Marketing and audience development manager jobs

Job Title: Senior Marketing Officer

Reporting To: Marketing and Communications Manager

Salary: £31,125 – £39,926

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.

Main Duties/Tasks

Strategic Planning, Leadership & Performance: ·

• Work with the Marketing & Communications Manager to shape long-term marketing plans and campaign strategies.
• Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Represent the marketing function in cross-departmental planning.
• Develop marketing processes, templates and workflows to improve team efficiency.
• Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc · To continually improve performance of team members encouraging collaboration and sharing feedback and high-performing and positive marketing team culture.
• Lead regular one to ones with team members.
• Ability to provide strategic marketing integration advice for fundraising campaigns
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.

Campaign Delivery, Content & Channels: 

• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Creative and powerful copywriting skills aligned to the values of the Charity.
• Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams
• Collaboration within the marketing team across branded social channels to drive growth and engagement
• Collaborate with the Trust Comms team for campaign and content capture.

Stakeholder Management, Brand & Operations: 

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations. ·
• Upholding of brand positioning to always agreed guidelines.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line managerOur Values

• Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

• Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
• Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
• Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
• Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

___

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Job Closes: Tuesday 5th May, 12pm

Interviews: Thursday 14th May

Are you ready to bring our Marketing & Communications strategy to life?

Do you excel at planning and delivery?

Are you driven to lead each day, guiding, supporting and motivating our marketing team to do their best work?

Are you motivated to champion our vision, values and brand, ensuring everything we create is meaningful, consistent and aligned with organisational goals?

If this sounds like you, we’d love for you to join us, apply today and help shape the future of our charity’s story.

Bring your purpose and authentic self to Bluebell Wood Children’s Hospice. You’ll help ensure that babies, children, and young people with life-limiting conditions—and their families—receive the specialist care and support they deserve, wherever and whenever they need.

About us:

Our vision at Bluebell Wood is for every baby, child and young person with a life limiting condition to access specialist palliative care, where and when they need it.  You will join our fantastic team where we all play our part in achieving our vision and creating an incredible culture for everyone. 

Why your role matters:

Our uncompromisable support services are wide-ranging and bespoke to each family.  We provide symptom management, end-of-life care, post-death care, short breaks, counselling, sibling support groups, music therapy, home visits and more.

We support families across a large geographical area, including South Yorkshire, North Nottinghamshire, North Derbyshire and parts of North Lincolnshire. The hospice is easily accessible from Barnsley, Rotherham, Doncaster, Sheffield and North Notts, making our reach truly regional and inclusive.

Every year, we must raise £6.7 million to keep our doors open, and only 17% comes from government sources. The rest is powered by the generosity and commitment of supporters like you. Your leadership in corporate fundraising will help secure vital resources, build strategic partnerships, and create a sustainable future for our hospice.

The role:

Bringing our marketing and communications strategy to life by delivering clear, coordinated and impactful activity across the charity. In this role, you’ll provide day‑to‑day leadership, oversight and quality assurance for the Marketing team, ensuring that all outputs—from campaigns and digital content to printed materials, supporter journeys and internal communications—are well‑planned, on schedule, high‑quality and fully aligned with our vision, values and brand.

What You Will Do:

As Marketing & Communications Lead, you will play a key role in shaping the future of our strategy, offering fresh ideas and insight, and working closely with the Marketing & Engagement Manager to ensure our plans remain relevant, effective and forward‑thinking.

Strategic Contribution

· Translate organisational and departmental objectives into clear marketing and communications plans and delivery  frameworks.

· Contribute ideas, insight, and evidence to the ongoing development of the marketing and communications strategy,  working closely with the Marketing & Engagement Manager to ensure plans remain relevant, effective, and audience‑led.

· Provide expert insight on digital innovation, audience development, supporter engagement trends, and emerging opportunities

Delivery of Strategy

· Lead the co-ordination and delivery of the marketing and communications plan, ensuring activity is well‑planned, joined‑up, on time, and aligned with organisational priorities, brand, and values.

· Take day‑to‑day ownership of marketing delivery across all channels, including digital, print, campaigns, supporter journeys, and internal communications.

· Set clear briefs, timelines, and expectations for the Marketing team and external suppliers, while providing quality assurance and approval for key content, creative work, and campaign materials.

Team Leadership & Development

· Line manage a team of two marketers, providing clear direction, coaching, and support to foster a positive, collaborative, and high‑performing team culture.

· Develop and maintain effective tools, processes, and ways of working to support planning, workflow, capacity management, and project prioritisation.

· Support professional development, encourage continuous improvement, and oversee day‑to‑day budget management within the marketing function.

Digital Marketing

· Lead the organisation’s digital marketing approach, delivering innovative, data‑led campaigns across social media, web, email, SEO, and other digital channels.

· Drive audience insight, segmentation, and persona development, using data and analytics to guide decisions, optimise supporter journeys, and improve targeting.

