Student And Academic Marketing And Communications Manager Jobs in Holborn, Greater London
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Do you have experience connecting university students and non-profits for mutual gain? Are you a storyteller and collaborator?
We are looking for a Community Research Initiative Manager to lead the innovation, delivery, and evaluation of a range of community-based student opportunities at UCL. This currently includes: collaborative PGT dissertations; research skills volunteering; our new Pro bono Community Research Service; and developing community-based class projects for university colleagues. We are seeking an innovative, creative, and passionate person to fill the role of Community Research Initiative manager.
This is an exciting role in a unique organisation. Our vision is of an outstanding experience for all UCL students and to be one of the best students’ unions in the UK and the world. We aim to build a vibrant and empowered student community with real influence in UCL and beyond, that enables students to enjoy their time at university; pursue their interests and passions; see the world in new ways; and develop the skills and experience to change the world for the better.
We are a registered charity employing over 100 career staff and 300 student staff, delivering a wide range of services and representative functions for UCL students. We have the widest portfolio of services of any student organisation in the country, managing UCL’s extracurricular programmes for sport, music, drama, dance, media, volunteering, academic societies and intercultural engagement; providing a wide range of fantastic social spaces; leading on student democracy and representation across UCL; and offering excellent student support services.
It's an exciting time our growing organisation as we lead the delivery of UCL’s groundbreaking new Student Life Strategy. This is enabling us to build more programmes to improve students’ mental and physical wellbeing, promote genuine equity for all, build students’ skills and confidence, develop their international connections and intercultural skills, and make a real contribution to our local community.
We support hybrid working. Excellent benefits including defined benefit pension scheme and generous holiday entitlement. We are proud of high levels of staff engagement and pride ourselves on being a great place to work.
The client requests no contact from agencies or media sales.
We are looking for a motivated, creative, and organised Engagement and Communications Officer to join our team. This role is a unique opportunity for someone with a passion for building a fairer legal system through impactful events, engaging member outreach, and powerful communications. Working alongside the Director of Development and the Head of Communications, this role will work across teams to maintain and strengthen engagement through events, communications and corporate outreach. You will play an integral role in communicating our work as widely as possible and improving and increasing engagement with our supporters, including our members, donors and corporate partners.
The Engagement and Communications Officer will work to maximise income and support for JUSTICE through events (approximately 45% of the role), communications (approximately 30% of the role) and membership (approximately 25% of the role). They will report to the Director of Development and Head of Communications.
We want someone who can learn and grow in this role so if you don’t have every skill listed but are organised, motivated, and interested in our work then we want to hear from you.
The JUSTICE team currently work in a hybrid manner. Staff members have access to office space in London, however, attendance is currently optional. Our staff enjoy flexible working conditions, 27 days annual leave, plus the week between Christmas and the New Year, 8% employer pension contribution and access to an Employee Assistance Programme.
The application form and candidate pack are below. The candidate pack includes more information about this role including the person specification, the organisation and more details on how to apply.
The deadline for applications is 11pm on Sunday 19 May 2024. Please mark your email with ‘Engagement and Communications Officer’ in the subject line.
Interviews will be held on Monday 3 June 2024. Candidates will be required to complete a test as part of the interview process.
JUSTICE is an equal opportunities employer. We encourage applications from people of all backgrounds, but particularly welcome applications from individuals from marginalised groups, those with lived experience of the justice system, as well as those underrepresented in the legal professional including women, people of colour, trans and non-binary people, and disabled people.
Please note that we will not respond to any enquiries from recruitment agencies.
The client requests no contact from agencies or media sales.
Welcome to Ada!
We are Ada, the National College for Digital Skills, a high performing technical college with the mission of educating and empowering the next generation of diverse digital talent.
We work with a fantastic roster of partners such as King, IBM, Deloitte, Salesforce and Bank of America and offer an innovative, supportive sixth form experience for our 150+ students that prepares them to be digital pioneers achieving both academic success and, more importantly, setting them up for successful careers in tech. We are passionate about harnessing tech as a tool for social mobility and improving diversity of opportunity and therefore, with the support of our partners, place a major focus on diversity recruitment. At present over 50% of our students come from low income backgrounds, more than 50% are from Black, Asian or Mixed backgrounds and 23% are young women. We are the top performing sixth form for computer science in the country with >90% of our students going on aspirational digital degree apprenticeships, tech related degree courses or straight into junior technical roles.
This is an exciting time to join Ada in our new state-of-the-art campus , just a few minutes walk from Victoria station. This new campus provides us with the capacity to significantly increase our student volumes and meet our ambitious target of transforming 10,000 lives by the end of 2030 while ensuring that we achieve our mission to make the tech sector more representative targeting 50% of learners to be female, 50% to be from ethnic minority backgrounds and 50% to be from low income backgrounds.
