Graphic Designer (Logo RE-Brand) - VOLUNTEER ROLE

Volunteer Role: Graphic Designer (Logo & Brand Identity)

Unlock YOUR Potential — Social Mobility Charity

Design the visual identity of a movement that will change lives across England.

Unlock YOUR Potential is a passionate, volunteer‑run social mobility charity supporting adults from working‑class, low‑income, and underserved communities. We break down barriers, open doors, and equip people with the skills, tools, networks, and confidence to thrive.

We are now seeking a talented, creative Graphic Designer to re-design our logo and brand identity, keeping the two tone/fade orange as our primary colours with white, and keeping the arrow symbol but maybe having the second arrow unlock from the first — the visual foundation that will help us become recognised across England as a bold, empowering force for social mobility.

This is a rare opportunity to shape the look, feel, and emotional impact of a charity at the very beginning of its journey. We want a vibrant positive, wmpowering and inspiring brand that really help change the lives of the people we help.

About the Role

As our Graphic Designer, you will lead the creation of a visual identity that reflects our mission, values, and ambition. Your work will help us communicate who we are, inspire trust, and build recognition as we grow nationally.

You will lead on:

1. Logo Design

• Creating a powerful, memorable logo that captures our mission. Based on the info above.

• Exploring concepts, colours, typography, and symbolism.

• Producing final logo files suitable for digital and print use.

2. Brand Identity Development

• Designing a cohesive visual identity that feels modern, empowering, and professional.

• Developing colour palettes, fonts, graphic elements, and style guidelines.

• Ensuring accessibility, clarity, and consistency across all materials.

3. Brand Assets

• Creating templates for social media, presentations, posters, and documents.

• Supporting the development of our brand story and visual tone.

Your creativity will help us stand out, build credibility, and connect with communities, partners, and supporters across the country.

What You Bring

You don’t need charity experience — just creativity, passion, and a desire to make a difference. We welcome designers at all stages of their journey, including students and emerging creatives.

You are likely someone who is:

• Skilled in graphic design and visual communication.

• Confident using design tools (e.g., Adobe, Canva, Figma, or similar).

• Able to translate ideas and values into compelling visuals.

• Passionate about social mobility, equity, and community impact.

• Excited to create a brand identity that will be seen across England.

We especially welcome designers with lived experience of the barriers we aim to break.

What You’ll Gain

• A portfolio‑defining project with national visibility.

• The chance to shape the identity of a new social mobility charity.

• Creative freedom within a supportive, purpose‑driven environment.

• Experience collaborating with a leadership team.

• The knowledge that your work will empower adults to grow, thrive, and unlock their potential.

Time Commitment

Flexible and shaped around your availability. We value your time and will work with you to create a realistic, enjoyable creative process.

Join Us

If you’re passionate about design and want to create a visual identity that inspires ambition, dignity, and growth — we’d love to connect with you.

Help us build a brand that opens doors, champions aspiration, and unlocks potential across England.