· Use analytics and performance data to evaluate activity, identify opportunities for growth, and advise the Marketing & Engagement Manager on future developments and emerging platforms.

Campaign & Project Leadership

· Lead and cross‑departmental marketing and communications projects, working collaboratively with teams across the hospice.

· Hold joint ownership, alongside the Supporter Engagement Manager, for the delivery and ongoing development of supporter journeys, including Dotdigital integrations, with marketing leading on planning, content, insight, and quality assurance.

· Build and maintain strong working relationships with freelancers, agencies, photographers, and suppliers to ensure high‑quality creative output and timely delivery.

Internal & External Collaboration

· Work with teams across the hospice and act as a marketing representative in meetings to ensure consistent messaging, strategic alignment, and effective planning.

· Plan and co-ordinate internal communications activity, supporting staff engagement, clarity, and understanding across the organisation.

Compliance, Quality & Governance

· Ensure all marketing activity meets GDPR, brand standards, regulatory requirements, and accessibility guidelines.

· Maintain high standards of accuracy, tone of voice, and ethical storytelling across all outputs

What You’ll Bring

· A calm, confident and professional approach.

· Strong interpersonal skills, with the ability to guide, coach, and influence others.

· Ability to translate strategy into clear delivery plans, timelines, and briefs.

· Demonstrable understanding of digital marketing principles and best practice.

· Experience using data, insight, and analytics.

· Clear examples of working collaboratively across teams, with evidence of influencing stakeholders and balancing multiple priorities to achieve shared outcomes.

· Ability to participate in occasional out‑of‑hours activity, as required by the role.

· Full driving licence with access to a reliable vehicle and business insurance cover.

Why This Role?

· Immediate impact: Step into a key role and lead from day one.

· Creative freedom: Bring your ideas to life in a supportive, mission-driven environment.

· Professional growth: Gain valuable experience in a fast-paced, high-impact role.

About you:

Our values underpin what we do and how we do it.

To succeed in this role, we are looking for someone who will embody our values, work confidently with key attention to detail, engage with everyone in our hospice, and has an absolute willingness to learn.

What we offer:

In return, we can offer you a fantastic working environment and the following benefits:

· 25 days’ annual leave plus bank holidays with the option to buy and sell

· Employee assistance programme - including mental health care and out of hours GP access 

· A commitment to your professional development

· Matched pension scheme of 5% of salary

· Enhanced maternity and paternity pay

· Free parking on main site

· Subsidised lunch

· Free tea and coffee

· Cycle to work scheme

· Eligible for NHS Blue Light Card

If you are passionate about making a difference, we cannot wait to hear from you. 

Join us and be part of something bigger—where your skills, passion, and purpose create joy, support and comfort for those who need it most. Apply Now

Senior Marketing Performance Officer

This role plays an important part in shaping how ARUK invests in marketing. By bringing together marketing campaign performance, audience insight and financial data, the role helps the organisation understand what is driving engagement, income and long-term supporter growth — and where future marketing investment should be focused. This role is ideal for someone who enjoys using data and insight to answer the question: “What’s working in our marketing — and how can we do more of it?”

The wider Marketing Planning team is responsible for ensuring ARUK’s marketing activity is insight-led, strategically aligned and focused on delivering the greatest impact. This role is a key part of that function, helping ensure decisions are guided by evidence and performance insight.

The Senior Marketing Performance Officer will help establish a clear and consistent view of marketing performance across the organisation, translating audience insight, campaign results and marketing data into actionable recommendations that shape future strategy.

The role will help build ARUK’s create a clear and consistent view of marketing performance across ARUK, enabling teams to understand what is driving audience engagement, income growth and long-term supporter value.

This is a real opportunity to help build ARUK’s marketing effectiveness capability from the ground up. The successful candidate will work closely with senior marketing leaders and gain exposure to strategic decision-making across marketing, fundraising and digital teams.

Key Responsibilities:

 Marketing Effectiveness & Performance Measurement

· Develop a clear view of marketing performance across channels and campaigns

· Maintain the organisation’s marketing ‘single source of truth’ performance dashboard

· Identify opportunities to improve ROI and marketing effectiveness

Audience Insight & Learning

· Working with the Senior Marketing Planning Manager, translate audience behaviour marketing insight into recommendations for marketing strategy

· Support campaign teams with message testing and audience understanding

· Maintain key audience insight resources such as YouGov crunch and manage use across the organisation

· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data and Decision Support

· Work with product, CRM, Data and Finance teams to ensure accurate marketing reporting

· Identify gaps in insight or measurement and recommend future approaches

· Help teams embed a test-and-learn culture

Stakeholder Engagement & Upskilling

· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.

· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.

· Champion a test-and-learn culture across the organisation.

· What Success Looks Like Teams understand what is driving marketing performance

· Campaign planning is informed by robust insight

· Marketing investment decisions are based on clear evidence

· ARUK has a consistent view of marketing performance across the organisation

· Help Strategic Marketing establish marketing effectiveness as a core capability within ARUK.

