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Page 2 of 3
SE1, London (On-site)
£60,000 per year
Full-time
Contract (12 month contract )

Actively Interviewing

This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!

Job description

We are seeking a values-driven professional for a 12-month role (open to employees or freelancers) to lead income generation and marketing that grows our social businesses and deepens our impact on women’s health and wellbeing. 
By driving growth across our women’s-only gym and studio, café, and meeting spaces, you’ll help create more opportunities for women to thrive and support our goal of achieving long-term financial sustainability by 2029. 

Job title Head of Income Generation and Marketing

Salary £60,000 

Reports to  CEO 

Time commitment Full-time (35 hours per week) with some evening and weekend work 

Start date  5th January 2025 

Contract type - 12 months

Applicants must have the right to work in the UK.

We would consider a freelance contract

Location  - London Bridge – option to work 1 day a week from home

About the organisation 

Our vision is a society where equity is the norm, where all women’s voices are heard, and where their health and wellbeing rights are respected and met.

Our mission is to create kind spaces where, as women, we focus on our health and wellbeing, support each other and challenge injustice 

Strategic objective goals: 

Together as women: 

We create kind, nurturing spaces where we connect and improve our health and wellbeing 

We create bespoke opportunities where we improve our understanding of ourselves and support each other through life’s big changes 

We support each other to build confidence in our voice, use it to transform our lives and challenge the injustices we experience 

The Bridge is a women’s health and wellbeing charity based in Southwark, one of London’s most diverse yet disadvantaged boroughs. Founded over 90 years ago, our purpose is to create spaces where women of all ages and backgrounds can connect, improve their health, and build resilience. 

Our building brings everything under one roof: a women-only gym, a welcoming café, a range of wellbeing programmes covering all aspects of women’s lives, and specialist support groups for all sections of the community. Together these services offer accessible, affordable opportunities to look after both body and mind, while tackling social isolation and inequality. 

We work together with communities who often feel left behind, offering a friendly, accessible place to turn to whatever their individual needs or circumstances. Over the decades, The Bridge has been a constant in people’s lives, even as the area around us has faced both growth and hardship. 

About the role

The Head of Income Generation and Marketing will play a pivotal role in strengthening the financial sustainability and social impact of our organisation. This 12-month position—open to both employees and consultants—will lead the development and implementation of a comprehensive income generation strategy across our three social businesses: our women’s-only gym and studio, our community café, and our meeting room hire service. 

Working closely with the leadership team, the postholder will identify new income opportunities, enhance the visibility and market reach of our social enterprises, and ensure that all business activity aligns with our mission to improve women’s health and wellbeing. They will also support marketing and outreach for our wider women’s health and wellbeing programmes, helping to grow participation and community engagement. 

This role is both strategic and hands-on—ideal for a results-driven professional who combines commercial acumen with a deep commitment to social purpose. By driving growth in our social businesses and expanding our audience reach, the Head of Income Generation and Marketing will directly contribute to closing our organisational deficit by 2029 and amplifying our social impact 

Our social businesses: 

The Gym – Movement, Confidence, and Connection 

Our women-only gym provides a safe and empowering environment for over 600 women to move, learn, and thrive. Led by trauma-informed trainers with expertise in women’s health, it offers 29 weekly classes that prioritise confidence, joy, and holistic wellbeing rather than weight loss. The gym embodies our commitment to preventative health and creates an inclusive community where women of all ages and backgrounds can focus on their strength, resilience, and self-care. As a cornerstone of our trading model, it sustains our mission while directly advancing it. 

The gym has seen significant growth in both membership and the breadth of its offer, establishing itself as a trusted and empowering space for women’s health and wellbeing. With excellent member retention rates and a strong reputation for inclusivity, safety, and quality, the gym is now well positioned for its next stage of development. We see substantial potential to expand its reach, increase profitability, and deepen its social impact by engaging more women from our local and wider communities. A key focus will be on leveraging our existing member community to support peer recruitment and referral, strengthening the sense of belonging while driving sustainable growth. This next phase will build on the gym’s solid foundations to enhance both its commercial success and its contribution to The Bridge’s mission 

The Café – Nourishing Food, Nurturing Community 

Our café is the social heart of The Bridge — a welcoming, accessible, and inclusive space where everyone can connect, share, and feel at home. Serving seasonal, plant-based meals prepared in-house, the café champions women-led enterprises and affordable, healthy food. It hosts many of our wellbeing and creative programmes, and through initiatives like the Pay-What-You-Can Supper Club, supports emerging women chefs and builds everyday acts of care and solidarity. The café has the opportunity to not only advances our mission of improving women’s health and wellbeing but also generates vital trading income and partnership opportunities.

While it currently operates at a deficit, it plays a vital role in advancing our wellbeing and community objectives. We are now focused on realising its full commercial potential. A feasibility study is underway to explore a range of operational and business models that will transition the café into a sustainable, profit-making enterprise. Plans include expanding income-generating opportunities through hosting more events, developing an external catering offer, and maximising use of the space for private hire and functions during weekends. This work will ensure the café continues to embody our values while contributing significantly to the financial sustainability of The Bridge 

Room Hire – Spaces that Enable Collaboration and Impact 

Our professional meeting and event spaces are used by charities, community groups, and corporate partners for workshops, training, and strategic planning. With over 500 bookings a year and a 89% return rate, these rooms are known for their quality, warmth, and service. The income they generate supports our wider mission, while also acting as a catalyst for new partnerships and collaborations.

