391 Marketing jobs

We are seeking a proactive and relationship-focused Senior Marketing and Relationships Officer to help grow membership of the HIV Confident Charter Mark. 

The postholder will work to generate interest with prospective member organisations and clearly communicate the value of the programme, resulting in tangible growth in memberships. 

They will use their experience in targeted marketing activity, stakeholder engagement and relationship management to nurture relationships with current and emerging networks. In this role, the postholder will demonstrate visible commitment to tackling HIV stigma, improving inclusion and supporting good practice in workplaces. 

If you can see yourself contributing to this mission, we’d love to hear from you. 

• Closing date for applications: end of day on 27 September 2026 

• Interviews for the role will be held week commencing 5 October, either online or in London E1 

Diversity and inclusion 

National AIDS Trust is committed to becoming a diverse and inclusive organisation. We strive to create a workplace that represents our mission and the people we serve, and where all voices are valued and heard. 

To reflect this, we actively encourage applications from people of all backgrounds, regardless of age, race, gender, sexual orientation, physical ability, disability or religion. As the UK’s HIV rights charity, we particularly encourage applications from those with an understanding of the issues faced by people living with HIV. 

At National AIDS Trust, we would like our application process to be as accessible as possible. Please speak to us about any reasonable adjustments that you might require throughout the interview process or the role. 

Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?

Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.

This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.

Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.

That’s where you come in.

Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.

You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.

You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.

We’re looking for someone who combines creative judgement with operational discipline.

You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.

You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.

This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.

You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.

And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.

They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.

If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.

Step into a temporary Marketing Manager role where you’ll take ownership of high-impact campaigns and brand initiatives for a forward-thinking organisation. This is a hybrid position offering genuine autonomy and variety, with two days per week based in London and the remainder worked remotely.

About the Role:
You will lead the planning, execution, and optimisation of integrated marketing activity, ensuring brand consistency and measurable performance across all channels. Working closely with internal stakeholders and external partners, you’ll translate business objectives into strategic marketing plans and data-driven campaigns that deliver tangible results. This role is ideal for a hands-on manager who can quickly embed, assess current activity, and drive improvements within a defined timeframe.

Key Responsibilities:
* Develop and implement strategic marketing plans aligned with business goals and target audiences.
* Lead brand management initiatives to strengthen positioning, messaging, and visual identity across all touchpoints.
* Plan, execute, and optimise multi-channel marketing campaigns, including digital, social, and content-led activity.
* Oversee digital marketing activity (website, email, PPC, SEO, paid social) to drive traffic, engagement, and conversions.
* Manage content marketing calendars, ensuring timely creation and distribution of high-quality, on-brand content.
* Monitor and analyse campaign performance using data analytics tools, producing clear reports and recommendations.
* Manage social media channels, including content planning, posting schedules, and community engagement.
* Coordinate with internal stakeholders and external agencies, ensuring projects are delivered on time, on budget, and to scope.

Key Requirements:
* Proven experience in a marketing manager role, with responsibility for end-to-end campaign delivery.
* Strong track record in strategic marketing planning and execution within a commercial or B2B/B2C environment.
* Demonstrable experience in brand management, including maintaining and evolving brand guidelines and messaging.
* Hands-on expertise in digital marketing, content marketing, and social media management.
* Confident using data analytics and reporting tools to measure performance and inform decision-making.
* Excellent stakeholder communication skills, able to influence and collaborate across teams and seniority levels.
* Solid project management capabilities, with experience managing multiple concurrent initiatives and deadlines.
* Ability to work effectively in a hybrid model, with a commitment to 2 days per week in London.

Desirable Skills:
* Experience working in a fast-paced, matrixed, or agency-style environment.
* Familiarity with marketing automation platforms and CRM systems.
* Knowledge of A/B testing and conversion rate optimisation techniques.
* Experience conducting market research and competitor analysis to inform strategy.
* Background in managing external suppliers and creative agencies.

