Marketing and audience development manager jobs

Role summary

The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives.

This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.

A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.

The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.

Key Responsibilities

Communications

• Manage the charity’s external communications across email, web, social media, paid and other digital channels.
• Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
• Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
• Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
• Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.

Marketing

• Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness-raising objectives.
• Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
• Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
• Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
• Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
• Work with external suppliers, designers and contractors where required.
• Monitor and report on marketing performance, using insight to inform ongoing improvements.

Project & Campaign Management

• Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
• Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
• Develop project plans, timelines and evaluation frameworks.
• Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
• Monitor progress and identify opportunities for continuous improvement.

Team Management

• Recruit, line manage and support a Communications Officer.
• Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.

 

Person Specification

Experience

• Experience in a communications, marketing or digital engagement role.
• Experience managing multi-channel communications, including email, social media, websites and paid channels.
• Experience using CRM systems and managing audience data for segmentation and targeting.
• Experience using data, analytics and testing to improve communications or marketing performance.
• Experience planning and delivering campaigns across communications or marketing channels.
• Experience managing projects with multiple stakeholders.
• Experience creating written, visual and digital content for a range of audiences.
• Experience line managing staff, volunteers or contractors.

Skills and Knowledge

• Excellent written and verbal communication with the ability to tailor content for different audiences.
• Digital and technical marketing skills, with understanding of how CRM, data and digital tools improve engagement, reach, conversion and campaign performance.
• Knowledge of digital marketing principles including SEO, email marketing, segmentation, A/B testing, analytics and conversion optimisation.
• Ability to identify, implement and evaluate improvements to communications and marketing activity.
• Ability to measure, evaluate and report on performance using data and insight.
• Confident using cloud-based systems and able to quickly learn new digital tools and platforms.
• Curious and proactive in keeping up to date with digital trends, tools and best practice.
• Analytical, with the ability to interpret data and make evidence-based recommendations.
• Content creation skills, including copywriting for digital channels.
• Ability to create professional marketing materials using tools such as Canva or similar design platforms.
• Project management skills with a structured and organised approach.
• High attention to detail and commitment to quality.

Values

• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.

Benefits

• Flexible working opportunities where possible
• 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
• Enhanced sick policy
• Contributory pension scheme
• Cycle to work scheme with the Green Commute Initiative
• Personal development opportunities

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Tom’s Trust is the UK’s leading charity dedicated to providing psychological support to children and young people with brain and central nervous system tumours and their families.

We are seeking an experienced Marketing & Audience Development Manager to help us build awareness, engage new supporters and grow fundraising income.

This is a newly evolved role designed to help Tom’s Trust increase its reach, influence and fundraising potential.

The Marketing & Audience Development Manager will lead the charity’s marketing strategy, focusing on growing audiences, strengthening supporter engagement and delivering integrated campaigns that increase awareness, participation and income.

Ensuring those who served are always supported.

Founded in 1681 by King Charles II, the Royal Hospital Chelsea has stood for centuries as a national symbol of gratitude to the soldiers who have served our country, and is home to the iconic Chelsea Pensioners. Today, the Hospital’s job remains to ensure that those who have served are always supported.

We are now looking for a skilled Marketing Officer to contribute to and deliver effective marketing campaigns to help meet the organisation's core strategic objectives. This is an exciting role within the Marketing and Communications team and a fantastic opportunity to join an historic organisation, the home of the iconic Chelsea Pensioners since 1692.

The successful candidate will have a strategic mindset and relevant experience of managing delivering impactful multi-channel campaigns and email marketing for a range of audiences, and ideally at a nationally recognised organisation within the military, charity, cultural or public sectors.

Where you fit in

You’ll join an ambitious marketing and communications team focused on raising the Royal Hospital’s profile, increasing fundraising income, and building new audiences through strategic, emotive and measurable communications.

Your work will directly contribute to protecting and securing the future of the Royal Hospital Chelsea - helping us reach supporters, donors, and the veteran community with stories that inspire action and demonstrate undeniable impact.