Knowledge, skills and experience needed:

· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).

· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.

· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.

· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.

· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.

· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.

· Highly analytical, with strong critical thinking and problem-solving skills

· Able to communicate complex information simply and compellingly.

· Curious, evidence-led mindset — always seeking to understand “what’s working and why”. ·

· Comfortable challenging constructively and influencing decision-making.

· High attention to detail and accuracy.

· Ability to plan and manage multiple insight or analysis workstreams simultaneously.

· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £36,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 19th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

Embrace’s Fundraising & Communications cluster comprises expertise in fundraising, marketing, communication, web shop, supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications, inspiring active social witnesses, engagement and giving to Embrace.

Cluster Purpose:

Strengthen Embrace’s communication, education, and fundraising efforts to drive growth so that more people engage with our content; more donors are attracted to support; and the UK church is more deeply engaged with the cause; enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.

Role Purpose:

• Manage end-to-end delivery of digital marketing campaigns – including planning, execution, and optimisation – as part of Embrace’s acquisition strategy.
• Provide subject matter expertise and execute the digital marketing aspects of project briefs commissioned by internal teams, ensuring effective and insight-led digital approaches that support their objectives.
• Coordinate with Fundraising & Communications teams and external partners to ensure campaigns drive donor acquisition and scalable growth.
• Act as the digital lead, championing a ‘digital-first’ approach across projects, and working with Shared Services on data and systems to enable a transition to marketing that is digital by default.

What success looks like:

• Digital campaigns delivered on time, within budget, and aligned with acquisition strategy.
• Key Performance targets achieved or exceeded (e.g. donor acquisition volume, conversion rates, ROI).
• Strong collaboration with Fundraising & Communications colleagues and external partners.
• A ‘digital-first’ mindset embedded across fundraising and marketing projects and teams.
• Campaigns informed by data and analytics, with regular reporting and optimisation.
• Clear progress toward marketing being digital by default, including adoption of new tools and processes and managing risk.

Benefits at Embrace the Middle East: 

• Embrace supports all staff to work effectively through flexible and remote working options, including flexitime and homeworking.
• Under our flexitime framework, staff may agree variable start and finish times with their manager, balancing organisational needs with personal circumstances.
• Pension - option to join from day 1. Maximum employer contribution of 10% 
• Holiday entitlement: 32 days, comprising 24 days’ personal leave (including a birthday day off) and 8 public/bank holidays, plus 3 additional days between Christmas and New Year. Entitlement increases with service to 33 days after 5 years and 34 days after 10 years.
• Access to retail discount portal. 
• Life Assurance – 3x salary. 
• Employee Assistance Programme (confidential counselling, legal and financial advice) – available 24 /7, 365 days a year 
• Training and development programme for all employees. 
• Commitment to staff health & wellbeing.

For the full job description and person specification, and to apply online, please visit our jobs page.

Closing date: 5.00pm on Tuesday, 14th April 2026.

We strongly encourage you to submit your application before this date.

Embrace the Middle East provides equal opportunity for all job applicants and employees and is committed to providing a work environment free of discrimination. We are dedicated to an inclusive culture, and we strive to create a workplace where teams of people with diverse backgrounds, characteristic, perspectives, ideas and experiences work together. We welcome applications from all individuals irrespective of age, race, gender, sexual orientation, ethnicity, religion or belief, disability. If you require any support during the application or interview process, please let us know in your online response via the link above. To monitor diversity in our recruitment practices you will be invited to complete an anonymous Equality, Diversity and Inclusion questionnaire as part of the application process.

Please note that in order to be considered for this position you need to have the right to work in the UK, either through nationality or relevant work visa.

The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of the Charity’s safer recruitment policy.

Job Title: Digital Marketing Officer

Reporting To: Marketing & Communications Manager

Salary: £26,848 - £31,439

Hours: 37.5 hours per week

Duration: Permanent

Location: Alder Hey Children’s Charity, Liverpool / Hybrid-working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder Hey Children’s Charity’s digital marketing activity across key channels, reporting to the Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and optimisation across the charity’s digital platforms. The Digital Marketing Officer will play a key role in ensuring digital advertising channels are engaging and effective in supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and Communications, and supports the delivery of digital activity set by the Marketing & Communications Manager.

Main Duties/Tasks

Digital Duties:

Content Creation, Management, and Campaign Support

• Creating, editing, and publishing content across the charity’s digital channels (website, email, and ad channels) in conjunction with the Content Creation Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring content is accurate, engaging and aligned to brand guidelines. Maintain high standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform, supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns through digital channels.
• Adapting digital copy for different audiences and platforms, including web pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support

• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO, and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on content, assets, and copy, and assisting with reporting and optimisation under the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration

• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Other Duties:

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager.

