Head of Marketing & Communications (Volunteer Role)

Shape the voice, story, and public presence of a movement transforming men’s wellbeing in the UK

MINDSET is building a new kind of men’s wellbeing charity — one that speaks the language men actually respond to: action, challenge, humour, and real‑world connection. We’re breaking the stigma around men’s mental health by offering hands‑on, practical, enjoyable experiences that help men grow, open up, and thrive.

To bring this movement to life, we’re looking for a founding volunteer to lead our Head of Marketing & Communications. This is a rare opportunity to build the brand, messaging, and public identity of a charity at its very beginning.

What This Role Is About

You’ll be the architect of our voice — shaping how we speak, how we show up, and how we inspire people to join us. You’ll create campaigns, content, and communications that cut through the noise and resonate deeply with men and the wider public.

This role is perfect for someone who loves storytelling, branding, and building communities through powerful, authentic communication.

Key Responsibilities

1. Build the MINDSET Brand & Voice

• Develop our tone of voice, messaging, and visual identity

• Ensure all communications reflect our action‑based, stigma‑free ethos

• Create a brand presence that feels bold, human, and relatable

2. Lead Marketing Strategy

• Develop and deliver marketing plans for volunteer recruitment, programme launches, and public awareness

• Identify opportunities for growth, partnerships, and visibility

• Shape our long‑term communications strategy as we scale nationally

3. Manage Social Media & Digital Presence

• Oversee content across social platforms

• Create engaging posts, videos, stories, and campaigns

• Build an online community that feels alive, supportive, and mission‑driven

4. Create Compelling Content

• Write copy for campaigns, newsletters, website pages, and press releases

• Produce storytelling content that showcases real men, real journeys, and real impact

• Develop creative assets that bring our mission to life

5. Support Recruitment & Programme Growth

• Create campaigns that attract volunteers, participants, and supporters

• Work closely with the Head of Programmes and Head of Volunteers to align messaging

• Ensure all audiences feel informed, inspired, and connected

6. Build and Lead a Small Comms Team (Optional)

• Recruit and support volunteer content creators, designers, or social media assistants

• Create a collaborative, energised, purpose‑driven team culture

Who This Role Is Perfect For

Someone who is:

• Passionate about men’s wellbeing and social change

• Skilled in marketing, branding, communications, or content creation

• Creative, strategic, and confident shaping a public voice

• Comfortable working independently and taking initiative

• Able to turn ideas into compelling campaigns

• Excited by building something from scratch

• Aligned with our ethos of action, humour, and real‑world connection

What You’ll Get Out of This

• A founding leadership role in a bold, needed charity

• The chance to shape a national brand and movement

• Experience in strategy, storytelling, and campaign creation

• A supportive, mission‑driven team

• Training, development, and opportunities to grow

• The satisfaction of seeing your work directly change men’s lives

Ready to Shape the Voice of a Movement?

If you want to help build a brand that inspires men to grow, connect, and thrive, we’d love to hear from you.