What you’ll be doing

You’ll be delivering a range of digital and traditional marketing campaigns for stakeholders across fundraising, commercial and heritage parts of the organisation – including the Chelsea Pensioners Veterans Outreach programme, which aims to combat loneliness and isolation in older veterans across the UK.

You’ll drive our delivery of e-newsletters and supporter journeys through dot digital, and report on trends and insights in order for us to learn and improve.

We want someone who is:

• A skilled and confident executor, who is experienced in consumer marketing and promoting a wide range of projects including public events to the right audiences.
• A confident email marketeer, with experience of welcome and supporter journeys and supporter e-newsletters.
• Creative in crafting compelling marketing content to deliver effective, multi-channel marketing campaigns.
• Experience of working with a range of partners to help raise awareness and engagement, as well as suppliers such as designers and photographers.
• Relevant marketing experience in a military, charity, cultural or public organisation would be particularly advantageous.

To apply please submit your CV and a covering letter of up to 500 words.

Early applications are encouraged as we will be reviewing applications and interviewing candidates throughout the recruitment process.

Digital Marketing Officer (Paid Media) FTC

 

As part of our Digital Engagement Team, the Digital Marketing Officer will be a digital advocate promoting, enabling, and supporting the ambitions of the charity and its departments. The officer will help drive the continued growth of the charity’s fundraising, engagement, and brand awareness via digital channels, helping to drive charity income. The officer will work with the Digital Marketing Manager and colleagues across the team to support in the planning, deployment, and analysis of a variety of digital paid-for campaigns.

The post will report directly to the Digital Marketing Manager and work closely with the rest of the digital team, as well as colleagues in the Brand team and wider departments. The Digital Marketing Officer will provide support across the organisation, helping to plan, consult and advise on the creation of new digital campaigns across our PPC and paid social channels, reporting on their progress against target.

This role will have a focus on executing paid-for campaigns across our social and search channels as well as providing feedback relating to strategy, development and implementation.

This role is a 12 month FTC.

 

Key Responsibilities:

 

· Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives.

· Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more.

· Consult across the charity on best-practice use of paid-for digital engagement.

· Analyse and report on key campaign metrics and KPIs, providing regular updates to key stakeholders.

· Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised.

· Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships.

· Oversee other analytics monitoring and reporting as appropriate.

· Identifying key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging.

· Maintain relevant files and documents, including accurate recording of supporter data.

· Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines.

· Undertake any other relevant duties and projects delegated by the Digital Marketing Manager in line with the responsibilities of the post.

· Tracking work in the Campaign Management system and reporting back on capacity level.

· Maintaining PPC and paid social calendars alongside key stakeholders to document campaign activity.

 

Knowledge, skills and experience needed:

·  Relevant experience in a previous role.

·  Experience of planning and deploying PPC and paid social media campaigns

·  Experience of Google Ads and Meta Ads

·  Experience of insight reporting and key metric tracking

·  Extensive understanding of social media platforms, insight software and campaign management

·  Excellent organisational skills; the ability to manage a large number of tasks to multiple deadlines

·  A confident, friendly and collaborative manner

·  Working with independence, intelligence, drive and initiative

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £32,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 28th June 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

Please note that this role does not meet the minimum salary requirements set by UK Visas and Immigration (UKVI) for sponsorship under the Skilled Worker or New Entrant Skilled Worker visa routes. Therefore, we are unable to offer visa sponsorship for this position.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

The Philharmonia is seeking to appoint a Box Office and CRM Manager to lead the management, development and optimisation of the Orchestra’s CRM strategy, systems and audience experience. The roles focuses on ensuring a seamless customer journey while overseeing the effective operation of the Box Office and the ongoing development of Tessitura.

This is a key role overseeing both the day-to-day operation and strategic development of the Philharmonia’s Box Office and CRM function. The successful candidate will play an important role in developing ticketing and customer strategies that maximise sales income, improve conversion and enhance the audience experience.