Closing date: Monday 20th April, 12pm

Shortlisting: Wednesday 22nd April

Interviews: Tuesday 5th May

We are looking for a Direct Marketing Officer to join our growing Individual Giving team at Samaritans. This role will assist in the creation, management and implementation of key campaigns and projects to recruit and retain supporters maximising loyalty and lifetime value. ​

A valued member of the team – you’ll also contribute to direct marketing projects while supporting larger, strategic initiatives led by the 3 x Senior Direct Marketing Officers in the team.​

This is a brilliant time to join the IG team at Samaritans as we continue to drive forwards our ambitious plans to enable us to be there for all those who need us.We’re progressing some exciting new projects and you’ll have the opportunity to develop a variety of skills and knowledge.​

We are a supportive, creative, and ambitious team. We empower each other to achieve great things and we’d love to have you join Samaritans and help us continue to succeed.

​

​Contract Terms 

• Permanent role
• Full time (35 hours per week)
• £33,000 to £34,000 per annum
• Hybrid working – linked to Ewell (Surrey) office, with home and office working
• In-office working - at present, the team meet in the office 1-2 times per month
• We are passionate about flexible working, talk to us about your preferences

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​What you'll do:

• ​Project management of direct marketing integrated campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.
• Ongoing management and review of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.
• Strategic planning and donor development. Close involvement in developing long term direct marketing strategies for priority audiences.
• Ensure all activity is run in line with best practice and compliance.
• Reports into the Senior Direct Marketing Manager and wider team to deliver the individual giving strategy for priority audiences.
• Undertake database analysis, to inform and improve the direct marketing programme.
   

What you’ll bring:

• ​Hands-on experience managing direct marketing campaigns across various channels.
• Strong project management skills and the ability to meet targets.
• Knowledge of customer relationship marketing, fundraising regulations, GDPR, and best practices.
• Excellent written and verbal communication skills.
• A collaborative team player with great organisational skills.​

See full Job Description and Person Specification.

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Why Samaritans?

At Samaritans, you’ll be part of a people-first organisation deeply committed to inclusion, compassion and learning. You’ll contribute to a team where your voice matters, your expertise makes a difference, and your work helps save lives.​

We welcome applications from individuals with lived experience and encourage those from underrepresented communities to apply. We are committed to creating an environment where all our people feel seen, heard and supported.​

You’ll join a values-led organisation with a powerful mission and a collaborative culture. We offer flexible hybrid working, excellent benefits, and the chance to make a tangible difference in suicide prevention across the UK and Ireland.​

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available here. You can also visit our careers website to access this.​

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans.​

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Apply now

If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions and to upload your CV.

Applications close: ​09:00am on 24th April 2026

Interviews: w/c 4th May, with second round interviews w/c 11th May​

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At Samaritans, human connection is at the heart of everything we do.

We do not use AI at any stage during the selection process. Your application will always be carefully reviewed by the recruiting manager or a member of the Talent Attraction Team.

We kindly ask that you avoid using AI tools to generate your application or interview answers. We want to hear your own ideas, insights, and writing style so your unique strengths can shine through.

This is not a traditional marketing role.  We are looking for a bold, imaginative and performance‑driven Marketing & Communications leader ready to reinvent how we reach people, inspire action and connect our community to our cause.

As a key member of the Income Generation leadership team, your work will directly power the care we provide. This is your opportunity to lead and develop a talented marketing team, push boundaries, challenge the status quo, and shape a modern, creative, high‑performing marketing function that makes a measurable difference.

If you love innovation, thrive in fast‑paced environments and bring a blend of strategic vision, digital expertise and creative flair - we want to hear from you.

What you’ll do:

✅ Lead and inspire a multidisciplinary team across digital, creative, brand and campaigns to deliver standout work. 

✅ Step change our digital capability, elevating performance marketing, content, analytics, and new-channel experimentation. 

✅ Drive innovative, audience-first campaigns that grow awareness, engagement and income across all channels. 

✅ Champion bold creative thinking, ensuring our brand is powerful, distinctive and emotionally resonant. 

✅ Lead PR, storytelling and reputation management, ensuring our voice is compelling, confident and aligned with our purpose. 

✅ Explore emerging technologies and formats, identifying new ways to reach and inspire audiences. 

✅ Collaborate closely across Fundraising, Supporter Engagement, Retail and Clinical Services to deliver integrated, high impact marketing and shape and deliver the Hospice Strategic Plan. 

We’re looking for someone who is:

· A digital first strategic marketer with deep experience in performance marketing, analytics, paid media and optimisation.

· A creative thinker who loves experimentation and isn’t afraid to challenge “how we’ve always done it.”

· A confident leader with the ability to inspire, mentor and develop multi specialist teams.

· Highly skilled at using audience insight, segmentation and behavioural understanding to shape content and campaigns.

· Insight and data driven, with a proven track record of delivering measurable growth across digital and offline channels.

· Passionate about making a meaningful difference through purpose driven marketing.

