Marketing manager jobs in Charing cross, greater london
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Job Title: Marketing Manage
About BookTrust
BookTrust is the UK’s largest children’s reading charity. Each year we reach over 1.3 million children and families across England, Wales and Northern Ireland, delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours.
Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life.
BookTrust’s most recent strategy, "Reading for a brighter future", sets out our mission - to get children from low-income households and vulnerable family backgrounds reading regularly and by choice. What we do has never mattered more; or been more needed.
We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 30,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers. We also have an excellent and increasingly diverse community of children’s authors and illustrators and committed and expert support from publishers.
Everyone at BookTrust is committed to our mission, and are passionate about the real difference that shared reading from the earliest days can make. We are a genuinely family/life-friendly organisation, offering a caring workplace with supportive and expert colleagues.
Job summary
We’re looking for a Marketing Manager to join our team to create, deliver and analyse integrated marketing plans that utilise the full marketing mix to extend the reach and maximize the sales of BookTrust’s traded reading programmes to schools.
In this role, you’ll be responsible for using data and insight to develop and deliver marketing activity to support a wide range of BookTrust campaigns, events and initiatives to meet our ambitious targets. You’ll establish an ongoing evaluation process and utilise sector and customer insight to continually improve our marketing.
Experience of working across multiple campaigns in an agile way and prioritising your workload effectively is essential.
The ideal candidate will have a breadth of marketing skills and experience and a proactive and collaborative approach to working with colleagues across the charity to deliver marketing campaigns and activity to a consistently high standard.
The successful candidate must have at least three years of marketing experience, have previously worked in a B2B, traded and/or commercial marketing role at a similar level including people management experience.
Full details about the role and candidate requirements can be found in the attached Job Description.
Application deadline: 23:59 on Friday 20 February 2026.
We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.
How to apply: Please apply via our vacancies website along with your CV and covering letter explaining why you think you are the right candidate for this role and highlighting any experience that may support your application. Your covering letter should not be longer than 700 words.
Shortlisting and interview schedule:
• Shortlisting will take place w/c 24 February.
• First interviews will take place on Wednesday 4 March and Monday 9 March.
Please note: As part of the selection process, shortlisted candidates may be invited to attend a second interview to further assess suitability for the role.
Registered Charity 
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The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Job Purpose
The Marketing and Campaigns Manager is responsible for the delivery and implementation of the company’s marketing, campaigns and district event activity. You will lead on the planning and delivery of integrated marketing and engagement strategies and brand activations that enhance visibility, support our five-year business plan and strengthen stakeholder relationships. This role will require creativity, organisation, collaboration and a strong ability to deliver results.
Key Duties and Responsibilities
Campaigns, Content Creation and Management
- Schedule and manage the annual marketing calendar in line with company objectives.
- Develop tailored campaigns for audiences to drive member engagement, brand and district awareness.
- Plan, execute and optimize campaigns across digital and print channels.
- Develop campaign toolkits and templates to support member participation.
- Maintain accurate and timely content on the company’s websites and channels to reflect the brand values, activity and evolving reputation.
- Plan and update all social media accounts including but not limited to Meta and LinkedIn with responsibility for growth targets.
- Scope, manage, develop and distribute required marketing materials using digital and print platforms
- Actively collate and report on all aspects of marketing and communications for internal and external purposes and consider innovation/service improvements where appropriate.
- Set and monitor KPIs across campaigns and events for continuous improvement.
- Work with external agencies managing the creative process to deliver on time and in budget.
Brand and communications
- Assist in the planning and delivery of a new brand identity and brand proposition
- Maintain an accurate and relevant image library and logo library for communications purposes, with the ability to do necessary editing.
- Maintain accurate and up-to-date membership materials for use in member communications.
- Responsible for sourcing, designing and maintaining an up-to-date bank of corporate assets.
- Act as brand guardian for all corporate content and visual identity.
- Prepare and deliver executive communications on behalf of senior leaders as needed.
- Lead on presentations and meetings with member businesses as required.
- Support accurate recordkeeping of the contact database.
Event Planning and Delivery
- Lead the planning, delivery, promotion and evaluation of campaign focussed events.
- Oversee the annual events calendar across the company, ensuring they are in line with company objectives.
- Manage supplier and venue relationships, ensuring events are delivered on time and within budget.
- Collaborate across departments to ensure events align with wider business objectives and advise on requirements as needed.
- Ensure events meet company quality and branding standards.
- Lead on promotion of events and attendee engagement strategies.
