Seo Manager Jobs in Bristol
The Talent Set are pleased to partner with Hearing Dogs for Deaf People to support the recruitment of their Senior Digital Marketing Officer on a permanent basis. This will be a remote role with occasional travel to Buckinghamshire, paying £40,000.
The Senior Digital Marketing Officer will drive Hearing Dogs for Deaf People’s digital performance across key channels, including paid media, paid search, SEO and email marketing. It’s a vital role that will deliver impactful campaigns that increase engagement, drive income and achieve organisational objective such as Sponsor a Puppy programme, recruiting volunteers, growing legacy pledges and enhancing ecommerce success.
Key responsibilities include:
Paid Media Campaigns
· Plan, implement, and optimise paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
· Develop audience- targeted strategies to maximise ROI for campaigns like Sponsor a Puppy, legacies, volunteer recruitment, and ecommerce.
· Monitor and report on campaign performance, adjusting tactics as needed to meet KPIs.
SEO (Search Engine Optimisation)
· Implement on-page and technical SEO strategies to improve website rankings and organic traffic.
· Conduct keyword research to optimise website content, blog posts, and landing pages.
· Collaborate with the website team to ensure SEO best practices are implemented during website updates and content creation.
Email Marketing
· Develop and execute email campaigns, including welcome journeys, supporter engagement workflows, and appeals.
· Manage segmentation and personalisation strategies to improve email performance.
· Test, analyse, and report on email marketing metrics (e.g., open rates, click- through rates, conversions).
Data Analysis and Insights
· Track and analyse performance metrics across all channels, providing actionable insights to improve effectiveness.
· Produce regular reports on campaign and channel performance for internal stakeholders.
· Use analytics tools (e.g., Google Analytics, email platforms) to inform decision-making.
Collaboration and Campaign Support
· Work closely with other teams, including Brand and Content, Social & Community, and Product Growth, to ensure consistency across campaigns.
· Support integrated campaigns, leveraging digital channels to enhance visibility and engagement.
Innovation and Optimisation
· Stay up to date with the latest digital marketing trends, tools, and best practices.
· Recommend and implement new approaches to improve campaign effectiveness and efficiency.
Key skills include:
· Proven experience managing paid media campaigns in or for charities (Google Ads, social media platforms).
· Strong knowledge of SEO strategies and tools (e.g., Google Search Console, SEMrush, or Ahrefs).
· Experience in email marketing, including segmentation, personalisation, and performance analysis.
· Proficiency in analytics tools (Google Analytics, campaign tracking platforms).
· Excellent data interpretation and reporting skills to optimise performance.
· Strong project management skills with the ability to manage multiple priorities.
How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the “apply now” button.
Commitment to Diversity:
The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Are you an experienced digital fundraiser looking for a new challenge in an ambitious and friendly team? This is a new role with enormous scope to influence the digital development for one of the UK’s leading animal welfare charities.
The individual giving team is responsible for driving sustainable growth through donor engagement, stewardship and acquisition. We are seeking a Fundraising Digital Marketing Lead to drive the development and implementation of our digital fundraising strategy. You will oversee campaigns across multiple digital platforms, engaging with new and existing supporters to drive donor acquisition, retention, and growth. As a key person within the fundraising team, you will collaborate closely with communications and people across the charity to help us meet our ambitious fundraising goals through online channels. This role requires a creative thinker, a data-driven approach, and a commitment to making a positive impact.
We are looking for an experienced and strategic individual to spearhead our online fundraising efforts. The ideal candidate will have a proven track record in digital marketing within the nonprofit sector, successfully utilising online platforms to drive fundraising growth. They will demonstrate expertise in building and engaging communities around a charity’s mission, effectively translating this engagement into ethical fundraising success.
The successful candidate will join a busy, friendly, and capable team working to maximise the charity’s fundraising performance.
Why become part of World Horse Welfare’s team?
Horses might be part of our DNA but they don’t have to be part of yours. World Horse Welfare has plenty of passionate equine experts already in situ, so provided you share our values of being realistic, compassionate and forward-thinking then you could be the perfect candidate.
