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Fantastic opportunity at Age UK for an experienced direct marketing professional! Based in the Loyalty Team, this Direct Marketing Manager role will be responsible for stewarding donors by delivering excellent supporter experiences on a mass level across a number of channels. Working with a range of stakeholders, you’ll bring project management skills, data fluency and a strategic mindset to design journeys which deepen Age UK’s relationships with our charity audiences, growing income across cash, regular giving and in memory support.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office – currently once a week on a Thursday and may involve occasional travel, including some overnight stays. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Please note, this role is being offered as a 12-month fixed term contract.

Age UK internal grade 5L

Last date for applications Monday 9th November 2026

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience

• Proven experience within the direct marketing discipline, with a successful record of driving cash and regular giving income through online and offline marketing activities, such as direct mail, telemarketing and email campaigns. A, I
• Proven financial planning experience, including reforecasting and budget-setting, with a history of making strategic decision making when building forecasts. A, I
• Extensive experience analysing and reporting on the performance of online and offline Direct Marketing campaigns in order to maximise income. A, I
• Experience of using databases for reporting. A, I

Skills and Knowledge

• Clear communication and interpersonal skills, with the ability to work with people at all levels. I
• Ability to work on own initiative as well as part of a team. I
• Confident proactively finding solutions in complex situations, navigating different stakeholder needs and expectations. I
• Highly organised and ability to manage a range of competing priorities at the same time. I, T
• An understanding of charity stewardship programmes and how to drive supporter loyalty. A, I
• Excellent project management skills. A, I, T
• Strong numerical and analytical skills. I, T
• Ability to critically assess concepts and copy based on fundraising best practice, in order to meet income targets. A, I, T
• Proficient in the use of MS Office applications, particularly Excel and Word. T

Great to Have’s:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience

• Experience of line management and performance management. A. I

Skills and Knowledge

• Knowledge of the function of a Fundraising division, and the role of Individual Giving within this. A, I

What we offer in return:

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Wellbeing days – 2 paid days per year (pro rata for our part-time colleagues)
• Excellent pension scheme, life assurance, Health cashback plan and EAP
• Car Benefit Scheme (Subject to affordability), Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards – recognition awards from £100-250
• Many additional benefits

 Additional information

Use of AI
We recognise that candidates may use AI tools when preparing their application. This is acceptable, but submissions must be personalised, accurate, relevant and reflect your own experience, skills and interest in joining Age UK. Failure to do so may result in your application being rejected.

Equal opportunities & Disability Confident Scheme
Age UK is an equal opportunities and Disability Confident employer and welcomes applications from all suitably qualified and eligible candidates. We reserve the right to limit the overall number of interviews offered and therefore it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

All equalities monitoring information is anonymised and not shared with the hiring panel.
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process by contacting the Recruitment Team. Disability disclosures will be kept confidential, shared only where necessary, and will not be considered as part of the hiring decision.

We review applications as they are received and may close the advert early, so early applications are encouraged.

We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please visit our website.