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Top job
CBM UK, Cambridge (On-site)
£43,020 - £45,650 per year
A vital role which has responsibility for delivering CBM UKs digital & direct marketing plans to engage, inspire & support the work of CBM.
Posted 1 day ago
Closing in 3 days
The Soil Association, Bristol (Hybrid)
£69,000 - £73,000 per year
Posted 2 weeks ago Apply Now
Iswe Foundation, Remote
£55,000 - £70,000 per year (depending on experience)
Posted 4 days ago Apply Now
Closing in 7 days
Royal British Legion, Cromer, Norfolk (On-site)
£45,793 to £49,506 per annum
Posted 2 weeks ago
Business Disability Forum, London (Hybrid)
FTE £39,000 Pro rata £23,400 per year + benefits
The Innovation Fund & Project Manager will join our team to run our innovation fund and to manage projects designed and created by BDF staff
Posted 6 days ago
Open Age, Multiple Locations (Hybrid)
£40,000 - £45,000 per year depending on experience
This pivotal role will deliver new community and individual giving fundraising programmes to support Open Age's 5 year growth strategy
Posted 4 days ago Apply Now
Friends of the Earth, Cardiff (Hybrid)
Regional £38,304 - £40,354 per annum
Posted 1 week ago
Closing in 3 days
School of Hard Knocks, Multiple Locations (Hybrid)
£38,880 per year
Posted 3 weeks ago Apply Now
Birthrights, Remote
£70000 - £75000 per annum
Posted 2 weeks ago Apply Now
AFK - Working With Disability, London (Hybrid)
£30,900 per year
Posted 1 week ago Apply Now
Closing in 4 days
Ivy Rock Partners Ltd, London (Hybrid)
£45,000 - £55,000 per year
Posted 2 days ago Apply Now
Royal College of Paediatrics and Child Health, Multiple Locations (Hybrid)
£52,744 pa plus excellent benefits
Posted 2 weeks ago
Closing in 3 days
Alzheimer's Research UK, CB21, Cambridge (Hybrid)
Circa £43,000 per year
Help ensure our funding is administered responsibly, efficiently, and in a way that maximises impact for people affected by dementia.
Posted 6 days ago
Page 53 of 83
Cambridge, Cambridgeshire (On-site)
£43,020 - £45,650 per year
Full-time
Permanent
Job description

The Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM.
Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches.

Key responsibilities
Fundraising campaign management (40%)
Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget:
a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities.
b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone.
c. Oversee the delivery of CBM UKs legacy and in-memoriam giving plans and campaigns.
d. Identify and consider new income streams and broaden the channels used currently for direct response campaigns to reach an agreed balance of long-term value versus risk.


Digital marketing (40%)
Grow digital engagement and income from new and existing supporters:
a. Lead on Pay Per Click strategy, including agency management and development of internal capabilities.
b. Oversee CBM UK’s paid social media activity.
c. Collaborate with the Communications Team to optimise the performance (traffic and income) of fundraising pages, including appeal and donation pages, churches and community, legacy, and in memoriam giving. Ensuring fundraising pages on the CBM website are engaging to existing and new audiences and where appropriate, utilising Search Engine Optimisation tools where appropriate.

d. Explore and make use of new and existing digital platforms and partners, such as Dataro and SEMrush, while promoting a culture of testing, innovation and learning within the digital space.

Leadership and people management (10%)
a. Support and inspire direct reports in line with CBM UK’s staff management policies and procedures. Ensure team members are appropriately trained, briefed and motivated to achieve their objectives and meet targets and recruit to posts where relevant. Regular 121s and appraisal reviews.
Planning and reporting (10%)
a. Monitor and report on fundraising appeals, identifying opportunities for future testing and optimisation, and contribute to the creation of annual planning, budgeting, and the setting of Key Performance Indicators (KPIs).
b. Work closely with the Data and Insight team to ensure strong joint working on technical solutions related to campaign analysis, tracking and insights across digital systems, such as the website, donation platform and CRM (Salesforce).
c. Plan, deliver and report on campaigns/projects within an agreed budget.

Other
a. Ensure the consistent use of CBMs brand, key messages and style guide across all fundraising activities.
b. Maintain awareness of and ensure compliance with legal and regulatory requirements related to direct marketing, including Fundraising Regulator guidance, and Data Protection legal requirements (GDPR and PECR).
c. Collaborate with colleagues across CBM UK and the CBM Global Federation, to support integrated and partnership based working.
d. Help foster a positive and inclusive culture of enthusiasm and success, reflecting the ambitions of CBM, and promoting positive working and innovation.
e. Be willing to work occasionally outside normal office hours and to travel in the UK and internationally if required.
f. Ensuring that the values of CBM UK are understood by external partners and always reflected in communications.
g. Undertake other duties as required by the Head of Marketing and Director of Fundraising, Impact and Communications.

For full details download the Recruitment Pack.

Application resources
Posted by
CBM UK View profile Organisation type Registered Charity Company size 21 - 50
Posted on: Thursday, 22 May 2025
Closing date: 16 June 2025 at 09:00
Tags: Fundraising, Marketing, Digital Fundraising

The client requests no contact from agencies or media sales.