Qualifications:
* Degree in Marketing, Business, Communications, or a related discipline.
* Professional marketing qualification (e.g. CIM, IDM) preferred.
* Evidence of ongoing professional development in digital marketing or data analytics is an advantage.

If you are a results-focused Marketing Manager who can quickly add value in a temporary capacity and thrive in a hybrid London-based environment, we’d welcome your application.

Marketing and Communications Manager

Up to £40,000 + benefits (including 25 days annual leave and pension)

Leatherhead, Surrey

About the role:

We are looking to appoint an experienced Marketing and Communications Manager to lead and deliver marketing campaigns that will drive awareness of Rainbow Trust and support fundraising activity to strengthen our position as experts in children’s palliative care. This is a broad and exciting role which includes creating, developing and delivering the brand campaigns and communication strategies.

Reporting to the Head of Marketing and Communications, you will take the lead on generating creative, engaging content and ideas for fundraising and brand awareness campaigns that drive increased targeted engagement to showcase our work, build on our organisational strategy and deliver our fundraising ambition.

What we’re looking for:

An experienced marketing and communications manager – you have a motivational engaging style, who can draw out information and ideas of others

Lively and enthusiastic – you are outgoing, with a collaborative approach to achieving goals through knowledge-sharing and effective delegation. You are excellent at building rapport and developing good working relationships

A multi-tasker with a sense of urgency for goal achievement – you work at a faster than average pace, delegating effectively with thorough follow-up, and are quick to learn

An innovative, practical and creative problem-solver – you are a big picture thinker that responds quickly to varied activities and changing conditions. You will have experience in developing and delivering communication and media strategy

Applications will be particularly welcome from those in the charity/not-for-profit sector with a marketing, PR and communications background.

What we offer:

We’re proud to be a Two-Star Best Companies Top 50 mid-sized organisation and a Top 10 Charity, and we’re committed to creating a great place to work. You will benefit from:

· Pension scheme where we contribute 5% of your salary and you contribute at least 3%.

· A life assurance scheme for all employees which provides a death in service benefit of three times’ basic pay.

· Flexible working hours to balance home and working life.

· 25 days of annual leave plus public holidays – rising to 26 days after 1 year, 27 days after 5 years and 30 days after 11 years, with an additional 5 days to use in your 10th or 20th year of service (pro rata for part time).

· The option to buy/sell annual leave, as well as additional leave for your birthday, wedding/civil ceremony and an extra half day off for Christmas shopping.

· Time off in Lieu.

· Employee Assistance Programme with access to remote GP, counselling, physiotherapy, resources to support your mental health and financial wellbeing, as well as a 24/7 helpline via Help@Hand.

· Family friendly policies, focused on employee wellbeing, and an active cross-organisational wellbeing group running a number of initiatives throughout the year.

· Access to the Blue Light Card Scheme, and other rewards and discounts.

· Bike to work, season ticket loan and payroll giving schemes.

· A recommend a friend recruitment bonus scheme.

· Robust training and development programmes to support your learning and growth.

If you’d like to find out more about these benefits and working with us, please visit our why work with us page.

More information about us and our recruitment process can be found in our Candidate Pack online.

About us:

Rainbow Trust Children’s Charity enables families who have a child with a life-threatening or terminal illness to make the most of time together, providing expert, practical and emotional support, where they need it for as long as it is needed. For families living with childhood illness, time is everything. Right now, there are too many families coping alone with no support, no time to think, no time to make memories and no time for each other. We believe that no family should go through this alone, so we are here to change that.

How to apply:

To apply please send your CV and Covering letter to us via the link.

Closing date: - 02 October 2026

Your covering letter should highlight why your application should be considered above others and clearly state how your experience matches the essential criteria outlined in the Person Specification.

Please disclose in your covering letter if you have used AI for any part of your job application.

For a detailed job description visit our website

Interviews will take place at our Head Office in Leatherhead. We will only contact those applicants who have been successful. If you require any adjustments during the interview process, please let us know.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

An enhanced DBS disclosure will be required for this post.

