Seo Manager Volunteer Roles in Manchester

Role Summary

The Social Media Specialist (focused on content writing) is responsible for creating content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, promoting the company blog by pitching articles to various third-party platforms, and able to follow editorial guidelines when creating content.

Detailed duties and responsibilities include:

· Conducts in-depth research on industry-related topics to develop original content.

· Develops content for blogs, articles, product descriptions, social media, and the company website.

· Conducts keyword research and uses SEO best practices to increase traffic to the company website.

· Optimizes articles for SEO and accessibility

· Creates compelling headlines and body copy that will capture the attention of the target audience.

· Conducts thorough research on any given topic

· Creates and schedules posts for multiple social media channels

· Stays up to date on industry trends to support content development

· Distills complex concepts and language into content that is easily understood

· Assists the marketing team in developing content for advertising campaigns.

· Works closely with internal stakeholders to ensure alignment and consistency in messaging, branding, and style

· Manages and completes work on time for multiple content writing projects

· Works with content strategists to build editorial calendars

· Performs other duties that may be assigned from time to time.

Job Specifications / Requirements

· Proficient in all Microsoft Office applications.

· Excellent verbal and written communication, and editing skills.

· Working knowledge of content management systems.

· Proficient in all Microsoft Office applications.

· Abreast of the latest SEO techniques

· Ability to handle multiple projects concurrently.

· Adept at conducting thorough research to gather accurate and credible information for content.

· Able to create content to capture the attention of a particular target audience

This job description may be changed and or amended by Management as it deems necessary or required.

HR / LGarcia

Web Editor Volunteer Role Description

Are you passionate about changing the way we treat animals? Do you want to help reduce damage to our environment? Do you want to get people to enjoy healthy vegan food that looks good and tastes great? 

The Vegan Society makes veganism more accessible and an easily adopted approach by supporting individuals, policy and decision makers, caterers, manufacturers, health care professionals and the media. 

Why do we need you? 

Our website covers a huge range of topics, aimed to support people in becoming, and staying, vegan. Keeping all of these up to date takes a lot of hours and many hands, especially when it comes to pages that need regular updates involving sourcing and editing images, improving accessibility, and updating content.

What does the role involve? 

The role will involve a variety of different tasks in updating the website such as: 

• Assisting the web team with content migration for the society’s new website.
• Adding and updating the events page, which will include editing images and proofreading content for the page. 
• Reviewing and fixing pages with broken links. 
• Publishing and updating recipes on our recipes page. 
• Supporting with accessibility improvements to the site such as adding alt tags to images. 
• Undertaking search engine optimisation tasks, such as identifying key search terms and popular pages we could develop. 
• More advanced web editing and development tasks may be offered to volunteers depending on their skillset and level of experience. 

We expect that tasks will be assigned based on your experience and confidence in the area, with full support from the Web Officer. This would all happen in software we provide. Our website CMS currently is Drupal; however, we will be moving over to Umbraco soon, so you would become familiar with this.

What training and development is available? 

Each task will be introduced in a phased way, with a full induction and training session on each area. We will provide training for specific areas, based on your existing experience. There are opportunities for all our roles to develop and to take on more responsibility.

What skills would be useful in doing this role? 

• Familiarity with content management systems such as WordPress, Drupal or Umbraco would be an ideal foundation for this role. 
• Experience with web editing. 
• Ability to use digital systems and processes. 
• Knowledge and experience of image editing to specific dimensions. 
• Ability to work independently. 
• Willingness to learn and develop in the role. 

 What does my availability have to be? 

This role will require four to six hours a week. For the first month of volunteering, you will need to commit to these hours between 9:am-5:pm (GMT) so that staff support is directly available to you. After this we will have a review and, if you are comfortable, your hours can be completed more flexibly around your schedule. To keep up contact with staff and help you to manage your tasks, we will schedule a weekly check-in video call with you during weeks that you are volunteering for us. 

 Who can I contact to find out more? 

You can contact Kaya (Senior Volunteering and Engagement Officer) and Emma (Web Officer).

You will support the Digital Marketing & Communications Officer with marketing and admin tasks, helping promote Equality in Tourism’s work across our website, social media, newsletters and PR. Typical tasks might include sourcing and designing imagery, keyword research and uploading blog posts.

About us:
Equality in Tourism is a non-profit organisation, transforming the lives of women in tourism by
promoting gender equality across the industry. We envision a just and sustainable tourism
industry that empowers women and girls, promotes diversity and inclusion, and contributes to the
social, economic and environmental well-being of local communities. Our team and associates
are experts in the field of gender equality in tourism and we work together to create and inspire
meaningful change within the industry.

Person Specification 

This role would suit a student or recent graduate in marketing and communications or tourism. It could also be a good opportunity for someone with a marketing background looking to gain experience in the non-profit sector or someone with relevant experience who has retired from paid work.