We care about our people because they are the ones who enable us to achieve such good work. We invest in them, nurture them and listen to them to create a collaborative working environment where everyone feels valued.
Benefits include a generous pension scheme and cash health plan, paid employee sickness absence scheme, a minimum of 31 days’ holiday (including bank/public holidays and mandatory shutdown between Christmas and New Year) and death in service.
Location
This position is based remotely. But you must be a resident of the United Kingdom with all the necessary legislative ‘right to work’ documentation. You will be required to attend the charity’s head office located in Norfolk a minimum of 6 times per year and this will be at your own expense for travel and accommodation.
World Horse Welfare’s values are grounded in pragmatism and compassion as we strive to support and strengthen the horse-human partnership in all its guises through a combination of care, research, education and influence. The charity promotes and protects welfare across the full spectrum of the equine world including horses in need, sport and leisure horses, and horses used in work and production in marginalised communities worldwide.
World Horse Welfare is committed to championing equality and diversity in all aspects of employment and in the services that it provides. We encourage applications from under-represented groups, particularly ethnically diverse communities, LGBTQ+ and disabled people.
The client requests no contact from agencies or media sales.
Location: Flexible within the UK. Home-based, blended or fully office based (from our offices in Belfast, Cardiff, Edinburgh or London).
Closing Date: 27 January 2025
Ref: LT 1323
Working with the head of content, as content manager you’ll play a key role in delivering our business-to-business (B2B) content strategy. You’ll create B2B audience-led content that grows brand awareness, increases engagement, and generates marketing leads for our digital products and services.
Who we are
Energy Saving Trust is a leading and trusted organisation, dedicated to promoting energy efficiency, low carbon transport and sustainable energy use. We aim to address the climate emergency and deliver the wider benefits of clean energy as we transition to net zero.
At Energy Saving Trust we don’t just offer jobs – we offer careers. For our people, being part of the effort to address the climate emergency makes working for us truly meaningful and rewarding.
Here are some of the benefits we offer:
• We offer an outstanding pension scheme including employer contributions of up to 9%, 11% or 13% (age-linked).
• Enhanced parental leave.
• Private BUPA insurance.
• 25 days annual leave plus bank holidays, with service-linked increases as well as three goodwill days over the Christmas period.
• Staff wellbeing allowance of up to £25 per month / £300 per year.
Please see our careers page for the full list of benefits we have to offer and why Energy Saving Trust is a great place to work.
The team
This role sits in the content team, which is part of the wider marketing, digital and technology department. The team offers a warm and supportive environment for colleagues, both in person in the office and online via our Teams channel.
• We are collaborative – we work closely with colleagues in different departments, as well as external suppliers and agencies.
• We are expert – we’re responsible for advising colleagues on our specialist area.
• We are supportive – we work closely as a team, helping make sure we achieve the best we can together.
The role
The role brings together strategy and creativity, allowing you to hone your content skills while practice your organisational and stakeholder management abilities. As a content expert, you’ll champion best practice across the wider team.
You’ll drive brand awareness through meaningful engagement with our B2B audiences. You’ll also have the chance to help the UK reach net zero by empowering businesses to reduce emissions and meet their sustainability goals.
What you’ll do
• Lead on business content requests to plan, create, edit, schedule and publish content for our B2B audience.
• Support the website manager to implement and test improvements to the business section of our website.
• Work with digital marketing to ensure content decisions, creation and auditing are shaped in line with our SEO strategy and keyword research.
• Liaise with internal stakeholders to ensure content meets our strategic priorities and editorial standards.
What you’ll bring
• Demonstrable experience of delivering a content strategy and planning, writing and managing content to grown awareness, engagement and marketing leads for B2B audiences.
• Ability to work with stakeholders at all levels and be highly organised with ability to prioritise work effectively and manage projects independently.
• Excellent attention to detail and demonstrable experience of writing website copy, blogs, newsletters, news stories, key messages, and other marketing collateral, and commissioning agencies to make films, animations and photos.
To Apply
Please click the apply button and continue your application through our recruitment portal.