Who we are:

Set in the tranquil grounds of Willen Lake, Willen Hospice is the leading provider of specialist palliative care in the Milton Keynes area. We offer round-the-clock, expert care to local patients with a life-limiting illness, both in their own homes and in our In-Patient Unit. Our passionate staff and volunteers make sure our care is personalised to each patient’s needs and supports their loved ones too. We have a thriving Therapeutic & Wellbeing service providing counselling, physiotherapy, activity groups and more, and a specialist Lymphoedema service. As a registered charity, we raise vital funds through our dedicated Business Development team and our growing portfolio of high street and online shops, to ensure our care stays free of charge.

Why join us?

✅ A role with purpose – be part of a team delivering outstanding palliative care.

✅ Supportive and caring environment – work with passionate colleagues.

✅ Great benefits package – including 35 days' holiday, contributory pension scheme, enhanced maternity/sick pay, and ongoing professional development.

✅ Perks and extras – free on-site parking, subsidised catering, Blue Light Card discounts (with membership), and an Employee Assistance Programme.

We are looking for a Marketing Manager for a 12 month fixed term contract.  The Young People’s Borough of Culture Marketing Manager will plan, manage and deliver the marketing and audience development campaigns for Hammersmith & Fulham’s Young People’s Borough of Culture programme.

The role will sit within the Lyric Hammersmith Theatre, who are taking responsibility for leading the Young People’s Borough of Culture programme on behalf of the Where Culture Connects H&F Cultural Compact. The lead partners for the programme are the Lyric, H&F Council and Earls Court Development Company, with the shared vision of implementing a new long-term model for young people, education and business sectors.

The role will oversee a discreet budget for promotion of programmes and events, which will span multiple disciplines, event types and locations across the borough. They will work closely with the Young People’s Borough of Culture working group and partner organisations to ensure audience targets are met, reaching a broad audience and ensuring the impact of the programme is appropriately highlighted.

Please download the job information pack below for full details of the post and how to apply.

We are currently looking for a Membership Marketing Manager to join our Audience Insights team on a full time contract.

The Membership Marketing Manager is part of the Audience Insights & Engagement team within the larger Audiences Division.

This is a pivotal role for a commercially astute, data-driven marketer who is passionate about audience loyalty. You are adept at translating complex data (from CRM, GA4, etc.) into compelling communication strategies that maximise retention, drive recruitment, and deliver significant financial growth for the Southbank Centre. Your compelling communication skills and leadership will ensure effective briefing and collaboration across all internal and external teams. You will be instrumental in achieving our ambitious membership growth target.

Please download the attached Job Description for a full overview of this role's responsibilities. If you are viewing on a job board, please navigate to our webpage to find the original advert.

The annual salary stated is based on the Full-Time Equivalent (40 hours per week). If the job is part-time, the weekly hours will be stated within the advert.

The deadline for applications is 23:59 on the closing date for the job posting.

Please note, applications sent via Email or 3rd party agencies will not be considered.

Need reasonable adjustments? Please contact us so we can help make the application process accessible to you. Be sure to include the job you are applying for and your full name.

We welcome applications from all backgrounds. By attracting people with diverse attitudes, opinions and beliefs we can continue to look at the world with fresh eyes and find new ways of doing things. The Southbank Centre is a warm and welcoming place to work, with great aspirations and ambitions to create great and accessible work for all. We pride ourselves in building a supportive environment to enable the development of our colleagues.

Mission Without Borders (MWB) is a Christian charity supporting over 10,000 children and 2,000 families living in poverty across Eastern Europe. As we embark on an ambitious new 5‑year strategy, we’re investing in the growth of our UK team and we’re looking for a creative, proactive Marketing & Communications Officer to help expand our reach, raise awareness, and inspire supporters across the UK.

In this exciting new role, you’ll shape and deliver our marketing and communications strategy across both digital and traditional channels. From running targeted digital campaigns and enhancing our online presence to crafting compelling stories and to building relationships with Christian media and, you'll play a key part in growing awareness, engagement and income.

We’re seeking someone with strong digital marketing experience, excellent storytelling and relationship building skills, with an understanding of the UK Christian landscape. If you’re passionate about using your skills to make a real impact, and to help bring hope for vulnerable children and families across Eastern Europe, we’d love to hear from you.

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

Marketing and Brand Manager

Salary:             Senior Manager Band 5 – £40,775–£52,196, depending on experience
Location:         Central Newcastle (with flexibility to work from home on Fridays)
Hours:             Full-time, 36 hours per week
Holidays:         30 days plus Bank Holidays
Travel:             Some regional and national travel, as required

Closing Date:   5pm Friday 10 April 2026
Interview Date: Wednesday 22 & Thursday 23 April 2026