We’re passionate about building a supportive, values driven environment for both our students and staff and this is where you come in!
A message from Tom Fogden, Dean
This year we are celebrating 10 years since I co-founded the college. So much has changed but our focus on supporting underrepresented people into tech jobs has remained central. This role is situated right at the heart of our mission; your direct actions will help impact the career trajectory of our students. We have dozens of stories of the amazing jobs that our learners have gone on to achieve and the flourishing lives that they are now living. We are looking for someone that can increase the scale and success rates of our apprenticeship applicants so that even more young people can reap the benefits of their unique tech education.
We are interested in finding people who are keen to make a contribution to our vision. We are looking for an Apprenticeship Outreach Officer who is super passionate about our mission, to educate and empower the next generation of diverse digital talent, and is focused on preparing and providing support to our Sixth Formers in their journey through the apprenticeship application process.
If this sounds like you then please do apply.
Key responsibilities of this role include:
- Working with your line manager and where delegated, the Apprenticeship Outreach Programme Manager, to create bespoke events and short courses for potential apprentices.
- Building relationships with our Sixth Form learners through their 2 years at Ada and helping them prepare for the different stages of the apprenticeship application process.
- Linking apprenticeship opportunities to specific Sixth formers.
- Social media promotion: working with our marketing manager on SM campaigns to raise awareness of Ada’s short courses, partnerships with employers and open recruitment campaigns.
- Completing the legacy apprenticeship recruitment activity for Autumn 2024 and Spring 2025.
- Shortlisting Sixth Form candidates for any exclusive apprenticeship opportunities.
- Assisting the Sixth Form Outreach and Recruitment team with event planning, administration and delivery including outreach events (Careers Fairs, Open Days, Lift-off days, school visits to Ada and Keep Warm events. (This will involve commitment on some weekends and evenings during busy times.)
- Assisting with wider college events.
- Supporting the Sixth Form recruitment effort as needed through the administration of the application process.
- Keeping accurate records, inputting data into Ada’s systems and exporting relevant information to produce reports and dashboards.
- Assisting with tasks and administration in the wider teams including Reception and Front-of -house, facilities and External Relations.
Key competencies
Essential
- You have a passion for career support and employability.
- You have excellent communication skills including written and verbal, both face to face and on the phone.
- You have the ability to communicate effectively with a variety of audiences; both educational and corporate.
- You are accurate with excellent attention to detail.
- You are a confident user of technology and productivity tools such as calendars, spreadsheets, trackers and databases.
- You have experience working in administration. Experience of admissions and / or outreach would be a bonus!
- You are willing to work flexibly, where necessary outside of normal working hours, and to travel around London, as necessary for the role.
- You are able to cope with a varied workload, to prioritise effectively and to meet deadlines.
- You are willing to develop and demonstrate public speaking skills.
- You enjoy being part of a hard-working, target driven team focused on offering life-changing opportunities to young people with an interest in technology.
- You address issues and challenges proactively and can work with a diverse range of people to achieve your goals.
Desirable
- You have experience working with young people.
- You are an advocate for apprenticeships.
- Experience in customer service with a track record of excellence.
- You are a confident user of Microsoft Office and/or Google suite.
- You have experience of using a CRM system (Dynamics 365 and/or REMS desirable).
Other duties
This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline, indicating key areas of activity and may be amended from time to time in light of the changing needs of the organisation.
Safeguarding
Ada, National College for Digital Skill is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share in this commitment. The successful candidate will be required to have an Enhanced Disclosure and Barring Service (DBS) check and references will be sought from previous employers prior to commencing employment. Other related pre-employment checks appropriate to the post will also be carried out.
We care about equity, diversity and inclusion
Ada. National College for Digital Skills recognises that equality of opportunity and the recognition and promotion of diversity are integral to its strengths. The following principles apply in respect of the College’s commitment to equality and diversity:
● To provide and promote equality of opportunity in all areas of its work and activity;
● To recognise and develop the diversity of skills and talent within its current and potential community;
● To ensure that all employees and prospective employees of the College are treated solely on the basis of their merits, abilities and potential without receiving any unjustified discrimination or unfavourable treatment on grounds such as age, disability, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, sexual orientation, gender, gender reassignment, trans status, socio-economic status or any other irrelevant distinction;
● To provide and promote a positive working, learning, and social environment which is free from prejudice, discrimination and any forms of harassment, bullying or victimisation;
● To promote good relations between individuals from different groups.
Applicants with disabilities
Ada is keen to increase the number of disabled people it employs. We, therefore, encourage applications from individuals with a disability who are able to carry out the duties of the post. If you have special needs in relation to your application please contact us.