Rainbow Trust is committed to safeguarding and promoting the welfare of children and young people and expects all employees to share this commitment.

Rainbow Trust is an equal opportunities employer and we welcome applications from all backgrounds.

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

Third Solutions is proud to be partnering with a dynamic and growing national health and research charity in the search for an experienced Marketing Manager to lead a small team to deliver exceptional and effective brand marketing activity.

The Buckinghamshire based charity are ideally looking for three days a week in their office, they are open to discussing flexible working arrangements if required.

The role
- Develop and deliver the marketing strategy and plans across online and offline channels.
- Develop and deliver creative and impactful audience and insight-led integrated marketing campaigns for key programmes, projects and products.
- Manage two direct reports: the Senior Digital Marketing Executive and Digital Marketer.
- Support the development of our audience personas and engagement work, to enable effective supporter journeys and high-quality experiences for all our audiences.
- Ensure that campaigns are on brand and aligned with the mission and values in terms of content, imagery, copy and tone of voice.
- Support the Fundraising Managers in the evolution of a content marketing and acquisition strategy to develop a large and engaged supporter base with a focus on email, social media and direct mail.

The Candidate
- Experience of managing a team within a charity to deliver successful marketing campaigns across a range of print and digital channels.
- Project management experience in digital and print channels, and co-creating impactful, attention-grabbing campaigns that drive results.
- Solid, results driven experience in PPC, Content marketing, Display, Social, SEO and Email.
- Experience in producing printed marketing materials, including direct mail, inserts, leaflets and outdoor.
- Experience in data-lead marketing - highly analytical and results focused, with ability to utilise reporting, tests and insight to drive for performance efficiencies and improvement
-If you are an entrepreneurial, ambitious with a growth mind set, get in touch!

Benefits
A warm, collaborative team with big plans and ambitions. They offer:
27 days annual leave + bank holidays, with the ability to buy and sell annual leave
Access to shopping discounts and cashback with thousands of retailers through their benefits portal
Free on-site parking and onsite café and Group Pension Life Assurance (2x annual salary)

IMPORTANT NOTE:
Applications are being reviewed on a rolling basis so please get in touch ASAP to find out more.
Our aim is to respond to all successful applications within 5 days. If you haven't been contacted within 5 days your application has been unsuccessful but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest.
We encourage applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Age UK is recruiting for a Senior Email Marketing Executive - Fundraising, on a 12-month fixed term contract.

As Age UK's fundraising email expert, you'll be responsible for driving supporter engagement and income through excellent email marketing campaigns and strategies.

Working across teams, you'll support fundraising colleagues with email development and delivery. You'll build a culture of continuous improvement through testing plans, regular analysis and ongoing optimisations.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office - currently once a week on a Thursday and may involve occasional travel for meetings etc. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Age UK Grade 6L

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience
* Demonstrable experience managing email marketing campaigns. (A, I)
* Experience building email marketing strategies from data analysis. (A, I)
* Experience using email marketing platforms. (A, I)

Skills and knowledge
* Proficient in the use of MS Office applications particularly PowerPoint, Word and Excel. (A)
* Strong project management skills. (A, I)
* Numerical and analytical skills. (A, T)
* Strong copywriting and editing skills, with an understanding of marketing and response-driving techniques. (A, T)

Personal attributes
* Excellent relationship building and interpersonal skills. (A, I)
* Ability to work on own initiative and self-starter. (A, I)
* Attention to detail. (A, T)

Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience
* Experience giving email marketing advice to stakeholders with varying levels of digital literacy. (A, I)

Skills and knowledge
* Experience using analytics and reporting platforms such as Google Analytics. (A, I)
* Knowledge of fundraising campaigns and best practice. (A, I)

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, Health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards - recognition awards from £100-250
• Many additional benefits

Additional Information

Supporting statements and anonymisation

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits pleasevisit our website.

