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Kinship, Vauxhall (Hybrid)
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We’re looking for a motivated and creative Senior Marketing Officer to join Kinship’s Marketing Team to help us reach more kinship carers.
Posted today Apply Now
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Vauxhall, Greater London (Hybrid)
£28,918 plus London Weighting Allowance of £3,406 (pro-rated)
Full-time or part-time (Full-time, 35 hours per week (flexible, working minimum of 28 hours/per week considered – pro rata) )
Contract (Fixed term contract until 31 March 2027)

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Job description

About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to. 

Together, let’s commit to change for kinship families.

About the role

We’re looking for a motivated and creative Senior Marketing Officer to join Kinship’s Marketing Team to help us reach more kinship carers with our support offer. You’ll bring strong experience in delivering effective, insight-driven digital marketing campaigns across channels, including social media, email, web, paid advertising and content marketing.   

You’ll play a key role in delivering integrated marketing campaigns and promoting our services and programmes – including Department for Education-funded training – to kinship carers, referral partners, and professionals across England and Wales.   

Working closely with the Head of Marketing, you’ll plan and deliver impactful marketing activity, create engaging content, and use data and analytics to optimise performance. You’ll also contribute to shaping our marketing strategy by bringing evidence, creativity and best practice from across the digital landscape. This hands-on role offers the opportunity to maximise reach and impact and raise the profile of kinship care while supporting families.   

Key responsibilities   

  • Work with the Head of Marketing to develop marketing plans, and have day-to-day oversight of the delivery of these to promote the DfE-funded training and support service to kinship carers, to ensure good take-up of all training events by a diverse range of kinship carers, in line with the programme goals.

  • Plan and deliver multi-channel marketing campaigns (digital, print, social media - paid and organic, email, SMS, etc.), monitoring and optimising campaigns for greatest impact and testing new approaches.

  • Produce and oversee content creation for marketing plans and campaigns, delivering high-quality, insight-led and engaging marketing content for different audiences and/or channels, including case studies, blog posts, leaflets, videos, and social media assets.

  • Plan and deliver creative and innovative paid ads campaigns across Meta, reviewing and optimising throughout, ensuring robust reporting is in place and using analytics and insights to inform future campaigns.

  • Help embed a new email marketing platform to support the delivery of our email marketing strategy, including segmentation, automated journeys testing and reporting.

  • Support the delivery of marketing strategies and activities to grow brand awareness and increase engagement with kinship carers and other key audiences.

  • With the Head of Marketing, work with services teams to understand our target audience, and identify opportunities to integrate Kinship’s holistic support offer - including our peer support service and website advice content/ Kinship Compass - into training marketing activity where appropriate.

  • Track KPIs and produce regular monitoring reports on marketing performance across channels and, with support from the Head of Marketing, adjust campaigns and plans to optimise impact and make recommendations for future testing.

  • Manage and prioritise incoming requests from the organisational briefing process for services marketing support, including producing collateral templates in line with brand guidelines, working closely and collaboratively with comms and digital teams.

  • Work in collaboration and co-production with kinship carers to ensure meaningful input and representation in the development of relevant plans and activities.

​Knowledge, abilities, skills and experience: 

Experience   

  • Demonstrable marketing experience in an in-house or agency role (minimum 4 years experience).   

  • Experience of developing and delivering marketing campaigns and activity to meet specific objectives, including engagement and acquisition of target audiences.   

  • Experience of supporting numerous marketing campaigns or activities at the same time.   

  • Strong digital marketing experience, including use of email marketing systems; design software including Canva; social media platforms and photo and video editing software.   

  • Experience of planning, delivering and optimising email marketing campaigns to drive supporter engagement, using segmentation, automation and performance analysis. 

  • Experience using a Contact Management System, such as Salesforce.   

  • Passion for and experience of developing a range of content for different audiences and channels (such as videos, infographics, blogs and social media posts).   

  • Experience of using communications planning tools or systems (e.g. planning grids, Asana, Hootsuite, Loomly).   

  • Experience of tracking and reporting on social media and other digital marketing analytics and using insights and data to inform optimisation and planning of new activity.   

  • Experience of delivering marketing campaigns across organic and paid social, particularly Meta paid advertising.    

  • Experience working with brand guidelines and applying brand principles to create impactful marketing. 

Knowledge and skills 

  • Exceptional written and spoken communications skills, with the ability to develop impactful narratives tailored to different audiences and channels.   

  • Excellent attention to detail.   

  • Excellent organisation skills and the ability to work happily in a fast-paced environment, keeping multiple projects and objectives on track, often to tight deadlines.   

  • Ability to work both independently and collaboratively.   

  • Excellent copywriting skills and experience of writing marketing copy for a range of audiences and channels, communicating clearly, concisely and with an organisation’s tone of voice.   

  • Understanding of how to deliver integrated online and offline marketing campaigns and materials to deliver objectives.    

  • Ability to work in a small in-house team, developing marketing materials and campaigns with limited resource demanding creativity and excellent project management skills.   

  • Confident using Microsoft 365 including Word, Excel, PowerPoint and online design programmes such as Canva.     

  • Understanding of how Meta paid social and paid search complement each other across the user journey  

Attributes 

  • Confident building trusted relationships with internal and external stakeholders.   

  • Excellent interpersonal skills and able to develop good relationships and ways of working with colleagues at all levels.    

  • Organised and has good attention to detail.    

  • Collaborative and enjoys working across a number of teams.   

  • A creative and solutions-focused person, able to use own initiative and make suggestions.   

  • Empathy, sensitivity, and understanding of the needs of families facing challenges.  

  • Commitment to the values, aims and objectives of Kinship.    

  • Commitment to equal opportunities and diversity and a respectful approach to working with people from a range of backgrounds.    

  • Right to work in the UK.   

Desirable: 

  • Experience of kinship care . 

  • Knowledge of children’s social care system and/or experience of work with kinship carers.   

  • Understanding of working in the charity sector.  

What we offer you:

  • Flexible working - we understand how important it is to balance family and work life.
  • ​30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown)
  • Employee Assistance Programme (24/7 confidential advice line and counselling)
  • Charity Worker Discounts.

Please apply for the role of Senior Marketing Officer by sending a CV and cover letter (no more than 2 pages) detailing how you match the requirements for the role. Please use examples to demonstrate your experience. 

Application resources
Application Instructions

• Make sure you’ve read the job description and the essential requirements – make sure your application reflects those points in the requirements very clearly.
• Tell us why you want to work for Kinship. We’re interested in working with people who share our values.
• Keep your response clear - use bullet points and short paragraphs if that helps. It will help the recruitment team to focus on your knowledge, skills and experience.
• Please do not use AI tools like ChatGPT to produce your answers. We use software to check, and your application will be rejected if you do.

Organisation
Kinship View profile Organisation type Registered Charity Company size 21 - 50

We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.

Kinship logo Play
images (3).jpg231016_Kinship_9873-1080x720.jpgsteam-train-1-1-1024x576.pngKINSHIP-31012024-DL-05730-1-1024x683.jpg
Posted on: 13 March 2026
Closing date: 01 April 2026 at 23:30
Tags: Campaigns, Communications, Marketing, Brand, Content Writing / Copywriting

The client requests no contact from agencies or media sales.