SEO Volunteer

About Trans Celebration

Trans Celebration is a trans-led grassroots organisation based in the UK, dedicated to uplifting trans and gender-diverse communities through celebration, advocacy, and education. Our monthly campaigns use creative media like fashion, beauty, and the arts to highlight gender diversity and improve visibility, inclusion, and access to resources.

We’re looking for a detail-oriented and strategic SEO Specialist Volunteer to help optimise our online presence and ensure our campaigns and content reach the communities that need them most.

Job Summary

The SEO Specialist Volunteer will play a key role in enhancing the visibility and searchability of Trans Celebration’s website and digital content. This volunteer will work alongside the marketing team to implement SEO best practices, conduct keyword research, improve site structure, and analyse web performance—all to ensure our content reaches a broader audience and amplifies trans voices online.

Key Responsibilities

·       Conduct keyword research to inform website content and campaign strategies.

·       Optimise existing content for improved search engine ranking (meta tags, headers, alt text, etc.).

·       Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.

·       Identify technical SEO issues and collaborate with web/content teams to resolve them.

·       Assist in developing backlink strategies and improving domain authority.

·       Support the content team in creating SEO-optimised blogs and pages.

·       Provide monthly reports on SEO performance and suggest improvements.

·       Stay up to date with SEO trends, Google algorithm updates, and emerging best practices.

What We’re Looking For

Skills & Competencies:

·       Understanding of SEO principles and search engine algorithms.

·       Experience using SEO tools such as Google Search Console, Google Analytics, Moz, Ahrefs, or SEMrush.

·       Ability to perform keyword research and competitor analysis.

·       Familiarity with HTML, CSS, and content management systems (especially WordPress).

·       Strong analytical skills and attention to detail.

·       Solid written communication and reporting skills.

Bonus Experience (Not Required):

·       Previous experience in digital marketing, content strategy, or technical SEO.

·       Familiarity with accessibility best practices and inclusive web design.

·       Experience working with or volunteering for LGBTQIA+ organisations.

Personal Attributes:

·       Passion for creating inclusive and accessible digital spaces.

·       Highly organised, self-motivated, and able to work independently.

·       Enthusiastic about supporting trans rights and visibility.

·       Willing to learn, adapt, and collaborate with a supportive team.

Work Environment

·       On-site with flexable hours .

·       Occasional virtual team check-ins and collaborative sessions.

·       Supportive, creative, and inclusive team environment.

Language Requirements

·       Fluency in English (spoken and written) is essential.

How to Apply

To apply, please submit:

·       A cover letter explaining your interest in the role and your experience with SEO.

·       A current CV or resume.

·       (Optional) Links to websites or content you’ve helped optimise.