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Top job
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Page 1 of 35
EC2M, London (Hybrid)
£40,000 - £45,000 per year (dependent on experience).
Job description

Pennies is an award-winning charity at the cutting edge of fintech, working with some of the biggest brands in retail, hospitality and payments. Our mission is to protect and grow micro-donations: providing merchants with ways to collect digital donations for charity at the point of sale, and providing customers simple, affordable and accessible ways to give a little and make a huge difference. 

We're searching for an experienced Business Development Manager to grow both new and existing partnerships with mid-level and larger merchants – generating leads, managing the implementation of our micro-donation solutions, and providing exceptional ongoing account management.

This is a full time, permanent role, reporting to the Chief Partner Officer - working both remotely and from our office in the City of London (EC2M). 

Position summary 

As a core part of the Business Development team, you will work to recruit and onboard new merchant partners to the Pennies movement – helping them to implement micro-donation solutions in their customer payment journey and raise money for their charity partners.

You will have primary responsibility for mid-market to larger merchants, reacting to both in-bound enquiries and introductions, as well as seeking new business opportunities to build and grow your own territory. 

The Business Development Manager will be an experienced account manager, building and maintaining strong relationships with merchant partners over time, and working to increase donation conversion rates and grow donation levels.

You will work closely with other members of the Business Development team, as well as colleagues across Technology & Product, Marketing & Charities, and the CEO, to deliver added value for your partners and raise significant funds for hundreds of charities. 

Pennies’ vision is that one day, whenever people pay by card or digitally, they will be given the opportunity to donate a few pence to charity, in a simple, safe, and sustainable way. Alongside the wider team, you will help increase recognition of Pennies, our work and our impact on society, creating a legacy of digital giving. 

Duties and accountabilities 

Business Development and Lead Generation 

  • Generate new leads and secure commitment from merchants to partner with Pennies, and implement our micro-donation solutions. 
  • Support the growth in the establishment of Pennies as a standard feature and brand in the UK payments and POS systems market, primarily focusing on in-store opportunities. 
  • Establish and manage relationships with other stakeholder within your territory, cementing them as business development routes to market, identifying and qualifying suitable merchants as prospects. 
  • Grow demand for new technology partner development, through cultivation of merchant demand pipeline. 

Implementation and Project Management 

  • Manage the end-to-end implementation process, working closely with merchant, technology and charity partners. 
  • Coordinate follow-up activity of implementation meeting to ensure all internal and external stakeholders work with the same information and follow up is effective and timely. 
  • Update CRM daily to reflect all key progress and actions. 
  • Develop and maintain an in-depth knowledge of all Pennies payments and other payments platforms/solutions. 

Account Management 

  • Retain and grow relationships through regular merchant contact, promoting and facilitating the benefits of Pennies. 
  • Increase donation conversion rates and donation levels by implementing the Pennies GROW principles, working closely with the Partner Marketing Manager. 
  • Cross sell additional multi-channel implementation opportunities where appropriate. 
  • Retain existing technology partners within your territory by taking every opportunity to share the added value of Pennies - sharing case studies, impact stories and aggregated Pennies value. 

Stakeholder Engagement 

  • Work closely with members of the Pennies Advisory Boards and the Partnership Team to ensure that the agreed priorities are achieved and that agreed actions are completed in a timely and effective manner. 
  • Represent Pennies with trade bodies, at trade shows, online seminars, and other events and undertake presentations and speaking opportunities as required. 

Planning and Development 

  • Work closely with all members of the Partnership Team and wider team to ensure delivery of the Operational Plan. 
  • Provide input to the development of Pennies product features 

Experience and skills 

  • At least four years relationship or account management experience. 
  • Experience in a needs-based selling and relationship environment, preferably working in the payments and / or retail sector. 
  • An ability to effectively communicate with and influence middle- and senior-ranking personnel in the target stakeholder organisations. 
  • An understanding of the retail, leisure and/or hospitality industries. 
  • Proficiency in Microsoft 365 (Excel, PowerPoint & Word).

Personal competencies 

You should: 

  • Demonstrate a real passion for making a difference in society with a positive attitude and a desire to contribute. 
  • Be a well-organised self-starter, with a “can do” attitude and a track record of seeing projects through to completion. 
  • Be a quick learner and have the ability to work effectively and with minimum supervision in a fast-paced professional environment with multiple tasks and deadlines. 
  • Be a strong team player who is versatile, collaborative and engaging. 
  • Have strong analytical skills. 
  • Have excellent verbal and written communication skills with the ability to relate to people at all levels. 
  • Exhibit professionalism and confidence in all areas of accountability, and when working with sensitive information. 
  • Show tenacity and have the ability to overcome setbacks. 

What we offer 


£40,000-£45,000 (dependent on experience). 


  • 28 days annual leave, including between Christmas and New Year – plus bank holidays. 
  • Work for an established, award-winning charity, using tech for social good. 
  • Become part of the ‘Pennies family’, a small team championing a simple idea with huge potential. 
  • Hybrid working – home and office, based in the City of London. 
  • Flexible work options available – supportive of family and personal commitments. 
  • Regular team off-site days and social activities. 
  • Personal and professional development opportunities. 
More about Pennies

Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations, ensuring people have digital ways t...

Read more

Refreshed on: 06 December 2023
Closing date: 03 January 2024 at 23:59
Tags: Business Development

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