Make a Difference with Schools North East

Schools North East is a purpose-driven charity championing schools and trusts across the region.
Representing a collaborative network of over 1,150 schools, we are recognised nationally as the
Voice for North East education, the Glue that brings schools together, and the Bridge connecting
them to wider policy and practice. As we approach our 20th year, we are entering a new phase,
strengthening our influence, extending our reach, and deepening the value we provide to
members. This reach is further amplified through the National Network of Special Schools for
School Business Professionals (NNoSS), a national community we lead.
As Marketing & Brand Manager, you will lead and deliver a clear, strategic marketing and
communications approach across all core workstreams: Schools North East, NNoSS, Jobs in
Schools | North East (our regional recruitment portal), and our high-profile events programme. You
will also play a central role in amplifying our policy and influencing work, ensuring the voice and
evidence of North East schools is heard nationally. This is a broad, high-impact role spanning
brand, digital, content, campaigns, and stakeholder engagement, requiring both strategic
oversight and hands-on delivery.
You will ensure alignment across marketing, communications, policy, and events, and integrate
activities to strengthen our position as the authoritative voice of North East schools. This role
demands a commercially aware, politically astute leader who can see the bigger picture while
delivering at pace. You will anticipate trends, respond decisively to opportunities and challenges,
and make informed, confident decisions.
We are looking for someone who leads with clarity and purpose, builds strong relationships, and
communicates with impact. You will foster a collaborative, high-performing culture, supporting
the development of others while maintaining high standards of delivery. This is an opportunity to
play a defining role in a respected organisation at a critical stage in its development and to shape
how we engage, influence, and grow in the years ahead.
.

Key Responsibilities

Organisational Leadership
Contribute to the strategic leadership of Schools North East as a senior manager, ensuring
marketing work supports the organisation’s long-term mission and values.

Strategic Marketing Leadership
Develop and deliver a forward-thinking marketing strategy that elevates Schools North East’s
brand regionally and nationally, aligning with organisational goals and values.
Act as the senior lead on all marketing and brand initiatives, embedding marketing thinking
across the organisation.

Brand Development & Management
Strengthen Schools North East as the authoritative voice of education in the region and a
credible influencer on the national stage.
Manage and refresh, as necessary, the brand identity to ensure consistency across all channels,
content, campaigns, and events.

Content & Campaign Strategy
Create and oversee a compelling multi-channel content strategy that delivers high-value
engagement across all audiences, from school leaders and policymakers to media and
potential funders.
Lead integrated marketing campaigns that amplify the impact of events, policy work, and
membership services.

Audience Engagement & Insight
Develop segmented engagement strategies to better serve diverse stakeholder groups,
ensuring messages land with clarity and purpose.
Use audience insight, member feedback, and data analytics to shape messaging, improve
outcomes, and report on ROI.

Media & Public Relations
Act as brand guardian and media lead by proactively shaping public narratives, overseeing
media inquiries, and managing external comms.
Build and manage strategic relationships with regional and national media to drive influence
and awareness.

Digital & Social Media Strategy
Transform Schools North East’s digital presence, particularly on LinkedIn and other platforms,
to increase visibility, engagement, and thought leadership.

Introduce a more dynamic and audience-friendly approach to communications and e-
newsletters, reducing information overload and improving open and engagement rates.

Revenue Generation & Innovation
Drive revenue across the SNE portfolio, including memberships, NNoSS, Jobs in Schools | North
East, partnerships, sponsorships, and events, maximising income, retention, and growth.
Develop new income streams, products, and commercial opportunities through targeted
campaigns and offers aligned to SNE’s mission.
Embed a data-driven, commercial approach to marketing, improving conversion, delegate
acquisition, and ROI while maintaining our charitable ethos.

Systems & Tools
Oversee the development and optimisation of CRM, website, and digital tools to streamline
marketing operations and track impact.
Ensure data compliance and user experience best practices are upheld.

Team Leadership & Collaboration
Lead and mentor direct reports setting clear KPIs and fostering a creative, ambitious, and
collaborative team culture across the organisation.
Work closely with Directors, Business, Events and Policy teams to ensure marketing activity
supports and enhances core functions.

Person Specification
(A – Application, I – Interview, T – Task)
Essential:
Proven experience (5-10 years minimum) in senior marketing, communications, or brand roles,
ideally in complex or mission-led organisations (A, I).
Strategic thinker with a demonstrable track record of delivering marketing plans that grow brand
awareness, reputation, and engagement (A, I, T).
Experience working across digital, PR, content, and campaign planning, with measurable impact
(A, I).
Strong leadership experience, able to inspire a team and embed marketing thinking organisation
wide (A, I).
Expertise in media handling, brand positioning, and stakeholder communications (A, I).
Demonstrable understanding of the role marketing plays in policy influence, membership
retention, and charitable growth (A, I).
Excellent copywriting and messaging skills, with the ability to distill complex information into
clear, compelling content (A, I, T).
Confident using analytics, CRM platforms, email marketing tools, and social media to drive
engagement (A, I).
Highly collaborative, with a can-do attitude and the ability to engage internal and external
stakeholders (A, I).
Ability to innovate within resource constraints and remain calm under pressure (A, I).

Desirable:
Experience in the education, charity, or membership sector (A, I).
Knowledge of the education landscape in the North East or wider national policy context (A, I).

