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As SSAFA’s Audience & Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance.
You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, beneficiary reach metrics via data insights and cooperation with the CDT.
Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence‑based decision‑making, and shaping strategic planning.
The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ‘applied’ understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving.
About the team
You’ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority.
About you
You are proactive, analytical, collaborative and passionate about using data to make a difference.
You enjoy working with stakeholders to understand their needs and can turn business questions into clear, actionable insights. You care about data quality, consistency, and security, and you’re always looking for ways to improve how data is used.
You have excellent knowledge, experience and understanding of Microsoft Dynamics 365, digital channels and technologies, conversation rate optimisation (CRO) practice, and looking at and quantifying the value and simplicities of supporter journeys across our portfolio for products.
Your proven experience of using SEO tools and techniques will help to deliver improvements in performance, increase rates of optimisation, conversion and engagement, including A/B and multivariate testing.
You have experience of pulling data from internal and external data sources such as GA4, Brandwatch and Cision, and visualizing the data to educate stakeholders. You also have excellent presentation skills and ability to articulate data insights to all stakeholders.
If you’re excited by the chance to grow your expertise and help shape the future of data at SSAFA, we’d love to hear from you.
About SSAFA
SSAFA, the Armed Forces charity is a trusted source of support for the Armed Forces community in their time of need. In 2024 our trained teams of volunteers and employees helped more than 53,000 people, including veterans, serving personnel (regulars and reserves) and their families.
SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way they need us..
Diversity and Inclusion at SSAFA
SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.
No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
Closing date: Midnight on 15 June 2026 SSAFA reserves the right to close the vacancy early if we receive a high volume of suitable applications.
Our vision A society in which the Armed Forces, veterans and their families can thrive.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
CALM (Campaign Against Living Miserably) is a growing organisation on a mission to save lives. We have just launched an ambitious five-year strategy, alongside a bespoke Behaviour Change/Engagement Framework and a new Measurement System designed to help us understand and demonstrate the impact we are having. Data is at the heart of how we will get there.
The Opportunity
This is a newly created, senior contract role at an exciting inflection point for CALM. We are building the analytics foundations that will underpin our long-term growth and impact.
You will help us embed our new Behaviour Change Framework and Measurement System into practice. And also help strengthen the organisation’s analytics maturity, ensuring our Azure data warehouse and Power BI reporting capabilities are fully utilised and embedded into decision-making.
This is a senior role, but it is also highly hands-on. We are a small organisation and are looking for someone who is equally comfortable shaping strategy, building frameworks, improving infrastructure, and directly delivering analytical work.
Key Responsibilities
Embedding Our Behaviour Change Framework & Measurement System
Help us put our newly launched Behaviour Change Framework and Measurement System into practice across the organisation
Support the setting of baselines and targets for our five-year OKRs, and define the year-to-year milestones that will track our progress
Audit the data we already hold, identify the gaps, and develop new data collection methods where needed
Design how we report, review, and evaluate against the framework
Create practical guidelines and clear rules for using the framework and associated survey questions
Building Our Analytics Infrastructure
Take ownership of our Microsoft Azure Data Warehouse and Power BI environment, and drive meaningful adoption across the organisation
Build and mature our data pipelines so that all key data sits in one place and is reliable, consistent, and usable
Oversee the development of scalable data models, reporting structures and analytics processes that provide clear actions
Deliver high-quality, actionable dashboards, KPIs, and reporting frameworks that support decision-making at every level
Work with external data engineering consultancies where appropriate to accelerate delivery
Setting Us Up for Long-Term Success
Establish the data and analytics foundations that will support CALM's growth and scale
Create sustainable processes, documentation and ways of working that ensure capability and knowledge remain embedded beyond the life of the role
Develop a practical forward-looking plan for data and analytics at CALM
Champion data literacy across the organisation, building confidence and capability in the teams around you
Leading & Collaborating
Lead and manage our Data Analyst, who will report directly into this role.
Work closely and collaboratively with our Senior Insight Manager to ensure strong alignment between our Insight and Analytics functions
Engage confidently with senior stakeholders including the CEO, COO and Senior Leadership
Experience
Essential
Proven experience in a senior data or analytics role, with hands-on delivery experience
Good understanding of data warehousing, data modelling and analytics best practices
Strong technical skills across data modelling, SQL, Power BI and modern data platforms
Experience working with cloud-based data platforms (ideally Microsoft Azure)
Practical experience building and maturing analytics capabilities in a growing organisation
Experience developing reporting frameworks, KPIs and performance measurement approaches
Knowledge of web analytics tools such as GA4 and CRMs e.g. Salesforce
Strong written and verbal communication skills
A highly organised and structured approach, with strong attention to documentation and process design
A collaborative working style and the ability to build strong relationships across a small, mission-driven team
Experience managing and mentoring junior analysts
A hands-on, pragmatic mindset with the ability to prioritise effectively and focus on impact
Desirable
Previous data engineering experience
Management of AI/ML workflows and predictive analytics projects
Experience working within a charity, non-profit, or mission-led organisation
Why work for us?
Reports to: Director of Data and Innovation (Seun Akindele)
Contract: 12month FTC
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: per annum
A work environment that values creativity, personal growth and collaboration.
Applications will close on Friday 26th June and are reviewed on a rolling basis; we encourage interested candidates to apply early.
About us:
We're the Campaign Against Living Miserably (CALM) - a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK.
We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.
We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.
We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
To help people end their misery, not their lives.

The client requests no contact from agencies or media sales.
Head of FP&A | Permanent | £63,000 - £67,000 | London | Hybrid
For a well-known charity in central London, we're recruiting a permanent FP&A Lead to join a high-performing finance team. This role will design and deliver accurate and timely financial information, supporting the decision-making process for stakeholders. The role will manage a Finance Business Partner and Systems Analyst and will lead on ensuring the financial systems and processes and fit for purpose, whilst collaborating across the organisation to build financial capacity. Finally, the FP&A Lead will integrate financial planning and drive improvements to enhance decision-making and long-term sustainability.
Main Duties:
Person Specification:
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As an employer, we are committed to ensuring the representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.