Marketing officer jobs in London, greater london

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

ROLE DESCRIPTION

As Marketing Officer, you will report to our External Relations Manager, playing a central role in driving Get Further’s visibility and growth through maintaining our digital platforms and driving campaigns focused on forming and retaining partnerships.

You will help Get Further to reach more students by designing and delivering creative multi-channel B2B marketing campaigns that promote our tuition programmes, CPD and curriculum resources to FE colleges, training providers and councils.

You will also be responsible for the day-to-day delivery and maintenance of our digital channels, creating compelling written, graphic, photographic and video content, managing our website and email marketing, and using analytics to refine and strengthen performance.

Alongside digital delivery, you will contribute to our wider work by creating collateral for and supporting with the delivery of conferences and events, sourcing stories from the students and teachers we support, collaborating with our fundraising and recruitment teams on their campaigns, and supporting our wider team to deliver impactful and brand aligned external communications.

Key responsibilities include:

Marketing Campaigns & Partnerships

• Plan and deliver multichannel B2B marketing campaigns that attract new partners and support renewals, using social media (primarily LinkedIn), email marketing, letter campaigns and other channels creatively and strategically.
• Use audience maps, value propositions and key messaging guides to tailor content to our different audiences (FE colleges, training providers and councils), ensuring alignment with the Get Further brand.
• Lead the creation of high‑quality marketing collateral (leaflets, banners, videos, case studies, graphics) that strengthens our brand and supports direct sales.
• Support the planning and delivery of events and campaigns that showcase Get Further’s mission, impact and thought leadership.
• Use a marketing funnel to track and analyse lead generation and conversion, making data-driven recommendations that allow the marketing and sales teams to improve processes.
• Coordinate award submissions that raise the organisation’s profile, working with colleagues to compile compelling applications.

Digital Content & Platform Management

• Plan and deliver high‑quality, creative social media content and campaigns that advance our digital strategy and deepen audience engagement.
• Design engaging graphic and video assets using Canva, Adobe Creative Suite and other tools.
• Capture high‑quality photo and video content of events and programmes in action.
• Maintain and update the Get Further website, using WordPress to optimise content, improve user experience and reflect organisational priorities.
• Support with the creation and publication of blog content, including drafting, editing, proofreading and uploading posts.
• Track and analyse the performance of digital content and campaigns, using analytics tools to generate insights and recommend data‑driven improvements.
• Play an active role in shaping our digital content strategy — identifying new opportunities, spotting trends in audience behaviour, and proposing creative approaches to strengthen engagement and reach.

Storytelling and impact reporting

• Support the promotion of Get Further’s impact reports through digital content and event delivery.
• Work with colleagues to source powerful stories from students and teachers, developing and ensuring all content aligns with our ethical storytelling policy

Branding & Team Support

• Assist colleagues with the design of external documents and assets, ensuring they are user‑friendly, professional and aligned with brand guidelines.
• Create and maintain written guides, templates, trainings and brand tools that help the team communicate consistently and confidently.
• Respond to internal requests for branding and communication support.
• Work with the Fundraising Officer to maintain an organised central library of storytelling assets, including narrative content, photos and videos.
• Support recruitment campaigns by creating content that showcases the benefits of working at Get Further.

Person specification

We are seeking a highly-motivated, detail-oriented and creative Marketing Officer who is eager to progress their career in education charity communications.

You will be a compelling storyteller who cares deeply about communicating the experiences of the young people and adults we support, and has a strong set of written, video editing and design skills that enable you to tell these stories with clarity and impact.

You will be ambitious to take on a leading role in driving our marketing activities, proactively generating and sharing ideas, and bringing a strong set of project management skills that enable you to take ownership on campaigns - from concept, to delivery to evaluation.

You will take pride in delivering excellent campaigns and eager to continuously learn and improve. You will have a critical eye for your own work, double and triple checking every aspect to ensure high-quality output, proactively seeking feedback and setting aside time to reflect and evaluate within a busy workload. You will be confident using data to understand performance and analytically minded in using insights to improve both your work and make recommendations for how the wider organisation can improve our strategy and processes.

