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Page 2 of 24
City of London (Hybrid)
£46910 - £51848 per annum
Full-time
Permanent
Job description

Fantastic opportunity at Age UK for an experienced direct marketing professional! Based in the Loyalty Team, this Direct Marketing Manager role will be responsible for stewarding donors by delivering excellent supporter experiences on a mass level across a number of channels. Working with a range of stakeholders, you'll bring project management skills, data fluency and a strategic mindset to design journeys which deepen Age UK's relationships with our charity audiences, growing income across cash, regular giving and in memory support.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office (EC3N 2LB) - currently once a week on a Thursday and may involve occasional travel, including some overnight stays. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Age UK internal grade 5L

Last date for applications Tuesday, 9th September 2025

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience

  • Proven experience within the direct marketing discipline, with a successful record of driving cash and regular giving income through online and offline marketing activities, such as direct mail, telemarketing and email campaigns. A, I
  • Proven financial planning experience, including reforecasting and budget-setting, with a history of making strategic decision making when building forecasts. A, I
  • Extensive experience analysing and reporting on the performance of online and offline Direct Marketing campaigns in order to maximise income. A, I
  • Experience of using databases for reporting. A, I

Skills and Knowledge

  • Clear communication and interpersonal skills, with the ability to work with people at all levels. I
  • Ability to work on own initiative as well as part of a team. I
  • Confident proactively finding solutions in complex situations, navigating different stakeholder needs and expectations. I
  • Highly organised and ability to manage a range of competing priorities at the same time. I, T
  • An understanding of charity stewardship programmes and how to drive supporter loyalty. A, I
  • Excellent project management skills. A, I, T
  • Strong numerical and analytical skills. I, T
  • Ability to critically assess concepts and copy based on fundraising best practice, in order to meet income targets. A, I, T
  • Proficient in the use of MS Office applications, particularly Excel and Word. T

Great to Have's:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience

  • Experience of line management and performance management. I

Skills and Knowledge

  • Knowledge of the function of a Fundraising division, and the role of Individual Giving within this. A, I

What we offer in return

  • Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
  • Wellbeing days - 2 paid days per year (pro rata for our part-time colleagues)
  • Excellent pension scheme, life assurance, Bupa health cashback plan and EAP
  • Car Benefit scheme, Cycle to Work scheme
  • Home & Tech - apply to buy any Home & Tech items from 'Currys' & 'IKEA', up to £1000, and spread the cost over 12 months, interest free.
  • Blue Light Card scheme
  • You Did It Awards - recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please visit our website.

Application resources
Posted by
Age UK View profile Organisation type Registered Charity Company size More than 1000
Posted on: 02 September 2025
Closing date: 09 September 2025 at 08:19
Job ref: Grp01487
Tags: Fundraising, Marketing, Direct / Supporters, Individual Giving

The client requests no contact from agencies or media sales.