Applications close 9am, Monday 27 January 2025. Interviews are intended to be held Monday 3 and Tuesday 4 February 2025.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Reasonable adjustments: We are a Disability Confident Committed employer. We want to ensure that our recruitment process is inclusive of and accessible for, everyone.
If you think you may need additional support or reasonable adjustments made to any part of the recruitment process, please get in touch.
Flexible working: We offer a range of flexible working arrangements, including working from home, compressed or part-time hours, job shares and other arrangements. There is no need to justify your preferred working pattern and we encourage our people to work in whichever way helps them to perform at their best.
We will be happy to discuss this and our blended working model at the interview stage with you.
Please note, that we are unable to provide visa sponsorship for this post. To apply for this post, you must be able to demonstrate your eligibility to work in the UK.
Diversity and inclusion
Energy Saving Trust is committed to creating a diverse, inclusive and equitable workplace where everyone can be themselves, with support to be their best.
We strongly encourage applicants from a wide range of backgrounds and with different identities and experiences to apply for roles with Energy Saving Trust.
We are a Disability Confident Committed employer and we ringfence a minimum number of interview slots for candidates who apply via the Disability Confident scheme and meet the minimum criteria for a role.
Contract Type: Permanent
Salary: £23,655 - £28,090 (depending on experience)
Hours: 37.5 hours per week
If you are a talented digital marketing professional looking to utilise your skills within the charity sector, this could be the role for you!
Canine Partners' mission is to change the lives of disabled people using expertly trained dogs to improve physical, emotional, and social wellbeing.
To help us create amazing partnerships, we need amazing people. Canine Partners has an exciting opportunity for a Digital Marketing Officer to join our dedicated Marketing Communications team.
This is an incredible role at a prominent assistance dog charity where your role will be a part of our essential work that transforms lives every day.
What You Will Do:
You will be responsible for optimising our social media channels, website, and paid digital marketing, to help the charity achieve its goals to increase awareness, engagement, and income.
You will help to build, implement, and manage the charity's digital marketing strategies and work collaboratively across all areas of the charity (internal and external).
It is an exciting time to join us, as the charity marks its 35th anniversary this year and we will be doing lots to celebrate! This includes embarking on ambitious projects such as a website rebuild and strengthening our VIP supporter scheme, which you will play a key part in supporting.
What We Are Looking For:
• Experience managing and moderating social media channels
• Experience of planning, running, and reporting on paid-for advertising on Meta
• Experience of website marketing including SEO principles and GoogleAds
• Website CMS management experience
• Digital copywriting experience for a range of social media channels and for websites
• Experience of reporting tools such as GA4, Meta Business Manager, or Hootsuite
• Knowledge and experience of analysing the results of marketing activities, identifying key insights, and reporting
• Knowledge of creative software including Adobe Creative Cloud (Photoshop), video editing software (Adobe), and Canva
Ideally, you will have experience working as part of a team on a website rebuilding project. You will be a proactive and self-motivated professional with the ability to plan, prioritise, and manage tasks.
Most importantly, you will be passionate about the transformative impact our assistance dogs provide to our beneficiaries.
We Can Offer You:
• 33 days annual leave allowance (inclusive of bank holidays)
• Salary exchange pension scheme (matched up to 5%)
• Charity (occupational) sick pay
• Life assurance
• Wellbeing portal
• Employee assistance programme
• Free on-site parking (for site-based or visiting roles)
• Dog-friendly offices (for site-based roles)
• Flexible working hours
• Claimable business/travel expenses
This role can be delivered from our purpose-built training centre in the rural countryside of Osgathorpe, Leicestershire (hybrid), or remotely from home with occasional travel.
Travel for this role is ad hoc, based on the needs of the charity and typically to facilitate content creation (e.g., photoshoots, videos with beneficiaries, volunteers, etc.). Any travel required is distributed amongst the team in relation to location and capacity (claimable expenses for business travel as required). We will provide a laptop, additional screen, and iPhone for use in the role. Other relevant equipment will be made available as required.
If this sounds like the perfect role for you, we would be delighted to hear from you. Please apply online with a comprehensive CV and supporting statement explaining how you believe you match the requirements of the role.