Sponsorship
Sadly, we are unable to offer sponsorship for this role so can only accept applications from candidates who have the legal right to work and remain in the United Kingdom.
How to apply for the role
Please submit your CV and a cover letter, explaining how your experience to date makes you the right candidate for Ada and this role. In the subject field please write “Application for Outreach and Recruitment Officer'' followed by your name.
Closing date for applications
Thursday 9th May 2024. Interviews are likely to be week beginning 13th May 2024.
Next Steps
Longlisted candidates will be contacted by phone or email and if you haven’t heard from us by May 14th we are afraid that your application has not been successful on this occasion.
Thank you for your interest in the role and good luck with your application!
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About the post of CEO
You will report directly to the Board of Trustees, ensuring excellent governance of the Charity, regulatory compliance with the Charity Commission and Companies House, and will collaborate with Trustees on designing and executing the 2024-2027 strategy. You will lead and support a team of seven staff, supporting 500+ older and disabled Neighbours annually with a large team of volunteers. You will ensure excellent management of charity’s finances and that adequate funding is in place to maintain all charitable activity, monitoring and evaluation. You will ensure that the charity maintains its reputation and develops its exposure and standing.
About you
You will have strategic leadership experience and have previously led teams. You will have a strong understanding of charity governance and will have demonstrable fundraising knowledge and/or experience. You will be passionate about supporting older and disabled people and will have a strong understanding of their needs. You will be equipped to represent the Charity both internally and externally.
JOB DESCRIPTION
Strategy and Operations
1. Develop, implement, and lead execution of the charity's annual operational plan and 3-year strategic plan.
2. Identify appropriate level of staffing, volunteering, ensuring that all staff and volunteers are appropriately interviewed, vetted, inducted, trained, developed, and supported to deliver against their objectives.
3. Ensure appropriate upkeep, security, and management of the charity’s premises, including all relevant contracts and payments.
4. Ensure that the charity’s IT systems are fit for purpose and compliant with relevant law.
People
5. Line management of seven staff members, and responsibility for staff and team development, cohesion and appraisals.
6. Recruit and support social club facilitators and appropriate consultants to provide additional resource to the charity as required.
7. Lead staff member for safeguarding, liaising directly with Hammersmith and Fulham Adult Social Care.
8. Ensure appropriate mechanisms and safeguards are in place to support up to 100 regular volunteers, and up to 100 additional corporate/student volunteers.
9. Ensure appropriate mechanisms and safeguards are in place to support up to 500 beneficiaries and additional attendees at FGN events.
Finance and Fundraising
10. Develop, implement, and lead charity’s financial and fundraising planning and management, ensuring that the charity operates at least at break-even, ideally with a small surplus.
11. Ensure that the charity has a diverse range of income across various streams, inclusive of (but not limited to) public sector, trusts and foundations, corporate income, events, and online giving.
12. Ensure that the charity is receiving value for money with all expenditure, ensuring contract review on a timely basis as appropriate.
13. Ensure appropriate cashflow projections so that expenditure does not exceed income in any one year unless pre-agreed with trustees.
14. Ensure that appropriate financial controls are in place so to protect charity and anyone handling money on behalf of the charity.
15. In conjunction with the finance administrator and hon. treasurer monitor all income, expenditure, accounts, funding investments and budgets.
Governance
16 Ensure compliance with charity and company law, inclusive of writing, presentation and filing of annual report and accounts and other Company Secretary duties.
17 Organise, attend, record and report at board meetings every two months, inclusive of finance and operations reporting and the regular cycle of governance reviews.
18 Plan, organise and attend AGM and annual strategy session.
19 Ensure appropriate level of risk management and insurance are in place for the charity.
20 Ensure all relevant policies, procedures and financial controls are in place, inclusive of annual review.
Communications and Impact
21. Represent and promote the charity in public, sourcing media opportunities as appropriate so to increase visibility.
22. Represent the charity on appropriate networks and forums so to develop stakeholder relationships and source opportunities for cross-partner collaboration.
23. Ensure positive, fit-for-purpose, internal and external communications, inclusive of monthly newsletters, social media presence and other marketing materials.
24. Ensure appropriate monitoring and evaluation of projects and develop relationships with academic institutions and/or research consultancies where possible so to elicit external perspectives and scrutiny of the charity’s work.
25. Build relationships with local stakeholders and businesses.
PERSON SPECIFICATION
Essential requirements
1. Senior management experience within the charity sector or similar
2. Experience of working at a senior level with and under the direction of a board of trustees
3. Experience of successfully applying for grant funding, and/or other income generation
4. Financial acumen including financial reporting
5. Experience of successfully delivering strategic plans
6. Experience in publicity and marketing
7. Experience in management of staff and volunteers
The post is subject to:
· right to work in the UK check
· satisfactory disclosure from the Disclosure and Barring Service
· two satisfactory references
Salary will be c. £54,000 and is set in line with NJC pay scales 2024/25.
