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The National Youth Agency is looking for a Business Development Manager
Business Development Manager
Contract: 12-month fixed term
Hours: Full-time - 37 hours per week
Salary: £43,054 per annum (dependent on experience and qualifications)
Location: Home-based in England with occasional travel for meetings, workshops, and team activities. Head Office is in Leicester.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work.
About the Role
We are looking for an entrepreneurial and proactive Business Development Manager to develop relationships and opportunities with new clients, drive income generation and to grow the reach of the charity.
This role leads on securing new business opportunities across tenders, grants, consultancy, training, and government contracts, managing the process from initial research through to submission and handover. It focuses on building and maintaining relationships with partners across the public, voluntary, and private sectors, while promoting the NYA’s services and quality framework.
Key Responsibilities
As a Business Development Manager, you will:
- Seeking and attracting new opportunities for the NYA to work with public sector, voluntary sector, and private sector partners.
- Identifying and assessing prospects across tenders, grants, commercial proposals and government frameworks/contracts.
- Developing win themes, evidence, pricing assumptions (where applicable) and coordinating with internal and external stakeholders to develop bids.
- Managing clarifications, presentations/interviews and negotiation stages with commissioners/funders/clients.
- Keeping pipeline and plans up to date and reporting progress/risks against targets.
- Developing relationships with and maintaining existing relationships with clients and funders.
- Taking bids through to close including final agreements and contract sign off.
- Promoting NYA products, resources, consultancy services and training offer.
- Delivering market research, developing business strategies and pitches, managing projects, and identifying new business opportunities.
- Working as part of the wider Business Development Team to achieve income targets
- Working with our youth work specialists and Programmes and Research teams and reporting to the Head of Business Development.
Why Work for NYA?
- NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
- NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
- A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
- NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
- We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
Closing date: 14th August 2026
Please note: we reserve the right to close this vacancy early
Interviews: Week commencing 24th August 2026 (subject to change)
Please be aware that we will close this vacancy early once we receive a sufficient number of suitable applications.
We therefore strongly encourage you to submit your application as soon as possible and not to wait until the closing date.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
Please note: We use AI detector software, so applications or CV’s with high levels of AI generated content may be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance.
No agencies please.
Registered Charity 
21 - 50
Thank you!
Job purpose
To grow NEYDL's earned income across two distinct strands: securing commissioned services and contracts with local authorities and other organisations in the North East; and developing a national market for NEYDL's training products and DigiDAD platform, enabling professionals and organisations across the UK to improve the support available to young dads in their communities.
Hours - Full-time (35 hours per week, Monday to Friday, 9am-5pm), with occasional evening and weekend working expected to meet the needs of the charity. Four days per week considered for the right candidate.
Location - Hybrid, home-based with regular travel to Gateshead and nationally
Key responsibilities
Income generation and business development
•Identify and develop opportunities to secure commissioned services and contracts with local authorities, NHS bodies, family hubs, children’s services, early help teams and voluntary sector organisations
•Lead on the sale of NEYDL’s training products to professional audiences nationally, managing the full sales cycle from prospecting to close
•Where relevant to other business development activity, make professionals aware of DigiDAD as a free resource and refer interested contacts to the DigiDAD Engagement Officer for onboarding and follow-up
•Develop and maintain a BD pipeline, setting annual targets in conjunction with the CEO and reporting progress to the board
•Identify new markets, audiences and partnership opportunities and make evidence-based recommendations to the CEO on where to focus BD effort.
Proposals, tenders and bids
•Lead on the development of proposals, tenders and commissioned service bids, working closely with the CEO and programme team to develop compelling cases
•Maintain awareness of relevant commissioning frameworks, procurement processes and funding opportunities that align with NEYDL’s offer
•Ensure all proposals and tenders accurately reflect NEYDL’s costs and margins and are consistent with the organisation’s financial requirements
Relationships and profile
•Build and manage relationships with commissioners, buyers, strategic partners and sector networks nationally
•Represent NEYDL at sector events, conferences and networks, raising our profile with the professional audiences we want to reach
•Work collaboratively with the DigiDAD Programme Manager to align BD activity with the growth of the DigiDAD platform
•Support the launch and positioning of NEYDL’s new national brand, contributing to marketing and communications activity that supports commercial growth
Organisational leadership and management
•Contribute to organisational strategy and annual planning as a member of the senior management team
•Report on BD performance and progress against targets to the CEO and board
•Work closely with the DigiDAD Engagement Officer (managed by the DigiDAD Programme Manager) to ensure a joined-up approach to professional audience engagement
•Comply with all NEYDL policies and procedures including safeguarding, data protection and equality, diversity and inclusion
Key relationships
•Chief Executive Officer: line manager and strategic lead
•DigiDAD Programme Manager: close working relationship on professional audience growth and platform promotion
•DigiDAD Engagement Officer: referral coordination on professional engagement and DigiDAD growth
•Programme Managers and frontline team: to inform BD activity and support proposal development
•External: commissioners, local authority leads, NHS contacts, training buyers, sector networks
Targets
Year 1 milestones
The following milestones have been agreed with our primary Year 1 funder and represent the BDM's near-term priorities:
By six months:
- Approaches made to at least 25 contacts, including commissioners in all Family Hub areas in the North East and warm VCSE collaborators
By twelve months:
- Marketing and outreach completed with at least 100 contacts (warm and cold)
- Training delivered at least 10 times
- Indicative conversion targets achieved: approximately 3% of cold contacts and 25% of warm contacts progressing to a training booking (these are assumptions to be tested and refined through year one)
- Evaluation and review of year one learning completed; year two targets developed
Longer-term targets (to April 2029)
The following targets relate to the areas of work this role will contribute to, alongside the DigiDAD Programme Manager and wider team:
- Professionals trained through NEYDL's training products: 50 by April 2027; 350 annually by April 2029
- New professional DigiDAD registrations: 750 by April 2027; 1,400 annually by April 2029
- New young dad DigiDAD registrations: 510 by April 2027; 1,000 annually by April 2029
The Business Development Manager will play a central role in building the relationships and income pipeline that drives the training targets. DigiDAD registration growth is led by the DigiDAD Engagement Officer and wider team, with the Business Development Manager contributing through referrals identified in the course of other work.
Alongside these targets, NEYDL currently holds commissioned service contracts with several local authorities: Durham, Middlesbrough, Sunderland, Gateshead. A key priority for the Business Development Manager will be to maintain and strengthen these relationships, ensuring contracts are renewed and the value of our work to each commissioner is clearly evidenced. Beyond existing contracts, we are keen to secure commissioned funding in areas of the North East where we currently have limited or no presence.