Closing Date: Wednesday, 29 January 2025
First Interviews: Online (via MS Teams) on 06 February 2025
Second Interviews: At our National Training Centre, Osgathorpe, Leicestershire, on 13 February 2025
(Subject to changes)
We recognise the benefit of diverse experiences and welcome and encourage applications from all sections of the community. We are a disability-confident committed employer.
Please note we may choose to close this advertisement early should we find a suitable candidate or if we receive a high volume of applications. Please be assured that we contact all candidates regarding the outcome of their application, though this may take longer if we receive high volumes of applications.
You may also have experience in the following: Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Marketing Specialist, Digital Campaign Manager, Online Marketing Officer, Website Manager, Marketing Communications Officer, Paid Media Specialist, Marketing Coordinator, Digital Advertising Manager, Social Media Specialist, Google Ads Manager, Content Strategist, Email Marketing Specialist etc.
REF-218 831
We will change the lives of disabled people using expertly trained dogs to improve physical, emotional and social wellbeing.
An exciting new opportunity has arisen for a Communications & Marketing Officer to join our dynamic social mobility charity which exists to remove the barriers that prevent children and young people having meaningful access to the natural world. Through a week on one of our three heritage farms, Nethercott House in Devon, Lower Treginnis in Pembrokeshire, and Wick Court in Gloucestershire, children and young people experience increased learning and engagement, improved connections and wellbeing, and leave us with an enhanced sense of environmental citizenship. Visiting children are immersed in the natural world of countryside through a food and farming offer that allows them to participate in the seasonal tasks of the day: sowing, growing and harvesting in our kitchen gardens; caring for livestock and looking after the land; and cooking up a home-grown feast in the farmhouse kitchen. In partnership with our commercial farming neighbours, children experience the benefits of collaboration, enjoy plenty of physical activity, good food, and fresh air, and discover the magical rural environment that is full of new words, sounds and experiences to inspire their creativity. Spending time working alongside real farmers fosters children’s independence and helps them to grow in confidence, develops their self-esteem, and encourages them to become more resilient.
About the Role
The Communications & Marketing Officer is responsible for producing and managing high quality content on the Farms for City Children website, social media channels and other communications assets which will promote and raise awareness of the charity to existing and potential donors, partners, schools, and groups, supporting the charity’s fundraising efforts and recruiting new beneficiaries to the farms.
The majority of the work will be home-based, but due to the farm locations we are looking for someone based in the South West England or South East Wales to ensure that travel expenses are manageable for the Charity. There will be regular travel to the Charity’s three farms in Devon, Pembrokeshire, and Gloucestershire. A full driving licence is essential as the farms are in remote locations and not accessible by public transport.
The post is a full-time role working 35 hours per week over five days. Our usual office hours are Monday to Friday between 9:00am and 5:00pm. A degree of flexibility is available in the working pattern for this role, so someone wishing to work 30 hours per week would be considered.
For full details about the role, please see the Job Description and Person Specification and Job Information Pack.
Appointments will not be confirmed until the Charity has received two satisfactory professional references, evidence of the existing proof of right to work in the UK. Referees will not be contacted without candidates’ prior consent.
Farms for City Children is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
Successful candidates will be subject to a Social Media check and a DBS check at the appropriate level. Employment with the charity is conditional upon the charity being satisfied with the result of the DBS Check. Successful candidates will be asked to complete a self-declaration related to their criminal record or any information that would make them unsuitable to work with children. If you have lived or worked outside of the UK, additional information may be required from you to satisfy safer recruitment checks. Any criminal records information that is disclosed to the charity will be handled in accordance with any guidance and/or code of practice published by the DBS.
Farms for City Children is committed to promoting equality, diversity and inclusivity and supports and encourages under-represented groups. We seek people from a wide range of backgrounds, with diverse lived experience, and we welcome applications from all sections of the community.
What we Offer
In return you will receive a starting salary of £28,000 per annum and a range of benefits, which include:
· 25 days annual leave plus 8 bank holidays
· 6% employer contribution to NEST pension scheme
· Employee Assistance Programme
How to Apply
Deadline for applications is midday on Friday 24 January 2025.