You will be curious to learn about our organisation and audiences, proactively seeking opportunities to learn more about who we are and what we do so that you can communicate about our work to the highest standard and develop a coherent strategic vision for our marketing work.

Your strong time management skills will mean that you are comfortable working at pace and have the agility to respond to changing priorities and contexts.

For the right candidate, this role offers meaningful opportunities to develop new and existing skills, take on additional responsibilities, and progress internally as you help shape and deliver impactful marketing campaigns that benefit the young people and adults we support.

How to apply

Your application must include:

• A CV of no more than 2 sides of A4; and
• A supporting statement which includes your answers to the following three questions:

1. Why do you want to work for Get Further? (250 words);
2. For the following three areas of the “Role Description” section of the job specification, outline which of your projects/work to date demonstrates that you would be successful in this role:
   • Marketing campaigns & partnerships
   • Digital content & platform management
   • Branding & team support
3.  If your application is successful, what two aspects of the role would be the biggest challenge for you, and how would you overcome these challenges? (300 words)

Please submit your application via our website by 9am on Thursday 10 September.Incomplete applications will not be processed.

Shortlisted candidates will be invited to a first-round interview taking place in the morning on the 15, 16 and 17 of September.

Second round interviews will take place week commencing 21 September.

This is a UK-based post and applicants must be living in and have the right to work the UK; if applicable please detail your visa status in your covering email. Get Further is an equal opportunities employer and will not discriminate against any candidate on the basis of any characteristic protected by the Equality Act 2010. Please let us know if you require any reasonable adjustments to be made throughout the recruitment process.

Work Location: Hybrid remote in London

The Events and Marketing Officer will play a crucial supporting role in promoting the work of the Sutton Trust – including its research, policy priorities, programmes, and alumni stories – to external audiences through our events and marketing. This is a newly created role, introduced to expand our capacity and significantly grow our roster of external events in the Trust's 30th anniversary year.

The postholder will work alongside the Marketing and Events Manager to create, coordinate and maintain our event schedule. They will need excellent skills in organisation, project planning and communication to support the delivery of both online and in-person events, many of which will focus around the 30th anniversary in 2027.

This is an exciting opportunity for an organised and proactive individual to create and deliver engaging events to maximise our impact and influence with key stakeholder audiences. The postholder will also support brand and marketing activity across the charity, bringing creativity, an eye for detail and a strong audience focus to all of our branded materials.

Main duties

Event support

• Take a lead on a range of Sutton Trust in-person events and webinars, many of which will focus around research reports and government policy. This includes creating detailed briefings, managing relationships with speakers and stakeholders, working with venues and suppliers and promoting events through channels, including social media, newsletters and email invites to maximise engagement.
• Support with the development of our series of events for the Sutton Trust's 30th anniversary. This may involve events in parliament, part conferences and wider events with universities and corporate partners.
• Maintain an events calendar that can be used across the organisation.
• Manage the recording of event information and engagement on Salesforce.
• Manage digital engagement, uploading of events to the Sutton Trust YouTube channel and maximising viewership through promoting them to our audiences.
• Create detailed event evaluation reports for internal stakeholders and funders.

Marketing

• Advise and support colleagues across the organisation with marketing activity including use of Sutton Trust brand guidelines, Campaign Monitor and Canva.
• Work with the Marketing and Events Manager to further strengthen the Sutton Trust brand, including the updated tone of voice and messaging and new visual elements.
• Support with the proofing and production of cross-Trust marketing materials, including items for Programmes and Development teams.
• Support with the management and development of Sutton Trust email communications through Campaign Monitor.

Other

• Regularly update Communications and Research stakeholder lists as needed.
• Work with colleagues to maintain communications and content planning grids.
• Track and assess event engagement across different marketing platforms, including newsletters and social media.
• Write copy as required.
• Keep up to date with events in the sector.
• Feed into the wider work of the Research and Communications team.
• Other duties as necessary from time to time.