We now aim to build on this success by increasing utilisation on our most popular days (Tuesday to Thursday) and attracting new clients to fill capacity on Mondays, Fridays, evenings, and weekends. Plans include developing loyalty packages for regular clients and introducing new offers such as team wellbeing days that align with our health and wellbeing ethos. This approach will not only maximise income potential but also strengthen The Bridge’s role as a space where organisations connect, collaborate, and thrive. 

Key responsibilities:

1. Income Generation Strategy 

  • Develop and implement a comprehensive income generation strategy for our social businesses (women’s-only gym and studio, café, and meeting room hire). 

  • Identify and pursue new revenue opportunities while aligning with the organisation’s mission and values. 

  • Monitor financial performance and make recommendations to meet growth and sustainability targets.

  • Monitor return on investment of additional marketing spend 

  • Budget setting and management of cafe, gym and marketing budgets

  • Support the development of medium-term (3-5 year) income generation roadmap to support sustainability, recommending organisational changes and scalable models beyond the 12 months. 

2. Marketing and Communications 

  • Lead marketing initiatives to increase awareness, engagement, and participation in our social businesses and programmes. 

  • Develop campaigns and promotional materials that reflect the organisation’s mission, values, and social impact. 

  • Lead brand and audience segmentation strategy for each business and tailor marketing/communications accordingly

  • Oversee digital marketing, social media, and community engagement strategies. 

3. Outreach and Programme Support 

  • Support outreach and engagement for women’s health and wellbeing programmes to increase participation and impact. 

  • Collaborate with programme teams to ensure marketing and communication efforts align with organisational goals. 

  • Contribute to measurement and communication of our social impact

4. Business Development and Partnerships 

  • Together with the CEO, build and maintain relationships with local businesses, community organisations, and stakeholders to drive collaboration and income growth. 

  • Explore new partnership opportunities that enhance both revenue and social impact. 

5. Line and Task Management 

  • Line manage the Café Manager, Health and Wellbeing Manager, Social Media Lead, and Marketing Manager, providing leadership, guidance, and performance management. 

  • Task manage the Head of Operations, who oversees room hire services, ensuring alignment with income generation and marketing priorities. 

6. Performance Monitoring and Reporting 

  • Set measurable targets for income generation and marketing activity and track progress regularly. 

  • Implement a CRM and/or data-dashboard system to track customer/member acquisition, retention, income per stream, marketing campaign performance, and present monthly/quarterly reports to CEO and Board. 

  • Report to the leadership team on performance, insights, and opportunities for improvement. 

7. Values-Driven Leadership 

  • Embed the organisation’s mission and values into all business and marketing activities. 

  • Serve as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and long-term planning. 

Person Specification

Qualifications 

  • Relevant degree or professional qualification in business, marketing, social enterprise, or a related field. 

  • Professional development in leadership, marketing, or business management is desirable. 

Experience 

  • Proven experience of running or scaling a trading/social enterprise business (profit and loss accountability, membership acquisition/retention, pricing strategy, customer marketing). Ideally, specifically in at least one of the key areas of the business.

  • Demonstrated track record of successfully managing multiple business streams or revenue-generating projects. 

  • Experience of developing and implementing a marketing strategy and implementation plan for an organisation/social enterprise or social business 

  • Strong experience in digital marketing channels (paid social, search engine marketing, email automation, CRM segmentation, Google Analytics) and comfortable analysing digital campaign performance. 

  • Experience of embedding equity, diversity and inclusion (EDI) in marketing and service planning 

  • Demonstrable ability to build, develop and lead a multi-disciplinary team (across café, gym, marketing/social media) and foster a culture of innovation and continuous improvement. 

  • Experience in developing partnerships and networks with other businesses and organisation that generate revenue and social impact. 

Skills and Competencies 

  • Strong strategic thinking and planning skills with the ability to translate strategy into actionable plans. 

  • Excellent leadership, team management, and people development skills. 

  • Excellent interpersonal and influencing skills – able to engage with senior stakeholders (local businesses, funders, community organisations), and act as an ambassador for the organisation. 

  • Commercial acumen with strong analytical skills to monitor performance and make data-driven decisions. 

  • Ability to balance financial objectives with social mission, embedding values in all activities. 

  • Proficiency in digital marketing, CRM systems, and business reporting tools. 

Personal Attributes 

  • Values-driven, with a genuine commitment to women’s health, wellbeing, and social impact. 

  • Creative, proactive, and results-oriented, with the ability to identify and pursue new opportunities. 

  • Collaborative and adaptable, able to work across teams and contribute to senior leadership decision-making. 

  • Resilient and solutions-focused, able to navigate challenges and achieve targets in a fast-moving environment 

Posted by
The Bridge (The Bridge Central) View profile Organisation type Registered Charity Company size 0
Posted on: 07 November 2025
Closing date: 07 December 2025 at 09:11
Tags: Wellbeing, Women's Rights

The client requests no contact from agencies or media sales.