ROLE DESCRIPTION

As Marketing Officer, you will report to our External Relations Manager, playing a central role in driving Get Further’s visibility and growth through maintaining our digital platforms and driving campaigns focused on forming and retaining partnerships.

You will help Get Further to reach more students by designing and delivering creative multi-channel B2B marketing campaigns that promote our tuition programmes, CPD and curriculum resources to FE colleges, training providers and councils.

You will also be responsible for the day-to-day delivery and maintenance of our digital channels, creating compelling written, graphic, photographic and video content, managing our website and email marketing, and using analytics to refine and strengthen performance.

Alongside digital delivery, you will contribute to our wider work by creating collateral for and supporting with the delivery of conferences and events, sourcing stories from the students and teachers we support, collaborating with our fundraising and recruitment teams on their campaigns, and supporting our wider team to deliver impactful and brand aligned external communications.

Key responsibilities include:

Marketing Campaigns & Partnerships

• Plan and deliver multichannel B2B marketing campaigns that attract new partners and support renewals, using social media (primarily LinkedIn), email marketing, letter campaigns and other channels creatively and strategically.
• Use audience maps, value propositions and key messaging guides to tailor content to our different audiences (FE colleges, training providers and councils), ensuring alignment with the Get Further brand.
• Lead the creation of high‑quality marketing collateral (leaflets, banners, videos, case studies, graphics) that strengthens our brand and supports direct sales.
• Support the planning and delivery of events and campaigns that showcase Get Further’s mission, impact and thought leadership.
• Use a marketing funnel to track and analyse lead generation and conversion, making data-driven recommendations that allow the marketing and sales teams to improve processes.
• Coordinate award submissions that raise the organisation’s profile, working with colleagues to compile compelling applications.

Digital Content & Platform Management

• Plan and deliver high‑quality, creative social media content and campaigns that advance our digital strategy and deepen audience engagement.
• Design engaging graphic and video assets using Canva, Adobe Creative Suite and other tools.
• Capture high‑quality photo and video content of events and programmes in action.
• Maintain and update the Get Further website, using WordPress to optimise content, improve user experience and reflect organisational priorities.
• Support with the creation and publication of blog content, including drafting, editing, proofreading and uploading posts.
• Track and analyse the performance of digital content and campaigns, using analytics tools to generate insights and recommend data‑driven improvements.
• Play an active role in shaping our digital content strategy — identifying new opportunities, spotting trends in audience behaviour, and proposing creative approaches to strengthen engagement and reach.

Storytelling and impact reporting

• Support the promotion of Get Further’s impact reports through digital content and event delivery.
• Work with colleagues to source powerful stories from students and teachers, developing and ensuring all content aligns with our ethical storytelling policy

Branding & Team Support

• Assist colleagues with the design of external documents and assets, ensuring they are user‑friendly, professional and aligned with brand guidelines.
• Create and maintain written guides, templates, trainings and brand tools that help the team communicate consistently and confidently.
• Respond to internal requests for branding and communication support.
• Work with the Fundraising Officer to maintain an organised central library of storytelling assets, including narrative content, photos and videos.
• Support recruitment campaigns by creating content that showcases the benefits of working at Get Further.

Person specification

We are seeking a highly-motivated, detail-oriented and creative Marketing Officer who is eager to progress their career in education charity communications.

You will be a compelling storyteller who cares deeply about communicating the experiences of the young people and adults we support, and has a strong set of written, video editing and design skills that enable you to tell these stories with clarity and impact.

You will be ambitious to take on a leading role in driving our marketing activities, proactively generating and sharing ideas, and bringing a strong set of project management skills that enable you to take ownership on campaigns - from concept, to delivery to evaluation.

You will take pride in delivering excellent campaigns and eager to continuously learn and improve. You will have a critical eye for your own work, double and triple checking every aspect to ensure high-quality output, proactively seeking feedback and setting aside time to reflect and evaluate within a busy workload. You will be confident using data to understand performance and analytically minded in using insights to improve both your work and make recommendations for how the wider organisation can improve our strategy and processes.