We’re looking for someone who has…

• A great understanding of digital marketing and social media, with relevant academic or work experience. 
• Strong writing and proofreading skills.
• Good organisation and time management, able to manage deadlines and keep the team updated on progress.
• Committed to gender equality and has enthusiasm towards our goal of creating a fairer, more sustainable tourism industry. 

It’s a bonus if you have…

• Graphic design experience, using tools like Canva or Adobe. 
• Video editing skills.
• Knowledge of SEO. 
• Experience with CMS, especially WordPress and HubSpot.

  Why Volunteer With Equality in Tourism?

  You’ll be joining a small team but one with a wealth of knowledge on gender, tourism and marketing that you can learn from. While most of your contact will be with the Digital Marketing Officer, you’ll also get to work and connect with our directors, trustees and fellow volunteers. 

  You’ll also have the opportunity to influence our campaigns and make a difference with your ideas. We’ll make sure you’re developing skills that enhance your CV and work portfolio. 

Overview: As a Volunteer Senior Digital Marketer for our women's menstrual health charity, you will play a crucial role in leveraging digital channels to raise awareness, drive engagement, and support fundraising efforts for our programs in Malawi, dedicated to ending period poverty. Your expertise in digital marketing will help amplify our message, reach wider audiences, and mobilize support for menstrual health equity in Malawi, despite being based in the UK.

Responsibilities:

1. Digital Strategy Development: Collaborate with the team to develop and implement a comprehensive digital marketing strategy aligned with organizational goals. Identify key objectives, target audiences, and digital channels to maximize impact.

2. Content Creation and Management: Create compelling digital content, including social media posts, blog articles, email newsletters, and multimedia assets, to raise awareness about menstrual health issues and our organization's work in Malawi. Ensure all content is culturally sensitive and resonates with UK and Malawian audiences.

3. Social Media Management: Manage and grow our presence on social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Develop engaging social media campaigns, schedule posts, and monitor performance metrics to optimize reach and engagement.

4. Email Marketing Campaigns: Design and execute email marketing campaigns to nurture donor relationships, promote fundraising initiatives, and share updates about our programs in Malawi. Segment email lists, personalize content, and analyze campaign performance to drive conversions and donations.

5. Website Optimization: Collaborate with the web development team to optimize our website for user experience, accessibility, and conversion rate optimization. Regularly update website content, implement SEO best practices, and track website analytics to improve visibility and engagement.

Qualifications:

• Experience in digital marketing, social media management, or related fields.
• Strong understanding of digital marketing principles, tools, and platforms.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in content creation, graphic design, and multimedia production.
• Knowledge of SEO, email marketing, and web analytics tools (e.g., Google Analytics, Mailchimp).
• Ability to work independently, manage multiple projects, and meet deadlines.
• Passion for women's health, menstrual equity, and social impact in Malawi.

Benefits:

• Opportunity to contribute your digital marketing skills and expertise to a meaningful cause.
• Professional development and networking opportunities in the field of digital marketing and international development.
• Flexible schedule and remote work arrangement, allowing you to make a difference from anywhere in the UK.
• Chance to collaborate with a passionate team dedicated to advancing menstrual health equity in Malawi.

Join us in leveraging the power of digital marketing to create positive change and empower women and girls in Malawi. Apply now to become a Volunteer Senior Digital Marketer and help us drive impact through innovative digital strategies and campaigns.

• Remuneration: This is an unpaid and voluntary role.

• Working arrangements: work-from-home

• Hours: 20 hours per week 

• Application process: Interested candidates should submit their CV and a one-page cover letter detailing their relevant experience and how they would contribute to the shared role. Only shortlisted candidates will be contacted for an interview.

About Exam Star Learner 

  Exam Star Learner is an educational charity. We are on a mission to address the lack of access to personalised learning support for underprivileged youth. We aim to deliver personalised and affordable tutorials in Maths, English, Science, and French to underachieving and disadvantaged children and young people. We are dedicated to narrowing the attainment gap, boosting confidence, and raising aspirations of 5-18year-olds. We believe that no child should be left behind in the Southwark community due to financial constraints.  

Education is unfair 

A growing number of parents and guardians are paying for children as young as four to receive additional tuition. Research show that unlike their well-off peers, many children from lower income families are unable to afford the cost of private tuition which averages £25 per hour in London. This exacerbates education inequalities and contributes to widening the attainment gap.

Exam Star Learner Levelling the Playing Field 

Unlike other tuition organisations, Exam Star Learner’s private tuition is genuinely affordable and personalised. Compassion, equality, and independence are among our core values.

We want to inspire our students and help them gain confidence and self-esteem so that they can maximise their potential and achieve greater success in school and in the workplace. We pair children and young people with tutors, and they learn in weekly personalised online tutorials which cater to their specific learning needs. We are currently in partnership with Southwark Council and the DofE.

About the opportunity

We are on the lookout for twelve driven and passionate individuals to join our team as Voluntary Marketing Officers. This shared role is designed to devise and execute an all-encompassing marketing strategy to engage parents and schools via various channels. As a Voluntary Marketing Officer, you'll have the unique opportunity to aid in the provision of top-notch educational support to children and young people aged 5-18.