As a public facing member of staff, the Box Office and CRM Manager will be a key representative of the Orchestra, ensuring customers receive a welcoming, efficient and accessible service whether booking online, by phone or in person. A proven track record of delivering excellent customer service is therefore essential.

The role will also lead on the effective management and ongoing development of Tessitura, supporting audience insight, segmentation, reporting and customer journeys across the organisation. Working closely with colleagues across Marketing, Development, Finance and Concerts, the successful candidate will help ensure that customer data is used effectively to support audience growth, income generation and informed decision-making.

Previous experience of using Tessitura is essential. From hall dressing and campaign set-up to system optimisation, reporting and user support, this role will be one of the Orchestra’s lead Tessitura users. Experience of working within a Tessitura consortium would be advantageous.

Key Responsibilities

Strategic planning and implementation:

• Work closely with Marketing and Development colleagues to develop and implement CRM strategies that support audience growth, income generation, membership retention/acquisition and fundraising objectives

• Develop customer journeys, audience segmentation and data-led approaches that improve conversion, retention and engagement across the customer lifecycle

• Support the development of sales forecasts, benchmarks and performance analysis, providing insight to inform campaign planning, pricing and decision-making

• Work with Marketing colleagues to develop and implement promotions, campaigns and tracking mechanisms

• Identify opportunities to improve efficiency, increase conversion and enhance the customer experience through CRM optimisation, automation and process improvements

• Ensure CRM processes, reporting and audience data support the Orchestra's strategic priorities and audience engagement goals

• Work with the Friends team to ensure membership schemes are effectively structured, maintained and optimised to support recruitment, retention and income growth

Project Management:

• Oversee the day-to-day operation of the Philharmonia's Box Office across all performances and events

• Lead ticket sales activity across all channels, ensuring a smooth and efficient booking experience for customers

• Act as a senior point of contact for customer enquiries, complaints and complex ticketing issues

• Lead on set up and implementation of new seasons, events and sales activity

• Ensure events, pricing structures, memberships and ticketing offers are accurately implemented and maintained within Tessitura

• Maintain high standards of data accuracy and integrity across Box Office and customer records

• Review and improve Box Office procedures and customer-facing processes to support operational efficiency and customer satisfaction

• Champion accessibility across all ticketing and customer service activity

Leadership & Management:

• Work with the Senior Data & Audience Insight Manager as Tessitura co-lead for the organisation, helping to shape CRM best practice and development

• Develop and deliver training for staff across departments to ensure confident and effective use of Tessitura and Box Office activities

• Create and maintain clear documentation, processes and guidance to support the consistent use of CRM systems across the organisation

• Ensure organisational compliance with relevant legislation and industry standards, including GDPR, PCI and data protection requirements

• Keep abreast of developments in Tessitura, CRM, ticketing and audience engagement through professional networks, training and sector events, sharing knowledge and recommendations across the organisation

• Champion best practice in customer service and audience experience, promoting a culture that prioritises welcome, accessibility and continuous improvement

Skills and Qualifications

Essential

• Minimum three years' experience in a CRM, ticketing, audience data or related role

• Advanced knowledge and practical experience of Tessitura

• Experience managing and maintaining CRM systems and customer databases

• Experience producing audience analysis, reporting and business insight

• Strong understanding of customer relationship management principles

• Excellent attention to detail and commitment to data accuracy

• Strong analytical and problem-solving skills

• Excellent communication and interpersonal skills

• Ability to explain technical concepts to non-technical colleagues

• Ability to manage multiple priorities and meet deadlines

• Commitment to delivering outstanding customer experiences

• Interest in music, culture and the arts

• Willingness to work evenings and weekends

Desirable

• Experience of implementing CRM upgrades or major systems projects

• Experience working within a Tessitura consortium

• Experience of customer journey mapping and audience segmentation

• Experience of marketing automation and CRM-driven campaign delivery

• Experience working within an arts, cultural or performing arts organisation

• Knowledge of accessibility best practice within ticketing and audience services

Since the role was first established in 2024, digital marketing has become an integral part of how we engage and connect with our audiences, and we are now looking for someone to build on this strong foundation and continue driving our growing digital presence forward to achieve our organisational objectives.