Working hours are 35 hours over 5 days per week. The postholder will be based primarily on site but with the possibility of up to one day per week remote working by agreement.
Pension: there is a 5% employer’s pension contribution
You will receive 28 days of annual leave, and option to buy/sell three days annually. We have additional benefits, which include eye vouchers and cycle to work scheme.
Interviews will be held at Rosaline Hall, Fulham, London SW6 on 13 and 14 May. Only shortlisted candidates will be contacted. No recruitment agencies to apply.
To apply for this role, please provide your CV and a supporting statement of no more than two sides by midnight on Thursday 2nd May 2024.
The client requests no contact from agencies or media sales.
King’s College London offers an intellectually stimulating environment, where staff are dedicated to the advancement of knowledge and learning in the service of society. We are a multi-faculty institution, providing high-quality research, education and innovation across the social sciences, humanities, health, law, dentistry, and sciences. As a member of the Russell Group, we are committed to maintaining the highest standards in research and education.
The Finance, Procurement, Strategic Planning and Analytics directorate, led by the Chief Financial Officer / VP (Finance), comprises c.150 roles located across our campuses in central London. The Finance department of c.100 roles provides various accounting, assurance, advisory, decision support and financial processing functions for the whole university.
The Director of Finance Business Partnering (Operations) is a critical role within the Financial Strategy, Planning & Performance division that will lead, develop and deliver high quality finance business partnering and decision support to all the central services of the university, including providing financial planning, reporting and insight across revenue and capital funded activity.
You will support the senior Director of the Financial Strategy, Planning & Performance function in development and improvement projects. Examples include the development of a professional competencies framework to support career progression and performance at all levels, supported by learning and development opportunities, improving key processes, resource allocation and financial planning methodologies, and reporting on financial performance.
As part of the function’s senior management team, this role will lead a team of finance business partners who will provide outstanding partnering services to our central services including large functions such as Estates and Facilities, IT, Students & Education, Research Management and on other crucial ‘head office’ activities. Working closely with the corporate reporting team on the provision of management accounts, you will lead on financial performance support in-year and across our three-year financial planning framework. You will also undertake and provide professional support to your team on business partnering skills, financial modelling, business case development and financial appraisals. You will play a wider role as a senior member of the finance leadership team on cross-college initiatives and be asked to deputise for the senior Director of the division or their peers.
It is an exciting time to join the university as we are making a step change in our support and advice, particularly to directorate heads and our Senior Vice Principal (Operations), and onwards through the leadership roles across the central service directorates where financial and operational decisions are made.
This is a full time post (36 Hours per week), and you will be offered an indefinite contract. We work in a hybrid way and there is an expectation of being able to work at least three days a week in our offices to help facilitate a collaborative working culture.
To be successful in this role, we are looking for candidates to have the following skills and experience:
Essential criteria
1. Professional Accountancy Qualification
2. Highly resilient with the ability to run multiple objectives, large senior teams and complex political processes concurrently
3. Exceptional understanding of running and leading financial planning, monitoring, forecasting and business partnering in a complex and large organisation
4. Exceptional leadership skills and a service approach in your professional work
5. Ability to operate and deliver change and improvements in a complex organisational environment
6. Exceptional business case financial appraisal and modelling skills
7. Ability to communicate clearly and effectively in the written word and in person in a variety of formats including committee presentations and policy documentation
8. Numerate and IT literate with the ability to use the standard suite of office software together with excellent knowledge of one or more corporate finance/ERP and reporting systems
9. Significant recent experience of leading business partnering, financial support and advice functions and services
10. Experience of designing, delivering and improving capital planning and reporting processes
11. Leading teams to achieve complex and competing objectives over a variety of time horizons in partnership with other technical leads and partnered areas.
12. Ability to build and manage internal and external relationships
13. Self-management and ability to work independently to meet deadlines
14. Attention to detail and working to a high-level of accuracy
Desirable criteria
1. Degree level qualification
2. Leadership of technical / professional staff who manage their own work and activities
3. Experience of having worked in or with the university sector
We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community.
We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's. We have a strong equality, diversity and inclusion agenda and would expect the post holder to demonstrate these values.
We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. The deadline for applications is Sunday 19th May 2024. If you would like to discuss the role, please get in touch with Bryony Thomas via the Allen Lane agency website.
Shortlisting will complete late May and may include an initial conversation with Allen Lane, our recruitment partner for this role. First stage interviews with King’s College London are planned for early June.
We are not able to offer sponsorship for candidates for this role who do not currently possess the right to work in the UK.