Responsibilities

1. Marketing Strategy Development (Candidates 1 & 2):

Candidate 1: Marketing Strategy Developer

- Collaborate with the Director to construct a comprehensive marketing strategy targeting parents and schools.

- Carry out in-depth market research to identify target audience demographics.

- Regularly confer with Candidate 2 to discuss and enhance the marketing strategy.

Candidate 2: Marketing Strategy Implementer

- Spearhead the implementation of the marketing strategy developed in collaboration with Candidate 1.

- Gauge the impact of various marketing channels.

- Provide feedback to Candidate 1 for strategy enhancement.

2. Digital Marketing (Candidates 3 & 4):

Candidate 3: Social Media Manager

- Oversee social media platforms and generate engaging content to draw in parents and schools.

- Monitor responses to comments and inquiries on social media platforms.

- Utilise analytics tools to measure the effectiveness of social media campaigns.

Candidate 4: Email Marketing & SEO Specialist

- Design and execute email marketing campaigns aimed at parents and schools.

- Monitor open and click-through rates to measure email campaign effectiveness.

- Optimise the organisation's website and content for search engines.

- Track website traffic and search engine ranking, making adjustments as needed.

3. Content Creation (Candidates 5 & 6):

Candidate 5: Written Content Creator

- Compose compelling content for marketing materials, blog posts, and newsletters.

- Ensure content is in line with the organisation's mission and appeals to the target audience.

- Proofread content for accuracy prior to publication.

Candidate 6: Visual Content Creator

- Design visually appealing graphics, images, and videos for use in marketing campaigns.

- Ensure all visual content is a reflection of the organisation's brand identity.

- Collaborate with the Written Content Creator to ensure consistency between visual and written content.

4. Community Engagement (Candidates 7 & 8):

Candidate 7: Parent and School Engagement Officer

- Actively participate in online forums, groups, and communities relevant to parents and schools.

- Respond promptly and professionally to inquiries and concerns.

- Strive to build a strong community around the organisation's mission and services.

Candidate 8: Influencer Partnership Coordinator

- Identify potential influencers or organisations whose audience aligns with the organisation's target demographic.

- Establish and maintain positive relationships with these influencers or organisations.

- Collaborate with these influencers to promote the organisation's services.

5. Learning Resources Coordinator (Candidates 9 & 10):

Candidate 9: Learning Resources Researcher

- Conduct research and collate high-quality, curriculum-aligned learning resources from reliable sources for exam preparation and homework assistance.

- Regularly review and update these resources based on feedback, changes in the curriculum, and new resources available.

Candidate 10: Learning Resources Website Manager

- Manage the placement of researched learning resources on the organisation's website.

- Ensure the resources are easily accessible, well-organised, and clearly labelled by subject and level.

- Monitor website traffic to these resources and make adjustments as needed based on user behaviour and feedback.

6. French Reading Club Coordinator (Candidates 11 & 12):

Candidate 11: French Reading Club Organiser

- Develop a comprehensive strategy to deliver a French Reading Club on a set date and time on a regular basis.

- Coordinate logistics, such as booking a suitable space and ensuring necessary resources are available.

- Promote the French Reading Club to attract participants.

Candidate 12: French Reading Club Facilitator

- Facilitate engaging and interactive reading sessions that cater to participants of various ages and reading levels.

- Collaborate with other Marketing Officers to ensure consistent messaging and alignment with overall marketing strategies.

- Monitor and evaluate the effectiveness of the French Reading Club and adjust strategies as necessary.

7. Partnership and Outreach Coordinator (Candidates 1-10):

- All Candidates: Collaborate to devise a comprehensive strategy for building partnerships with all Southwark academies and secondary schools.

- Identify key decision-makers within these schools and establish relationships with them.

- Seek opportunities to speak at secondary schools and academies to promote the organisation's tutorials.

- Deliver persuasive presentations to parents about the benefits of booking tutorials for their children through Exam Star Learner.

- Monitor and evaluate the effectiveness of these partnership initiatives and adjust the strategy as necessary.

Timeline

The strategic planning will commence immediately upon the start of the shared role. The goal is to attract a pool of at least 200 parents to book regular tutorials through the charity’s website within a timeframe of 6 months. However, the timeline may be subject to adjustments.

Work Schedule

This is an unpaid and voluntary role. Each candidate should not work more than 20 hours per week, but there is flexibility to accommodate the needs and schedules of team members.

Person Specification

- Passion for promoting education, reading, and cultural enrichment.

- Excellent communication and interpersonal skills.

- Creativity and proficiency in utilising social media platforms.

- Strong organisational and time management skills.

- Ability to work collaboratively and contribute to a shared role.

- Fluency in French is advantageous but not required.

- Previous experience in marketing, digital marketing, content creation, or community engagement is advantageous but not required.