Interviews: Tuesday 4 February 2024 (online)
To apply, please go to our website, download and fill out our application form that is located at the bottom of the page. Once completed, click on the Apply button, fill in your details and upload the application form. You may also wish to fill out and upload our equal opportunities monitoring form.
We are unable to accept just cover letters and CVs.
NO AGENCIES PLEASE – DIRECT RECRUITMENT ONLY
The client requests no contact from agencies or media sales.
About us:
The Humane League UK is a charity ending the abuse of animals raised for food by influencing the policies of the world's biggest companies, demanding legislation, and empowering others to take action.
We're a mission-driven, energetic team focused on problem-solving and effective teamwork, and have grown significantly over the last few years.
Thanks to our effectiveness, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period since 2012.
THL UK is an equal-opportunity employer. We are committed to furthering equity and inclusion, and we value diversity. We seek people from a wide range of backgrounds who will bring a fresh perspective to the team, not just because it is the right thing to do, but because it makes us stronger.
We make employment decisions by matching our organisational needs with the skills and experience of candidates, irrespective of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.
We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.
You can read more about how The Humane League UK is working on Diversity, Equity, and Inclusion on our website.
If you have any questions or concerns regarding accessibility, please contact us via our website and we will be happy to discuss, via email or telephone, reasonable adjustments that you may require throughout the process.
The position:
The Humane League UK is looking for a Digital Marketing Coordinator to drive impactful change for animal welfare through strategic digital marketing efforts.
This role focuses on managing our digital marketing efforts to grow and engage our supporter base. The successful candidate will be responsible for managing paid social activities and ad campaigns across platforms such as Meta and Google. You will also oversee our website’s content management and SEO, contributing to our mission by driving impactful, data-informed decisions.
This role reports to the Digital Communications Manager and will play a key role in shaping and delivering our digital communications strategy.
If you would like find out more about the role you can watch a recording of our recent webinar by following the apply button.
Who you are:
The ideal candidate is passionate about digital engagement, enjoys diving into performance metrics, and has a strong desire to make a positive impact for animals.
As a self-starter, you will have the ability to manage your work independently and collaborate effectively across teams. Your technical skills include a good working knowledge of HTML. You thrive in a fast-paced environment, enjoy working both independently and as part of a team, and can manage multiple tasks efficiently.
Primary Responsibilities:
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Create, launch, and manage ad campaigns on Meta and other platforms including YouTube and LinkedIn to grow and engage our supporter base.
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Collaborate with our Digital Communications and Engagement Coordinator to ensure our action and acquisition driving pages on our CRM, Engaging Networks, are integrated into our website.
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Measure impact and performance of ad campaigns through detailed analytics, ensuring optimisations are made for maximum effectiveness.
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Manage and optimise our Google Grant account, ensuring compliance and performance.
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Oversee website content management, including writing and uploading blogs and creating or updating web pages.
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Measure and report on website traffic, audience behaviour, and engagement metrics.
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Develop and implement SEO strategies to improve website visibility and search rankings and optimise conversions.
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Collaborate with internal teams to ensure our digital marketing efforts align with organisational goals.
In addition:
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Update the wider team on digital marketing progress and insights.
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Participate in team meetings including note-taking and facilitation.
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Attend in-person workshops several times a year.
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Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement.
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Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level.
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Perform any other duties assigned by the Digital Communications Manager or Head of Communications.
Essential Skills and Experience:
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Demonstrated experience in setting up and reporting on paid ads on Meta and Google.
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Proficiency with website analytics tools, particularly Google Analytics 4 (GA4).
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Solid knowledge of SEO and a good working knowledge of HTML.
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Familiarity with website user experience (UX) principles.
Desirable Skills and Experience:
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Experience with customer relationship management (CRM) systems.
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Experience with content management systems (CMS).
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Copywriting skills.
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Understanding of web content accessibility guidelines (WCAG).
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Experience working with Google Grants.
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Awareness of the evolving digital landscape and emerging digital trends.
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Familiarity with Looker Studio and Google Search Console.