As the Digital Marketing Manager, this role will be responsible all marketing and communications activity for The Lullaby Trust.

The post holder will lead a team to deliver all digital marketing activity and focus on continually developing our digital marketing and digital brand presence to achieve our organisational objectives.

This role will cultivate cohesive working relationships across their team and across the

organisation to ensure that all digital marketing and traditional marketing activity supports the overall organisational strategy and all other departments' objectives.

The main functions of this role will be

1. Team leadership

2. Leading all organisational marketing and the digital marketing strategy

If you are enthusiastic and have the skills and experience we are looking for, we encourage you to apply.​

We're looking for a creative, strategic and data-driven Digital Marketing Manager to lead and develop our digital presence across multiple channels.

Reporting to the Head of Marketing, you'll be responsible for creating engaging digital content and campaigns that inspire audiences, strengthen our brand and showcase the life-changing impact of our work. You'll manage our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

This is an exciting opportunity to take ownership of a significant website relaunch, manage substantial digital brand profiles and shape how a global charity engages with supporters, partners and stakeholders around the world.

Our Brand and Marketing team is looking for a creative, strategic, and proactive B2B Marketing Manager (12-month fixed-term contract – maternity cover) to help grow awareness of the Trust among key delivery and referral partners, ultimately increasing engagement with young people.

Working as part of a team of managers, you will lead the development and delivery of targeted marketing strategies that strengthen our relationships with partners and position the Trust as a trusted and impactful organisation within the sector. Your work will focus on increasing awareness of our services through partner networks, using a blend of digital and traditional channels to reach professionals who support young people.

You will collaborate closely with our in-house creative services team to commission and review high-quality, partner-facing content, and use data and insight to continuously improve performance. You will also play a key role in identifying new opportunities to grow and deepen partnerships, ensuring our approach aligns with and supports our EDI strategy.

This role is perfect for you if you are confident using a range of marketing skills, including digital channels and campaigns, to engage professional audiences and generate referrals. You will have a strong understanding of the B2B marketing communications mix, knowing how to select the right channels and messages to influence and motivate partner organisations.

It is an exciting time to join the team as we continue to embed our new name and brand. This role offers a fantastic opportunity to make an immediate impact during a key period, contributing to high-profile activity as we continue to celebrate our 50th anniversary in 2026.

About the role

The fundraising products marketing officer will assist with the marketing of two of our flagship products – the Pink Ribbon Walks and Walk 100 virtual challenges, as well as having opportunities to work on other projects across the public fundraising team and wider engagement directorate.

About you

This role is focussed on the effective delivery of our integrated warm and cold marketing campaigns. Along with the community and events marketing manager you will be responsible for developing and executing the Pink Ribbon Walks and Walk 100 campaigns.

The role will cover the full marketing mix, so you can expect to work across paid social, email, print, direct mail, radio, and other relevant channels. We’re looking for someone with a passion for digital marketing and an understanding of how creative, messaging and channel strategy work together to drive acquisition campaigns. 

It’s an exciting time to join the team, as both campaigns are growing. We’re looking for someone who can think creatively and strategically, is organised and has a great eye for detail. You’ll have experience of multi-channel marketing, working with third party agencies and amazing project management skills, along with drive, passion and determination to make a huge difference.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is:

£31,057 to £34,270 per annum London based.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date  Thursday 2 July 2026 9am

Interview date  week commencing 13 July

About The Refugee Council

The Refugee Council is the nation’s refugee charity. Together with community groups, partners and volunteers, we help people who have escaped war and persecution to rebuild their lives, integrate into communities, and play their part in Britain. Born in the aftermath of World War II, our frontline services support over 14,000 refugees each year to find safety, get to know their neighbours, and enter education, training or work. We share our evidence and expertise with policymakers to help build integrated communities where everyone can contribute.