Person Specification

We welcome applications from individuals who have:

• Excellent organisational and project management skills
• Experience in event delivery, including in-person, online and hybrid events (even if in a voluntary role)
• Excellent verbal and written communication skills across a range of different audiences and stakeholders
• A strong understanding of event management, including an awareness of the importance of briefing documents, relationship management, supplier management, event promotion and event logistics
• An understanding of the importance of branding and brand development
• An eye for detail, and the ability to work accurately to tight deadlines
• An understanding of how to use Canva and email platforms (such as Campaign Monitor) to support with marketing activity (desirable)

We are also looking for an individual who:

• Is sympathetic to the aims of the Trust and its mission to address educational disadvantage
• Has first-class interpersonal skills
• Is able to work both independently and collaboratively within a small team
• Is eligible to work in the UK

Terms of Appointment

• Contract: Full-time, fixed-term 18-month contract
• Salary: £33,700 - £37,000 per annum, depending on experience
• Working location: Minimum of 2 office days per week
• Office location: The Sutton Trust, 9th Floor, Millbank Tower, 21-24 Millbank, London, SW1P 4QP. Our home working policy gives staff the option to work from home for up to 60% of the time, with approval from their line manager.
• Hours: The standard working hours are 9am to 5pm, Monday to Friday and may also be required to attend events/meetings outside of their normal working hours during weekday evenings and occasionally at weekends, in line with organisational policies
• A DBS check may be required

Interviews

Applications should reach us by 23:59 on Sunday 6th September, with first round interviews held over Zoom on Tuesday 22nd September, and second round interviews held at our London offices on Thursday 1st October.

Contextual recruitment

The Trust is committed to ensuring equality of opportunity and that all applicants receive equal consideration for employment. We strongly encourage individuals from all backgrounds, including those underrepresented at present at the Trust, to apply for this role. As such we particularly welcome applications from people with disabilities, Black, Asian or Minority Ethnic backgrounds, LGBTQ+ and from different socio-economic and educational backgrounds. We are committed to being an inclusive and welcoming place to work and know that greater diversity will lead to even greater results for the young people we support.

We are committed to providing reasonable adjustments for disabled candidates throughout our recruitment process and during employment.

We also operate contextual recruitment at the Sutton Trust. Our application process gives you the option to include information about your background, such as whether you were eligible for free school meals, whether your parents went to university, or whether you attended a state school. For more examples and information on contextual recruitment, please see our website.

About the PVRI
We’re a small charity with a global reach and an important purpose: to reduce the burden of pulmonary vascular disease (PVD) with a particular focus on pulmonary hypertension (PH) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PH can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood.

We aim to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.

About the role
We are seeking a Marketing & Events Officer to help the charity achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications.

PVRI's events are delivered collaboratively across the charity, and this role acts as the key coordination point for event communications, delegate engagement and webinar delivery. No two days are the same. One day, you might be writing content for our website, emails, newsletters, or social media channels, and the next, you might be welcoming respected speakers and attendees to one of our international scientific webinars.

A key part of the role is supporting marketing and comms for our face-to-face events and working with the team to provide on-site support. These include our annual global scientific congress (often held towards the end of January in a different city around the world) and our biennial symposia (which usually take place in June, usually in the USA or Europe).

Our staff team are not scientists or medical experts – but we are skilled at warmly facilitating and uniting the global scientific and medical expert community. We are seeking someone who has excellent communication and organisational skills, is comfortable with complex medical terminology, genuinely cares about our mission, and will bring energy, skills and commitment to this exciting role.

If this sounds like you, we can’t wait to hear from you!

What we can offer
We offer a 35-hour working week and flexible working, a positive learning culture, international travel, and opportunities for you to learn and grow in your role. And for those who prefer hybrid working, we’re based in a vibrant, sociable office space close to London Bridge and Borough Market.

PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we’d love to hear from you.

How to apply
To apply for the role, please send us your CV and a supporting statement (max 850 words) outlining what you could bring to the role and referencing the person specification. Please send these, together with the Equalities Monitoring Form, to Katie Corris by 09:00 on Monday, 07 September.
 

PVRI is a registered charity, number 1127115.