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Experience with YouTube ads.
For full details of the role, including the key competencies we see as the the most important requirements for being successful in this position, please visit our website by following the 'Apply via Website' button.
Hours:
This is a part time position of 22.5 hours per week (0.6 FTE), worked between Monday and Friday over a minimum of three days, with the working pattern to be agreed.
From 1st July 2024 we are piloting a four day working week across the whole of the UK organisation. This pilot is planned to run for 12 months, at which point a decision will be made by our Board of Trustees as to whether this will become permanent. Success of the trial relies on the organisation being able to achieve the same or improved level of impact in four working days as five, with staff experiencing either the same or improved levels of wellbeing.
During the four-day week pilot, this position will remain at 22.5 hours per week, worked between Monday and Thursday over a minimum of three days, with the working pattern to be agreed. With the organisation's full-time hours changed to 30 from 37.5 during the four-day week pilot, this role will be 0.75 FTE during the trial, with the salary increased accordingly to £26,903.
This will constitute a temporary change to the successful candidate's contractual terms. If a return to a five-day week is decided, the FTE and salary will revert to 0.6 and the equivalent pro rata amount of £21,523. In the event that THL UK considers before the end of the trial period that the trial is having an adverse operational impact, we reserve the right to bring the trial to end on one month’s notice.
Good to know:
You will have access to:
- A fully remote work environment and team (all equipment is provided)
- A 4 day working week (note: this is a year long pilot until July 2025 when its continuation will be assessed)
- A pro rata share of 25 days leave plus Public Holidays (reduced proportionately during four day week trial)
- Flexible working hours
- A workplace pension
- An annual learning and development budget
- Support for mental and physical wellbeing
- £25 per month reimbursement towards home working costs
At The Humane League UK, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.
We are looking to speak to a wide range of candidates with diverse backgrounds - #NonGraduatesWelcome
Our employees all work remotely but still enjoy a supportive, collaborative environment.
For our salaries to be fair, transparent and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about the Digital Marketing Coordinator salary please the attached document.
All applicants need to be:
- Fluent in written and spoken English.
- Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK).
- Committed to our mission to end the abuse of animals raised for food.
The Process:
All applicants will be contacted within one week of the closing date to let you know if you have been successful in reaching the next stage.
Our full interview process comprises of the following stages:
- A skills test to give us an opportunity to see your skills in action (completed remotely).
- Join an online interview (via video call) so we can learn more about each other.
- Final Interview (via video call as above)
For full details of our recruitment process please see the attached document.
We exist to end the abuse of animals raised for food
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Location:London or Edinburgh, or flexible for remote UK base
Position Status: Full Time Regular
Starting Salary Range: The starting salary range for this position is 44,320 GBP - based on local benchmarking and commensurate with professional experience.
Closing date: Please submit CV and cover letter at earliest convenience as applications will be reviewed on a rolling basis.
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About Mercy Corps
Mercy Corps is a leading global organisation powered by the belief that a better world is possible.
In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions
into action — helping people triumph over adversity and build stronger communities from within.
Now, and for the future.
Mercy Corps Europe (MCE) has grown rapidly in terms of volume of activity and complexity. We are now looking for an experienced Digital Fundraising Officer to join us. The Fundraising team plays a key role in Mercy Corps, generating income and raising our profile. The team is based across our European offices in Edinburgh, Geneva, London and The Hague.
The Role
The Senior Individual Giving Officer will act as a source of fundraising expertise in the Direct Marketing and wider development team, as well as the global Development and Marketing teams. Lead on devising a digital strategy that will maximise supporter engagement and acquisition, and thus grow individual giving income, with the input of the Direct Marketing Manager
Mercy Corps Europe's fundraising team is in a growth phase and there are many opportunities to innovate. Creative freedom is very much encouraged and the diversity of the organisation's programmes makes our fundraising work truly varied. There is huge potential in this role to deliver initiatives that will have a significant impact in growing our donor base, including testing new ways of engaging with audiences, integrating marketing across new channels, expanding use of online advertising, SEO and AdWords, harnessing data to create more effective campaigns, engaging thought-leaders and influencers online, and investigating new innovative ways of reaching key audiences.
