Social Media Lead

The Role

As ORCD UK's founding Social Media Volunteer, you will be responsible for building the organisation's presence on Instagram and LinkedIn from zero and for growing an audience of donors, diaspora supporters, trustees and NGO partners in the run-up to ORCD UK's first Ramadan campaign.

You will not be starting from a blank page. ORCD UK has prepared a complete Social Media Toolkit with a 12-week content plan, 30+ ready-to-post captions, Canva design instructions, a hashtag strategy, and WhatsApp broadcast guidance. Your job is to execute it, and to bring your own creativity, judgment, and digital instincts to make it sing.

This is not a generic charity volunteer role.

ORCD has delivered over $100 million in humanitarian aid across Afghanistan since 2012. It is the first Afghan NGO with UN ECOSOC Special Consultative Status. Its partners include UNICEF, WFP and WHO.

ORCD UK will be the UK entity of ORCD Global. We have no social media presence but we have is an extraordinary story, a clear strategy and a ready-made toolkit and we need someone with the skills to tell it.

What You'll Actually Do

Week to week:

•     Create and schedule 4–5 Instagram posts per week using ready-made copy and Canva templates

•     Post 2–3 times per week on LinkedIn with a more professional tone

•     Manage ORCD UK's Instagram Stories daily: polls, facts, countdowns, quotes

•     Build and maintain a WhatsApp broadcast list: sending 1–2 messages per week/2 weeks

•     Monitor comments and DMs, respond or flag to the ORCD UK Lead

Monthly:

•     Report key metrics to the ORCD UK Lead: followers, engagement, reach, link clicks

•     Update the content calendar for the coming month

•     Create new Canva templates as new content needs emerge

•     Coordinate with the Communications Volunteer on captions and copy

•     Attend a monthly check-in with the ORCD UK Lead (30 minutes, online)

Essential Criteria

Active Instagram and LinkedIn user, you know how the platforms work. Confident using TikTok, YouTube and Facebook

Confident using Canva (or other tools) to create compelling materials

Reliable, you can commit to 5-7 hours per week consistently

Self-motivated and you can work independently from a written brief

Cares about humanitarian work and Afghanistan

Comfortable with ORCD UK's values: Afghan-led on the ground, honest and respectful

Desirable

Experience managing social media for a charity, brand, or community organisation

Knowledge of Islamic giving culture e.g Zakat, Sadaqah, Ramadan fundraising

Understanding of the Afghan community in the UK

Experience with scheduling tools: Buffer, Later or Meta Business Suite

Photography or video editing skills (for future content)