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This is an exciting and pivotal leadership role at the heart of Kinship’s digital transformation. You’ll lead a talented and ambitious team to deliver and develop live digital services, accessible content and user-centred products that kinship carers rely on to access support.
This role does not own all services delivered through digital channels. It owns selected shared digital products while also enabling teams across Kinship to deliver their work effectively through digital platforms, content and journeys, while teams retain ownership of their services and outcomes. You’ll provide leadership on standards, user experience, accessibility and innovation.
Context:
Kinship is expanding its reach and digital capabilities, and our digital platforms are central to how we deliver services at scale. In 2024, we launched a new website bringing together all content and services under one home, and introduced Kinship Compass, a postcode search tool that helps kinship carers find relevant local and national support.
Alongside this, we have been developing a new AI-powered tool to help kinship carers access trusted information quickly and accurately, 24/7. You will lead the evolution of these digital services ensuring they are safe, ethical, resilient and data-informed, and that innovation is always grounded in reliability, safeguarding and user trust.
You’ll play a key role in the Department for Education funded national Training and Support Service, ensuring kinship carers can easily access and book high-quality training through our digital platforms.
You’ll oversee content design in collaboration with internal and external subject experts and kinship carers themselves and lead the digital and content streams for Kinship Minds, including the development and delivery of our e-learning platform and curriculum.
This role sits at the intersection of digital service delivery, product development and content design. At Kinship, content design is distinct from communications or marketing. It focuses on designing clear, accessible and trauma-informed information, learning content and user journeys that enable kinship carers to understand their options, make decisions and access support. Content is treated as part of the service itself and is central to the quality, safety and effectiveness of our digital platforms.
This is a role for a digital leader who is both strategic and operationally grounded. You’ll balance innovation with delivery, experimentation with governance, and ambition with accountability. You’ll champion inclusive, accessible and co-produced design, ensuring digital products support real-world service delivery and improve outcomes for kinship families.
You will work closely with colleagues in the Communications and Policy team (who sit in a separate department and lead external communications, campaigns and social media) and who own the external communications strategy. You will ensure clear alignment while retaining a distinct focus on digital service innovation, product development and content design.
What you'll be doing:
Digital leadership and strategy
- Lead the Digital and Content Design team, setting clear priorities and building a culture of high performance, accountability and continuous improvement.
- Own and deliver Kinship’s digital strategy and product roadmap, covering the website, Kinship Compass, Kinship Minds, the AI tool and other digital services, excluding marketing and social media.
- Provide digital leadership across Kinship, strengthening capability and effective cross-organisational working.
- Lead responsible digital innovation, ensuring AI and emerging technology are used where they clearly improve service delivery, accessibility and user experience.
- Take accountability for digital budgets, agency relationships and delivery against agreed outcomes, timescales and quality standards.
- Horizon scan and translate external digital developments into practical, service-led improvements for Kinship.
- Contribute to organisational planning, reporting and income generation linked to digital innovation.
Website, content and digital product development
- Lead the ongoing development and innovation of Kinship’s digital platforms to ensure they are user-centred, accessible and continuously improved.
- Oversee the content strategy and governance for Kinship’s website, Kinship Compass and new e-learning platform.
- Work with internal colleagues to improve our workshop booking system.
- Ensure a consistent content design approach across all digital platforms, grounded in user need, plain English, trauma-informed practice and continuous testing and improvement.
- Lead the content design team to develop content for strategic projects working collaboratively with subject experts and kinship carers.
- Work closely with Advice and Training teams to ensure digital platforms and content design support service delivery, quality standards and DfE contract requirements.
- Develop an excellent understanding of end-to-end audience experience and how the website, online content and digital products can drive effective online services and enhance the kinship ecosystem. Map the user journeys across our website and digital products leaving no dead ends.
- Ensure integration across all platforms (e.g. website, telephony, Salesforce, Kinship Minds) to create seamless user journeys for kinship carers and internal teams.
- Embed meaningful participation and co-production with kinship carers in digital service and content development.
- Drive accessibility and inclusion, ensuring our digital services reach and work for all kinship carers, including those with lower digital literacy.
- Ensure strong digital governance, accessibility, documentation and use of insight to continuously improve performance and impact.
- Oversee SEO, analytics and data-driven optimisation to improve engagement, performance and impact.
Type of person we’re looking for:
We’re looking for a service-led digital leader who is as comfortable with operational delivery as they are with strategy and innovation. You’ll understand that digital products are part of how services are delivered, not an add-on, and that reliability, accessibility and trust matter as much as creativity.
You’ll be curious, pragmatic and values-driven, with the judgement to know when to push innovation forward and when to prioritise stability, safety and user confidence.
You are likely to:
- Have led live digital services or products that people rely on, not just content.
- Be comfortable balancing innovation with delivery, and experimentation with governance.
- Think in terms of end-to-end service journeys, not just platforms or pages.