You will be curious to learn about our organisation and audiences, proactively seeking opportunities to learn more about who we are and what we do so that you can communicate about our work to the highest standard and develop a coherent strategic vision for our marketing work.

Your strong time management skills will mean that you are comfortable working at pace and have the agility to respond to changing priorities and contexts.

For the right candidate, this role offers meaningful opportunities to develop new and existing skills, take on additional responsibilities, and progress internally as you help shape and deliver impactful marketing campaigns that benefit the young people and adults we support.

How to apply

Your application must include:

• A CV of no more than 2 sides of A4; and
• A supporting statement which includes your answers to the following three questions:

1. Why do you want to work for Get Further? (250 words);
2. For the following three areas of the “Role Description” section of the job specification, outline which of your projects/work to date demonstrates that you would be successful in this role:
   • Marketing campaigns & partnerships
   • Digital content & platform management
   • Branding & team support
3.  If your application is successful, what two aspects of the role would be the biggest challenge for you, and how would you overcome these challenges? (300 words)

Please submit your application via our website by 9am on Thursday 10 September.Incomplete applications will not be processed.

Shortlisted candidates will be invited to a first-round interview taking place in the morning on the 15, 16 and 17 of September.

Second round interviews will take place week commencing 21 September.

This is a UK-based post and applicants must be living in and have the right to work the UK; if applicable please detail your visa status in your covering email. Get Further is an equal opportunities employer and will not discriminate against any candidate on the basis of any characteristic protected by the Equality Act 2010. Please let us know if you require any reasonable adjustments to be made throughout the recruitment process.

Work Location: Hybrid remote in London

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

Use your marketing skills to support mission-driven organisations enhance and showcase their impact, while helping strengthen our core brand.

As Marketing Executive, you will help tell the stories of Purposeful Ventures’ incubations and partner organisations, as well as our own. Working closely with the Senior Communications Manager, the Philanthropy and Communications team, and colleagues across some of our incubations and partner organisations, you will develop clear, audience-focused marketing that helps mission-driven organisations connect with the people who matter most and strengthens the Purposeful Ventures brand.

A distinctive part of this exciting new role is the opportunity to support our incubations as they are being set up. From helping develop visual identity assets to supporting with social media content, you will help our incubations put the foundations of its brand and marketing in place – working with their founders and teams to do so. If you enjoy variety, collaboration and turning ideas into compelling stories, you'll thrive in this role.

We welcome a keenness to work with start-up teams and with a non-profit focused on improving young people’s lives from their earliest years.

Job Description

This role sits within Purposeful Ventures’ core team, and provides marketing and brand support to both our core team and wider incubations.

Responsibilities and duties

Digital marketing and owned channels

• Manage routine updates to Purposeful’s current website, ensuring content is accurate, up to date and aligned with our tone of voice
• Support the Senior Communications Manager with the development of Purposeful’s new website including gathering content from internal teams, creating or adapting visual assets, CMS content
• Work alongside the Senior Communications Manager to create and design engaging LinkedIn content that reflects Purposeful’s brand and engages our priority audiences, coordinating with internal and external stakeholders if required
• Support the Senior Communications Manager with populating Purposeful’s LinkedIn content calendar, including updating our annual activity calendar
• Prepare regular engagement analysis, using LinkedIn Analytics and other relevant analytics tools, across Purposeful’s owned channels supporting the Senior Communications Manager to identify trends and opportunities to improve content performance

Content and brand assets

• Design and adapt defined collateral for presentations and external communications, including case studies, testimonials, annual reports, impact reports and templates, ensuring materials are clear, accurate, up to date and aligned with Purposeful’s tone
• Create and adapt defined compelling visual content to illustrate Purposeful’s work and impact to internal and external audiences (such as video, photography, graphics, data illustration)