The ideal candidate will have experience of the latest trends in fundraising and will have both the creative and technical skills to deliver key elements of the direct marketing strategy. They will have demonstrable knowledge of the UK fundraising market, with experience of working across multiple online channels, including Facebook, Twitter and Instagram. Our stewardship programme is underpinned by our emails and so experience devising communications plans and writing for email is a must. Candidates should possess excellent communication skills, with the ability to thrive in a fast-paced, changing work environment.
Essential Job Responsibilities
Supporter development
●Lead on integrating online and offline fundraising, offering supporters a cross-platform experience
●Lead on innovating our digital offering - taking ideas from conception through to testing and beyond
●Work with the Individual Giving Officer to innovate our fundraising offerings and find new ways of acquiring supporters
●Ensure that Mercy Corps grows the number of engaged supporters and income across channels to meet targets
●Responsible for day-to-day implementation of digital campaigns and activity (including email, PPC, social, programmatic and display), to deliver against set targets
●With support from the rest of the team, develop and edit digital fundraising content suitable for target audiences, such as prospective online donors or re-engaging lapsed donors, ensuring consistency with Mercy Corps branding and style guidelines
●Review and analyse results of fundraising activities and make changes to future work based on this
●Regularly obtain feedback from the audiences that we are contacting to ensure that we are optimising the way we communicate
●Identify new platforms and channels, and keep abreast of current fundraising trends and comparator organisations to ensure that Mercy Corps in Europe is relevant with supporters
●Work alongside Fundraising Operations to inform campaigns, and with the Media and Communications team to ensure that fundraising integrates appropriately with media and communications strategy and activities.
●Manage Google Adwords account effectively to maximise engagements and income. Optimise balancing grants with paid account
●Become the charity knowledge lead on digital platforms such as Actionkit to upskill colleagues and support cross-team working
●Assist with internal training as required in regards to digital initiatives.
●In conjunction with the Direct Marketing Manager, responsible for ensuring that all fundraising activities are legal and adhere to industry best practice.
Supervisory Responsibility
The position has supervisory responsibility over interns and/or volunteers.
Accountability
Reports Directly To: Direct Marketing Manager
Works Directly With: Individual Giving Officer
Accountability to Participants and Stakeholders
Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.
Qualifications and Transferable Skills
●At least five years of experience in a fundraising/marketing role, with proven experience in digital fundraising, including planning and delivering campaigns.
●Demonstrable knowledge of a range of digital fundraising channels.
●Experience of writing and editing engaging content for online donor audiences.
●Experience of setting digital KPIs and developing in-house digital fundraising capabilities.
●Proven ability to use analytics/metrics and user testing to inform and improve online campaigns.
●Ability to work to brand and style guidelines.
●Ideally prior experience of working with external digital agencies.
●A working knowledge of UK and European charity law and data protection.
●Some knowledge of Canva would be beneficial.
●Relevant professional certifications or equivalent experience.
Success Factors
●Detail-oriented multi-tasker, with excellent organisation skills.
●Strong process management skills.
●Excellent communication skills (both written and verbal).
●Able to build and maintain effective internal and external relationships.
●Able to cope with changing priorities, often at short notice, and work well under pressure.
●Proactive and solutions-based attitude.
●Cooperates and works well with colleagues to maximise opportunities and solve problems.
●High levels of motivation, professionalism and resilience.
●Skilled in anticipating and solving problems and communicating issues, involving others as needed.
●An exposure to and interest in international development is important, along with a demonstrable understanding of digital fundraising trends for international non-profits based in the UK.
Living Condition
The position is based in London, Edinburgh or remote and may require some national or international travel.
MCE team members represent the agency both during and outside work hours when deployed in a field posting or on a short term assignment or trip to country offices. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures, and values at all times and in all Mercy Corps locations.
Ongoing Learning
In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development
Diversity, Equity & Inclusion
Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.
We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.
Equal Employment Opportunity
Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.
We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.
Safeguarding & Ethics
Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC and have signed on to the Interagency Misconduct Disclosure Scheme. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.
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