- Be motivated by improving outcomes for people, particularly families experiencing complexity or crisis.
- Value co-production, accessibility and inclusive design as core to good digital practice.
- Bring clarity, calm and consistency to teams working in complex environments.
- Be confident working across disciplines such as digital, services and delivery without needing to own everything.
- Care deeply about doing digital work ethically, safely and well.
- Show commitment to personal development and learning.
How to apply:
Please apply for the role of Head of Digital and Content by sending a tailored CV and responding to these 4 questions below in the online application process.
Closing date is midnight on Sun 18 Jan 2026, first interview online on Thurs 22 / Fri 23 Jan 2026 and second interview in person on Thur 29 Jan 2026.
- What attracts you to this role at Kinship, and how does your experience prepare you to lead digital services, content design and innovation in the context of kinship care and families experiencing complexity or crisis? (250 words max)
- Give an example of where you introduced or explored digital innovation (for example AI, automation or new platforms) in a service context. How did you balance innovation with reliability, safeguarding or user trust? (250 words max)
- Describe a time you used content and/or service design to help people understand complex information or access support. How did you identify user needs, test what worked, and ensure the content enabled action rather than just engagement?(250 words max)
- This role leads a small but mighty remote and dispersed team. How have you managed remote teams to maintain clarity, wellbeing, accountability and delivery? Please include a practical example. (250 words max)
What we offer you:
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Flexible working - we understand how important it is to balance family and work life.
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30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown).
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Employee Assistance Programme (24/7 confidential advice line and counselling).
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Charity Worker Discounts.
Registered Charity
21 - 50
We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.
The client requests no contact from agencies or media sales.
Thank you!
Do you want to work with a leading advocacy charity organisation supporting those in need?
Do you have experience of successful delivery of safeguarding strategies and initiatives?
Are you keen to make a difference to people who want to be heard through a profound commitment to safeguarding, protection and promoting the welfare of children and vulnerable adults?
Then come and join us here at VoiceAbility.
We have an exciting opportunity for a Designated Safeguarding Lead to join our team to Act as the expert organisational designated safeguarding lead (DSL) for all work
covering children, young people (CYP) and adults in equal measure. Your role will be homebased but may require you to travel to locations such as hospitals and care homes nationally to meet with stakeholders; therefore, a suitable home internet connection is essential.
About us
VoiceAbility is an independent charity and one of the UK’s largest providers of advocacy and involvement services. We deliver a wide range of service contracts funded by local authorities, health trusts and other voluntary and private sector organisations.
We’ve been supporting people to have their say in decisions about their health, care, and wellbeing for over 40 years. We make sure people are heard when it matters most. For more information on what Advocacy is and the services offered then please visit our website.
About you
You will have at least 2 years’ experience of working as a Designated Safeguarding Lead with line management responsibility, developing, implementing and evaluating of CYP and Adult safeguarding policies, procedures, and training programmes, reflecting current legislation and best practices.You will also have demonstrable experience in leading, managing, influencing diverse teams on safeguarding, focusing on developing a positive culture and promoting continuous professional development.
You should have experience in managing complex safeguarding cases, including conducting risk assessments, deciding on immediate actions, and coordinating with external agencies and key stakeholders.
How will you make a difference?
You will be called upon internally and/or by external bodies as a source of organisational expert knowledge.
You will provide leadership and accountability for the advancement of safeguarding best
practices.
You will work resourcefully and collaboratively across agencies and adapt child protection systems to address risks in diverse social environments as part of a contextual safeguarding approach, ensuring the safety and wellbeing of young people, vulnerable groups and adults alike.
Benefits
28 days annual leave plus bank holidays (pro-rata for part-time colleagues) rising to 30 days upon 5 years’ service
5% employer pension & minimum 3% employee contribution
Salary sacrifices pension scheme
Separate Life Assurance Cover (equivalent of two times your annual salary)
Staff discount scheme including retail discounts, entertainment, holidays, gym membership etc
24/7 Employee Assistance programme
Access to remote counselling service
Paid Disability Leave
Paid compassionate Leave
Home Working Allowance
Support with continuous professional development
Access to Clifton Strengths Coaching for development
Personal Development Plans
How are staff supported to work remotely?
VoiceAbility has a small number of offices. Employees including Team Leaders are homebased for Administration and meetings will be held online as well as in person in the relevant community.
When you need to travel for work, expenses will be paid (mileage or public transport costs).
VoiceAbility offers the usual regular manager one to ones, Staff forums and communities of practice depending on role. Team meetings with a mix of virtual and in person approach.
Equality and Diversity
VoiceAbility believes in fostering an inclusive workplace which welcomes, values and celebrates the diversity of its staff and partners, treats all on a basis of equality and encourages all to meet their maximum potential.
VoiceAbility are a Disability Confident employer, any applicant that identifies themselves as having a disability and can demonstrate that they meet all the essential criteria for the role will be offered an interview.
The client requests no contact from agencies or media sales.