- Monitor spend to ensure events remain within budget and collect post-event feedback for continuous improvement.
Person Specification
- Marketing experience gained through working in direct response, member marketing or similar, likely to require at least 5 years prior relevant experience.
- A flexible approach, professional outlook and positive attitude is essential.
- Ability to thrive in a fast-paced environment, with flexibility to manage changing priorities, with proven ability to adapt.
- Collaborative team member, able to work across teams with peers in other departments to help further projects
- Confident interpersonal and communication skills for face to face and remote interactions.
- Excellent copywriting skills along with an aptitude for proof reading.
- Experience having written copy and created content for social media
- Exceptional personal planning and organisational skills.
- Adept at independent working taking accountability for own workload and timely deliverables of work.
- Strong planning and time management/multi-tasking skills, with the ability to take the initiative and work independently with little supervision yet maintaining regular communication within the team.
- Ability to work to tight deadlines whilst caring to ensure a high standard of work quality.
- Demonstrable success leading multichannel campaigns.
- Proven experience managing and delivering events to high standards.
- Strong project management and organisational skills.
- Confident in managing stakeholders, suppliers and cross-functional teams.
- Proficient in Word, Excel, PowerPoint and CRM systems.
- Proficiency in digital marketing tools, not limited to Canva, Campaign Monitor and WordPress.
How to apply
To apply for this role, please send a maximum 1-page supporting statement and your CV.
Shortlisted candidates will be invited to interview no later than the w/c 02 March 2026. We will be reviewing applications as they come in and reserve the right to close the application early if appropriate.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Direct Marketing Manager, European New Donors
Location: London
Hiring Range: 46,000-55,000 GBP per year
Reporting to the Director of New Donor Engagement, the Direct Marketing Manager leads IFAW’s international new donor acquisition and global reactivation efforts. This role oversees the strategy and execution of IFAW’s direct mail and face-to-face fundraising for four European markets: Germany, France, UK and The Netherlands. This role also designs and executes strategies to re-engage long lapsed supporters in all markets. Collaborate with the digital acquisition team to amplify results and leverage the strategies to attract new donors and reactivate lapsed donors. The manager collaborates with internal teams and external vendors to ensure campaigns are delivered effectively and in alignment with organizational goals.
Role and Responsibilities
· Lead all facets of direct mail new donor acquisition and reactivation programs, including strategic planning, budget oversight, creative strategy, vendor management, and process optimization.
· Support and participate in direct response TV campaigns and leverage that strategy to amplify results in direct mail and face to face channels.
· Develop and implement country-specific acquisition and reactivation strategies to maintain or grow donor file size in alignment with departmental goals.
· Conduct in-market research and stay informed on emerging donor acquisition methods and trends.
· Collaborate with Direct Marketing Directors to ensure newly acquired and reactivated donors align with overall fundraising goals and audience segmentation strategies.
· Oversee vendors and internal colleagues to ensure acquisition and reactivation campaigns are executed accurately, efficiently, and on schedule.
· Apply direct marketing principles, fundraising strategies, and analytical insights to design and optimize acquisition and reactivation campaigns.
· Research, identify, and recommend acquisition and reactivation test plans that support innovation, cost efficiency, and departmental growth objectives.
· Contribute to the development and management of the annual budget and three-year projections, ensuring alignment with strategic fundraising priorities.
· Deliver timely and accurate monthly forecast updates to the Director of New Donor Engagement, accompanied by a clear narrative outlining key performance trends, strategic adjustments, and changes impacting acquisition and reactivation campaigns.
· Review vendor contracts to ensure compliance with legal standards and alignment with organizational policies, fundraising ethics, and operational expectations. Ensure that vendors operate within contractual agreements.
· Lead the vendor selection process by issuing bids, evaluating proposals, and managing onboarding to ensure alignment with organizational standards and campaign goals.
Qualifications and Education Requirements
· 5+ years of direct marketing experience, preferably within a nonprofit or fundraising context
· Strong leadership and organizational skills, with a track record of self-motivation, effective time management, and team development
· Proven success managing cross-functional teams and external vendors to execute complex projects on schedule and within scope
· Exceptional communication abilities, both written and verbal, with a focus on clarity, persuasion, and donor engagement
· Demonstrated ability to meet and exceed fundraising goals, with a solid understanding of donor acquisition and retention strategies
· Global marketing exposure or international campaign experience is highly desirable
· Bachelor’s degree in marketing, business administration, communications, or a relevant experience preferred
At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.
To apply, please submit CV and letter of interest to Careers | IFAW
