 December 2023 at 23:59
Tags: Communications, PR,Marketing,Project Management,Digital

The client requests no contact from agencies or media sales.

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