Head of marketing strategy and audiences

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

About the Role

Sense is looking for an ambitious and insight-driven Head of Marketing Strategy & Audiences to help shape the future of our marketing and supporter engagement. This is a pivotal leadership role at an exciting time, as we deliver our new organisational strategy and strengthen how we connect with, understand and grow our audiences. This role is full time, based at our King’s Cross office in London, with hybrid working in place. The successful candidate will work 2–3 days per week on site and meeting donors, with the remainder worked remotely.

You will lead the development of a bold, organisation-wide marketing strategy, focused on bringing together audience insight, data and creativity to drive long-term growth and maximise impact for disabled people with complex needs.

Key Responsibilities

• Develop and deliver a clear, ambitious marketing strategy aligned to organisational goals.
• Lead on audience insight, segmentation and analysis to improve targeting, acquisition and retention.
• Create and embed effective supporter journeys, including stewardship and cross-sell strategies.
• Work collaboratively across a complex organisation to align marketing activity and maximise income.
• Use data and insight to track performance, inform decision-making and drive continuous improvement.
• Influence senior stakeholders and champion a strategic, insight-led approach to marketing.
• Ensure all activity aligns with regulatory requirements and best practice.

What we’re looking for

• Proven experience developing and delivering marketing strategies in a complex organisation.
• Strong background in audience insight, segmentation and data-led decision making.
• Experience driving supporter/customer growth, engagement and lifetime value.
• Confident working with senior stakeholders and influencing at all levels.
• A collaborative, forward-thinking leader who can drive change and innovation.
• Strong analytical skills, with experience in tools such as Power BI, CRM systems (ideally MS Dynamics), and performance tracking.
• Excellent communication skills, with the ability to turn insight into clear, compelling strategy.

About Sense

We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly.We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. 

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.

This post is responsible for Marketing & Communications for Gilbert White’s House & Gardens. You will plan, create and deliver an annual plan, working closely with departments, management and trustees.

The aim being to promote our visitor experience, events, education and trading activities, alongside a regular spotlight on our strategy, values and impact as a charity.

The focus of this role will be to increase our income generation and expand our voice in support of the natural world. This will be achieved through an increase in visitor numbers, event bookings, educational bookings, memberships, partnerships and increase in our trading income. You will have proven experience, experience of working in a public facing organisation, and an interest in the environment, heritage and museums. When in post you will have the opportunity to be a key part of the implementation of our new strategy launched in this our 70th anniversary year.  This is initially focussed on ensuring that our image, offer and impact is relevant to the 21st century, audience development and raising awareness of  the key theme of our work - the natural world.

Key Responsibilities As a small independent museum this role offers an opportunity to take responsibility across all elements of the marketing and communication portfolio. This means that you will be hands-on in its delivery working closely with other departments to ensure a proactive and timely approach to developing, maintaining and boosting our image. In this stand-alone role you will primarily be responsible for:

• Leading the development of our annual Marketing & Communications strategy and implementation plan across all channels. Ensuring that within your role sustainability is a key theme in selecting materials, use of online resources and more generally in our external image.

• Planning  and supporting with the wider team with the marketing and communications associated with events, fundraising campaigns, membership programmes etc. to meet specific aims such as attendance, supporter growth and membership expansion.                                                                                                                                             

• Support the creation of a ‘voice’ for the charity that reflects our values and creates content in all forms that is accessible and relevant to the public. This will include working with the Collections Manager to support the development of museum displays, signage, literature and other outputs relevant to our strategy.

• Leading our communication channels with content creation, planning and execution of its delivery.  To include our website, social media, LinkedIn, digital advertising, newsletters, local magazines, leaflets, posters, brochures, signage etc  Keeping material and content up to date.

• Managing a small delegated budget in coordination with the General Manager to meet the key aims of the charity and be responsible for reporting on it.  You will liaise and engage with external agencies and suppliers, project managing their work and final output.

• Championing  our charity branding and consistent presentation of printed and online materials produced by or for us. To include supporting the team in the design and copy writing new materials and update existing materials.

• Work with the Funding & Development manager to ensure that our impact as a charity is regularly shared and our voice in the sector is heard to support our development plans.

• Responsibility for an up-to-date image and video library for use by all members of the team.  This includes an ability to take photos and videos for immediate use in our communications e.g. social media.

• Liaising with the press in the form of printed, TV,  radio and podcasts.  To coordinate visits, provision of content and arranging with the wider team what is required to ensure quality input.

• Responsibility for marketing performance analysis and reporting, using analytics to improve performance and reach to inform our wider operations and future marketing and communications strategy.

Other Responsibilities As a member of a small team you will be required to support, as necessary, the wider operations of the charity.  This includes but is not limited to;

• Hands-on working with our marketing and communications tools including, but not limited to, WordPress website, Canva, Capcut, MailChimp, Microsoft Office and knowledge of CRM databases for campaign work.                                                 

 • Monitor and record our presence in the wider media, online, with influencers and on TV and radio etc.  Working with stakeholders to protect our reputation and responding swiftly to issues.