We have offices across the UK where our Services teams provide support to refugees at the local level.

Inclusion and Accessibility

Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.

Our Values

Our values underpin everything we do:

• Inclusive: We are inclusive. We work with – not for – refugees and people seeking asylum so they have an equal voice, co-producing projects and ensuring their expertise and experiences are at the heart of what we do.
• Collaborative: We are collaborative. Working with others is a priority in order to have the collective impact that is vital to achieve policy and practice reform.
• Courageous: We speak out when we see injustice, cruelty and unfairness. We always stand up for what we believe is the right thing to do to transform the experiences of those seeking protection in our country.
• Respectful: We are respectful of all those we interact with. We treat everyone – our staff, volunteers, beneficiaries, partners and people we disagree with – with the same respect, professionalism and understanding.

About the Role

As Marketing Manager, you will support the organisation’s public profile, audience engagement and income generation objectives through the delivery of effective, audience-focused and strategically aligned marketing activity.

Leading the organisation’s marketing function, you will ensure the Refugee Council delivers high-quality, consistent and impactful marketing materials, publications, campaigns and audience engagement activity that supports organisational priorities, strengthens supporter engagement and public confidence, and contributes to income generation objectives.

The role is responsible for overseeing the delivery of marketing activity across content, publications, social media and design, ensuring activity is aligned to organisational positioning, audience insight and fundraising priorities.

Staff Benefits

To reward our staff for the value they bring, we offer a variety of enhanced terms and conditions and a wide range of benefits, including:

• Training & Development 
• Employee Assistance Programme 
• Pension Scheme 
• Work/Life Balance Policies
• Employer-Sponsored Volunteering 
• And more.

Let’s work together to improve the lives of refugees in the UK – apply on our website today.

Closing date: 24 June 2026.

Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.

Role Purpose

This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.

As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.

In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.

Main Responsibilities

 Brand strategy and positioning

· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.

· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.

· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.

· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.

Brand governance and quality

· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.

· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.

· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.

· Support teams to use the brand well, balancing consistency with flexibility and creativity.

· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.

· Ensure messaging and visual identity are aligned and coherent across channels.

· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.

· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.

Brand collaboration

· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.

· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.

· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.

· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.

Internal brand leadership

· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.

· Deliver brand training, resources and guidance as needed.

· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.

Design

· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.

· Be the senior authority for design standards and frameworks.

· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.

· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.

· Manage and maintain relationships with approved design freelancers and agencies.

Insight, performance and reputation

· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.

· Work closely with marketing and communications colleagues on reputation management and sensitive issues.

· Stay informed about sector trends, public expectations and best practice in brand management.

Collaboration & Stakeholder Engagement

· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.

· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.

Person Specification

Essential

Experience & Knowledge

· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.

· Experience of communicating and implementing a brand across an organisation.

· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.

· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.

· Strong understanding of how brand shows up across the full customer journey.

· Strong understanding of audience insight, segmentation and customer needs.

· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.

· Experience of collaborating with audiences to develop brand plans and assets.

· Experience of using insight, analytics, testing and research to develop and inform decision-making.

Skills

· Excellent verbal and written communication skills.

· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).

· Meticulous attention to detail.

· Ability to translate business goals into clear brand positioning and direction.

· Strong analytical thinking, using insight and data to inform decisions.

· Excellent creative judgement across visual identity, tone of voice and storytelling.

· Ability to brief, evaluate and elevate creative work.

· Strong project management skills and the ability to prioritise workload.

· Ability to manage multiple initiatives simultaneously.

· Ability to balance long-term brand building with short term performance needs.

· Ability to work collaboratively and bring colleagues on board a brand journey.

· Ability to demonstrate initiative and to work proactively and independently.

· Ability to work well under pressure.

Attributes & Values

· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.

· Collaborative, approachable, and able to build trust across teams.

· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.

· Customer-centric mindset, grounded in audience insight.