Bespoke marketing support for incubations and partner organisations

• Work with the Senior Communications Manager and wider team to produce defined marketing materials for new incubations, based on each incubation’s set-up strategy. Typical outputs may include launching social media profiles, creating visual identity assets, brand guidelines, microsite or website design/build, supporting creating key messaging documents, creating tone of voice/glossary guidance, designing marketing assets, drafting social media content plans and marketing plans
• Work with the Comms team and our Ventures colleagues to deliver or support defined marketing projects for our existing incubations and parter organisations, building on the types of outputs above

Who we are looking for

Key requirements

• Passionate about creating a fairer society where all young people thrive
• Demonstrable track record of taking ownership of commitments and working hard to succeed.
• A strong design eye and experience using design tools (e.g. Canva, Adobe Creative Cloud or similar software) to create clear marketing assets
• Working knowledge of a range of website skills, platforms (e.g. Wix, Squarespace), content management systems, basic web design principles, user experience and user journeys
• Experience working from defined marketing briefs, understanding scope of work requirements: executing a brief, delivering agreed outputs for a specific audience at pace, on time and within a limited budget
• Knowledge of relevant social media tactics and experience supporting the set-up of social media profiles, or creating and managing content across social media platforms with an understanding of audience and channel specific nuances – particularly on LinkedIn
• Experience using analytics tools, such as Google Analytics and LinkedIn Analytics, to monitor engagement, evaluate performance and identify opportunities for improvement across website and social media channels.
• Ability to liaise with stakeholders beyond your immediate team, which may include experience with clients, social entrepreneurs, start-up leaders, customers or external stakeholders including working to a brief, managing feedback and delivering agreed outputs
• Right to work in the UK

Desirable

• Experience supporting internal communications across one or more channels, formats or outputs
• Experience supporting B2B or B2C event planning (such as conferences, exhibitions, public or internal events, speaker presentations, receptions, webinars or fundraising events)
• Experience working with freelancers or marketing agencies, including supporting drafting briefs, commissioning processes, project check-ins, recording minutes/actions
• Awareness of how AI tools can support content creation, design and editing, with judgement about when human review, accuracy checks and brand oversight are needed
• Charity or start-up experience is not essential. We are looking for someone who brings initiative, curiosity and transferable marketing skills, and can produce relevant, meaningful assets and outputs that add value to a project.

About the PVRI
We’re a small charity with a global reach and an important purpose: to reduce the burden of pulmonary vascular disease (PVD) with a particular focus on pulmonary hypertension (PH) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PH can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood.

We aim to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.

About the role
We are seeking a Marketing & Events Officer to help the charity achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications.

PVRI's events are delivered collaboratively across the charity, and this role acts as the key coordination point for event communications, delegate engagement and webinar delivery. No two days are the same. One day, you might be writing content for our website, emails, newsletters, or social media channels, and the next, you might be welcoming respected speakers and attendees to one of our international scientific webinars.

A key part of the role is supporting marketing and comms for our face-to-face events and working with the team to provide on-site support. These include our annual global scientific congress (often held towards the end of January in a different city around the world) and our biennial symposia (which usually take place in June, usually in the USA or Europe).

Our staff team are not scientists or medical experts – but we are skilled at warmly facilitating and uniting the global scientific and medical expert community. We are seeking someone who has excellent communication and organisational skills, is comfortable with complex medical terminology, genuinely cares about our mission, and will bring energy, skills and commitment to this exciting role.

If this sounds like you, we can’t wait to hear from you!

What we can offer
We offer a 35-hour working week and flexible working, a positive learning culture, international travel, and opportunities for you to learn and grow in your role. And for those who prefer hybrid working, we’re based in a vibrant, sociable office space close to London Bridge and Borough Market.

PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we’d love to hear from you.

How to apply
To apply for the role, please send us your CV and a supporting statement (max 850 words) outlining what you could bring to the role and referencing the person specification. Please send these, together with the Equalities Monitoring Form, to Katie Corris by 09:00 on Monday, 07 September.
 

PVRI is a registered charity, number 1127115.

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder. 

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.