• Manage the GDPR of marketing and communications including opt-ins, image consent, data retention etc.

• Attend as a representative of the charity our own exhibitions and events, in order to understand in depth our work, record, gain feedback and develop relationships with visitors and our supporters. 

 • Network regionally to develop relationships, promote sector collaboration and more to ensure we remain relevant and up to date in our marketing and communications.

• Act as a duty manager on rota to support the daily operations of the museum.

The Candidate This is an excellent opportunity to take the lead for Marketing and Communications in a small independent charity, which whilst based in rural East Hampshire, has a reach well beyond our boundaries due to the fame of Gilbert White.  We welcome visitors and attract attention not only nationally but also internationally. You will have:

• Proven experience of developing, planning and executing marketing and communication strategies,

• Excellent digital skills, including managing social media and website, graphic design and experience of content management systems.  Knowledge of SEO.

• Strong copywriting and storytelling skills able to plan, write and edit copy for diverse audiences.

• Strong interpersonal skills and ability to network with everyone from the public to key stakeholders and representatives of sector bodies associated with our work.

• Experience working with external suppliers such as designers, film makers and web developers.

• Experience of handling media enquiries and generating press coverage.

• Able to work independently yet collaboratively across all departments with demonstrable experience of managing a diverse workload; being able to prioritise tasks and work under pressure.

• Strong organisational and administrative skills including excellent attention to detail and effective time management.

• Experience working in the not-for-profit and/or environment/conservation/heritage sectors.

• Knowledge of data protection best practice.

Whilst a full driving licence is not essential public transport to our location is very limited and given the nature of the role to liaise with partners and represent the charity an ability to undertake travel across the area to for meetings will be an advantage.

Working Hours and Salary

This role can be adapted to suite those looking for a career development opportunity, those seeking a more flexible approach to working life as a parent/carer, or those seeking to step back from a full-time career for whatever reason. What we ask for in return is a passion and dedication to ensure that we are recognised and our voice is heard thereby attracting visitors, supporters, partners and funders who share our values.  £28-32,000 (pro-rata) per year based on experience, with the flexibility to offer a full-time  or part-time role again dependent on experience. Some home working can be considered. Occasional evening and weekend work required.

You will work within the values which lead our practice:

• Being inclusive and welcoming to all,

• Connecting with those that journey in the natural world,

• Educational in what we share with others,

• Seeking a sustainable way of doing our work.

The position is permanent and will be based in Selborne, East Hampshire.   

About Us Gilbert Whites House & Gardens offers a window into the origins of the science that underpins the study of natural history through the lives of three explorers whose curiosity led to a deeper understanding of the world we live in. 

• Our vision is to: To inspire journeys of discovery in the natural world to make better lives for people and the planet.   

• Our mission to create a place where everyone can connect with nature and learn from explorers of the natural world, showing the way to a sustainable future, collaborating widely and, following in the footsteps of Gilbert White, sharing our passion to observe and record nature.

The ‘Natural History of Selborne’ has been continuously in print since its first publication in 1789 and is reputedly the fourth most published work in the English language.  Written by Gilbert White it has contributed to the fields of ecology (the natural science of the relationships among living organisms and their environment) and phenology (the timing of biological events in relation to climate) ever since. He undertook his scientific observations in the small rural village of Selborne and this work has since inspired others to observe, enquire and record nature to understand the relationships that exist within our environment.  Charles Darwin wrote that he  ‘stood on the shoulders’ of White when he came on ‘a pilgrimage to Selborne’ as a young man in June 1857 David Attenborough wrote that Gilbert White was ‘A man in total harmony with his world.’ Introduction to Selborne, 1977 This unique historical manuscript is today housed in the home where Gilbert was born in 1720 and later lived for 66 years. The curation of this heritage home and its grounds was made possible by a generous donation from the Oates family, supporting a trust which purchased the property to establish a library and museum dedicated to natural history that opened in 1955.

The museum is now in its 70th year celebrating the lives of all three explorers of the natural world: Gilbert’s studies in Selborne in the 1700’s, Frank’s work in Africa and Central America in the mid-1800s and Lawrence’s famed contribution to the Scott expedition to the South Pole in 1912. Together they are celebrated through their original drawings, writings, specimens and artefacts housed in our galleries.  They provide an insight over three centuries to the curiosity that contributed to our understanding of nature, our environment and the climate change we are currently witnessing. Today the UK is recognised as one of the least nature connected and most nature depleted countries in the world.  Our renewed strategy is to ensure that the legacy that we curate is accessible, relevant, educational and inspirational for future generations. Our aim over the coming five years is to update the interpretation of our collections and heritage assets, expanding the ‘story’ of our explorers to the 21st century, showing the importance of all of our relationships to the natural world in order to inspire thought and change.  The goal being to create a new narrative as a Museum of Natural World at the home of Gilbert White & The Oates Collections.