· Highly organised, resilient and able to work independently in a remote environment.

· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.

· Willingness to undertake relevant training and development opportunities.

· Willingness to work flexibly to meet organisational need.

· Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

· Previous experience in a Brand Lead or similar role.

· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.

· Understanding of bereavement and the needs of bereaved children, young people and parents.

· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks

· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.

· Exposing adapted brand strategy across multi audiences.

· Knowledge of brand tracking, perception research and audience insight tools.

· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.

· Familiarity with CRM systems such as Salesforce.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 6th July 2026 at midnight

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Interviews

If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.

Proposed interview dates: 20th and 21st July 2026.

Making The Leap is an innovative societal change charity that aims to make a big difference. From direct delivery, to advocacy and leadership, we refuse to stay in our lane and believe passionately that those we exist to serve have the right to be anything they want to be. To say that this is an exciting time for the organisation would be an understatement, as our incredible funders, donors, partners and supporters have given us the chance to move to the next level, and have further influence and delivery nationally.

We provide skills training, school and mentoring programmes, and partner with businesses who want to drive forward social mobility via learning programmes, internships, job opportunities and more.

Our aim is to ensure everyone has access to a good standard of living and equality of opportunity, no matter what their or their parents’ occupation or background is.

We are looking for a Communications Manager to play a key role in shaping and delivering communications and marketing activity across supporter and corporate audiences.

We are based in London and support young people via our direct delivery programmes. We take what we learn from our work and use it to inspire businesses across the UK to do more to improve social mobility (making sure people from all backgrounds get fair opportunities).

We do this by:

· Running large events like The UK Social Mobility Awards to celebrate companies doing it well.

· Organising Social Mobility Day to raise awareness.

· Publishing The Social Mobility Podcast and Social Mobility List to share ideas and highlight role models.

This role sits within the Marketing Communications team and supports the Head of Communications to deliver audience-centred communications and marketing that increases visibility, engagement and impact.

You will lead day-to-day marketing and communications activity, developing audience journeys and delivering targeted, campaigns, with a strong focus on email, digital content and social media.

You will work closely with colleagues across the charity to ensure marketing effectively supports organisational priorities.

You will contribute to several key priorities, including the 10th UK Social Mobility Awards, the development of our email marketing, and a strengthened storytelling approach centred on impact.

**Please note we will consider exceptional applicants without the required experience for an executive role.

The Talent Set are delighted to partner with a prominent health charity on a fantastic Senior Direct Marketing Manager role. This position offers an exciting opportunity to lead impactful campaigns that engage supporters and drive meaningful change within the community.

Role Overview
The successful candidate will oversee the planning and execution of strategic direct marketing campaigns, ensuring alignment with organisational goals. They will manage campaign development from inception to analysis, fostering supporter engagement and maximising fundraising outcomes. This is a 12 month fixed term contract.

Key Responsibilities

• Develop and implement innovative direct marketing strategies to increase supporter acquisition and retention.
• Manage multi-channel campaigns across direct mail, email, and digital platforms, ensuring messages resonate with target audiences.
• Analyse campaign performance, providing insights to optimise future initiatives and improve ROI.
• Collaborate with internal teams and external partners to coordinate campaign activities and messaging.
• Monitor project timelines and budgets, ensuring timely delivery and cost efficiency.
• Use data and analytics tools to segment audiences and personalise communications effectively.
• Support the development of supporter journeys that enhance engagement and long-term loyalty.

Person Specification

• Proven experience in direct marketing, preferably within charity or health sectors.
• Strong understanding of multi-channel campaign management and donor segmentation.
• Analytical mindset with ability to interpret data and adjust strategies accordingly.
• Excellent communication and interpersonal skills, capable of working collaboratively with diverse teams.
• Organisational skills with attention to detail in planning and executing projects.
• Creative problem-solver with a passion for social impact initiatives.

What’s on Offer
Salary: £54,000 for this 12 month fixed term contract. This role is hybrid, with 2-4 days a month in the London office.

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.